Adzooma

Adzooma is a free, all-in-one automated digital advertising platform that allows users to track, analyse, optimise, and increase the profitability of their digital marketing campaigns. The platform is disrupting the market by making online advertising easier, more accessible and more cost effective for all businesses, regardless of size.

In 2018, Adzooma partnered with Google to broaden its solutions for SMEs, making it easier to advertise on Google Ads through automated campaign creation and ongoing optimisation.

The core of Adzooma’s technology is based on its ‘Opportunity Engine’. Adzooma analyses account data and identifies opportunities with the potential to improve the performance across one of four categories:

1. Improve Performance: Suggestions for increasing the number of clicks or conversions. When these suggestions are made the future improvement is projected based on past performance, search volumes, seasonality and more

2. Reduce Wasted Spend: Suggestions to re-allocate budget towards the best performing areas of the account and reduce budget that is currently being spent with poor returns

3. Best Practices: Following best practices gives the account the best chance of success. It can also automatically add extensions, ad schedules and more.

4. Account Structure: Structuring an account correctly to help optimise performance at a greater level of detail. Avoid costly mistakes such as conflicting keywords and incorrect attribution

Adzooma uses advanced technology but it’s simple UI makes it very easy to manage. Most opportunities can be actioned using a single click.