AgencyPPC

BACKGROUND

Please describe your company and position.

I am the President Western Division & Asia of Brand Institute

Describe what your company does in a single sentence.

For 30+ years, we have been earning our clients’ trust and exceeding their expectations by staying true to our mission, vision, and values: provide industry-leading expertise in all aspects of nomenclature and visual identity development, be responsive and flexible to our clients’ project needs, and always meet their timing and budgetary requirements. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AgencyPPC to accomplish?

• Increase Qualified Leads
• Manage & Optimize SEO Search Terms
• Increase SEO Activities Outside the US

SOLUTION

How did you find AgencyPPC?

Online Search

Why did you select AgencyPPC over others?

• High ratings
• Demonstrated Tremendous Expertise

How many teammates from AgencyPPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helped monitor key words and manage spend/bidding for SEo traffice.  In addition, they helped us develop and test custom landing pages to increase click through rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The number and quality of our SEO leads increased which resulted in increase sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently meets deadlines and our relationships and their recommendations continue to evolve as our account matures.  We touch base on bi-weekly meetings for status updates and next steps.

What was your primary form of communication with AgencyPPC?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with their expertise, flexibility, and dilligent monitoring of our account.

Are there any areas for improvement or something AgencyPPC could have done differently?

Potentially spent more time trying to understand our business, unique terminology thus resulting in quicker optimization of key work groupings.

BACKGROUND

Please describe your company and position.

I am the President / Founder of Andy Thomas Careers Now

Describe what your company does in a single sentence.

We are a leading national executive coaching and career coaching firm hired by both individuals and corporations. We provide career path discovery, job search strategies with an exceptional, customised methodology and HR praised one on one executive coaching. Our clients include Managing Director's of banks, CIO's of Fortune 500 companies  to 400 M dollar national recruiting corporations. We have staff resume writers and coaches led by our nationally recognised founder, Andy Thomas. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AgencyPPC to accomplish?

• We wanted to improve our Google advertising

SOLUTION

How did you find AgencyPPC?

Online Search

Why did you select AgencyPPC over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from AgencyPPC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included revamping our entire Google advertising campaign. It was needed in a very fast timeframe and they did an exceptional job. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They dramatically increased our Google advertising results producing typically around 6-9 solid leads a day 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time and their communication was excellent

What was your primary form of communication with AgencyPPC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I truly felt that AgencyPPC cared. MIchelle was amazing. 

Are there any areas for improvement or something AgencyPPC could have done differently?

My only area for improvement was to have more direct numbers at times rather than going through their answering service ( which was human based and pleasant)

BACKGROUND

Please describe your company and your position there.

DiveDesign is an Industrial Design and Development Company specializing in physical goods and solving complex hardware problems.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AgencyPPC?

DiveDesign was looking for an agency to help us with some marketing efforts in the realm of Google Pay Per Click advertising.

SOLUTION

How did you select this vendor?

After many interviews with a multitude of PPC companies, I was immensely impressed with Agency PPC's knowledge, experience, compassion, and track record with Google and their many different advertising intricacies.

Describe the scope of their work in detail.

We initially signed on with Agency PPC for 4 consulting hours to set up some basic ads and understand how the system worked and how we can benefit from it. No other firm offered this before signing a large retainer contract. We saw immediate results and this was truly unexpected, this was instant validation that we had selected the right firm.

What was the team composition?

I've worked closely with Geoff the founder of AgencyPPC along with his experienced support and development team over the past 6 months not only with consulting but now a full ad management contract.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a large uptick in development inquiries from our website (which was the goal) along with purchases from a certain leg/ sales channel of our business

How effective was the workflow between your team and theirs?

Agency PPC, Geoff, and his team made the experience almost seamless. They never miss a beat, meeting, or deadline. We have also found that they over-deliver in their promises.

What did you find most impressive about this company?

AgencyPPC works extremely well with us, and I've never experienced this with any other firm. They spend the right amount of time researching and understanding your business to best serve you with what they are best at, advertising.

Is there any area for improvement or anything that could have been done differently?

I don't have any recommendations for improvement at this time.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing for Midtown Athletic Clubs. Midtown owns and operates premium fitness, tennis, and lifestyle clubs across North America.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AgencyPPC, and what were your goals?

We began a shift in our advertising spend from traditional media to primarily digital media about two years ago--but did not see the results we expected throughout the first year of the shift. Our reporting remained messy and unreliable, our impression and click-through numbers did not correspond with real business success, and little effort was made to connect our digital marketing platforms with our lead management software.

We decided to end our relationship with our previous agency (a large and well-established name), and after an extensive due-diligence process selected AgencyPPC to become our new Digital Media Agency. We selected AgencyPPC to help us right our digital marketing ship--to help us set up a best-in-class system of results tracking across our entire digital advertising funnel, and to manage our PPC and CPC campaigns based on those results.

SOLUTION

How did you select AgencyPPC and what were the deciding factors?

The key factors of our decision included:

1. Trust. Our previous agency did not raise their hands when problems arose. They would not push back against us in pursuit of a better solution to our challenges. In the end, we felt this was the most important factor--our ability to build real, productive trust with the agency.
2. Expertise, and the passion to deliver it for us. Again, we were used to being given 'junior' talent on our account. We knew that working with an experienced team that was able to actually give care to our account would make a huge difference for us.
3. A history of proven, sustained success. We cared less about the strategic details each agency came with during the pitch process, because we believe that the specifics of digital media strategy changes constantly as platforms change. Instead, we looked for agencies that were able to sustain historical success and growth for their clients as evidence of their ability to adapt.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

AgencyPPC owns the day-to-day management of our digital media spend. Today, this covers Google Ads and Facebook Ads. AgencyPPC sets up the campaigns--strategizing on audience structures and spend allocation--as well as writing ad copy. They work alongside our internal creative team on design, photo, and video assets. They help build and maintain our reports--including our executive marketing dashboard, which is partly fed by integrations the agency set up. They worked with our Lead Management software to identify opportunities for better lead tracking integration, and are currently leading the project to connect to our system. In addition, they identified and implemented new phone call tracking software that has directly led to new business opportunities for us (outside their original scope, just because they saw it would make an impact for us). They also hold monthly strategy sessions with our team to brainstorm updates and growth opportunities for all our marketing.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with two members of the team.

1. Maria is our main account rep, who is our point of contact with the Agency. She is a key part of the daily management of the account and a strategic partner for us.
2. Geoff is the agency founder. We work with him on the initial project set-up, bigger strategic brainstorms, and new system integrations.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first month of the campaign we were able to:

1. have clean(ish) cost-per-lead data, which we had never had before.
2. nearly halved our cost-per-lead

Three months in, we are consistently hitting lead goal numbers thanks to volume driven by the campaigns--with continuous improvement on lead quality.

Describe their project management style, including communication tools and timelines.

The team at AgencyPPC is incredibly responsive any time we have questions or updates. Our main tool for check-ins is a monthly meeting between our team and theirs, where we brainstorm and commit to any larger-scale changes and priorities. AgencyPPC maintains a weekly report that keeps up on top of our entire marketing funnel performance.

What did you find most impressive or unique about this company?

I have found that most agencies operate out of fear. They sugar coat results or remain so intentionally silo'd from actual business results that they can report on their own metrics of success (like impressions) without doing the difficult and humbling work of connecting those results all the way through to the sale. They do so because they do not want to lose the client's business. If results look bad, they just dig into this further. AgencyPPC is not afraid to be vulnerable with us. If we push them to execute on a campaign and it isn't working, they'll call us right away and walk us through the challenge--and always with an idea for how to improve (even if it conflicts with our own ideas). They are not afraid to get in the trenches with us, push us, challenge us, and be a true partner to us. Plus, they do this all with kindness. I believe this operating philosophy will keep us continually improving.

Are there any areas for improvement or something they could have done differently?

COVID makes this difficult, but it would be nice to have our teams meet in person. I expect this is something we'll all be happy to remedy once more normalcy returns.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of JogAlong Stroller, LLC. We make the world’s only jogging stroller that lets you move your arms while you’re running.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AgencyPPC?

As a startup, we were trying to find a way to grow our potential customer database. We weren’t large enough to have an in-house digital marketing team, so we found AgencyPPC.

SOLUTION

What was the scope of their involvement?

In our partnership with AgencyPPC, we opted for the majority of our budget to go towards Facebook ads. They’ve helped us set them up, sometimes generating new content and other times helping us repurpose old content. They’ve also really helped us to refine our audience.

After some research, AgencyPPC helped us conclude that our space is pretty competitive within PPC, which is something we appreciated. We figured out our main goal should be to build up our database and brand and get our name out there. 

What is the team composition?

I work with Geoff (Director of Digital Strategy) and Maria (Digital Marketing Manager).

How did you come to work with AgencyPPC?

AgencyPPC was recommended to me by a contact who’d worked with them in the past. I gave Geoff a call, and we started on some small projects. Things went well, so we decided to partner together.

How much have you invested with them?

We’ve probably spent around $25,000.

What is the status of this engagement?

We started working together in March 2019, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before we partnered with AgencyPPC, our customer acquisition cost was in the $4-$5 range, and now they have us down to under $1, and it’s all been scalable. Additionally, they’ve really helped me grow my database in a short amount ime. 

Currently, we’re running a campaign to raise capital for the business, and AgencyPPC has been instrumental in helping us identify the right audiences to target on Facebook.

I also really appreciate that they’re big proponents of trying and testing ideas. It’s been a very collaborative experience and their methodology is impressive.

How did AgencyPPC perform from a project management standpoint?

They’ve been excellent. I never have to call and chase after them; everything’s done on time. It’s been very positive to know I don’t have to worry about them.

In terms of communication, we mainly keep in touch over phone calls and emails.

What did you find most impressive about them?

I’m most impressed with AgencyPPC’s broad base of experience and knowledge. They came into the engagement and were able to understand what our company needed to be successful. They’ve worked with such a wide range of clients that they understand the market and knew exactly how to help our company.

Are there any areas they could improve?

There’s no perfect agency out there, but whenever anything’s come up, they’re available by phone or email. It’s hard for me to say that there were areas they neglected. I don’t have any big negatives.

Do you have any advice for potential customers?

Give yourself enough time that you can run plenty of tests at the beginning. They have to do their research and figure out what’s going to be a good fit for you.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing for the first, lifestyle sports nutrition brand, GHOST.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AgencyPPC, and what were your goals?

We brought AgencyPPC in to manage and execute our entire Google Ads strategy. It was important to realize a strong ROAS along with the ability to show scale with new customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We decided to go with AgencyPPC due to their professionalism, track record, and honest and transparent approach. We also saw them interacting with quite a bit of small businesses in Facebook Groups - they genuinely wanted to help everyone.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a deep onboarding call, and a couple of weeks of discovery and set-up with the AgencyPPC team. It wasn't overly intensive, and set expectations clearly. Their team came prepared every meeting and was easy to work with.

How many people from the vendor's team worked with you, and what were their positions?

Two. Geoff, the Director of Digital Strategy. Maria, Digital Marketing Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In just two months of working together, we've hit our best revenue month with less than average spend, and implemented proper reporting and tracking for greater transparency.

Describe their project management style, including communication tools and timeliness.

They've provided reports on a monthly basis, and have provided prompt responses to emails at all times.

What did you find most impressive or unique about this company?

They really are SO good at what they do. They are experts in every aspect of their craft.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I lead the marketing team at a financial firm. I'm responsible for our national organic and paid campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AgencyPPC?

We initially hired AgencyPPC to help with our website's SEO. That project grew into an ongoing relationship as PPC runs all our Google and social media paid ads.

What were your goals for this project?

Our goals were to improve our digital leads. AgencyPPC has helped up connect to investors across the country that may not have known of us otherwise and we have raise over $30-50 million through digital leads AgencyPPC has brought in.

SOLUTION

How did you select this vendor?

I was not involved in the beginning of our relationship with AgencyPPC so I cannot speak to this process.

Describe the project in detail.

We have worked with AgencyPPC on many projects. Geoff and Maria listen to our business needs and help us come up with the best tactics to reach our goals. They chat through which keywords make the most sense to target and are very collaborative throughout the process. They set up all our ads, track progress, suggest data-driven changes throughout the campaign, and help us with any reporting needs we may have.

What was the team composition?

Geoff is the owner of AgencyPPC and is very involved in our account. I speak with Geoff at least 2x/week. His team-member, Maria, also works very closely on our account. Both Geoff and Maria have been a huge part to our success on the marketing team and also very knowledgeable and helpful with other adhoc questions I have (even when they are unrelated to our account). They are very much strategic partners and more than just a vendor that provides a service.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

AgencyPPC has helped up connect to investors across the country that may not have known of us otherwise and we have raise over $30-50 million through digital leads AgencyPPC has brought in.

How effective was the workflow between your team and theirs?

Geoff and Maria are always extremely responsive and available. We meet weekly and use Zoom, email, phone, etc.

What did you find most impressive about this company?

Unlike other vendors, AgencyPPC is truly a strategic partner. They understand the nuances and complexities of our business and help us navigate our goals and understand the business's needs.

Are there any areas for improvement?

N/A. I have 0 complaints.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a growth marketing agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AgencyPPC?

We operate in the same spaces as AgencyPPC, so we lean on them for additional one-off projects that require their SEO and PPC talents.

SOLUTION

What was the scope of their involvement?

We’ve worked with AgencyPPC across a number of projects. The first engagement we had together was running project management and analytics around SEO for a publicly-traded company’s 4,000-page website. Our team handled the website—which needed a revamp—while theirs provided extra hands to cover the analysis. 

Specifically, AgencyPPC did a lot of keyword research and benchmarking, hunting for opportunities for improvements. Each time they found an opportunity, they presented the results as a business case, laying out what they changed and why and educating the client’s team to help them understand those recommendations. They did some project management as well within the SEO side of things.

Since that first project, we’ve worked with them with PPC projects as well to varying degrees. Sometimes they’ll build the account for us that we’ll later manage for the client. Other times, they act as the backend support depending on the volume of work needed.

What is the team composition?

We’ve worked with two leads over the years. Geoff (Director of Digital Strategy, AgencyPPC) was our initial point person, but in the last 1–1½ years, Maria (Digital Marketing Manager, AgencyPPC) has been our main contact. We’ve also worked with Abigail (Digital Marketing Coordinator, AgencyPPC) from time to time.

How did you come to work with AgencyPPC?

We met each other while working for the same client. Our company was doing email and social media marketing while AgencyPPC was handling paid search. We realized our services complemented each other really well in our overlaps; PPC and SEO are services we can provide internally, but we only have a small team to make that happen. After the project, we met up a few times and then piloted that initial SEO project. It’s been going smoothly from there.

How much have you invested with them?

We've spent over $100,000.

What is the status of this engagement?

We started working together in late 2016 or early 2017, and we’re still working together today.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When working with AgencyPPC, we typically see a stark increase in return on ad spend (ROAS). Within 1–3 months, we’ll see the rate grow from 4-to-1 to 7-to-1 on average—about a 25% increase. When it comes to the accounts’ overall efficiency, our click-through rates usually double. That ties back into how analytical AgencyPPC is when it comes to their audience and keyword research.

On the SEO side—specifically, that first project—their keyword recommendations led to a 40% lift in organic traffic year-over-year within the first four months. Our client was thrilled with that.

From a qualitative standpoint, AgencyPPC is highly supportive and responsive. Our relationship is a little non-tradition since we’re another agency, not a direct client. However, for every project, they’re on top of everything and quick to reply to any messages. That’s been refreshing for me.

How did AgencyPPC perform from a project management standpoint?

AgencyPPC is highly communicative. Whenever we work with them, they bring the client on board through Slack or tons of phone calls. It makes them very accessible. 

More than that, they’re also very knowledgeable and transparent. If they try something and it doesn’t work as planned—which happens very rarely for them—they own up to it. They’re upfront about mistakes or missteps. 

Lastly, AgencyPPC is extremely meticulous. Their tracking can have four levels of sub-tasks, which adds that layer of visibility that I can communicate to my client directly. 

What did you find most impressive about them?

Their transparency with data stands out the most to me, to be quite honest. In every project, AgencyPPC will launch a screen share, go into the PPC account, and review the data in real-time. We still receive monthly reports, but the screensharing adds even more transparency, which I appreciate. They’re never surprised by anything; to me, that shows how far they dig into numbers behind each account. 

At the same time, they’re eager to educate their customers. Most agencies—including mine—struggle with explaining so many data points to people who aren’t as deeply involved in the subject. That’s a challenge that AgencyPPC embraces.

Are there any areas they could improve?

No. They could come to our happy hours more often, but that’s about it.

Any advice for potential customers?

AgencyPPC will work hard to be the best partner for your needs. Give them access to all the data points they need during the pitching process. That way, they can learn the baselines of your performance and will be most effective for you.

BACKGROUND

Introduce your business and what you do there.

I’m the chief problem solver at solve for x. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AgencyPPC?

We were aiming to optimize our client’s digital ad spend.

SOLUTION

What was the scope of their involvement?

First, we conducted a discovery phase and audit that involved their team digging through our client’s paid search, social accounts, web traffic, and third-party tools. Implementing measures to improve our digital presence and footprint was phase one. The end goal was to spend efficiency and optimizing leads.

They started by establishing a clean, clear baseline, using the information they collected from their initial investigations. Communicating the client’s current standing in the market, they then provided options on what they could do to achieve their goals.

More often than not, they suggest spending less money on certain marketing elements or to reallocate resources to different areas of the campaign. 

What is the team composition?

We worked directly with Geoff (Director of Digital Strategy, AgencyPPC), but I know there were others working on the account.

What is the status of this engagement?

We started working with them in November 2019, and we’re approaching phase two now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While I’m unable to share any meaningful data, but they get high marks for being thorough yet clear in their explanations. This company is very technical, specializing in their specific aptitude. However, AgencyPPC is able to take information from them and translate it into layman’s terms. That’s something that our client has really responded to because the team is actively able to communicate and build relationships.  

For instance, I don’t personally understand the technical aspects of what they do, but they were able to explain it to me at a level that was appropriate for my understanding of the situation. We’ve worked them into other tasks because there’s a value to being thorough but with a bias toward action. It’s a really great combo.  

How did AgencyPPC perform from a project management standpoint?

They’re super responsive, handling everything professionally and seriously. Able to under commit and overdeliver, they manage expectations and communicate appropriately. They have a variety of tools to facilitate conferences and meetings, but we were able to meet in-person as well. 

What did you find most impressive about them?

There’s a lot of data out there that can easily be misused or misinterpreted. They didn’t get lost in the data but instead established an effective baseline for my client to use to improve lead capture efficiency. Their focus on the use of the data to drive better business decisions is stronger than what I’ve seen from other providers. 

This industry can often seem like a sea of sameness, but they really differentiate themselves by combining technical knowledge that gives more meaning to the data they deliver. They aren’t using AI or anything extreme, but they can sift through data to figure out what’s most important to our business. I’m able to get almost immediate feedback through their team. With them on our side, our data is more meaningful and offers better insight.    

Are there any areas they could improve?

Making sure they never lose focus on the “why” and “so what” factors of analytics are important. They did that well here with some coaxing, but they had that information when I asked for it. As they move forward, though, it would be helpful for them to keep that at the center. I’d recommend that they continue focusing on helping their audience digest and respond to data in the most appropriate ways. They’re doing that well, so they should keep honing that strength. 

Do you have any advice for potential customers?

Don’t be afraid to ask for more clarification from their team if you don’t understand the information that they’re delivering. They’re patient and willing to walk through it with you if you don’t get it. I’ve interacted with many people on their team, and they’re real, approachable, and have the technical aptitude to back everything up. There’s no shame in asking them to slow down to go over something.

BACKGROUND

Please describe your company and position.

 I am the CEO of a design company 

Describe what your company does in a single sentence.

Exterior design & build firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AgencyPPC to accomplish?

• Marketing

SOLUTION

How did you find AgencyPPC?

Online Search

Why did you select AgencyPPC over others?

• Great culture fit
• Company values aligned

How many teammates from AgencyPPC were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AgencyPPC and their team have been outstanding to work with and truly go above and beyond.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

REVENUE GROWTH

Describe their project management. Did they deliver items on time? How did they respond to your needs?

timely

What was your primary form of communication with AgencyPPC?

Virtual Meeting

What did you find most impressive or unique about this company?

consistency

Are there any areas for improvement or something AgencyPPC could have done differently?

no