What evidence can you share that demonstrates the impact of the engagement?
When working with AgencyPPC, we typically see a stark increase in return on ad spend (ROAS). Within 1–3 months, we’ll see the rate grow from 4-to-1 to 7-to-1 on average—about a 25% increase. When it comes to the accounts’ overall efficiency, our click-through rates usually double. That ties back into how analytical AgencyPPC is when it comes to their audience and keyword research.
On the SEO side—specifically, that first project—their keyword recommendations led to a 40% lift in organic traffic year-over-year within the first four months. Our client was thrilled with that.
From a qualitative standpoint, AgencyPPC is highly supportive and responsive. Our relationship is a little non-tradition since we’re another agency, not a direct client. However, for every project, they’re on top of everything and quick to reply to any messages. That’s been refreshing for me.
How did AgencyPPC perform from a project management standpoint?
AgencyPPC is highly communicative. Whenever we work with them, they bring the client on board through Slack or tons of phone calls. It makes them very accessible.
More than that, they’re also very knowledgeable and transparent. If they try something and it doesn’t work as planned—which happens very rarely for them—they own up to it. They’re upfront about mistakes or missteps.
Lastly, AgencyPPC is extremely meticulous. Their tracking can have four levels of sub-tasks, which adds that layer of visibility that I can communicate to my client directly.
What did you find most impressive about them?
Their transparency with data stands out the most to me, to be quite honest. In every project, AgencyPPC will launch a screen share, go into the PPC account, and review the data in real-time. We still receive monthly reports, but the screensharing adds even more transparency, which I appreciate. They’re never surprised by anything; to me, that shows how far they dig into numbers behind each account.
At the same time, they’re eager to educate their customers. Most agencies—including mine—struggle with explaining so many data points to people who aren’t as deeply involved in the subject. That’s a challenge that AgencyPPC embraces.
Are there any areas they could improve?
No. They could come to our happy hours more often, but that’s about it.
Any advice for potential customers?
AgencyPPC will work hard to be the best partner for your needs. Give them access to all the data points they need during the pitching process. That way, they can learn the baselines of your performance and will be most effective for you.