Agile Digital Agency

BACKGROUND

Please describe your company and position.

I am the Director of HRC Culinary Academy Bulgaria

Describe what your company does in a single sentence.

The leading culinary and hospitality academy on the east end of Europe

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Agile Digital Agency to accomplish?

• Increase our online visibility on the English speaking markets
• Increase website traffic
• Increase qualified leads

SOLUTION

How did you find Agile Digital Agency?

Referral

Why did you select Agile Digital Agency over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Agile Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Agile Digital to assist us with crafting and executing a digital marketing strategy for English-language markets. Since the onset of the pandemic and subsequent European war, our lead generation has declined, prompting us to seek external expertise.

Agile Digital began by profiling our target audiences, clarifying our business objectives, and formulating an action plan aligned with our budgetary limits and particular requirements. They proceeded to implement the proposed initiatives, launching advertisements on Google and Facebook to promote our flagship program and diverse course offerings. For the PPC campaigns, they also designed and built various landing pages and have also implemented AB testing to optimize performance.

In the spring of 2023, recognizing SEO’s potential to complement paid advertising, we allocated additional funds to bolster these efforts. This proved a pivotal move, as their SEO work quickly expanded our discoverability and ranking for hundreds of keywords across numerous new countries which our PPC campaigns couldn’t reach. Organic traffic now constitutes our dominant conversion source, validating our incremental investment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Below are numbers of how they performed for our last flagship program intake:

• Their work resulted in bringing more than 70% of all lead gen that comes through the site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There is a project manager and an account manager who we speak to. We are more active on the PPC field as we often have various small campaigns on top of the bigger programs. They work with a ticketing system for various tasks and clarifications with us and also ‘New campaign’ form they created for us to use for new campaigns. Their idea was to streamline the process and reduce the friction with each new campaign.

They are very prompt in responding to our requests and deliver on time. They also provide regular consolidated reports showing Analytics data and explaining how we move, any challenges we have and possible resolutions or improvements. In this aspect it is also worth noting that they are proactive in proposing strategy adjustments as well as various ways to improve our work process.

What was your primary form of communication with Agile Digital Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very responsive and it feels like they take our problems and goals as their own. And they know what they are doing.

Are there any areas for improvement or something Agile Digital Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of a software company

Describe what your company does in a single sentence.

Software solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Agile Digital Agency to accomplish?

• Successful website launch & migration

SOLUTION

How did you find Agile Digital Agency?

Referral

Why did you select Agile Digital Agency over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Agile Digital Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sofyma supported all steps of the way throughout the entire project, from project management to rolling out new hosting environment, developing all of the new website while migrating partially legacy from previous site, advising and implementing technical SEO tactics, setting up CMS, etc. The results were absolutely amazing! Their team has been extremely supportive and played an integral part in the success of the project!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We haven't experienced any drop on the website traffic, on the contrary the organic traffic increased, the quality of leads has improved as well. Web core vitals reached the score of 99 out of max 100

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything on time and of highest quality. The team was instantly available to respond to any inquiries from our side.

What was your primary form of communication with Agile Digital Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their people; they were extremely professional, experienced, and just a pleasure to work with!

Are there any areas for improvement or something Agile Digital Agency could have done differently?

nothing that comes to mind

BACKGROUND

Please describe your company and position.

I am the Founder of Laulima Travels

Describe what your company does in a single sentence.

We help backpackers find volunteer exchanges in hostels around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Agile Digital Agency to accomplish?

• Build a digital solution for our business
• Increase website traffic

SOLUTION

How did you find Agile Digital Agency?

Other

Why did you select Agile Digital Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Agile Digital Agency’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Agile Digital Agency to develop our custom web application based on our specific requirements. Their expertise and guidance enabled us to achieve our vision by providing a strong and feasible strategy.

In addition, they served as our trusted digital advisors, guiding us on aspects such as scaling our business, increasing traffic, implementing effective ad campaigns, email marketing, and generating leads. Their team was an essential pillar of support for our business, and they continue to be to this day.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A complete custom web platform based on provided designs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used a ticketing system to manage our communication with their team, allowing me to flag issues and receive prompt responses while keeping everything organized. It also enabled us to refer back to past tickets and chat history to track the evolution of our conversations.

Additionally, other stakeholders could easily contribute to the tickets, ensuring that they were routed to the right people for resolution. As a result, they were able to consistently deliver solutions on time and as per our requests. The clear and transparent line of communication made it easy for us to collaborate and meet project deadlines with ease.

What was your primary form of communication with Agile Digital Agency?

• Email
• Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about the team and company were their knowledge and expertise. They were able to find effective solutions to all the challenges we faced. Also, their level of care and dedication towards helping our business succeed was second to none. They consistently went above and beyond to ensure our vision was realized. It makes a huge difference working with a company like this.

Are there any areas for improvement or something Agile Digital Agency could have done differently?

Not at all. I'm very happy with the service, the team, and the working relationship we've built.

BACKGROUND

Please describe your company and your position there.

I am co-owner of a digital marketing agency who work in the last leg of digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agile Digital Agency, and what were your goals?

We have worked with Nike for a number if years. Nike wanted to understand how to leverage their big concept and anthem piece lower down funnel in ecommerce across the period of the world cup. We arrived at a simple game based on sponsored players that would bring people to the app, engage them there then push through to a purchase journey.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked with this agency a number of times in the past for various projects at different places. As well as working on ecommerce with their founder and TD in a previous agency.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We needed to understand how to inject an html microsite into the app without any7 access to Nike's engineering team. Working around some feature challenges between iOS and aOS. This agency started by developing a technical specification for the target solution, refining this with us and client. Then developing JSON for the data/content elements and building a mobile only microsite with gameplay functionality javascript etc.

How many people from the vendor's team worked with you, and what were their positions?

Tech Lead Project Lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After running this site across the period of the games we saw significant results which went above and beyond our KPIs. Created over 100k unique users, x3 average visits to the app across that period, 80% of which visited the locker room, entering a purchase consideration journey.

Describe their project management style, including communication tools and timeliness.

We had access to a project lead daily who was having stand-ups with our PM. They comfortably worked with our tracking tooling and systems and worked as part of our team very effectively. The management, communication and execution was all excellent and calmly handled.

What did you find most impressive or unique about this company?

Calm assertive knowledgable delivery. With the changes forced down upon us they always stayed cool, informed us of impact and got on with the job. Providing options where they could.

Are there any areas for improvement or something they could have done differently?

Not for this project.

BACKGROUND

Please describe your company and your position there.

I am a Personal Injury Lawyer based in GA, USA. My firm is dedicated to representing the people of Georgia and their loved ones who have suffered serious personal injury or death.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agile Digital Agency, and what were your goals?

We had a legacy company website and an outdated GMB profile that we wanted to update and rank higher in search results. Our goal was to increase organic traffic and qualified inquiries for our personal injury legal services.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was approached by Agile Digital Agency, who identified some of the issues we already knew about. They came up with a proposal to help us rank higher and recover some of our lost positions online. By that time, we were having an ongoing SEO service by someone else, but the results were not as expected, and their message came at the right moment.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After an introductory call, they sent me a brief questionnaire which they used for their discovery phase. This gave us an idea of our current situation. It also helped them to come up with a strategy and action plan. It was meant to be a pure SEO monthly service but with time it evolved into other directions as well, including a full website redesign. Agile were responsible for fixing our GMB profile, also merging an old one into it, fixing lots of issues with the legacy website before they completely redid it.

They reorganized and reworked all the content of the website including 100+ blog posts, and with time they started creating new textual and visual content and backlinks. They also helped with social media and our YouTube channel, as well as with various technical tasks on the website.

How many people from the vendor's team worked with you, and what were their positions?

There was a single point of contact from their side. They have SEO specialists, designers, and developers who have helped with different aspects of the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

There are a few different improvements from their work so far: We have a clean and updated Google Business Profile Our website is completely redesigned and rebuilt, which resolved several technical issues that existed in the past - like lack of mobile optimization It now receives three times more organic traffic than one of the competitors we mentioned during the discovery

The site ranks for over 3,300 keywords compared to only 25 when they started As per our Google Analytics data, the organic traffic went up 4800% for Jan 2023 vs Jan 2021 and its share of all traffic is close to 90% vs 26% 2 years ago.

Describe their project management style, including communication tools and timeliness.

They have a ticketing system where we could add all essential info as well as our feedback but it was mainly email comms and sometimes video calls. Overall they were very responsive and the communication was very smooth.

What did you find most impressive or unique about this company?

The most impressive aspect of their service is their ease of communication and deep level of commitment and follow through. If they promise to do something, they do it, and it gets done quickly. They have a high level of knowledge in their field and they can convey that knowledge in easy-to-understand terms.

Are there any areas for improvement or something they could have done differently?

I really don't think so. It has been a great ongoing business relationship.

BACKGROUND

Please describe your company and your position there.

Amplify is a donation tool built for sustainable brands around the world. I am the co-founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agile Digital Agency, and what were your goals?

We hired Agile agency to built out our custom web application. We had very specific integrations that required building out logic for. Agile Digital Agency worked tirelessly from start to finish and acted as part of our team throughout the process.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them organically and considered their proposal against five other proposal. In the end they were the most competitive on price and delivery milestones.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Service Using WordPress

- Analysis and project specs

- Design of the platform as per sitemap

- WordPress theming (design integration)

- Creation of content types and user types

- WP end points to assist the Chrome extension

- Extend WP Backoffice to allow Amplify manage users, content and transactions

- Webhook integration

- UAT / fixes across latest versions of most popular desktop and mobile browsers

- Set up website on Pantheon

- Project release

How many people from the vendor's team worked with you, and what were their positions?

There were four people working on the project including one of the founders, project manager, lead developer and front end developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All deliverables were delivered to specification.

Describe their project management style, including communication tools and timeliness.

Their project management style was great and attentive. All tickets were managed through Jira and communication through slack.

What did you find most impressive or unique about this company?

Attention to detail and willingness to understand our project at a very in depth level. Agile become part of your team and work in sync with you on a daily basis. I would recommend Agile Digital to anyone looking to complete a web development project at any scale.

Are there any areas for improvement or something they could have done differently?

Overall there is not much I would change.

BACKGROUND

Introduce your business and what you do there.

Net2Work is a tech company that aims to inspire and connect young people with companies. Our goal is to create opportunities for young people to pursue internships, apprenticeships, and jobs. We mainly work with schools and colleges to inform students of potential career paths. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agile Digital Agency?

We’d launched Net2Work about to years ago with a very basic WordPress website, so it was time to re-platform the technology and take it to the next level.

SOLUTION

What was the scope of their involvement? 

Agile Digital Agency rebuilt our website to be more interactive. Now, the site has more video capabilities and a few other features that it didn’t have before. We’re still focusing on preparing for our relaunch, but we might consider bringing them on for some digital strategy in the future.

What is the team composition? 

I meanly speak with two people: their partner and another person who’s helped us out. 

How did you come to work with Agile Digital Agency?

A peer of mine who had a large business had recommended Agile Digital Agency, so I took a look. Out of everyone that I’d spoken to, Agile Digital Agency was the best. They said they could do everything that I wanted in terms of rebuilding the system in a cool and effective way.

How much have you invested with them?

It’s been about £40,000 (approximately $53,000 USD).

What is the status of this engagement?

We started working with them in October 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been incredible. The website looks great and works well. Even when we find little things that need to be tweaked, Agile Digital Agency is able to get to it straight away. 

Regarding the process, they never said that the couldn’t do anything. Rather, they always found a way to implement my ideas as well as their own. They’ve found little things that I haven’t seen, which has made all the difference.

How did Agile Digital Agency perform from a project management standpoint?

They feel like a part of my own team even though we’re all in different countries. I speak with them at least once a week through video calls and emails, and they’re good at responding quickly. It’s comfortable chatting with them because they’re great people. 

In terms of deadlines, they’ve been amazing. They schedule things in advance and prompt me to give constant feedback so that they can proceed. At times, they were even pushing me.

What did you find most impressive about them?

Not only were they attentive to my asks, but they also went beyond to deliver things that I hadn’t thought of. They’ve added some amazing interactive features.

Are there any areas they could improve?

No, I can’t think of anything at this point.

Do you have any advice for potential customers?

Really know what you want, communicate with them often, and test as you go along. The latter is good for both sides

BACKGROUND

Introduce your business and what you do there.

I work for Founded, a digital marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Agile Digital Agency?

We needed web development help.  

SOLUTION

What was the scope of their involvement?

They developed our website, as well as websites for several of our clients. Solutions for existing websites are also part of their responsibilities. We do design in-house, but they have designers if we ever need them. If we have one-off technical problems, they’re always available for consultation. They’re more than happy to offer their insights.

What is the team composition?

I work with six people. My main point of contact is a project manager. Simeon (Partner, Agile Digital Agency) is always available to offer help as well.

How did you come to work with Agile Digital Agency?

We had a relationship with them before they became Agile Digital Agency.

How much have you invested with them?

We’ve spent $20,000 so far.

What is the status of this engagement?

We started working together in February 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website is up and running, and our clients are always happy with their work. All their feedback has been positive.

How did Agile Digital Agency perform from a project management standpoint?

They chase us if we’re late in providing something and provide excellent support. Their stringent processes ensure that nothing falls through the cracks. They’ve been able to get a lot done in a short amount of time.

What did you find most impressive about them?

It feels like you’re working with a partner rather than an outside agency. They’re invested in seeing our clients and us succeed.  

Are there any areas they could improve?

No, not that I saw.

Do you have any advice for potential customers?

Not using them would be a mistake.