What evidence can you share that demonstrates the impact of the engagement?
It's too early to have statistics or metrics at this point. Internally, we have been very happy with their work.
How did Afflecto perform from a project management standpoint?
Afflecto is always available and very responsive. Their project management is exceptional. Our respective coordinators frequently communicate via phone and email.
We have a standing meeting weekly. Since I am quite busy, I don't always make it. I know, however, that they're in constant communication with us.
What did you find most impressive about them?
We're not marketing specialists, so we don't always articulately convey our needs. Nevertheless, Afflecto always tends to grasp the overall spirit of what we want to drive home. Compared to other providers in the area, they immediately established a deep understanding of who we are, what our brand is, and what we're trying to communicate. They do an amazing job of relaying this information back to us. Afflecto gets us excited about how we can put ourselves out there.
Are there any areas they could improve?
It's too early in the relationship to tell. Their project management is generally really good, but at times it's a little clunky due to how many people are involved. I don't think this is something they need to spend a tremendous amount more of their time making an effort to improve, though. Overall, we're very satisfied.
Do you have any advice for potential customers?
Provide clarity about what you're looking for when you hire Afflecto. I've worked with many marketing firms and think Afflecto would add value to small and medium sized businesses who need to clean up their online presence.
I also recommend trusting the process and knowing your limits and guidelines. Marketing is expensive. If you haven't done this type of process before, you might feel unclear or hesitant about your budget.
Understand the financial investment you can commit to so that Afflecto can accurately convey the services they can provide at that level of funding. I'm looking forward to what the future holds and seeing a return on that investment. I am confident they will deliver.