Agency Media

Introduce your business and what you do there.

I’m the marketing manager at WeatherSoft Structures. We build and engineer suspended fabric structures for various objects and industries. These include but aren’t limited to mining, steel palletizing, ports, hail canopies, and solar field fencing. The fabric structures can be large or small, depending on what the customer’s needs are.

What challenge were you trying to address with Agency Media?

I was just coming back from maternity, a period of time during which I did very minimal hours. Before that, I was spearheading all the SEO, Facebook marketing, and ad campaigns.

When WeatherSoft wanted me to increase my workload, I found it challenging to balance the SEO work with the strategic and planning side of the business, which I also managed. I rely on Agency Media to provide me with information that I don’t have time to research myself.

What was the scope of their involvement?

Agency Media has helped with both strategy and creative content creation. They, along with another agency, helped us build and deploy a new website. They informed my understanding of calls to action (CTAs). They’ve generated content for us, assisted with SEO, and guided our social media marketing.

What is the team composition?

I work primarily with Ben (Director of Business Development). As I’ve grown in the different areas, I tend to directly engage their corresponding specialist, whether it’s Leland (VP & Director of Web Development) or a coder.

How did you come to work with Agency Media?

We had previously partnered with them for a film production project that involved a helicopter and golf balls. They were affiliated with the helicopter company used in that project. When I needed the additional marketing support, they happened to cold call me. I was impressed by their professionalism and their performance in that previous project, so I felt comfortable moving forward with them.

What is the status of this engagement?

We began working together roughly in July 2018 on a smaller contract, and our partnership has grown since then.

What evidence can you share that demonstrates the impact of the engagement? 

Their efforts have increased our social media presence. We’re able to post regularly, and they’ve helped us establish a consistent blogging effort.

Despite our industry being very niche and how there isn’t much of a search volume for it, their team has employed creative methods to ensure growth. They focus on quality over quantity, so the inquiries we get are genuinely high-quality leads. They don’t try to bump up our numbers for analytics’ sake, which we appreciate. They’re a true ally in that sense.

I’m a hands-on team player, so I’ve taken some of the grunt work while using their specialized support in helping me grow.

How did perform from a project management standpoint?

They’re very transparent, so if something’s wrong, they’ll talk to you right away. I’m never left feeling uncomfortable about the status of something. They’re also exceptionally receptive to feedback, which makes them very easy to work with.

I have weekly calls with them, and the topic rotates depending on what people are working on. We’re always moving forward and their strategy is always solidly in place.

What did you find most impressive about them?

I really enjoy working with them.

Are there any areas they could improve?

I think they’re always working on that, themselves. They’re always looking to be better and trying to figure out how they can best help us.

Do you have any advice for potential customers?

They really are out there to make sure that they’re making a difference in your daily performance. They’re not just in it for themselves — they’re in it for you, which is really nice.

Introduce your business and what you do there.

I’m the VP of development at a university based in Canada. We have about 28,000 donors and 27 donor relations employees. 

What challenge were you trying to address with Agency Media?

They have a relationship with many facets of the university. I can best speak to their video production work with us, but they’ve contributed significantly to our general PR for the enrollment end of our organization.

What was the scope of their involvement?

They work on video production for many of the pieces we’ve worked on for donor groups. We deal with three tiers of donors, and they’ve collaborated with each group in their video production projects. They’ve also assisted us in creating video content for our e-newsletter. In that process, they were pivotal in helping us produce some of the verbal and video production for a digital donations campaign. 

We bring them into the projects at the very start of the process. Their experience with our organization allows them to look at projects in a positive, helpful way. After brainstorming together, we came up with the idea for the campaign together. That’s helped us target individuals to become an increasing part of our donor portfolio. 

What is the team composition?

We work with Adam (Chief Creative Officer) and Brandon (Director of Business Development).

How did you come to work with Agency Media?

They’d done a promotional video for a local tourism board that I’m on. It was a very compelling piece, so I spoke with and later hired them.

How much have you invested with them?

Over the years, we’ve spent over $250,000 on their services. 

What is the status of this engagement?

We’ve been working with them on various video projects for the university since the start of 2015. Our email newsletter campaign began in 2018.

What evidence can you share that demonstrates the impact of the engagement?

For our email campaign, our largest distribution was to around 20,000 new prospects. It’s very powerful to say that we’ve been able to accomplish that. We received very positive feedback on the quality of the videos, especially from those who would rather engage with video content than email text. Our development initiatives have allowed us to raise $19 million in the past year.

How did Agency Media perform from a project management standpoint?

When I first visited their offices at the start of the engagement, they were great at professionally seeking our needs and providing us clear pathways toward our goals through their services. They asked thoughtful questions about our donor relations programming, digging into metrics early on. 

What did you find most impressive about them?

Their personal touch in managing the project was appreciated. We’ve had some last-minute turnaround requirements that they’ve been able to provide. They are willing to go above and beyond for clients who ask for those sorts of expedited services. 

Are there any areas they could improve?

They’ve been exceptional performers throughout the engagement. 

Do you have any advice for potential customers?

Bring them to your location early in the engagement to show them what you’re working on. That context will help them add value to your projects.  

Please describe your company and your position there.

Owner and operator of an excavating company that specializes in projects on steep terrain and in environmentally sensitive areas

For what projects/services did your company hire Agency Media?

Web design and marketing

What were your goals for this project?

Professional web page that targets my clients and represents the image of my company accurately

How did you select Agency Media?

Recommendation

Describe the project in detail.

The project was entirely over phone, email and online video due to covid-19. Information was passed back and forth with google drive. The team listened to what I was looking for and redesigned my page page layout, outline and structure

What was the team composition?

Project leader and a support team for design and SEO search

Can you share any outcomes from the project that demonstrate progress or success?

Many compliments on how professional the page looks and how easy it is to navigate. More requests for work due to better search’s on google

How effective was the workflow between your team and theirs?

It was very effective with online communication and transfer of files

What did you find most impressive about this company?

The ability to listen, hear and understand what we were looking for was impressive! In addition, the team and their expertise.

Are there any areas for improvement?

I am a person that prefers to meet in person. We did not get the chance to due to covid. I was happy with the transaction and as for improvements I would say to continue to focus on communication with the client.