Aeolidia

BACKGROUND

Please describe your company and position.

I am the Founder of an arts and crafts company 

Describe what your company does in a single sentence.

Sells elevated and educational alphabet art products for families

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aeolidia to accomplish?

• Optimize website for conversion
• create a more beautiful site to make our artwork look great
• Make it clearer to visitors what we offer and sell

SOLUTION

How did you find Aeolidia?

• Online Search
• Referral

Why did you select Aeolidia over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Aeolidia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After 6 years in business, I knew I needed a website redesign that could rise to the occasion of supporting our growing company and increasing visibility. I’d been aware of Aeolidia's work for a while, and reached out to them having passed a major company milestone of getting our product into The Met Museum Store last year. With this new level of brand credibility, it was time to tell our story in a more elevated way. We're getting significantly more direct traffic to our website, so I wanted the site to rise to that occasion while optimizing for conversion.I’m proud to unveil our new site, beautifully designed by Aeolidia. New features include Shop By Letter Theme, a Baby Name Directory, and a Wholesale Login for independent retailers. I'm so thrilled with how it turned out!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased conversion, wonderful reviews from our customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are an extremely organized and efficient team. Clickup, Google Drive, and Shopify are their main platforms. They were VERY responsive to my ever need, and always got back to me within a 24 hour window. 

What was your primary form of communication with Aeolidia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique skill sets in each company faction were remarkable: design, copywriting, and project management were the main ones I interacted with. Also sales & follow-up on point. 

Are there any areas for improvement or something Aeolidia could have done differently?

The final site was delivered very close to my project end-date, which didn't allow a ton of time to review the absolute finished version. 

BACKGROUND

Please describe your company and position.

I am the Owner of El's Cards

Describe what your company does in a single sentence.

We create hand watercolored and calligraphy cards, invitations and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aeolidia to accomplish?

• Simplify ordering process for our wedding clients
• Modernize our look
• Improve navigation

SOLUTION

How did you find Aeolidia?

Previous web developer recommended them

Why did you select Aeolidia over others?

• High ratings
• I liked their style

How many teammates from Aeolidia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to have our store upgraded to Shopify 2.0 and wanted to have more features added for ease of our wedding client shoppers. Our navigation needed improvement, and we wanted a new look and to have the shopping experience simplified for all customers in every demographic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are having many more wedding clients order invitations directly from the website, enabling me to have more creative time and less admin. The ease of navigation is also making things much easier for our customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall project management was good. The project management software was not my favorite, since I'm not the most tech savvy. We were later assigned a project manager who did zoom calls to help us walk through things, and that was much better for us.

What was your primary form of communication with Aeolidia?

Email or Messaging App

What did you find most impressive or unique about this company?

The people who we worked with really listened to what we needed. I've had a successful business for 25 years now and I am particular. Aeolidia was responsive to my requests.

Are there any areas for improvement or something Aeolidia could have done differently?

Again, the software communication was not my favorite. I would have rather been doing quick zoom calls through the whole process. It would have saved me personally a lot of time-trying to explain things via notes in click up was difficult for me.

BACKGROUND

Please describe your company and position.

I am the Owner of The Dizzy Knitter

Describe what your company does in a single sentence.

The Dizzy Knitter offers high-quality yarn, beautifully paired patterns, and knitting accessories designed to inspire creativity and simplify the experience for knitters of all skill levels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aeolidia to accomplish?

• Web Design
• Update Shopify theme website
• Update brand strategy, fonts + colors

SOLUTION

How did you find Aeolidia?

Trade show - h+h

Why did you select Aeolidia over others?

Great culture fit

How many teammates from Aeolidia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Aeolidia expertly revamped our Shopify theme and website, enhancing the overall user experience with a fresh, modern design that reflects our brand identity. They developed a cohesive brand strategy, carefully selecting fonts and color palettes that embody the luxurious and approachable essence of The Dizzy Knitter. This thoughtful update not only elevates our online presence but also makes it easier for customers to connect with our products and mission.

In addition they integrated apps and features to improve conversion and the customer experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It's too early for me to have solid numbers. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Aeolidia demonstrated exceptional professionalism with their prompt, organized, and highly responsive approach throughout the entire project.

What was your primary form of communication with Aeolidia?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their organizational approach to the project.

Are there any areas for improvement or something Aeolidia could have done differently?

I think that because they are so organized,and moved so quickly, (also since I have so many other things on my plate) I didn't understand fully the process and that I had time to let things settle in my mind. I could have used a bit of reassurance as to the process so it wasn't as overwhelming.

Spending a lot of budget and time on a new website can be stressful knowing you have one shot at getting this right. They 100% know their stuff however, and were completely responsive and professional.

BACKGROUND

Please describe your company and position.

I am the Founder, CEO of Messy Play Kits

Describe what your company does in a single sentence.

Make and sell children's sensory and STEM activity kits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aeolidia to accomplish?

• redesign website to get higher conversions

SOLUTION

How did you find Aeolidia?

• Referral
• Other

Why did you select Aeolidia over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Aeolidia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Redesign website homepage to increase conversions. Add a custom "landing page" for subscriptions. Add a "shop this post" section to blog pages. They also updated the product and collection apge templates.

Aeolidia chose a new theme for my website that was Shopify 2.0 theme and customized it for my needs, and then redid a few web pages in that theme. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 have known I wanted to work with Aeolidia for years, but I was hesitant because of the price point. It's hard to know if investing that much money is going to pay off in the end.

Now that I've launched the new site, I feel much more confident in my website and the new copy. The homepage and navigation flows are much more clear. I love the "shop the blog" feature that Aeolidia added, and the "subscription landing page" is going to be SO helpful for walking customers through subscriptions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were spot on! 

What was your primary form of communication with Aeolidia?

Email or Messaging App

What did you find most impressive or unique about this company?

I loved how I gave some info upfront and the design and copy teams NAILED it! They really got my vibe and came up with beautiful designs. The whole process was so easy. I was so impressed with the new navigation plan and Aeolidia had ideas I had never thought of! I really love how it sounds just like me and my business, without me having to write and plan everything!!!

Are there any areas for improvement or something Aeolidia could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Principal of Detroit Malletworks

Describe what your company does in a single sentence.

Malletworks is a woman-owned brand that designs and custom crafts chic new tools for kitchen and home—functional art for your living and working spaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aeolidia to accomplish?

• new website build

SOLUTION

How did you find Aeolidia?

Referral

Why did you select Aeolidia over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Aeolidia delivered a knockout website designed for maximum ROI. The Aeolidia team accommodated my (many) questions throughout the build, providing invaluable guidance on styling our photography and writing copy from the customer's POV. Aeolidia worked seamlessly throughout the process, allowing me to stay focused on daily business while they did the heavy lifting. Deliverables included a Shopify-themed website, editorial services, and marketing consultation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I collaborated with Aeolidia's project manager, who provided a calendar with target dates for tasks assigned to me and my team, such as copywriting. Our communication took place through ClickUp, Loom, and emails. The responses were always prompt and within the designated timeframes. 

I was kept informed of any changes to upcoming deadlines, which was great as it helped us stay on track while allowing for some flexibility. I really appreciated this, as it made the entire process stress-free for me.

What was your primary form of communication with Aeolidia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their ability to read my mind! (And orchestrate a group of people, myself included, in a seamless process that resulted in a stellar website, delivering incredible value. Plus, they are genuinely NICE people!!

Are there any areas for improvement or something Aeolidia could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

I am the Owner of Nice Enough Stickers

Describe what your company does in a single sentence.

Nice EnoughStickers manufactures the highest quality art stickers for independent retailers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aeolidia to accomplish?

• Expand our market size through e-commerce.
• Increase our sales conversion rate
• Enhance our website to better reflect Nice Enough's brand personality.

SOLUTION

How did you find Aeolidia?

Referral

Why did you select Aeolidia over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Aeolidia were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Retail + wholesale websites 
• Copywriting 
• Email marketing strategy + automation 
• SEO audit

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion Rate 
• AOV
• Number of New Customer Inquiries and Acquisitions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Aeolida is hands down the best creative team I have ever worked with. I hired them for a larger, multi-month project. Everyone was so professional, from the creative director to the design team to the copywriter to the email specialists to the SEO expert. Each person came to the project with enthusiasm and fresh ideas. They always met their deadline. As we dug into our needs, they would always bring ideas we never considered to the table. These ideas never delayed our project but added to the richness of service we received.

What was your primary form of communication with Aeolidia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Beyond their utmost professionalism, every decision was based on research, experience, and sound business principles designed to produce a real-world ROI. They met or exceeded every expectation and were phenomenal communicators.

Are there any areas for improvement or something Aeolidia could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

I am the owner/artist of a small stationery and gift brand. I primarily sell my stationery and gifts DTC on my e-commerce website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aeolidia?

I hired Aeolidia for their Shopify Website in a Week service. I didn't have the resources for an entirely custom site, so this smaller, more affordable service seemed like a good way to improve my site with limited resources. My goals were to make the site look more appealing to customers by implementing more color and artistic touches.

I also wanted to add certain features to my site that would require a few custom coded tweaks. I don't have coding skills, so I knew I needed access to a developer who could add those features for me. My goal was to optimize the appearance and functionality of my site before the busy holiday season, when I knew I would see an increase in traffic and customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose Aeolidia because they specialize in working with smaller e-commerce brands, and have a lot of experience with creative brands. They have developed websites for many of the artists and creatives I admire.

I also trusted their expertise because I have been a longtime consumer of their blog, and have benefited from the free articles offered there. When I heard they were offering this smaller, more affordable website package, I knew I wanted to work with them.

Describe the project in detail and walk through the stages of the project.

When I booked the Website in a Week project, I was assigned a project manager. She sent me several questionnaires to gather important information about the project, and we had a short call in which I was able to get my questions answered. Aeolidia communicated with me mostly via Slack for this project, and I found having a Slack channel was a really easy way to keep track of all our communication instead of having an endless chain of emails.

I was given some "homework" to complete on my end: brand assets I needed to share, and some checklists to ensure Aeolidia had everything they needed for my project. We then had a scheduled design day in which my designer sent me her designs and I was able to give instant feedback on Slack.

By the end of the day, we had agreed on a finished website design. A web developer implemented a few custom coded things over the next day or two, and my design was ready to go. I continued to have access to my project manager through Slack for a few weeks after my site went live, which was really helpful for any follow-up questions I had.

How many resources from the vendor's team worked with you, and what were their positions?

I believe I spoke with 4 people total. The first was a director of operations who answered when I inquired about services, and put together a proposal for my project. Once I booked, I had a project manager, a designer, and a developer who worked on my website project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Qualitatively, my site looks really beautiful. Customers have told me they really like how the website looks and functions. I haven't had the site long enough to leave quantitative feedback, but I certainly expect to see positive outcomes!

How effective was the workflow between your team and theirs?

I found Aeolidia to be extremely organized and efficient with communication. I really enjoyed having a dedicated Slack channel, as well as a project manager to go to whenever I had questions. All the work I needed to do on my end was clearly communicated through detailed checklists with plenty of links to tutorials and helpful resources.

My project manager kept me regularly updated throughout the project, and stayed on top of every detail!

What did you find most impressive or unique about this company?

I really appreciated having a little team of experts, even on a project at this price point. I think if I had gone elsewhere, I would have worked with an individual to try and achieve the same outcome. With Aeolidia, I had access to a project manager, a developer, and a designer. They were extremely efficient and organized.

I felt that even though my project was brief, I benefited from the many years of experience Aeolidia has in the e-commerce industry. I felt they made design decisions based on data and experience, and my site is better for it.

Are there any areas for improvement or something they could have done differently?

I don't see any areas that need improvement; my project was a success and I have no complaints.

BACKGROUND

Please describe your company and your position there.

I am the owner/designer for little dear, I create hand embroidery, craft patterns, kits and digital download patterns and craft files.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aeolidia?

I hired Aeolidia to redesign my website, adding my own shop and custom galleries.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have followed Aeolidia for years and have always been impressed with their work, I love that their focus is on creative businesses. They were always my first choice.

Describe the project in detail and walk through the stages of the project.

We went through thorough analysis questionnaires to determine what I was looking for and needed. Design preview was submitted and approved and then background/setup work was done steadily and efficiently throughout the process. All stages of the process were well organized, the schedule and what they needed from me was always clear.

How many resources from the vendor's team worked with you, and what were their positions?

Director, Product Manager, Designer, E-commerce Strategist, Web developer, SEO consultant, Copyrighter

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My new website got immediate results and positive feedback, google SEO is already functioning well, everything is running smoothly.

How effective was the workflow between your team and theirs?

It was excellent, I was constantly impressed with how well organized the whole process was and how smoothly everything came together.

What did you find most impressive or unique about this company?

Everyone I worked with was extremely helpful, knowledgeable and efficient. We felt like they really took the time to learn what we needed, help ME learn what I needed most, and help me get what I was looking for.

Are there any areas for improvement or something they could have done differently?

I haven't worked with anyone else on this scope of a project before to compare, We are impressed and happy with the whole process and especially the results.

BACKGROUND

Please describe your company and your position there.

I am the owner and designer of Rainbow Vision - a line of stationery and gifts

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aeolidia, and what were your goals?

I hired Aeolidia to help with rebranding, logo design, and Shopify website design. After years of doing my own branding and website building I was ready for experts because I realized that my knowledge was only going to take me so far.

I hired Aeolidia with the main goal of increasing our retail site traffic (looking to double our retail sales after 1 year) and to help retain repeat customers through a strategic email marketing plan, fresh and fun branding, and a website that was intuitive, interesting, and user friendly.

SOLUTION

How did you select this Aeolidia and what were the deciding factors?

I selected Aeolidia because of the scope of their experience working with other artists and creative brands. I knew that they would be thorough in their project planning and that they understand the power of preserving the uniqueness of individual brands and their ethos.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial meeting about what my goals were for Rainbow Vision and they put together a package of various project options for me to choose from.

I decided to hire them for branding, shopify website design (customized template), product photography, and email marketing set up through Klayvio. The entire project was organized and communicated through Clickup (project management app).

How many people from the Aeolidia team worked with you, and what were their positions?

I don't recall exactly how many, but I believe about 8 people were on the team. The team consisted of a project manager, logo and branding designer, email marketing designers (2), shopify website designer, SEO expert, copywriter, and product photographer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since having launched a month ago we have already seen an increase in conversion rate. We've also seen an uptick in sales for certain products that were less popular before which makes me feel like products are being presented in a better way now on the site.

We also installed a bulk pricing app to our site that allows for customers to order multiples of items at a slight discount and that function has helped drive sales in a way that was a struggle before.

Describe their project management style, including communication tools and timeliness.

There was a weekly update on what was coming down the line as far as what items the team was working on and what was expected of me for that week. I received regular notifications about what content was needed from me so that I could plan ahead.

Anytime that I had a question about something I was able to get in touch with the project manager through the Clickup app and the response was always timely.

What did you find most impressive or unique about this company?

The team's detailed visioning and big picture planning for my brand were impressive in the workflow. Having their help with putting together a well rounded plan that included various aspects of the Rainbow Vision branded experience right from the beginning was invaluable.

It allowed me to take a step back and receive expert opinions about how to move forward and it has made me feel more confident about the direction of my brand.

Are there any areas for improvement or something they could have done differently?

I don't think I have anything to critique at the moment

BACKGROUND

Please describe your company and your position there.

I am a solo entrepreneur, artist, and product designer. I created the company Deborah Cherrin Design to expand my enterprise and offer my products on a larger scale. 2020 turned out to be the perfect time to expand into e-commerce and develop a professional brand presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aeolidia, and what were your goals?

I hired Aeolidia to customize my e-commerce website on Shopify and to create a brand identity that would position my company as a dynamic, successful, and professional design house.

SOLUTION

How did you select Aeolidia and what were the deciding factors?

Soon after the pandemic shut-down was implemented and there were no more art fairs, I knew it was the ideal time to invest in developing the website that I'd been wanting. I was using WordPress and fumbling around on my own but I knew I need professional assistance.

I found Aeolidia when they began offering free online workshops on email marketing and social media in March 2020. From there I decided to test them by signing up for a free website review and then a $500 social media consult.

Those experiences gave me the confidence to hire Aeolidia to help me with a new website. Aeolidia is particularly focused on working with creative/art-based businesses so they knew my territory well.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Aeolidia has a wonderful system in place for getting a full understanding of who you are as an entrepreneur, as an artist, and how this will feed into the project.

We met as a team to get acquainted with me and my needs, and then Aeolidia presented me with two budget options for the project. When the contract was in place, I completed several written interview questionnaires. Then I met with individual team members responsible for the different components of my project: web design, brand identity, photography, copywriting, Shopify training.

Deliverables consistently arrived on schedule. Because of the time invested at the start of the project, each piece was bang on! With very little editing I soon had a new logo, brand colors, brand look, target market. The website design went just as smoothly.

During my time with Aeolidia they had just implemented the HIVE platform for tracking everything to do with the project. They also used LOOM for video training, and Dropbox for sharing files.

How many people from the vendor's team worked with you, and what were their positions?

I had 8+ members working on my project:

• Account manager
• Project manager
• Web developer
• Website/brand identity designer
• Photographer
• Web analyst
• Sales and Marketing Assistant
• Shopify consultant/trainer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Launched in November 2020, my current conversion rate is over 2%, a huge improvement over my old site. I have already recommended Aeolidia to my friends and will continue to do so. In my case, I was eager to move forward from local artist to artist-entrepreneur.

I was particularly impressed with the rebrand that Aeolidia did for me. The team really "got" me and all that I aspired to become under the new brand. With my new branding and the beautiful new website, I have the tools to significantly grow my design business.

Describe their project management style, including communication tools and timelines.

All communication was handled through the Hive platform. Phone meetings were also a key part of the project. Responses were prompt and through Hive, other team members could track where we were at any time. Team members were accessible and supportive.

What did you find most impressive or unique about this company?

I was most impressed with Aeolidia's ability to identify the uniqueness of me and my art business, and to help me develop an authentic voice and look that truly represented my company's personality. My new brand identity is what will ensure my success.

Are there any areas for improvement?

Learning to use Hive and understand its quirks was a bit of an ordeal when you're already trying to learn new email programs and the Shopify platform, among so many other things. I understand that they are not planning to use it going forward.