Storytelling that Sells™
Agency 6B is an award-winning advertising agency specializing in omnichannel marketing campaigns for consumer brands.
Founded by Forbes Next 1000 2021 Honoree and Forbes Agency Council Member, Vix Reitano in 2015, the Agency works with CPG brands that sell directly to consumers through e-comm solutions and with global corporations that have an entire network of retail partners.
Agency 6B most notably served as the Agency of Record for Tommy Bahama Spirits’ nationwide launch as well as the launch of the brand’s e-comm site, led a global campaign for the United Nations, managed the content marketing strategy for Out Leadership, provided strategic consulting for HBO Max, SoulCycle and Harry Winston, and currently manages all YouTube channel strategy and development for The Ad Council Inc., as well as campaigns for MedSpas, Breweries and brick-and-mortar businesses serving consumers in-person and online.
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Portfolio
Tommy Bahama Spirits Case Study
Tommy Bahama Spirits engaged Agency 6B in the Spring of 2021 after a soft launch during 2020. This nationwide campaign needed to achieve three things:
- Brand Awareness
- DTC E-Comm
- Conversions
We took a phased approach and generated:
- 5000 new contacts - with email + text message opt-in
- 1060% increase in online sales - in the first four weeks
- DTC E-Comm site launch in 3 weeks with Cask and Barrel Club
- 42% increase in sales during OND on DTC E-Comm
- 40% increase in customers from site launch through EOY 2021
“Agency 6B has become a true extension of our internal marketing team. The team’s hands-on efforts allowed us to understand the strategies they created for our brand. Agency 6B helped Tommy Bahama Spirits create an e-comm shop by working with our e-comm partner, Cask and Barrel Club, to get the site connected, tracked and generating orders within days of launch. The team is always considering compliance for us - internally and externally - and has made navigating the relationships with our strategic partners cohesive.
Abra Johnson, Director Marketing + Creative
YouTube Strategy - Ad Council
The Ad Council, Inc. partnered with Agency 6B to achieve three things:
- Streamline internal processes
- Grow the YouTube Channel
- Define KPIs that would impact the brand
The program began in May 2021 and continues to evolve. In the initial engagement, we generated the following results:
- A streamlined process for uploading videos with ClickUp forms + SlackConnect Channel Management
- 4000 new subscribers gained - organically with most videos uploaded as “unlisted” due to campaign restrictions by the client
- Increased watch time and discoverability
- Strategic Management of keywords and channel presentation resulted in Suggested Videos being the primary driver of new user acquisition in 90 days
MedSpa Practice Accelerator - Spatologie
Spatologie partnered with Agency 6B to create a brand that would showcase the company’s elevated status and help it get to the next level. Not only did we provide a rebranded website, we also helped the MedSpa open a second location.
- Increase in LinkedIn Followers
- Increase in Brand Awareness
- Streamlined + Strategic Content Development Process
The program began in March of 2021 and continues to evolve, with Holiday 2021 having significant growth for the brand, laying a solid foundation for a strong Q1. For the first year, the strategy generated:
- 2500 new contacts - with email + text message opt-in
- 300% increase in new social media followers
- Brand overhaul and streamlined appointment booking experience
- 25% increase in sales Year-over-Year
- $10K generated in one email marketing campaign
63% Increase YoY - DanceSpace
DanceSpace Performing Arts Academy joined Agency 6B's Client Collective in May of 2021 to create a Facebook Ads Campaign to grow the enrollments for summer 2021.
With the first campaign, they were able to see a return on their investment.
By December, they not only exceeded their main studio goal of an increase in their student base by 10%, but they also exceeded their goal for a second location by 61.3%. And by the end of January? They had exceeded the main studio goal by 14% - as the COVID surge continued to rage on nationwide and in Thornton and surrounding towns.
The first month of DanceSpace's Google Search Campaign performed so well that the client had to add another class on a fully-packed schedule and by the time she was able to add the class, it was full with a 4-person waitlist.
Reviews
the project
YouTube Management Services for Nonprofit Media Organization
“Agency 6B is very thoughtful, strategic, and involved, and they keep bringing new ideas to our conversation.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing and communications manager of a nonprofit media organization that produces public service announcements (PSA) nationwide. We focus on launching good social messages, ranging from high blood pressure prevention to wildfire prevention.
What challenge were you trying to address with Agency 6B?
We have over 30 active PSA campaigns, so we produce a lot of different videos all the time. As our YouTube channel is constantly under heavy strain, we needed help to organize it and optimize our upload process on the backend to ensure that it stayed as pain-free as possible.
What was the scope of their involvement?
Agency 6B helps us manage our YouTube channel, adjusting small details to optimize it for views, best practices, and ease of use. This process includes creating more strategic playlists, using specific keywords, adding customized thumbnails to every video, and constantly being on top of the monthly reporting. Additionally, Agency 6B has helped us optimize our upload process and create an upload form that fills out the basics.
What is the team composition?
We’ve worked with Vix (Founder & CEO) and an account manager. Both of them step in as needed.
How did you come to work with Agency 6B?
One of my team members sent a request to a marketing Facebook group and found Agency 6B. At that moment, it was very hard for us to find the perfect fit because YouTube management was a very specific niche.
What is the status of this engagement?
We started working together in April 2021, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since Agency 6B came on board and started implementing changes and best practices, our traffic from YouTube search results, engine search results, and suggested videos has improved. This improvement is proof that the YouTube algorithm is rewarding their great work. Additionally, the improved content upload process has made our jobs easier; they’ve done a great job of streamlining it.
How did Agency 6B perform from a project management standpoint?
Agency 6B’s project management is very straightforward. Oftentimes, we chat via Slack to figure out certain challenges, making our collaboration easier. Additionally, they use ClickUp to manage requests. If needed, I can also call them, and they’re always very responsive.
What did you find most impressive about them?
Agency 6B is great at bringing new ideas to the table, a quality they demonstrate right off the bat. Since we first talked to Vix, it was very clear that she had a lot of energy and fresh ideas, and she wanted to implement new things. Overall, Agency 6B is very thoughtful, strategic, and involved, and they keep bringing new ideas to our conversation.
Are there any areas they could improve?
There’s nothing that Agency 6B could improve on.
the project
SMM & Google Ads Mgmt for Social Change Nonprofit Agency
“Agency 6B is extremely professional, talented, organized, and results-oriented.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Respondent 1: I’m the founder of a social change nonprofit agency focused on raising the voices of those in support of environmental and social justice. We also sponsor a magazine.
Respondent 2: I’m the managing editor of the magazine section of our company, but I also help with the collective side of things. I edit the articles that we publish, communicate with contributors, and keep everything organized and on schedule.
What challenge were you trying to address with Agency 6B?
R1: We needed help with social media marketing and Google Ads to raise awareness and generate funds for our agency.
What was the scope of their involvement?
R2: Agency 6B helps us with our social media marketing, consistently posting content on Facebook, Instagram, Twitter, and LinkedIn, of which Instagram and Twitter have been our main focus.
R1: We’re also focusing on Google Ads and all of the strategies behind it. As we’re a creative agency, we create our content. However, Agency 6B also reviews our content and strategically helps us place the ads. Additionally, they help us with Google Analytics.
What is the team composition?
R1: We work with Vix (Founder & CEO) and another person whom we meet with once a week.
How did you come to work with Agency 6B?
R1: We had worked with Agency 6B in the past to leverage their social media marketing expertise, and we really enjoyed working with them. Originally, I was referred to them by an acquaintance.
How much have you invested with them?
R1: We’ve spent between $25,000–$50,000.
What is the status of this engagement?
R2: We started working together around September 2020, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
R1: Agency 6B has helped us grow our social media followers tremendously. For example, we have around 7,500 followers on Facebook, whereas we had just a few hundred followers before.
R2: Additionally, we now have around 2,000 followers on Twitter.
R1: It is important to reach a certain number of followers on social media to be able to add an automatic fundraising component to the platforms, which is why we’ve focused on increasing our followers. Now, we’re looking to grow our presence on other platforms. Moving forward, our increased awareness and the Google Ads are going to help us with our fundraising, as well as with promoting our magazine to increase our supporters and readers.
How did Agency 6B perform from a project management standpoint?
R1: We’ve kept the project management tools to the minimum to ease the collaboration with all of our team members. We’ve used Slack to communicate.
What did you find most impressive about them?
R1: Agency 6B is extremely professional, talented, organized, and results-oriented, and they’ve given us more than we’ve asked for. Additionally, Vix is extremely skilled in social media marketing strategies.
Are there any areas they could improve?
R1: Not really.
Do you have any advice for potential customers?
R1: I would highly recommend Agency 6B to others.
the project
Social Media Marketing for Think Tank
"They constantly go above and beyond for us."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the head of marketing and communications at an LGBTQ+ advisory company. We help our members develop their LGBTQ+ talent and their advocacy and equality efforts.
What challenge were you trying to address with Agency 6B?
We wanted to grow our audience in our social channels, so we hired Agency 6B to help with our social media strategy and editorial content production.
What was the scope of their involvement?
Agency 6B audited our social media and helped us develop a strategic plan. From there, they’ve spent the last 18 months helping us execute that social media plan.
Their team generates content for LinkedIn, Twitter, Instagram, and Facebook. They’re also responsible for replying to comments and engaging with our online community. If a comment requires extra approval or oversight, they flag it for us.
Agency 6B also helped us create National Coming Out Day and Pride Month campaigns for our social media. They built the Pride month campaign with user-generated content; our members sent stories about them and their families, and the Agency 6B team posted them daily on our social media.
What is the team composition?
We’ve worked with Vix (Founder) from the start, and she onboarded a couple of account managers to help us with the project’s day-to-day work.
How did you come to work with Agency 6B?
I’d worked with Agency 6B at a previous company and brought them on to my current company.
How much have you invested with them?
So far, we’ve spent between $100,000–$200,000.
What is the status of this engagement?
We started working together in January 2020, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
LinkedIn is a big focus for us, and thanks to Agency 6B's work, our LinkedIn followers have doubled from around 5,000 to about 10,000. This growth has also been entirely organic, which is impressive in the current context of social media. Vix is fixated on our numbers in a good way; she's very focused on driving results.
How did Agency 6B perform from a project management standpoint?
We used Slack for communication and Airtable for collaboration and tracking. Our communication with their team is very transparent.
Agency 6B has also brought in new tools that improve our workflow, including process automation. For instance, they helped us set up Zapier Integrations into our Slack channel so all our editorial team could see our social media posts.
What did you find most impressive about them?
Agency 6B is a true partner that's integrated into our business and cares about driving the project forward in a positive way. Many agencies start projects with high-level teammates and then delegate to junior employees, whereas we've always had the same account manager with Agency 6B.
They constantly go above and beyond for us. The Agency 6B team is unflappable – no problem is ever insurmountable for them. If there's an issue, they stay positive and focus on the solution, proactively making quick decisions. They're also very approachable, and they don't have an ego. Working with them is really nice, and I have no hesitation recommending Agency 6B to anyone.
Are there any areas they could improve?
No, there isn't anything they could improve.
Do you have any advice for potential customers?
Let them in! Give them as much information and context about your project as possible. Many companies don't integrate their agencies as fully as they should. Treat Agency 6B as an extension of your marketing team, not an external agency. Their job is to meet your goals, and they can only do that if they have the whole picture.
the project
Subscription Service Setup for Meal Prep Company
"They had a very knowledgeable way of doing things. Their guides are almost foolproof."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m one of the owners of a full-service meal prep company.
What challenge were you trying to address with Agency 6B?
We hired Agency 6B to help us set up our subscription service on our website.
What was the scope of their involvement?
We began the project with a three-and-a-half-hour phone call with Agency 6B. They walked me through what I needed to do in order to set up our subscription service, providing step-by-step instructions through email as well as on a recorded Zoom session.
What is the team composition?
I worked with Victoria (Founder & CEO).
How did you come to work with Agency 6B?
I met Victoria years ago at a conference. I was immediately drawn to her personality; she was very smart, magnetic, and genuine. I approached her after her speech and asked if I could work with her. She has since done several projects with me to help me grow my business.
How much have you invested with them?
I’ve invested a few thousand dollars.
What is the status of this engagement?
I’ve been working with Victoria since December 2019, and this specific project was concluded in January 2022.
What evidence can you share that demonstrates the impact of the engagement?
Ever since we got the subscription service set up, we’ve started getting 10–20 clients per week.
How did Agency 6B perform from a project management standpoint?
Victoria was very on-point. She regularly reached out to me through email to make sure that I got her what she needed on time.
What did you find most impressive about them?
Their level of service distinguishes them from other providers. What I liked about them specifically was how they had a very knowledgeable way of doing things. Their guides are almost foolproof and provided us with everything that we needed to know. All that was left for us to do was follow it, which made the whole project pretty seamless.
Are there any areas they could improve?
No, I honestly don’t have any negative feedback about them. They were above and beyond compared to previous companies that I’ve worked with.
Do you have any advice for potential customers?
Definitely set up a call with Agency 6B. Make sure that you give them what they need, when they need it, for a more seamless and timely process.
the project
Marketing Strategies & Execution for Dance Studio
“My mind has been put at ease ever since I started working with them.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and director of a dance studio.
What challenge were you trying to address with Agency 6B?
I was lacking in my marketing efforts and reach to potential clients. As a result, I hired Agency 6B to help me.
What was the scope of their involvement?
Vix (Founder & CEO) has created a social media marketing plan for me. They’ve also helped execute that plan for our Facebook, Yelp, and Google Ads. All of these help us hone in on our target market, which are children aged 2–8 years old and their parents.
What is the team composition?
I’ve worked with four people from Agency 6B, including Vix, who’s our main point person. She sets the plan and our goals. I also work with another person who works behind the scenes to address any of our needs. Meanwhile, two operation managers schedule all of my calls and meetings with Agency 6.
How did you come to work with Agency 6B?
I worked with a company that did our email automation initiatives, and Agency 6B was one of their key partners. We hired them because we knew their integration with us would be seamless; they already knew the software that they’d use to follow our leads.
How much have you invested with them?
We invest around $700 per month.
What is the status of this engagement?
Our partnership started in June 2021, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since Agency 6B started working on our marketing campaign, I’ve gained 150 students, up from the previous 50 students during my summer campaign. In short, they’ve increased the enrollment rate for my program. On top of that, we’ve experienced a consistent growth month-over-month in terms of the programs we’ve targeted.
How did Agency 6B perform from a project management standpoint?
When we set a plan, it’s executed — that’s impressive. Marketing isn’t my area of expertise, so Agency 6B explains what’s going on while also taking the lead. They understand my business and needs; they’ve even learned our vernacular. Moreover, I love the fact that I don’t have to always be on top of everything just to see ROI.
What did you find most impressive about them?
Agency 6B works hard to understand their customers’ needs. They also understand the difficulties of a small business. Marketing is everything to a small business, and creating a plan that can easily be executed is impressive for me. My mind has been put at ease ever since I started working with them.
Are there any areas they could improve?
No, there aren’t. They’re super responsive and willing to make changes for even the slightest hiccup.
Do you have any advice for potential customers?
Stay true to your meeting times. Agency 6B is great at sending meeting agendas, and as long as you prepare the questions you have in advance, you’re going to make the most out of any meeting. You’ll also be more productive outside of it.