Responsive (quick), Resourceful, Data-driven.

Agile Research is an independent user research agency. We undertake primary research to understand requirements, constraints, the views and experience of customers and end users.

  • We measure the UX
  • Improve SEO
  • Test digital products and services to improve usability
 
$1,000+
 
Undisclosed
 
2 - 9
 Founded
2016
Show all +
Colchester, United Kingdom
headquarters
  • Innovation centre, University of Essex
    Colchester, ESS CO4 3ZQ
    United Kingdom

Portfolio

Key clients: 

NHS Mid Essex Clinical Commissioning Group, Healthwatch Essex, Provide, Housesimple

Reviews

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Charity Retail Market Research for Click-And-Collect Service

"The communication was excellent from day one."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. - Aug. 2020
Project summary: 

Agile Research conducted focus group interviews with charity shop workers to better understand how charity shops operate. Their insights homed in on the role that technology played in the shops.

The Reviewer
 
1-10 Employees
 
Essex, United Kingdom
Ben Reeder
Co-Founder, Esstech LLP (RealRack)
 
Verified
The Review
Feedback summary: 

Even when faced with COVID-19 challenges, Agile Research recruited qualified participants to get the best interviews. They filmed each session and presented them in a consumable way, and some participants became invaluable contacts. The team's strength lies in its ability to understand client needs.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Co-founder of Esstech LLP. We are designing and developing a local click-and-collect service for charity shop clothing called 'RealRack'. I am responsible for business strategy and day-to-day operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agile Research?

We hired Agile Research to conduct focus group interviews with charity shop workers, from shop assistants to the heads of retail.

What were your goals for this project?

We wanted to gain insight into the daily processes and operations of charity shops' stock and POS systems , as well as the role of digital in the industry and what experienced professionals in the market thought of our business as a means for improving these processes.

SOLUTION

How did you select Agile Research?

We had an introduction from the digital creative representative at the University of Essex. Following this we had a productive initial meeting where we immediately felt heard and understood by Agile, who then provided a convincing direction for the research and a competitive quotation to seal the deal.

Describe the project in detail.

Recruiting and interviewing focus group participants from the third sector proved too difficult for another agency, partly due to the COVID-19 crisis. Agile took over recruitment, understanding the boundaries and devising a more direct recruitment strategy that solved the problem with total efficiency.

Due to scheduling issues with participants, Agile went above and beyond by conducting individual interviews, even if this meant doing so well after the working day was over. Agile excelled in not only getting the best participants possible, but getting the best out of them in the interviews. The results were excellent.

What was the team composition?

Recruiter and Interviewer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The main two outcomes are as follows:

1. We gained the exact kind of insights that we wanted (in edited videos the day after each interview), the kind of things you cannot find on google or in books - this alone made us feel ready to begin development and planning a test phase.

2. We gained some fantastic contacts and leads from the interviews, all because of the efforts of Agile - this was a bonus in our book, something we had not asked for but got nonetheless. This is what working with Agile is like.

How effective was the workflow between your team and theirs?

Fantastic. The key thing that I would say about working with Agile is that if you want to be involved every step of the way, helping prepare scripts and checking over documents etc. - you can.

Conversely, if you want to just say what you want and let them get on with it whilst you focus on other important business - you can do that too. The outcome will be the same either way: a keen understanding of your needs executed with quality and efficiency, delivering great results. The communication was excellent from day one.

What did you find most impressive about this company?

All of the above! From the first time we discussed the project I always felt that Agile not only understood our needs, but truly cared as well. As a first time entrepreneur it would be easy to feel intimidated or taken for a ride, but Agile made me feel heard and understood.

I felt that my research project was still mine but that I was placing it in the hands of experts who knew what I needed and kept me informed and consulted on all the ways that they could get it.

Are there any areas for improvement?

To be honest not really, even if Agile came across a hurdle they would tell us straight away so that we were informed and then create a strategy that would solve the problem. This built a very trusting relationship and resulted in the best results achieved in the fastest time and a price that we felt very happy with.

If I find something I am concerned with or unhappy about I am never afraid to say; fortunately this did not happen with Agile Research.

5.0
Overall Score Excellent. They understood exactly what we needed and stopped at nothing to get it.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Fantastic, great and honest communication from start to finish.
  • 5.0 Cost
    Value / within estimates
    We negotiated the quote and I felt it was great value for money, especially in retrospect now that I have seen the results.
  • 5.0 Quality
    Service & deliverables
    Excellent. Great results (and more) delivered in quick time and at a competitive price.
  • 5.0 NPS
    Willing to refer
    As soon as somebody needs some research I will send them the link to Agile.

Usability Testing for Healthcare Sign-Up Page

"They were quick to understand what we were looking for and organise research sessions."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - Mar. 2019
Project summary: 

Agile Research arranged and conducted usability tests for a new service site. They sought to improve the site's performance, particularly regarding signups.

The Reviewer
 
1,001-5,000 Employees
 
Colchester, England
John Niland
CEO, Provide CIC
 
Verified
The Review
Feedback summary: 

Agile Research identified several areas for improvement, and addressing those resulted in significant bounds in the site's performance. Patients were also more satisfied with the onboarding process. Agile Research's team demonstrated a strong technical understanding and met tight deadlines.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Health and Social Care Provider. I'm the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agile Research?

Arrange and conduct usability testing for a new service site and sign-up process.

What were your goals for this project?

Improve the site's performance (increase uptake of the service), show user involvement in our service development.

SOLUTION

How did you select this vendor?

Through a recommendation from another colleague and from Agile's experience in healthcare. They provided good value, quick turnaround and useful results.

Describe the project and the services they provided in detail.

We wanted to know why a sign-up page was under performing. Agile Research conducted user testing interviews and focus groups which identified usability issues on the page and improvements with the sign-up journey.

What was the team composition?

Project manager, user researcher and an account manager.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Addressing the issues Agile identified resulted in significant improvement in the site's performance and patient satisfaction with the onboarding process.

How was project management arranged and how effective was it?

Agile's team engaged with our relevant departments at each stage of the project and reported regularly on findings as it progressed.

What did you find most impressive about this company?

They were quick to understand what we were looking for and organise research sessions. Results were also delivered quickly and focused on how we could make practical improvements. Our digital team was impressed by how Agile understood digital development, met the tight deadlines, and effectively communicated with them.

Are there any areas for improvement?

Not on this project as we achieved what we wanted to.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer