Creating truthful, innovative & beautiful brands
AG is a full service, brand design agency, working with clients and businesses across industries and categories, helping them achieve great things.We believe that in order to build a successful brand, you have to live it before you try to create it. Υou need to get to its core, to understand it, to feel its energy. Only then you can make it seem effortless. With a multidisciplinary team of design experts, AG operates internationally and produces work that includes diverse brand identities, products, logos, annual reports, packaging, websites, corporate loyalty programs, fintech products with global reach for clients such as national and international organizations, fabrication laboratories, educational centers, startups, small & large scale corporations.
Honors:
AG’s identities, products and communications have received numerous awards of excellence – including including Gold & Silver prizes at The Dieline Awards 2018 & 2019 in Boston MA & Chicago IL, a coveted Cube at Art Directors Club of New York, Red Dot in Berlin, Pentawards in London, Marking Awards in Shanghai among others -while their work has been published in leading Design publications & platforms worldwide.
Selected clientele:
Institut français de Grèce, Coperaco (USA), Viva Wallet (EU), Athenian Brewery, Innovis Pharma, Agios Nikolaos Municipality, Ravago Group (BE), Lactotune Probiotics, Gazarte Cultural Hub, IamExpat (NL), Lugo (AU), Interni (AU), Vikelas Architects, Odyssea Foundation, Hellenic Accreditation System, University of Patras, MLY Construction (UK)
Focus
Portfolio
Institut français de Grèce
The new digital identity of Institut français de Grèce. Web design & development of a 100 year all cultural institution.
Check full case study → https://bit.ly/3egatDn
eLearning Industry
Powerful & playful really do look good together.
The Client
eLearning Industry is a leading online platform that serves e-learning professionals and businesses by providing inspiring, industry-specific content and high-end marketing tools and resources.
Almost 10 years since its birth, eLI came to AG for help establishing a fresh brand identity that would reflect the company’s growing global audience and its unique position in the market.
The Solution
Even though eLI is a multi touchpoint brand serving a diverse range of audiences mainly from the US, India, the United Kingdom and Canada, we took a fresh look at what they have in common and decided to create a fun, agile brand based on one core value shared by all: the desire to learn and a profound appreciation for education.
We opted for a bold and dynamic redesign of the logo and translated the brand’s pillars: Community, Teamwork, Responsibility, Progress and Productivity into Melissa the Bee, our symbol and friendly mascot. The brand’s playfulness is highlighted by a complementary graphic system inspired by the wonderful ‘dance language’ of the honey bees, while a set of allegorical illustrations represent different personalities or work habits within our audience.
With a distinct and extensive set of brand tools, eLI is re-positioned as a powerful category leader, aptly equipped to take on new challenges and able to communicate in a meaningful way across distinctly different audience segments.
Check full branding study → https://bit.ly/33WrBKx
Viva Wallet
Connecting a fintech brand to a global audience.
The Challenge
In a time of FinTech solutions, new technologies and empowered customers, the financial services industry is experiencing change at an accelerated rate. At this point Viva Wallet, a global, cloudbased digital payments factory, commissioned AG to help create a more futurefacing Brand Identity. Viva Wallet is active in 5 European capitals, including London & Brussels and is a Principal Member of MasterCard and Visa.
The solution
We set out to help Viva Wallet with their continuing European expansion by redefining their brand identity. The brand identity system is inspired by the way we traditionally hold our money. The wallet, and more specific the money clip, a device typically used to store cash and credit cards in a very compact fashion for those who do not wish to carry a wallet. In the concept of simplifying all bank and payment processes, VivaWallet’s mark represents the wallet on a digital age.
The bespoke font designed for the identity is based on a modern geometric sans serif, giving the brand name perfect readability in both screen and print environments.
The Viva Wallet logo, the wordmark and the tone of voice for the new brand, communicate a friendly, fresh yet dynamic company that is truly, open to all payments.
Check full branding study → https://bit.ly/3b6DGOt
Welcome to AG Design Agency
With a portfolio of work that spans from culture, to food and fintech, and a family of clients from all over the world, we operate as a dynamic network of professionals, capable of designing integrated visual identities, brand experiences and digital solutions, perfectly attuned to our client’s needs and expectations.
Learn more about our expertise:
agdesignagency.com/expertise/
Lactotune Probiotics
Digital experience for Lactotune Probiotics.
With “clean” and anthropocentric design, we present the beneficial specialties and int. certifications of the Lactotune Probiotics range.
Coperaco Coffee New York
Elegant new life of a desirable product.
The CompanyCoperaco is a boutique coffee roaster company operating in New York, Mexico and Colombia. Their new cafe in New York creates an idyllic sanctuary where patrons can savor the high-quality, carefully-roasted brew.
The coffee created by Coperaco—which can be found at some of the world’s best restaurants and hotels—is hand-roasted in small batches, and focused on the farming and harvesting of the fruit, creating a connection to the earth.
ApproachAG was asked to help create their brand elements, starting from their most extrovert point. Their coffee bags. Our role was to re-design their 12 & 35 oz coffee bags, giving an elegant new life and a desirable character to the product, bringing to life the components that holistically make up the Coperaco brand.
The illustration wrapping the bags take us a magical journey discovering the world’s best coffee plantations, local farmers and beautiful lands, rewarding excellence & craftsmanship. The coffee tree is there to remind us that producers are the heart of what makes coffee great.
Check full branding study → https://bit.ly/3ewuPYG
Levantes Family Farm
A food product that adds value to handcraft.
The client
Levantes is a family farm in Evvoia, Greece who produce artisan small-batch Extra Virgin Olive Oil. At Levantes Family Farm, each member has a strategic role in order to produce an excellent small batch crop.
Approach
Our collaboration was based on the need of creating a Visual Language for a new product line, holding the family’ s values and experiences. From the very first moment, we interviewed all family members. The results setted up a very knit group, with each family member having a clear role and duties. This led us to photograph and then illustrate each member at work, presenting a typical day at the farm.
Mr. Kyriakos ploughs the field, Mrs. Stellina collects with her hands the fruit of the trees, Markos carefully separates the leaves from the fruit and so on. The new brand image of the farm itself is its people and we present them in the packaging and the overall communications of the family business.
Check full branding study → https://bit.ly/3a7BjJS
AQ Strategy
AQ Strategy is a future-facing Strategic Marketing Firm, operating within the broader domain of Hospitality & Tourism and the Experience Economy. A collective of restless minds, believers in the power to grow businesses through creative transformation.
AQ has the ability to connect travelers with destinations, businesses with opportunities, startups with funds. Our role was to help AQ create an engaging & straightforward visual narrative that triggers our audiences to adapt the global challenges.
Check full case study → https://bit.ly/35SLOB2
Reviews
the project
Branding for E-Learning Company
"We were blown away by the unexpected solution they came up with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of eLearning Industry Inc., the leading online platform that serves professionals and businesses by providing inspiring, industry-specific content and high-end marketing tools and resources.
For what projects/services did your company hire AG Design Agency?
eLearning Industry Inc. was created in 2012 as a one-man show from a small cafe and the next coming years it grew rapidly. While our beginnings were humble, we are now proud to say that more than 650.000 e-learning professionals visit our platform each month.
Since our identity was limited to our logo which no longer fully expressed our values, we asked AG Design Agency for help, establishing a fresh brand experience that would reflect the company’s growing global presence and unique position in the market.
AG Design Agency, going a step further, challenged both parties (AG & eLI) to create a motivating and inspiring visual system that would set new standards for an industry often seen as dull and impersonal.
What were your goals for this project?
We wanted to refresh our look n feel and mostly to reposition our core brand values. Our goal was to develop a distinct Brand Identity system for eLearning Industry, our rapidly growing online publishing platform, and digital marketing powerhouse by creating its own distinct personality.
We also needed to redesign the user interface of our e-commerce website into a simple but engaging, user-friendly platform to introduce and sell our competitive products.
How did you select AG Design Agency?
My team did a deep research into the market, looking for experienced brand design agencies with skills in developing powerful design solutions for a diverse and international clientele. We were not looking for an ephemeral, but for a long-standing collaboration.
We chose AG Design Agency because of its proven portfolio of quality work, their strategic thinking behind each decision, and their strong knowledge to train our team on how to implement and most importantly, evolve the design elements they created for our brand.
Describe the scope of their work in detail.
At an early stage, we had a series of discovery meetings to get to know each other and discuss our goals and objectives. AG Design Agency presented us with their capabilities and a selection of branding & website projects in order to have a clear understanding of their design process and outcome.
Within the first three weeks, we received a super detailed presentation of branding proposals. We chose unanimously and at the first sight the selected direction. It was a sweet shock for all of us, because it was a totally unexpected direction for us, until that moment.
Then AG’s team handled an about a two-week feedback session before delivering the requested brand material one after the other. In parallel, AG was in constant collaboration with the User Experience expert and our inhouse development department, designing all the templates for our e-commerce platform.
What was the team composition?
We were assigned a project manager to support us as the main point of contact throughout the project. The Creative Director of AG Design Agency managed a team of 2 Art Directors, 2 UX/UI Designers, as well as a Quality Assurance resource working behind the scenes, 1 illustrator, and 1 copywriter.
Can you share any outcomes from the project that demonstrate progress or success?
Most importantly our new logo, brand identity, and website has inspired all our team in a significant way. It describes the e-learning community and our role in this challenging market.
We purposefully moved away from the seemingly rigid and conservative “Tree of Knowledge” logo and translated the brand’s pillars: Community, Teamwork, Responsibility, Progress, and Productivity into Melissa the Bee, a symbol that reveals wisdom, strength, and harmony, an encouragement to open communications and a unified community.
We hear positive feedback on the rebrand from existing and potential customers.
How effective was the workflow between your team and theirs?
The project manager and the rest of the team that we were assigned were easy to communicate with and provided us frequent updates. We connected over several online digital tools at least twice a week to get all things done. AG’s team not only reached their timeliness but completed earlier than planned.
What did you find most impressive about this company?
We were blown away by the unexpected solution they came up with, to replace our old logo and the transformation of our until then dull website into a functional yet beautiful e-shop.
We learned much more than we thought possible, and we appreciated their proactivity in proposing solutions that they were not asked for. We have already discussed expanding our collaboration for other website needs we have soon.
Are there any areas for improvement?
Honestly, I haven’t much to improve. I believe we had a smooth and efficient collaboration and efficiently beautiful results.
the project
Branding for Organic Herb Production Company
"We have become more than partners. They're an extension of our company."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Ertha is a start up company producing organic herbs infusions using such as saffron , Levander , calendula , hemp and other . I am one of the Co founders having more than 20 years experience in various markets and managerial positions in the FMCG industry.
For what projects/services did your company hire AG Design Agency?
AG design started from scratch . The brief it was literally nothing . Just the idea of producing organic hemp based infusions . So , the project was zero based the branding , which means brand name , packaging development , copyrighting and web design.
What were your goals for this project?
To reach something that express and represents our values , believes and us in terms of packaging and branding . A brand that is standing out , cosmopolitan and contemporary .
How did you select AG Design Agency?
We were looking for a company that has a fresh and vivid view on concept . Also it was very important for us the chemistry between us and the company’s people which is Alex Gavrilakis. Somebody to has the ability to listen and to understand what is behind the product .
Describe the scope of their work in detail.
Simply to deliver an outstanding result . It was more important for them to be happy with themselves than to satisfy simply the customer .
What was the team composition?
Alex Gavrilakis, one man show!
Can you share any outcomes from the project that demonstrate progress or success?
You have to see the result . Please visit Ertha.gr on Instagram. The web www.Ertha.gr for the time being is just the landing page
How effective was the workflow between your team and theirs?
Absolutely exceptional. We use to have calls , discussions , back and forth a lot of times during crazy hours with a lot of fun. We were together all a long the journey .
What did you find most impressive about this company?
We have become more than partners. They're an extension of our company. Alex is part of the company as a consultant, advisor, and strategist.
Are there any areas for improvement?
Could charge more ! The AG design it was beyond expectations .
the project
Web Design & Development for French Institute
"Their passion in detail and their deep analysis on every single solution was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the head of communications at Institut français de Grèce.
Since its founding in 1907, the French Institute has played a vital role in our country’s history, not only as a hub of French education and cosmopolitanism, but also as an intrepid defender of freedom of speech and expression, guiding and supporting Greek intellectuals, artists and scientists, in times of political and financial uncertainty and striving to make their work universally accessible.
For what projects/services did your company hire AG Design Agency?
Design & Develop the new website for the Institut français de Grèce.
What were your goals for this project?
Our goal was to re-structure our website into something new, fresh and functional. We sought to introduce the new Digital Identity for the Institut français de Grèce, rather than just redesigning our website’s templates.
How did you select AG Design Agency?
AG Design Agency has a strong approach in visual communication case studies. Their multidisciplinary solutions in a diverse range of national and international projects made us feel confident about the expected results of our collaboration.
Describe the project in detail.
The Agency undertook the User Experience research and analysis, the design of the new User Interface, the implementation of the website programming and the Institute’s digital brand (re)positioning strategy.
What was the team composition?
The project involved a UX/UI Designer, a Business & Data Analyst and two full stack Developers, dealing in daily basis with our team.
Can you share any outcomes from the project that demonstrate progress or success?
Given the Institute’s extensive program of educational and cultural activities and the fact that the website is used by a diverse audience of different ages and needs, a carefully mapped strategy was created which led to a radical change in the way the information is organized and presented.
The new digital portal of the French Institute of Greece is more user-friendly and easily accessible to all its visitors, providing intelligible categorization of the information regarding course registrations, exam results, events, film screenings and historical content.
How effective was the workflow between your team and theirs?
We had a very tight workflow. The project was launched in less than 3 months of work after the initial briefing, including the time consuming data entry! We had a weekly status update where the most crucial decisions where made.
What did you find most impressive about this company?
Their passion in detail and their deep analysis on every single solution was impressive.
Are there any areas for improvement?
I don’t think so. We need time to understand how our audience reacts with the new functionalities. New features may be added at a later stage.
the project
Branding for Real Estate Development Company
"Their method of bringing the solution to a problem was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing Director of Lydakis Construction, a well-established multidisciplinary engineering & construction company – established in 1978– entering the Real Estate world with the brand name Lydakis Estate, specializing in the sale, rental and management of high end private and commercial properties.
For what projects/services did your company hire AG Design Agency?
To design our company’s Brand Identity.
What were your goals for this project?
To introduce the company through the new generation and communicate our corporate values and expertise.
How did you select AG Design Agency?
AG Design Agency is driven by the client’s brief, a thing we admire, while the design outcome meets our aesthetics and business objectives.
Describe the scope of their work in detail.
The team studied our profile and came up with solutions that involved both the past and present characteristics of our company. That helped us understand who we truly are and how to re-position ourselves in the market. Then AG designed our new logo and everything we needed for our daily routine.
What was the team composition?
The Creative Director and one Designer.
Can you share any outcomes from the project that demonstrate progress or success?
The new identity was refreshing both internally for our team and all our clients.
How effective was the workflow between your team and theirs?
Smooth and efficient.
What did you find most impressive about this company?
Their method of bringing the solution to a problem was impressive.
Are there any areas for improvement?
Only our wifi connections, since we worked mainly remote!
the project
Branding for Automotive Logistics Company
"It is impressive how spot on was their final deliverable, fully grasping what we needed to demonstrate."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of Ferst Automotive Logistics. We provide bespoke services in the field of Logistics, specialising on new and used cars.
For what projects/services did your company hire AG Design Agency?
Naming, Branding.
What were your goals for this project?
Grasping the company's culture and binding the past with the future.
How did you select AG Design Agency?
By their portfolio and approach. They had the best approach among 4 contestants.
Describe the scope of their work in detail.
We made several meetings and long discussions on what we needed to promote through our new brand. First we selected the new name for the company and then we built a complete new branding with new logo etc.
What was the team composition?
We were dealing with the Creative Director, Alexandros Gavrilakis. He was involving the people needed from his team on the background.
Can you share any outcomes from the project that demonstrate progress or success?
The naming and the new brand has amazed every single person that has come across it. Internal team and other collaborators have fully embraced the new brand.
How effective was the workflow between your team and theirs?
Excellent. We had a peer to peer contact and everything was funnelled through the Creative Director. Communication was smooth and fast.
What did you find most impressive about this company?
It is how spot on was their final deliverable, fully grasping what we needed to demonstrate.
Are there any areas for improvement?
Not easy to say.
Thanks to AG Design Agency's effort, the logo, brand identity, and website were finished in a timely manner and received great feedback from the internal team and the end users. The team was proactive throughout the project. They provided frequent updates and easy communication.