advertia digital

BACKGROUND

Please describe your company and position.

I am the Head of Operations of This One s.r.o.

Describe what your company does in a single sentence.

We are an accounting and advisory firm focused on making accounting work automatically, smoothly and simply.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire advertia digital to accomplish?

• creating a marketing strategy
• strengthening the company's brand
• increase in company turnover

SOLUTION

How did you find advertia digital?

Online Search

Why did you select advertia digital over others?

Great culture fit

How many teammates from advertia digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At the beginning of the cooperation, we set up a brand identity through a workshop, which was preceded by a market analysis and banchmarking by Adveria. Then we set goals such as strengthening the brand on the market, increasing the company's turnover and Adverie set the whole strategy and then the ads according to these goals. 
Every month we evaluated the benefits of the cooperation and adjusted the targeting of the ads. The result of the cooperation was a year-on-year increase in turnover of 20% and winning the first place as Accounting Company of the Year 2023 in the Czech Republic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We evaluated individual leads and their impact on increasing the company's turnover. The number of positive feedback on our company's brand from clients and partners has also increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regarding the speed of communication and responding to our requests, we cannot fault Adverii. They respond immediately, are very flexible, have a specialist for every area, but at the same time, they are well-coordinated and familiar with our issues.

What was your primary form of communication with advertia digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their personal approach, willingness to explain everything, constantly looking for new solutions to best meet our requirements. They were also very willing to divide the work between them and our colleagues so that we spent our marketing money as efficiently as possible. They are always totally reliable.

Are there any areas for improvement or something advertia digital could have done differently?

I don't think so. I'm very happy with them.

BACKGROUND

Introduce your business and what you do there.

Internet shop - sale of tools and workshop equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

Understanding the behaviour and preferences of our typical customer.

Designing and implementing business/marketing activities to increase sales and new customer acquisition, primarily for emailing.

SOLUTION

What was the scope of their involvement? 

Research part as a customer survey – questionnaire and its evaluation. Preparation of content and management of Facebook Lead Ads campaigns. Design of the "Welcome campaign" cycle for the e-shop in order to get new site visitors to convert (newsletter sign-up / subscribe) + preparation of graphic and text designs for the complete cycle.

What is the team composition? 

COO, designers and performance specialist.

How did you come to work with the vendor?

Business director, Daniel Votruba connected us and proposed this kind of cooperation.

How much have you invested with them?

See project costs above.

What is the status of this engagement?

The cooperation is on hold due to technical stabilization work on the e-shop side - i.e. virtually zero capacity to develop the planned activities with advertia digital. Anyway, we hope to restart our cooperation once we have capacities.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The acquisition campaigns on FB brought 1,812 new users who subscribed to the newsletter. In the first 3 months after acquisition, we received 117 orders from the acquired users with a PNO (calculated relative to the cost per click + cost of administration for advertia digital) of 11.5%, a better result than the target set. In the following period, the activity of these users has of course continued and the overall PNO continues to decrease and the sales volume increases. Thus, the figures demonstrate a very positive impact.

How did the vendor perform from a project management standpoint?

The project communication was clear and understandable - adapted to our knowledge. Delivery was always on time, within the agreed deadline.

What did you find most impressive about them?

They're professionals with excellent knowledge in graphic design and advertising texts. The graphic designs and texts were mostly very well balanced at the first attempt - neither reactive nor too aggressive. 

Are there any areas they could improve?

I don’t know.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a CBD and health products company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with advertia digital?

We needed help with the overall branding and website design of our business.

SOLUTION

What was the scope of their involvement?

advertia digital created a logo for us, took care of product and packaging design, and handled other style efforts of our brand. We talked with them about our philosophy and what we were looking for. After that, they came up with something minimalistic made from scratch, which was coherent with what we requested.

What is the team composition?

We worked with a graphic designer, a partner, and a branding specialist. There were also other members of their team involved that took care of payments and administrative matters.

How did you come to work with advertia digital?

It was word of mouth; they had a good reputation here in Prague, so we decided to reach out and meet with them.

What is the status of this engagement?

We worked together from September–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My team and customers have only positive feedback on their work; we haven’t received any negative comments. Overall, they did a great job, and we’re satisfied with it.

How did advertia digital perform from a project management standpoint?

They were perfect; they met every deadline without delays, and communication was great. 

What did you find most impressive about them? 

Their creativity and overall design work were outstanding. They had a good touch for their craft, and I was impressed with their job.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they did a great job, and I can’t complain at all.

Any advice for potential customers?

Express your desires as precisely as you can so they can create a design that suits your needs.

BACKGROUND

Please describe your company and your position there.

I'm a Marketing manager in the Sequent company. We developed a smart automatic watch with a 24/7 always-on display and activity tracking that doesn't need to be charged.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire advertia digital?

For creating a marketing strategy and social media concept.

SOLUTION

How did you select advertia digital?

We found many companies, but Advertia was the only one that was very transparent about every step and answer we asked. Also, we could see the strong experiences within the watch industries but not limited, which made us believe that is the best option for us.

Describe the scope of their work in detail.

After beginning with a few meetings and getting to know each other, our companies, and our values, we continued with a great workshop with the whole Advertia team where we discussed mission, vision, values, past, present, and future, and much more so that they get to know us as they were part of Sequent.

What was the team composition?

We closely worked with an experienced team from designers to strategy makers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

advertia digital has truly helped us with all the aims we set at the beginning.

How effective was the workflow between your team and theirs?

All meetings were led well. We always discussed what we needed without any unnecessary delays or misunderstandings.

What did you find most impressive about this company?

We liked the openness of the CEO, Honza, who provided us with many useful advice and thoughts during the process. It was nice to see that two companies can support and help each other at their best.

Is there any area for improvement or anything that could have been done differently?

There is nothing significant that we would like to mention. It was a great experience to work with the Advertia team.

BACKGROUND

Please describe your company and your position there.

I was the marketing director of Praga automtotive brad. Praga makes racing cars, trucks, go-karts, small aircrafts and much more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire advertia digital, and what were your goals?

We needed to update our main global website and we needed to find a structure how to organize website of a brand that has so many products and so many different target audiences.

We needed to make this website interesting for a general public and fans, but at the same time it needed to be detailed enough to provide relevant information for avitation and racing engineers.

SOLUTION

How did you select this vendor and what were the deciding factors?

Advertia is well known marketing agency with vizionar founder and talented creative team. We needed more than just content and code-creation and Advertia felt the right choice for help with strategy and structure of the website.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went trough a discovery phase to snare our branding materials and go over our goals for the campaign. Advertia then created a strategy for the website with a focus on simplification of the content.

Generally it was a process of reduction of non-crucial materials and pages. We narrowed the information mix down to the key points that we managed to communicate on few subpages rather than on few hundered subpages as it was before.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a designer, founder, COO, and coder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Website organic traffic doubled.

How effective was the workflow between your team and theirs?

We had few physical meetings to kick-off the co-operation, but then we managed to communicate the project delivery phase online using remote calls, emails etc. It was very effective.

What did you find most impressive or unique about this company?

I was the most impressed with their visionary approach and marketing strategy planning.

Are there any areas for improvement or something they could have done differently?

I would apprecitate to be able to spend more time developing marketing strategy for the website, but given the scope of a project and its budget, the time was sufficient and led to good results.

BACKGROUND

Please describe your company and your position there.

I´m the Head of Retail Marketing in the Asset Services department of our consulting company Cushman and Wakefield.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire advertia digital, and what were your goals?

We identified outdated websites of our client, one of our shopping centres, so we publicised the tender which Advertia won from the point of best technical solution and price aspect too.

SOLUTION

How did you select this vendor and what were the deciding factors?

We publicised the tender which Advertia won from the point of best technical solution and cost estimate too.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our goals and objectives together with my client. We agreed on the wireframes and future design of the websites and we also discussed the other potential wins from that tool. They prepared the content, they were daily with us to reflect our company´s expectations.

How many people from the vendor's team worked with you, and what were their positions?

A project manager of the project and as well as the developer and designer. I do not forget the role of CEO behind the scenes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Actually, we are prior to the launch of the new websites. We expect good results by the traffic increase and to have new leads for other marketing communications.

Describe their project management style, including communication tools and timeliness.

We had daily stand-ups with their project manager or teams call. They worked with our whole team and provided actual information and daily status feedbacks.

What did you find most impressive or unique about this company?

They gave us a professional view of some problematic aspects of the site and helped us solve the complicated situation with the previous websites developers.

Are there any areas for improvement or something they could have done differently?

We found some bugs in the latest check prior to launch but were promptly fixed.

BACKGROUND

Introduce your business and what you do there?

I’m the online marketing manager for Dermacol, one of the largest cosmetic companies in the Czech Republic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with advertia digital?

We were looking for an agency to handle our online marketing.

SOLUTION

What was the scope of their involvement?

We had workshops to familiarize them with our products and shared the research we had done. They did some research as well. We strategized, and they suggested a plan that would best meet our needs. They handle all of our marketing, SEO, PPC, and all of our social media marketing, including on Google and Amazon.

They have created several landing pages, and they do the PPC for those. They also developed a content portal, along with the content, podcasts, videos, and more.

What is the team composition?

We work with around eight people including the CEO, a project manager, two PPC specialists, a copywriter, and someone who manages the podcasts.

How did you come to work with advertia digital?

We liked their presentation, which was full of great ideas for us, and they had good references.

How much have you invested with them?
 
We’ve spent around $100,000.

What is the status of this engagement?

We began working together in August 2018, and it’s still ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen our Instagram following grow from roughly 42,000–70,000, and the enrollment in our loyalty program has grown from 32,000–85,000 customers — apart from that, we’ve also seen an increase in our rankings on Amazon. They are a young team that knows how to navigate the online space, and they quickly address any issues or requests we bring to them.

How did advertia digital perform from a project management standpoint?

They are always available, and our communication is excellent. We use phone, Basecamp, email, and Google Meet. They also meet with us in person a few times per month to share updates and upcoming ads.

What did you find most impressive about them?

I would say that their communication is what impresses me most, and that is the most important thing.

Are there any areas they could improve?

I can’t really say anything because it’s all working for us.

Do you have any advice for potential customers?

Meet them. They will let you know what they can do for you.

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing Director of Onlio Group

Describe what your company does in a single sentence.

We are a technology and consulting company, Platinum partner of Atlassian, manufacturer of our own DMS built on Alfresco CE.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire advertia digital to accomplish?

• Generating quality sales qualified leads.
• To take the content and form of our communication to the higher level

SOLUTION

How did you find advertia digital?

We have been asked from them about our products

Why did you select advertia digital over others?

• Great culture fit
• Company values aligned
• They are extremely clever

How many teammates from advertia digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Revision of digital identity, creation of new communication strategy. The main KPI was the number of sales qualified leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A significatnt increase of the sales quilified leads number.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They respond in a timely manner, without delay. Sometimes we would like results sooner, but the problem is more in our ability to provide adequate cooperation.

What was your primary form of communication with advertia digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their ability to provide strategic insight and their ability to explain everything clearly is impressive.

Are there any areas for improvement or something advertia digital could have done differently?

I am not sure of any area at the moment.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of biOrganica

Describe what your company does in a single sentence.

We are a retailer and distributor of the purest organic certified brands in the country. Our portfolio includes mainly cosmetics for women, men and children, eco drugstore and sunscreen products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire advertia digital to accomplish?

• We needed help with our overall digital marketing, especially with PPC campaigns, proper SEO setup, newsletters and loyalty program.

SOLUTION

How did you find advertia digital?

Referral

Why did you select advertia digital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from advertia digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started our engagement with a familiarization workshop that was dedicated to learning about our company, values, vision, goals, etc., so that we knew where we currently were and where we wanted to go. We then gradually dove into optimizing PPC campaigns, getting SEO right, a new newsletter concept, social media visuals, and starting a loyalty program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Thanks to Advertia, we have beautifully integrated and unified communication on all our channels, increased the success of individual campaigns, increased revenue from newsletters and increased the effectiveness of search for our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great, they are always on top of projects, they involve experts as needed, regular updates are done, they communicate openly and answer all our questions, so we are very satisfied.

What was your primary form of communication with advertia digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The enthusiasm with which they do their work, the vision, insights and ideas of CEO Honza, the overall pleasant, professional and at the same time friendly and open communication.

Are there any areas for improvement or something advertia digital could have done differently?

I can't think of anything at the moment, we are very satisfied with the whole cooperation.

BACKGROUND

Please describe your company and your position there.

campaign to promote new collection and increase followers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire advertia digital, and what were your goals?

trying to involve social media to increase traffic in the store, number of followers and sales

SOLUTION

How did you select this vendor and what were the deciding factors?

tender, experience in the area of social marketing

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

preparing targeted campaing, visuals and gifs

How many resources from the vendor's team worked with you, and what were their positions?

do not remember approximatelly 3 pax

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

do not acces to the data -work for another company now

How effective was the workflow between your team and theirs?

it was ok

What did you find most impressive or unique about this company?

They were great at bringing new ideas and new points of view to the partnership.

Are there any areas for improvement or something they could have done differently?

time management - faster response