Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We’re quite happy with what AF.agency has done for us. I recommend them highly and plan to use them for future business. I couldn’t provide any objective metrics, but I have really enjoyed working with AF.agency. They know what they’re doing on the creative front, and deliver high-quality work.
The only challenge is that they are based in Poland, and the European mindset is somewhat different to the US. Companies there deliver high-quality results, but the customer service could use a bit of improvement. For instance, we sometimes had to push AF.agency to get a status of our work. Having said this, whatever AF.agency delivered was good, and they fixed everything we didn’t like.
How did AF.agency perform from a project management standpoint?
We’ve had to manage the project ourselves, to some extent, reaching out to AF.agency proactively, and asking them how everything was going. This can be a bit of a challenge. It was nothing terrible, and we never decided to replace AF.agency with another vendor, but there is definitely a challenge in working with agencies from across the ocean.
What did you find most impressive about AF.agency?
AF.agency’s key strength is the creative portion. When we wanted to have a particular template, graphic or marketing collateral, the results were top-notch. I don’t recall situations of having to change AF.agency's work completely. Certain pieces have needed to be tweaked, but the overall deliverables were really high-quality.
Are there any areas AF.agency could improve?
Project management is the improvement point. AF.agency has met our deadlines, but the communication within the project could be improved. As a customer, I expect updates between the current moment and the delivery date, which is two months from now. To be fair, though - we have never been a big customer of AF.agency.
What tips or recommendations could you share that might increase the likelihood of success with AF.agency?
If the client is located on this side of the pond, they need to be prepared for a different experience, compared to what would be expected from a local, American agency. The quality will be there, but, in terms of project management and communication, things may not be as smooth. This difference needs to be factored into expectations.