What evidence can you share that demonstrates the impact of the engagement?
Adwizar has helped us build our Facebook page over the last few months, increasing our followers by the day. Our LinkedIn campaign has also had a very high response rate, giving us the ability to connect directly with our demographic. We would not have found our demographic without their expertise and assistance. They've been able to generate enough followers for us to begin monetizing our brand.
How did Adwizar perform from a project management standpoint?
In the beginning, it took some time for us to find our rhythm. There was a learning curve on our end because we don’t have a marketing background and didn’t quite understand their methodology and approach. Through effective communication and a desire to make our partnership stronger, we found our stride, and, together, we’ve been able to create a rhythm that works for all of us.
Adwizar provides reports for us, which is great. Once a week, we get the metrics for Facebook, so we know how it’s performing. They let us know how many impressions, click-throughs, and website visits we get each week. They also let us know which videos performed the best along with the top five cities that have generated the most interest. LinkedIn requires a more manual approach, so we generate those results in-house.
What did you find most impressive about them?
I feel that Adwizar really cares about our brand and how we want to be perceived in the market. It’s not just about money for them. That means a lot to us because we worked with a company in the past that felt financially driven. We can feel their passion for our business and it's nice to know that we are being taken care of.
Are there any areas they could improve?
In the beginning months, we had some communication breakdowns. Sometimes they’d work on projects that we weren’t aware of, so we didn’t quite know what to expect. Posts would go out without approval, which was confusing for us at times. I reached out often asking if they could provide us with a schedule and/or timeline so we had something to follow and refer to. We didn’t feel that they had a full understanding of our brand, so it was up to us to give clarity on how we wanted to be represented. Once we worked out those kinks, everything changed for the positive. We have a schedule now and a 90-day projection through March of 2019. We are in regular communication and work as a team. It’s wonderful and exciting. We feel very blessed to be working with Adwizar.
Do you have any advice for potential customers?
Get clear on who your demographic is and what your message is about. Those key components will give Adwizar the tools that they need to create your desired outcome. We haven’t hit the sales that we’d like to yet, however, we’ve only been working with them for three months and know that it takes time. We are just now beginning to gain traction and momentum, and, as a result, our sales have begun to increase. The next three months are really going to tell us how well their campaigns are working. We look forward to the journey.