Agile Research

BACKGROUND

Please describe your company and your position there.

I'm CTO of a SaaS company offering a 2 sided market place for AI artifacts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agile Research?

We are looking to launch a new product into the market, so needed some market research done on what a particular Persona requires from such a product

SOLUTION

How did you select this vendor?

I've known the founder of this company for a while and respect him and his team and the work they do

Describe the scope of their work in detail.

After some discovery meetings we came up with a 'Persona' to approach with a simple filter questionnaire. We then jointly selected 5 individuals that best matched the Persona. Agile Research then interviewed these 5 people, using a longer questionnaire. The results were then summarised and reports back (along with the complete video interviews)

What was the team composition?

3 Members of smater.ai worked closely with one member of Agile Research

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The findings report has been passed on to both the marketing team (to focus marketing on pain points) and the product development team (to update the product design)

How effective was the workflow between your team and theirs?

We had zoom meetings when and if necessary. Agile research were very good at scheduling these meetings when next steps were required

What did you find most impressive about this company?

They understood what our value proposition was and helped add to this with their extensive knowledge in marketing.

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the Co-founder of Esstech LLP. We are designing and developing a local click-and-collect service for charity shop clothing called 'RealRack'. I am responsible for business strategy and day-to-day operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agile Research?

We hired Agile Research to conduct focus group interviews with charity shop workers, from shop assistants to the heads of retail.

What were your goals for this project?

We wanted to gain insight into the daily processes and operations of charity shops' stock and POS systems , as well as the role of digital in the industry and what experienced professionals in the market thought of our business as a means for improving these processes.

SOLUTION

How did you select Agile Research?

We had an introduction from the digital creative representative at the University of Essex. Following this we had a productive initial meeting where we immediately felt heard and understood by Agile, who then provided a convincing direction for the research and a competitive quotation to seal the deal.

Describe the project in detail.

Recruiting and interviewing focus group participants from the third sector proved too difficult for another agency, partly due to the COVID-19 crisis. Agile took over recruitment, understanding the boundaries and devising a more direct recruitment strategy that solved the problem with total efficiency.

Due to scheduling issues with participants, Agile went above and beyond by conducting individual interviews, even if this meant doing so well after the working day was over. Agile excelled in not only getting the best participants possible, but getting the best out of them in the interviews. The results were excellent.

What was the team composition?

Recruiter and Interviewer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The main two outcomes are as follows:

1. We gained the exact kind of insights that we wanted (in edited videos the day after each interview), the kind of things you cannot find on google or in books - this alone made us feel ready to begin development and planning a test phase.

2. We gained some fantastic contacts and leads from the interviews, all because of the efforts of Agile - this was a bonus in our book, something we had not asked for but got nonetheless. This is what working with Agile is like.

How effective was the workflow between your team and theirs?

Fantastic. The key thing that I would say about working with Agile is that if you want to be involved every step of the way, helping prepare scripts and checking over documents etc. - you can.

Conversely, if you want to just say what you want and let them get on with it whilst you focus on other important business - you can do that too. The outcome will be the same either way: a keen understanding of your needs executed with quality and efficiency, delivering great results. The communication was excellent from day one.

What did you find most impressive about this company?

All of the above! From the first time we discussed the project I always felt that Agile not only understood our needs, but truly cared as well. As a first time entrepreneur it would be easy to feel intimidated or taken for a ride, but Agile made me feel heard and understood.

I felt that my research project was still mine but that I was placing it in the hands of experts who knew what I needed and kept me informed and consulted on all the ways that they could get it.

Are there any areas for improvement?

To be honest not really, even if Agile came across a hurdle they would tell us straight away so that we were informed and then create a strategy that would solve the problem. This built a very trusting relationship and resulted in the best results achieved in the fastest time and a price that we felt very happy with.

If I find something I am concerned with or unhappy about I am never afraid to say; fortunately this did not happen with Agile Research.

BACKGROUND

Please describe your company and your position there.

Health and Social Care Provider. I'm the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agile Research?

Arrange and conduct usability testing for a new service site and sign-up process.

What were your goals for this project?

Improve the site's performance (increase uptake of the service), show user involvement in our service development.

SOLUTION

How did you select this vendor?

Through a recommendation from another colleague and from Agile's experience in healthcare. They provided good value, quick turnaround and useful results.

Describe the project and the services they provided in detail.

We wanted to know why a sign-up page was under performing. Agile Research conducted user testing interviews and focus groups which identified usability issues on the page and improvements with the sign-up journey.

What was the team composition?

Project manager, user researcher and an account manager.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Addressing the issues Agile identified resulted in significant improvement in the site's performance and patient satisfaction with the onboarding process.

How was project management arranged and how effective was it?

Agile's team engaged with our relevant departments at each stage of the project and reported regularly on findings as it progressed.

What did you find most impressive about this company?

They were quick to understand what we were looking for and organise research sessions. Results were also delivered quickly and focused on how we could make practical improvements. Our digital team was impressed by how Agile understood digital development, met the tight deadlines, and effectively communicated with them.

Are there any areas for improvement?

Not on this project as we achieved what we wanted to.