Pay Per Click Marketing Agency

AgencyPPC is a Chicago, IL-based digital marketing agency specializing in pay per click management, search engine optimization, content creation, social ads, and web development. Our core objective is to provide clients with the maximum return on investment for their internet marketing expenditures. Pay per click is a high return method of online advertising allowing advertisers to pay for clicks to their website.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 
Undisclosed
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Northbrook, IL
headquarters
  • 3605 Woodhead Dr. Suite 108
    Northbrook, IL 60062
    United States

Reviews

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Multiple SEO & PPC Projects for Growth Agency

"AgencyPPC will work hard to be the best partner for your needs."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2017 - Ongoing
Project summary: 

AgencyPPC provides SEO and PPC support and resource to a growth marketing agency’s client engagements. They create and manage PPC accounts, lead keyword research, and make recommendations.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Owner/CEO, Growth Agency
 
Verified
The Review
Feedback summary: 

Clients of AgencyPPC have seen 40% growth in organic traffic, 25% more ROAS, and twice as many clicks in 1–4 months. The team works well as a partner agency, using screensharing, Slack, and data to maximize transparency and accessibility. Their diligence and integrity stand out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a growth marketing agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AgencyPPC?

We operate in the same spaces as AgencyPPC, so we lean on them for additional one-off projects that require their SEO and PPC talents.

SOLUTION

What was the scope of their involvement?

We’ve worked with AgencyPPC across a number of projects. The first engagement we had together was running project management and analytics around SEO for a publicly-traded company’s 4,000-page website. Our team handled the website—which needed a revamp—while theirs provided extra hands to cover the analysis. 

Specifically, AgencyPPC did a lot of keyword research and benchmarking, hunting for opportunities for improvements. Each time they found an opportunity, they presented the results as a business case, laying out what they changed and why and educating the client’s team to help them understand those recommendations. They did some project management as well within the SEO side of things.

Since that first project, we’ve worked with them with PPC projects as well to varying degrees. Sometimes they’ll build the account for us that we’ll later manage for the client. Other times, they act as the backend support depending on the volume of work needed.

What is the team composition?

We’ve worked with two leads over the years. Geoff (Director of Digital Strategy, AgencyPPC) was our initial point person, but in the last 1–1½ years, Maria (Digital Marketing Manager, AgencyPPC) has been our main contact. We’ve also worked with Abigail (Digital Marketing Coordinator, AgencyPPC) from time to time.

How did you come to work with AgencyPPC?

We met each other while working for the same client. Our company was doing email and social media marketing while AgencyPPC was handling paid search. We realized our services complemented each other really well in our overlaps; PPC and SEO are services we can provide internally, but we only have a small team to make that happen. After the project, we met up a few times and then piloted that initial SEO project. It’s been going smoothly from there.

How much have you invested with them?

We've spent over $100,000.

What is the status of this engagement?

We started working together in late 2016 or early 2017, and we’re still working together today.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When working with AgencyPPC, we typically see a stark increase in return on ad spend (ROAS). Within 1–3 months, we’ll see the rate grow from 4-to-1 to 7-to-1 on average—about a 25% increase. When it comes to the accounts’ overall efficiency, our click-through rates usually double. That ties back into how analytical AgencyPPC is when it comes to their audience and keyword research.

On the SEO side—specifically, that first project—their keyword recommendations led to a 40% lift in organic traffic year-over-year within the first four months. Our client was thrilled with that.

From a qualitative standpoint, AgencyPPC is highly supportive and responsive. Our relationship is a little non-tradition since we’re another agency, not a direct client. However, for every project, they’re on top of everything and quick to reply to any messages. That’s been refreshing for me.

How did AgencyPPC perform from a project management standpoint?

AgencyPPC is highly communicative. Whenever we work with them, they bring the client on board through Slack or tons of phone calls. It makes them very accessible. 

More than that, they’re also very knowledgeable and transparent. If they try something and it doesn’t work as planned—which happens very rarely for them—they own up to it. They’re upfront about mistakes or missteps. 

Lastly, AgencyPPC is extremely meticulous. Their tracking can have four levels of sub-tasks, which adds that layer of visibility that I can communicate to my client directly. 

What did you find most impressive about them?

Their transparency with data stands out the most to me, to be quite honest. In every project, AgencyPPC will launch a screen share, go into the PPC account, and review the data in real-time. We still receive monthly reports, but the screensharing adds even more transparency, which I appreciate. They’re never surprised by anything; to me, that shows how far they dig into numbers behind each account. 

At the same time, they’re eager to educate their customers. Most agencies—including mine—struggle with explaining so many data points to people who aren’t as deeply involved in the subject. That’s a challenge that AgencyPPC embraces.

Are there any areas they could improve?

No. They could come to our happy hours more often, but that’s about it.

Any advice for potential customers?

AgencyPPC will work hard to be the best partner for your needs. Give them access to all the data points they need during the pitching process. That way, they can learn the baselines of your performance and will be most effective for you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They’re not low-priced, but I truly believe it’s worth it.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I constantly recommend AgencyPPC.

Optimizing Digital Spend & Online Presence for Client

“Their focus on the use of the data to drive better business decisions is stronger than what I’ve seen from other providers.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2019 - Ongoing
Project summary: 

After conducting an audit of a third-party client’s paid search and social ads standings, AgencyPPC created a foundation level of PPC implementations to optimize ad spend efficiency.

The Reviewer
 
2 - 10 Employees
 
Chicago, Illinois
Stuart Bernstein
Chief Problem Solver, solve for (x), llc
 
Verified
The Review
Feedback summary: 

Providing clear technical explanations of their work to all stakeholders, the team has fostered a transparent relationship and added unique value to large quantities of analytics data. Effectively honing both their technical and communication skills, they differentiated themselves from competitors.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the chief problem solver at solve for x. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AgencyPPC?

We were aiming to optimize our client’s digital ad spend.

SOLUTION

What was the scope of their involvement?

First, we conducted a discovery phase and audit that involved their team digging through our client’s paid search, social accounts, web traffic, and third-party tools. Implementing measures to improve our digital presence and footprint was phase one. The end goal was to spend efficiency and optimizing leads.

They started by establishing a clean, clear baseline, using the information they collected from their initial investigations. Communicating the client’s current standing in the market, they then provided options on what they could do to achieve their goals.

More often than not, they suggest spending less money on certain marketing elements or to reallocate resources to different areas of the campaign. 

What is the team composition?

We worked directly with Geoff (Director of Digital Strategy, AgencyPPC), but I know there were others working on the account.

What is the status of this engagement?

We started working with them in November 2019, and we’re approaching phase two now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While I’m unable to share any meaningful data, but they get high marks for being thorough yet clear in their explanations. This company is very technical, specializing in their specific aptitude. However, AgencyPPC is able to take information from them and translate it into layman’s terms. That’s something that our client has really responded to because the team is actively able to communicate and build relationships.  

For instance, I don’t personally understand the technical aspects of what they do, but they were able to explain it to me at a level that was appropriate for my understanding of the situation. We’ve worked them into other tasks because there’s a value to being thorough but with a bias toward action. It’s a really great combo.  

How did AgencyPPC perform from a project management standpoint?

They’re super responsive, handling everything professionally and seriously. Able to under commit and overdeliver, they manage expectations and communicate appropriately. They have a variety of tools to facilitate conferences and meetings, but we were able to meet in-person as well. 

What did you find most impressive about them?

There’s a lot of data out there that can easily be misused or misinterpreted. They didn’t get lost in the data but instead established an effective baseline for my client to use to improve lead capture efficiency. Their focus on the use of the data to drive better business decisions is stronger than what I’ve seen from other providers. 

This industry can often seem like a sea of sameness, but they really differentiate themselves by combining technical knowledge that gives more meaning to the data they deliver. They aren’t using AI or anything extreme, but they can sift through data to figure out what’s most important to our business. I’m able to get almost immediate feedback through their team. With them on our side, our data is more meaningful and offers better insight.    

Are there any areas they could improve?

Making sure they never lose focus on the “why” and “so what” factors of analytics are important. They did that well here with some coaxing, but they had that information when I asked for it. As they move forward, though, it would be helpful for them to keep that at the center. I’d recommend that they continue focusing on helping their audience digest and respond to data in the most appropriate ways. They’re doing that well, so they should keep honing that strength. 

Do you have any advice for potential customers?

Don’t be afraid to ask for more clarification from their team if you don’t understand the information that they’re delivering. They’re patient and willing to walk through it with you if you don’t get it. I’ve interacted with many people on their team, and they’re real, approachable, and have the technical aptitude to back everything up. There’s no shame in asking them to slow down to go over something.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met deadlines and communicated well.
  • 5.0 Cost
    Value / within estimates
    They provided very good value.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’d rate them higher if I could.

Monthly Paid Search Management for Publishing Company

"…they have rebuilt our account and continually improved the CPA for our business... ."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2019 - Ongoing
Project summary: 

AgencyPPC manages Google Ads as well as all PPC efforts for the company’s e-commerce website, all with the objective of boosting online traffic.

The Reviewer
 
11-50 Employees
 
Chicago, Illinois
Digital Media Director, Publishing Company
 
Verified
The Review
Feedback summary: 

Their leadership has deep knowledge of paid search strategies, which has consistently improved the company’s CPA and enhanced seasonal campaign promotions. Their efficiency and communication also stand out.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Our company, a publisher with an eCommerce business. As Director of Digital Media, I am responsible for growing existing digital revenues and pivoting traditional businesses into digital.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AgencyPPC?

PPC management Adwords.

What were your goals for this project?

Improve CPA and drive traffic to new website.

SOLUTION

How did you select this vendor?

RFP'ed several vendors.

Describe the project in detail.

We selected Agency PPC after a review of several agencies local to our home office. Geoff's strong grasp of paid search concepts and opportunities was what helped seal the deal. Since inception, they have rebuilt our account and continually improved the CPA for our business and helped us promote seasonal campaigns.

What was the team composition?

Two internal marketing resources.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They improved CPA continually.

How effective was the workflow between your team and theirs?

Great, we meet once a month and communicate via email.

What did you find most impressive about this company?

Efficiency and communication.

Are there any areas for improvement?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer