Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
They have a good mix of resources and keep continuity on a project, which is a timesaver. Agency Entourage’s creative team is also pretty outstanding. They were very willing to listen and make revisions. The designs that they’ve done for us have gotten attention and are visually appealing to people. Agency Entourage won an award for one of the campaigns they did for us.
How did Agency Entourage perform from a project management standpoint?
In terms of key performance indicators, they met all timelines on deliverables. They’re very good at communication and keeping us in the loop.
What did you find most impressive about Agency Entourage?
Agency Entourage is committed to customer intimacy and knowing their clients. They take the time to understand what your business challenges are. They’ve had great retention of staff, which is very efficient. As a customer, that means I’m working with someone who knows my needs well. I’m not always having to re-educate a new resource. On the service side, they have a very fast response rate. They always respond to any issue or inquiry within 24 hours or less. That’s something that makes Agency Entourage stand out. Agency Entourage is certainly committed to doing what’s required to be more successful.
Are there any areas Agency Entourage could improve?
Since their reach is very broad, it’s hard for Agency Entourage to know what works in specific industries. For example, we are a B2B [business-to-business] in a highly complex niche area. So the kind of tactics that work in a B2C [business-to-consumer] environment are not appropriate. Sometimes, time is wasted recommending things that are not appropriate for our niche. Perhaps they need more strategic thinking, which usually comes with experienced folks. They have a young staff, so we’re willing to provide that strategic arm. It would help if they have more experienced staff who’d been around the block.
Another area for improvement is pricing. Sometimes, there is the feeling that while they have given us a great deal on one service, what we’re paying for another project is disproportionate. More predictability in the pricing structure probably would be a better thing.