AfterFirst Media

Please describe your company and your position there.

We are a family business enterprise in the textile industry since 1954. Since 1991 we have been operating as channel partner with many textile companies and operating as either their selling partner or raw material sourcing partner. Over the time, we have added various other businesses to our portfolio as Metals, Polymers, Education, Food and Agro.

I am one of the owners of this company. My key responsibilities are the overseas businesses, general management of the overall business and the promotion of the business at large.

For what projects/services did your company hire AfterFirst Media, and what were your goals?

We associated with AfterFirst media to take their services for Auditing of our online presence, Website development and SEO. The main goal was to get organic listing, image building, have more organic inquiries.

How did you select AfterFirst Media and what were the deciding factors?

Our association with AfterFirst media was at the time when we were struggling to understand why aren’t we getting any inquiries from our current website and even with the paid registrations on industry platforms, we hardly had any legit inquiries. I have known Amit since a very long time and asked him if they could help.

AfterFirst media did a basic audit and found major misalignments with the way we were positioned and perceived. They did our website audit and found that we weren’t SEO compliant at all. We decided to revamp the whole online presence and do a fresh website and SEO. The main factor was the in-depth analysis they did for us taking into details of our industry and competitors.

They knew exactly what we needed and they knew what we want. Budget wasn’t even on our mind at the time when we decided to go ahead with them. We didn’t do any comparison with any other company. It was a sure shot and we knew they can bring the change we need with our Web presence.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of work was right from audit to new website development and an ongoing SEO for longer period of time. We had the complete timeline framed for each step and everything went so fluidic. The team of AfterFirst media was extremely supportive in the ways it was handled.

I personally enjoyed working on this project. There was a constant update from their side for us to check and ask for any changes if needed. (Not a single change was required)

How many people from the vendor's team worked with you, and what were their positions?

Interacted with the founder himself and one of his associates who was working on our project.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The key measurable outcomes are:

1. Expanded our site from 12 to 43 pages with a modern responsive design
2. SEO Optimization of all pages with detailed research
3. Added handy contact and job forms to ease lead submission process
4. Added chat functionality to make the site interactive
5. Ensured our site aligns well with Google’s guidelines, and with fast load speeds
6. Ensured our site renders well on all common mobile browsers and device along with tablets and desktops

Describe their project management style, including communication tools and timelines.

Fort nightly Zoom calls to catch up on progress and clarify points of disconnects. This was supplemented by adhoc email and phone communication on a need basis. Everything was exactly working around the timelines.

What did you find most impressive or unique about this company?

Super impressed by the promptness, detailing, and in-depth knowledge of what they do. They have researched our industry and our competitors extremely well to help us position amongst the top. Again, just loved the way they go deep into their work to make sure that their clients get the maximum benefits out the time and money spent.

Are there any areas for improvement or something they could have done differently?

Don’t think we could have had a better company for the work they have handled. They have also helped us to align the data of our company on various other industry websites.

Please describe your company and your position there.

Chief revenue officer at Skoodo. Skoodos are the only functional shoes in India designed with experts for kids to move and play freely. Started by three founders with 15 plus years of experience, each, in business and marketing roles in consumer brands, Skoodo aims to be the leader in functional fashion for kids. What Nike is to sports, Skoodo will be to play.

For what projects/services did your company hire AfterFirst Media?

We wanted to build Skoodo as a functional fashion brand for kids. The intent was to provide good content on the website, drive parents to interact with the same, and build organic reach for the brand in this age group.

What were your goals for this project?

• Improve organic traffic
• Improve search ranking for specific keywords vs competitors
• Improve site interaction and time spent

How did you select AfterFirst Media?

We sourced proposals from three agencies recommended to us by reliable sources. AfterFirst stood out in terms of the quality of the proposal - the depth of brand understanding and their credentials from their previous work.

Describe the scope of their work in detail.

The team conducted a website and social audit, understood the brand and the consumer. The final scope included:

• Website audit and optimization
• SEO
• Conversion rate optimization

What was the team composition?

We worked closely with the principals. The team composition is not something we monitored.

Can you share any outcomes from the project that demonstrate progress or success?

The project has delivered excellent results within the first couple of months of launch:

• Our organic traffic on the website increased 5 fold
• The site started featuring on the first page in search results for our chosen keywords
• Organic social reviews for the site have increased significantly
• Time spent on the site doubled
• Bounce rate went down from 90%+ to ~30%

How effective was the workflow between your team and theirs?

The very first meeting with the team was very productive. They had done their homework in researching the brand and came with a strategy that needed minimal tweaking. Meeting times and overall timelines were followed, any issues were flagged off and clarified with alacrity.

What did you find most impressive about this company?

The ability of the team to have an overall perspective on the business and marry that with a detailed and in-depth analysis translating to execution was truly impressive. The team came well prepared for every meeting. They were also happy to explain the details of the working as and when required by us.

Are there any areas for improvement?

We were satisfied with our experience with the team.