AfterFirst Media

BACKGROUND

Please describe your company and position.

I am the Managing Partner of YKG Corp

Describe what your company does in a single sentence.

Financial & Tax Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AfterFirst Media to accomplish?

• Website Redevelopment
• Search Engine Optimization
• Digital Marketing

SOLUTION

How did you find AfterFirst Media?

Referral

Why did you select AfterFirst Media over others?

• Good value for cost
• Referred to me

How many teammates from AfterFirst Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired AfterFirst Media to revamp our legacy website to a modern, updated version, so it could:

• Generate leads from people searching for financial and tax consulting services
• Convey the right impression in the minds of existing and potential clients
• Be search engine optimized, so we could rank on top for relevant keywords

So, with that, the specific deliverables for AfterFirst were:

1) Increase our website pages from 40 to 72

2) As suggested by them, add features like AI Chatbot, Dark Mode, Timeline etc

3) Onpage SEO fixes for all key pages

4) Responsive design with fast loading speeds

5) Offpage SEO to drive ranks and traffic

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are extremely pleased with the outcomes of the project. Specific KPIs which help us measure success are:

1) Our online traffic (clicks and impressions) increased 275%

2) Our new website started ranking for 35-40 keywords, with about 12 keywords in top 10. These are instrumental in attracting new visitors and leads

3) The UI & UX of the new website continues to draw praise from both internal and external stakeholders, and help position our company appropriately in front of current and potential clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We finalized the project over a series of meetings on zoom, along with email and whatsapp communication.
We had been assigned a Project Manager (Chintan) and a Developer (Vansh), along with the founder being available on the initial zoom calls.
The project ended up finishing reasonably on time, and AfterFirst went out of the way to help us with some deliverables which were due from our end (image selections). They also made sure that the SEO part was baked in, right from the initial stages.
All requests, be it via phone, whatsapp or emails were dealt with straight away, and we cannot remember when any communication was delayed from their end.
We also got a chance to meet the team in person, and we found them extremely courteous and responsive to our feedback and requests

What was your primary form of communication with AfterFirst Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The founder at AfterFirst media stressed that they are all about exceptional quality, and we certainly found this true, after all our interactions with him and the team.
They helped us envision a truly state of the art digital presence, via our website, and delivered on it, to our satisfaction. Specific things that impressed us about AfterFirst were:
a) Being highly responsive and amenable to our feedback, and changing requests.

b) Going out of the way to ensure the project stays on track; often working beyond the agreed, initial scope.
c) Giving us suggestions to maximize our website and SEO, even if it meant more work for them.
d) Launching our website, at short notice, due to a sudden need at our end.
We found them like a responsive business partner, instead of a IT company tasked with Web Development and Digital Marketing. This was extremely gratifying for us.

Are there any areas for improvement or something AfterFirst Media could have done differently?

In general, we are quite pleased with our experience with AfterFirst Media. In hindsight, the only thing which could have added value would have been offering content writing services. We understand the value of writing content ourselves (as business owners), but some help on this part would also be welcome.

BACKGROUND

Please describe your company and your position there.

I am the founder of LDExplained, a website giving information to parents of children with learning disabilities and ADHD.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AfterFirst Media, and what were your goals?

We were not getting enough traction on the website so we wanted AfterFirst Media to analyse our website SEO and give us guidance on how to get more visitors on our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got their reference from a few other companies they had did work with earlier. The reviews were very good and so we thought of hiring them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They worked with us primarily in 4 areas:

1. Onpage fixes : They studied our site using various tools (which they shared on zoom calls, and also provided us with some 15 CSV files for our review). Specifically, they analyzed our Title Tags, H1s and H2s, pages with low word counts, broken links etc. They also shared pages which needed fixes for meta descriptions, as well as url paths
2. External links : They studied some competing sites, and gave us great ideas to attract links with appropriate anchor texts
3. Website fixes : They studied our wordpress site in detail, and helped us implement SEO Plugins like Rankmath, as well as website translation plugins
4. UX : They gave very detailed fixes on certain pages,  where users were dropping off, due to UX related issues

How many people from the vendor's team worked with you, and what were their positions?

There was one project manager and 2 SEO experts who helped us. The CEO was also always available on call for any clarification.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site is no longer triggering errors on audit tools after implementing their suggestions. We previously had generic Title Tags, missing meta descriptions and H1s, and after rewriting all these, we are seeing a decent traffic jump. We also fixed all the broken links as highlighted by them.

We now have 223 pages ranking in google compared to some 90 pages previously.

We have also implemented SEO Plugin and Graceful Translate tool on our WordPress website, which has boosted user engagement.

They helped us validate Google Search Console, and we worked on various errors as highlighted, which is improving our compliance with Google. They also fixed various 301 and 404 errors, and as a result, we no longer trigger these warnings in Search Console.

Describe their project management style, including communication tools and timeliness.

They were very professional and the project was completed without any hiccups.

Communication was primarily through fortnightly zoom calls, as well as email. Our interaction was a mix of scheduled calls, emails as well as whatsapp, as needed.

We are happy with the timeliness of communication and did not have to follow up on any queries or concerns.

What did you find most impressive or unique about this company?

The level of professionalism and ease of approach.

Are there any areas for improvement or something they could have done differently?

Nothing specific comes to mind – if anything, their feedback was extremely granular, which forced us to look into areas where we did not focus previously.

BACKGROUND

Please describe your company and your position there.

We are a family business enterprise in the textile industry since 1954. Since 1991 we have been operating as channel partner with many textile companies and operating as either their selling partner or raw material sourcing partner. Over the time, we have added various other businesses to our portfolio as Metals, Polymers, Education, Food and Agro.

I am one of the owners of this company. My key responsibilities are the overseas businesses, general management of the overall business and the promotion of the business at large.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AfterFirst Media, and what were your goals?

We associated with AfterFirst media to take their services for Auditing of our online presence, Website development and SEO. The main goal was to get organic listing, image building, have more organic inquiries.

SOLUTION

How did you select AfterFirst Media and what were the deciding factors?

Our association with AfterFirst media was at the time when we were struggling to understand why aren’t we getting any inquiries from our current website and even with the paid registrations on industry platforms, we hardly had any legit inquiries. I have known Amit since a very long time and asked him if they could help.

AfterFirst media did a basic audit and found major misalignments with the way we were positioned and perceived. They did our website audit and found that we weren’t SEO compliant at all. We decided to revamp the whole online presence and do a fresh website and SEO. The main factor was the in-depth analysis they did for us taking into details of our industry and competitors.

They knew exactly what we needed and they knew what we want. Budget wasn’t even on our mind at the time when we decided to go ahead with them. We didn’t do any comparison with any other company. It was a sure shot and we knew they can bring the change we need with our Web presence.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of work was right from audit to new website development and an ongoing SEO for longer period of time. We had the complete timeline framed for each step and everything went so fluidic. The team of AfterFirst media was extremely supportive in the ways it was handled.

I personally enjoyed working on this project. There was a constant update from their side for us to check and ask for any changes if needed. (Not a single change was required)

How many people from the vendor's team worked with you, and what were their positions?

Interacted with the founder himself and one of his associates who was working on our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The key measurable outcomes are:

1. Expanded our site from 12 to 43 pages with a modern responsive design
2. SEO Optimization of all pages with detailed research
3. Added handy contact and job forms to ease lead submission process
4. Added chat functionality to make the site interactive
5. Ensured our site aligns well with Google’s guidelines, and with fast load speeds
6. Ensured our site renders well on all common mobile browsers and device along with tablets and desktops

Describe their project management style, including communication tools and timelines.

Fort nightly Zoom calls to catch up on progress and clarify points of disconnects. This was supplemented by adhoc email and phone communication on a need basis. Everything was exactly working around the timelines.

What did you find most impressive or unique about this company?

Super impressed by the promptness, detailing, and in-depth knowledge of what they do. They have researched our industry and our competitors extremely well to help us position amongst the top. Again, just loved the way they go deep into their work to make sure that their clients get the maximum benefits out the time and money spent.

Are there any areas for improvement or something they could have done differently?

Don’t think we could have had a better company for the work they have handled. They have also helped us to align the data of our company on various other industry websites.

BACKGROUND

Please describe your company and your position there.

Chief revenue officer at Skoodo. Skoodos are the only functional shoes in India designed with experts for kids to move and play freely. Started by three founders with 15 plus years of experience, each, in business and marketing roles in consumer brands, Skoodo aims to be the leader in functional fashion for kids. What Nike is to sports, Skoodo will be to play.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AfterFirst Media?

We wanted to build Skoodo as a functional fashion brand for kids. The intent was to provide good content on the website, drive parents to interact with the same, and build organic reach for the brand in this age group.

What were your goals for this project?

• Improve organic traffic
• Improve search ranking for specific keywords vs competitors
• Improve site interaction and time spent

SOLUTION

How did you select AfterFirst Media?

We sourced proposals from three agencies recommended to us by reliable sources. AfterFirst stood out in terms of the quality of the proposal - the depth of brand understanding and their credentials from their previous work.

Describe the scope of their work in detail.

The team conducted a website and social audit, understood the brand and the consumer. The final scope included:

• Website audit and optimization
• SEO
• Conversion rate optimization

What was the team composition?

We worked closely with the principals. The team composition is not something we monitored.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has delivered excellent results within the first couple of months of launch:

• Our organic traffic on the website increased 5 fold
• The site started featuring on the first page in search results for our chosen keywords
• Organic social reviews for the site have increased significantly
• Time spent on the site doubled
• Bounce rate went down from 90%+ to ~30%

How effective was the workflow between your team and theirs?

The very first meeting with the team was very productive. They had done their homework in researching the brand and came with a strategy that needed minimal tweaking. Meeting times and overall timelines were followed, any issues were flagged off and clarified with alacrity.

What did you find most impressive about this company?

The ability of the team to have an overall perspective on the business and marry that with a detailed and in-depth analysis translating to execution was truly impressive. The team came well prepared for every meeting. They were also happy to explain the details of the working as and when required by us.

Are there any areas for improvement?

We were satisfied with our experience with the team.

BACKGROUND

Please describe your company and position.

I am the CEO of a consulting company 

Describe what your company does in a single sentence.

We develop FP&A and process automation solutions to enhance information delivery and decision making for senior leadership, shareholders and other stakeholders

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AfterFirst Media to accomplish?

• Website devleopment
• Digital marketing

SOLUTION

How did you find AfterFirst Media?

Referral

Why did you select AfterFirst Media over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from AfterFirst Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop and ideas on website. Enhance Seo and setup and initialise digital marketing 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased website hits

better performance on google search

psotive feedback from clients 

new leads coming in via website 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient and on time delivery. The team is a pleasure to work with, and Amit goes the extra mile to enhance the customer experience.

What was your primary form of communication with AfterFirst Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Amit personal knowledge and thought processes help significantly 

Are there any areas for improvement or something AfterFirst Media could have done differently?

Digital marketing campaign didn't deliver as much as we had hoped 

BACKGROUND

Please describe your company and your position there.

Producer of original maps for sale to the public.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AfterFirst Media, and what were your goals?

Consultancy, SEO expertise, web traffic management and enhancement, transactional advice, marketing advice.

SOLUTION

How did you select this vendor and what were the deciding factors?

Met Amit by chance and was just massively impressed by his character and ability.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I set our goals and he quickly came up with solutions to achieve them that were practical, clever and incisive and set about delivering them. The efficiency and response from him and his team was really impressive. With their help, I achieved a significant enhancement in sales and turnover.

How many people from the vendor's team worked with you, and what were their positions?

Amit lead his team who analysed SEO and provided great advice on how to deliver a website that attracted traffic and sales.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Sales increase was significant but let’s not get into the numbers.

Describe their project management style, including communication tools and timeliness.

A happy medium that suits the customer so we did email, WhatsApp, Teams - but its whatever suits.

What did you find most impressive or unique about this company?

Effort, responsiveness, knowledge, likeability.

Are there any areas for improvement or something they could have done differently?

Can’t think of any.