Agency Media

Please describe your company and your position there.

General Manager at Visscher Specialty Products. Designers and manufacturers of ready-to-assemble backyard structures.

For what projects/services did your company hire Agency Media, and what were your goals?

We had designed an innovative new add-on accessory to our flagship model, The Colorado + Veranda, plus some great new additions to our pergola model. We needed a way to present the new products to the world, understanding that our product captures the imagination best when it is hosted with people and decor, so a living-in experience.

How did you select this vendor and what were the deciding factors?

Agency's credibility was flat-out obvious when reviewing videos from their clients' catalogues. Right out the gate, Adam Besse made communication of ideas so easy and fluid-like. It's as-if he had designed the structures himself and was just as eager as us to present our product to the world. Credibility, communication, and an "I-get-it" attitude - what more could you ask for?

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Discovery calls started with "why", and moved into who what where and when - an important sequence in my opinion. We were eager to contribute as much as Agency, so we followed their management (and advice) to land actors, location and on-set workers. The shoot went smoothly and we knew we were in good hands with the camera crew. You could tell this wasn't their first session, and they were eager to capture our larger-than-usual product on their high-end gear.

Post processing was a blast, as there was so much good footage in even the first cuts. Music selection was on-point and the CGI overlays gave the videos that "movie magic" feeling.

Who did you work with and what was the feedback process like?

We worked with a project manager, the film crew and the post-processing team. I believe we used a Vimeo app that made the edits super simple and easy.

Can you share any outcomes from the project that demonstrate progress or success?

Interest in our product was off-the-charts after the launch of the video. Dealers were wanting to host the videos on their own websites and launch TV spots with the footage. We moved far more product that we had projected. Lastly, we present the videos to potential new staff members during the hiring process!

Describe their project management style, including communication tools and timeliness.

We received lots of up-front communication, which was important for us because there's much more to making a video than what we had expected. We related via ZOOM calls and on-site visits. We certainly launched on-time, which was important to us.

What did you find most impressive or unique about this company?

Its the people. And the cameras. But it's really about their genuine interest in us and our reasons for what we are doing, and carrying our enthusiasm to the end video.

Are there any areas for improvement or something they could have done differently?

It was such a great experience overall it's hard to say. It would have been even better if we had outlined the sequence of events (the building of the structures) for the post-processing team - surely could have saved some back-and-forth towards the end.

Introduce your business and what you do there.

I’m the marketing manager at WeatherSoft Structures. We build and engineer suspended fabric structures for various objects and industries. These include but aren’t limited to mining, steel palletizing, ports, hail canopies, and solar field fencing. The fabric structures can be large or small, depending on what the customer’s needs are.

What challenge were you trying to address with Agency Media?

I was just coming back from maternity, a period of time during which I did very minimal hours. Before that, I was spearheading all the SEO, Facebook marketing, and ad campaigns.

When WeatherSoft wanted me to increase my workload, I found it challenging to balance the SEO work with the strategic and planning side of the business, which I also managed. I rely on Agency Media to provide me with information that I don’t have time to research myself.

What was the scope of their involvement?

Agency Media has helped with both strategy and creative content creation. They, along with another agency, helped us build and deploy a new website. They informed my understanding of calls to action (CTAs). They’ve generated content for us, assisted with SEO, and guided our social media marketing.

What is the team composition?

I work primarily with Ben (Director of Business Development). As I’ve grown in the different areas, I tend to directly engage their corresponding specialist, whether it’s Leland (VP & Director of Web Development) or a coder.

How did you come to work with Agency Media?

We had previously partnered with them for a film production project that involved a helicopter and golf balls. They were affiliated with the helicopter company used in that project. When I needed the additional marketing support, they happened to cold call me. I was impressed by their professionalism and their performance in that previous project, so I felt comfortable moving forward with them.

What is the status of this engagement?

We began working together roughly in July 2018 on a smaller contract, and our partnership has grown since then.

What evidence can you share that demonstrates the impact of the engagement? 

Their efforts have increased our social media presence. We’re able to post regularly, and they’ve helped us establish a consistent blogging effort.

Despite our industry being very niche and how there isn’t much of a search volume for it, their team has employed creative methods to ensure growth. They focus on quality over quantity, so the inquiries we get are genuinely high-quality leads. They don’t try to bump up our numbers for analytics’ sake, which we appreciate. They’re a true ally in that sense.

I’m a hands-on team player, so I’ve taken some of the grunt work while using their specialized support in helping me grow.

How did perform from a project management standpoint?

They’re very transparent, so if something’s wrong, they’ll talk to you right away. I’m never left feeling uncomfortable about the status of something. They’re also exceptionally receptive to feedback, which makes them very easy to work with.

I have weekly calls with them, and the topic rotates depending on what people are working on. We’re always moving forward and their strategy is always solidly in place.

What did you find most impressive about them?

I really enjoy working with them.

Are there any areas they could improve?

I think they’re always working on that, themselves. They’re always looking to be better and trying to figure out how they can best help us.

Do you have any advice for potential customers?

They really are out there to make sure that they’re making a difference in your daily performance. They’re not just in it for themselves — they’re in it for you, which is really nice.

Introduce your business and what you do there.

I’m the VP of development at a university based in Canada. We have about 28,000 donors and 27 donor relations employees. 

What challenge were you trying to address with Agency Media?

They have a relationship with many facets of the university. I can best speak to their video production work with us, but they’ve contributed significantly to our general PR for the enrollment end of our organization.

What was the scope of their involvement?

They work on video production for many of the pieces we’ve worked on for donor groups. We deal with three tiers of donors, and they’ve collaborated with each group in their video production projects. They’ve also assisted us in creating video content for our e-newsletter. In that process, they were pivotal in helping us produce some of the verbal and video production for a digital donations campaign. 

We bring them into the projects at the very start of the process. Their experience with our organization allows them to look at projects in a positive, helpful way. After brainstorming together, we came up with the idea for the campaign together. That’s helped us target individuals to become an increasing part of our donor portfolio. 

What is the team composition?

We work with Adam (Chief Creative Officer) and Brandon (Director of Business Development).

How did you come to work with Agency Media?

They’d done a promotional video for a local tourism board that I’m on. It was a very compelling piece, so I spoke with and later hired them.

How much have you invested with them?

Over the years, we’ve spent over $250,000 on their services. 

What is the status of this engagement?

We’ve been working with them on various video projects for the university since the start of 2015. Our email newsletter campaign began in 2018.

What evidence can you share that demonstrates the impact of the engagement?

For our email campaign, our largest distribution was to around 20,000 new prospects. It’s very powerful to say that we’ve been able to accomplish that. We received very positive feedback on the quality of the videos, especially from those who would rather engage with video content than email text. Our development initiatives have allowed us to raise $19 million in the past year.

How did Agency Media perform from a project management standpoint?

When I first visited their offices at the start of the engagement, they were great at professionally seeking our needs and providing us clear pathways toward our goals through their services. They asked thoughtful questions about our donor relations programming, digging into metrics early on. 

What did you find most impressive about them?

Their personal touch in managing the project was appreciated. We’ve had some last-minute turnaround requirements that they’ve been able to provide. They are willing to go above and beyond for clients who ask for those sorts of expedited services. 

Are there any areas they could improve?

They’ve been exceptional performers throughout the engagement. 

Do you have any advice for potential customers?

Bring them to your location early in the engagement to show them what you’re working on. That context will help them add value to your projects.  

Please describe your company and your position there.

I am the Senior Vice President of Sales and Marketing for the Gorman Group. We have three manufacturing divisions that produce Lumber and Plywood Products for the Global Markets.

For what projects/services did your company hire Agency Media, and what were your goals?

We sell through Third Party Distribution for all of our products. It is sometimes difficult for our customers to sell the benefits of our products to their customers or their Customer's Customers. These videos enabled all parties in the supply chain to view each facility and our commitment to quality.

How did you select this vendor and what were the deciding factors?

We selected Agency Media from the initial response to an e-mail request. The response was professional and immediate.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an initial meeting that outlined our goals for the project. A rough draft was submitted and edited until we felt the script flowed and told the appropriate story. An outline of all the shooting locations were chosen between ourselves and Agency Media. The video shoot was scheduled and shot at the appropriate locations. We were then sent a fist draft where edits could be submitted and then the second draft was completed. We then schedule a detailed call where we finalize the third draft before being published.

Who did you work with and what was the feedback process like?

We worked with the entire team. The communication and the feedback is very positive. The work that is completed in the background shines through with the final versions. I am amazed at how it all comes together while being part of all the front processes.

Can you share any outcomes from the project that demonstrate progress or success?

We have done 5 different projects with Agency Media now. Everyone that sees the videos comment on the professionalism of the final product. I am proud to show them.

Describe their project management style, including communication tools and timeliness.

Constant feedback of our projects and timely replies. I always say "I hate to bother you with this, but". It is always communicated as not bugging them. They have an investment of the finished product and want our story to be accurate and complete.

What did you find most impressive or unique about this company?

They would suggest certain shots are take at a different angle to highlight something that I had overlooked. After working with Agency Media for a number of years, they now have a really good idea about our business.

Are there any areas for improvement or something they could have done differently?

No. They took our direction very well and gave us lots of different options for all of our productions. We scheduled around weather, smoke and Pandemics to complete many of our projects together.

Please describe your company and your position there.

The Fix @299 is a beauty (feel good) studio that caters to all. As the owner, my team an I strive for a welcoming environment with great services. Services range from microblading to pedicures to teeth whitening. We have it all

For what projects/services did your company hire Agency Media?

All social, website, advertising. They take care of it all.

How did you select this vendor and what were the deciding factors?

Words of mouth. I heard great things about the company.

Describe the project in detail and walk through the stages of the project.

Agency media deals with all my ads, social, website etc. they also do write my blogs. When you first decide to join, there is a lot of work that needs to be done. They dive right in and try to get an understanding of your business and your target market. They pick apart your website and find ways to improve it. They come up with weekly social. They do all my ads. Honestly, a god sent

How many resources from the vendor's team worked with you, and what were their positions?

6 people. Each one has a different role. Social, SEO etc.

Can you share any outcomes from the project that demonstrate progress or success?

I don’t think my business would be what it is without their help. I’m constantly getting new customers who found out about us through ads or Google. I couldn’t have done this without them.

How effective was the workflow between your team and theirs?

Very effective. It takes a lot of time and work when you initially set it all up. Now that we are up and running , they require very little of my time.

What did you find most impressive or unique about this company?

The fact that I could give them a brief explanation of a services, ad or post and they knew where and who to target.

Are there any areas for improvement or something they could have done differently?

Everything was great!

Please describe your company and your position there.

Our company is a Gift and Stationery store operating a Brick & Mortar store as well as e-commerce.

For what projects/services did your company hire Agency Media, and what were your goals?

We wanted to expand our reach to customers online. We reached out to have our SEO services done by the company.

How did you select this vendor and what were the deciding factors?

We found them to be more transparent when it came to explaining all the details on what we would expect and what they would do. We had contacted three other companies and they were detailed on the steps the company does to achieve results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

From the start they did our website analysis. They followed by both parties discussing what we would like to see done and they explained the best approach. They implemented strategies that would work for our company.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a Google specialist and a SEO specialist. Our Google account reviewed to make sure everything was set up properly.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the company started working on our SEO, we have seen great results and we are ranking on the first page with certain keywords. Organic SEO has been great as customers know wen exist due to the SEO done by the company.

Describe their project management style, including communication tools and timeliness.

The best part is the communication which is prompt. The company provides us with monthly reports and recommendations.

What did you find most impressive or unique about this company?

Their commitment to clients and always looking for ways to deliver quality and best service. They are very professional and knowledgeable in what they do.

Are there any areas for improvement or something they could have done differently?

Nothing that I wish they did differently. They started right and they continue to offer even better service.

Please describe your company and your position there.

Owner and operator of an excavating company that specializes in projects on steep terrain and in environmentally sensitive areas

For what projects/services did your company hire Agency Media?

Web design and marketing

What were your goals for this project?

Professional web page that targets my clients and represents the image of my company accurately

How did you select Agency Media?

Recommendation

Describe the project in detail.

The project was entirely over phone, email and online video due to covid-19. Information was passed back and forth with google drive. The team listened to what I was looking for and redesigned my page page layout, outline and structure

What was the team composition?

Project leader and a support team for design and SEO search

Can you share any outcomes from the project that demonstrate progress or success?

Many compliments on how professional the page looks and how easy it is to navigate. More requests for work due to better search’s on google

How effective was the workflow between your team and theirs?

It was very effective with online communication and transfer of files

What did you find most impressive about this company?

The ability to listen, hear and understand what we were looking for was impressive! In addition, the team and their expertise.

Are there any areas for improvement?

I am a person that prefers to meet in person. We did not get the chance to due to covid. I was happy with the transaction and as for improvements I would say to continue to focus on communication with the client.