Agile Digital Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a residential property management company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agile Digital Marketing?

We hired Agile Digital Marketing for their online marketing services. I wanted to increase our SEO rankings and visibility in Google searches. I also wanted more reviews on Yelp and Google.

SOLUTION

What was the scope of their involvement?

Agile Digital Marketing runs my SEO, generating and tracking keywords. Their team creates content, manages PPC with Google Ads, and assist with social media. They attract and monitor reviews for our Yelp and Google pages.

What is the team composition?

I mainly work with Alan (Founder, Agile Digital Marketing), and his right-hand person. She is our main point of contact.

How did you come to work with Agile Digital Marketing?

Alan is in my BNI networking group. After seeing him weekly and presenting within our group, I was impressed with what he had to offer and decided to engage with Agile Digital Marketing. I also admired our main point of contact’s work and performance.

How much have you invested with them?

We spend around $1,200 a month.

What is the status of this engagement?

We started working with Agile Digital Marketing in July 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re in the growth stage. There’s a lot of data that shows what is and what isn’t working, and where we should spend money on and improve on. We’re in the phase where we can look at that information and tweak certain elements.

There’s been a success with keywords. We have bi-weekly calls where we go over each graphic on Yelp and Google and track leads. We noticed an almost immediate increase from Yelp Ads. Our team has been able to follow leads that I’ve nurtured, signed contracts from, and passed on.

How did Agile Digital Marketing perform from a project management standpoint?

Agile Digital Marketing’s project management style is outstanding. Our bi-weekly calls are through Zoom, and we discuss the progress in each pipeline of their work. I’ve relied on their team to set the pace, and they’ve done just that.

What did you find most impressive about them?

I appreciate their openness and communication. Agile Digital Marketing is willing to work with others directly. For example, they can work with my franchisor and gather information and work with them to access online accounts and my website.

Are there any areas they could improve?

No, their team is learning. I’m the first property management company they’ve engaged with, and their team has discovered quite a bit. I’ve referred Agile Digital Marketing to some of my fellow property managers that I think could utilize their services.

Do you have any advice for potential customers?

I recommend doing a trial run with their team. They’ve proven themselves with their work since day one. The owner visits on a quarterly basis to go over our plans, and the bi-weekly calls go into the basics. Agile Digital Marketing is willing to grow with and learn a new business.

BACKGROUND

Introduce your business and what you do there.

I'm the director of communications for an elementary school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agile Digital Marketing?

We were trying to build our brand among our targeted audience, so we engaged Agile for digital marketing services. 

SOLUTION

What was the scope of their involvement?

Agile provided branding and digital marketing guidance relating to Google AdWords and overall ad spend. They also monitored our Google Analytics, producing weekly reports to help us make more data-driven decisions.

What is the team composition?

We worked with two people, including Alan (Senior Director and Founder, Agile Digital Marketing).

How did you come to work with Agile Digital Marketing?

Our website provider recommended them to us.

How much have you invested with them?

We invested about $10,000 in total, which was too expensive for us to continue spending. 

What is the status of this engagement?

We worked together from August 2017–August 2018, and they gave us an additional month of services for free during the transition.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Agile provided valuable insight about our target audience, developing helpful suggestions in the process.

How did Agile Digital Marketing perform from a project management standpoint?

Our main point of contact was very organized and responsive, even as she had other obligations come up. She was communicative and honest throughout.

What did you find most impressive about them?

They're very responsive and knowledgeable; their experience in this space really showed.

Are there any areas they could improve?

Agile's services are definitely valuable. However, we couldn't afford their rates for the long term. For us, it also became important to find a local vendor who understands our neighborhood on a more personal level.

Do you have any advice for potential customers?

It's important to be as detailed as possible when it comes to outlining goals and expectations. Part of the reason why our services were so expensive is that we weren't sure what we needed to focus on.

BACKGROUND

Introduce your business and what you do there.

I'm an executive assistant at Superior Tile & Stone. We specialize in installing tiles in marble, mosaic, and terrazzo. We also have a fabrication facility that cuts all of the stone.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agile Digital Marketing?

We were expanding into other states, and we needed a company to help us with our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

They provided a host of digital marketing services, from helping us build our website to managing our SEO. They also set up our Facebook, LinkedIn, and Instagram accounts and created social media posts twice a week. In addition to overseeing our campaigns, they helped us with our blog.

What is the team composition?

We worked with two members of their team, and they hired a writer for us.

How did you come to work with Agile Digital Marketing?

We met at an industry event.

How much have you invested with them?

We spent between $10,000–$15,000.

What is the status of this engagement?

We worked with them from September 2014—September 2018. Once we finished expanding into new markets, we decided to handle digital marketing in-house.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our visibility increased, and we acquired a lot of followers on social media. I was very happy with their services.

How did Agile Digital Marketing perform from a project management standpoint?

They were very responsive and helped us keep the project on track.

What did you find most impressive about them?

They're professional and knowledgeable. However, I haven't worked with other companies, so I have nothing to compare them to.

Are there any areas they could improve?

They could be a little more aggressive with their ideas. Our in-house team was new to online marketing. At one point, we slowed things down, and, instead of pushing us forward, Agile took a back seat and let us take our time to make a decision. If they pushed their ideas, things could have moved a little quicker.

Do you have any advice for potential customers?

Have an open mind. Listen to their ideas and be ready to act on them.

BACKGROUND

Introduce your business and what you do there.

I am the director of Access Answering Service, a 24-hour live phone answering service. We work specifically with after-hours and emergency services like plumbers, towing companies, physicians, and property managers. My main role is business development, but I am also in charge of payroll and other backend administrative tasks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agile Search Marketing?

Before starting out with Agile Search Marketing, I'd worked with another social media company. From that experience, I knew that online was the main channel for new business, other than referrals. At that time, we had redeveloped our website but we didn't have a consistent social media presence. Our content was still not powerful enough so we contacted Agile Search Marketing.

SOLUTION

What was the scope of their involvement?

Agile Search Marketing edited many of our blog posts with an SEO approach in mind. They also worked on keywords, presenting a beautiful 20-page report of what people were searching for, where our website stood, and who our competitors were. The report included what we could do to improve things using links, keywords, and through other means. It was an impressive process for me, offering a lot of insight into what people wanted to see and hear. This way, if I was to make a blog post, I could focus on what they were actually interested in. Agile Search Marketing constantly changed and tested keywords, providing detailed reports for them.

How did you come to work with Agile Search Marketing?

I interviewed a few people but, after talking to Agile Search Marketing's principal, I found the description of his process to be so amazing that I couldn't say no.

How much have you invested with Agile Search Marketing?

The cost of Agile Search Marketing's services has been between $10,000 and $15,000 per year.

What is the status of this engagement?

We are currently working with them.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

In 2015, before starting our work with Agile Search Marketing, we only received 4 inquiry calls, out of which I closed 1. Everything else came from referrals or other prospects. Even so, that was a great year. After starting our work with Agile Search Marketing, we closed more accounts than we'd ever closed before, 30% of them coming from online. It was an enormous jump.

In 2017, we started out with a brand-new website. In the first week alone, we increased our monthly revenue by 20%, all of it coming from our target market. Leads that came in were serious about using a hands-on, collaborative answering service. I was getting the right people in through the door, which never happened before.

Agile Search Marketing was responsible for much of this, working on many things before the site got launched. They will be meeting with our web developer this week. I appreciate the fact that Agile Search Marketing is taking the time to develop an effective strategy. It's been a great relationship, and Agile Search Marketing has remained communicative over the past year and a half. I love working with the company.

How did Agile Search Marketing perform from a project management standpoint?

They were easy to work with. We usually had phone calls every few weeks. I didn't get involved with the project software, but I was able to write blog posts and send them to Agile Search Marketing for editing and publication. The system is a bit different now, but it was always easy to manage. I always heard back from their team within a few hours. Even if it was restricted to a "yes," that level of communication is amazing. They always took care of modifications to our website within a short time.

What did you find most impressive about Agile Search Marketing?

Things were always structured and went according to plan. The reports were also amazing to me. I like looking at metrics, so the fact that Agile Search Marketing has taken the time to explain them in layman's terms has been great.

Are there any areas Agile Search Marketing could improve?

In the first part of the year, I received inquiries from people who were not the right fit for us. It wasn't so devastating as to merit a lower score and the quality of the leads changed over time. This was perhaps my fault, as I didn't articulate it clearly enough.

What tips or recommendations could you share that might increase the likelihood of success with Agile Search Marketing?

I can't think of anything specific at the moment, but I'm very happy with Agile Search Marketing's team. There may be people who like to communicate in a different way than myself, but the process has worked well for me.