marketing, branding, graphic design, ui ux design
Advert Group is a full-cycle advertising group that has been operating in the Ukrainian market and in foreign markets for over 15 years. The specialists of our company are an experienced team of advertisers, media planners, creative managers, marketing managers, Internet marketers, event managers and other specialized professionals covering the entire range of advertising communications. On our account, both the implementation of full-scale national companies and targeted advertising activities.
The structure of the Advert Group consists of five studios: Media, Event, Creative, Digital and Guerrilla Marketing, which work as a single integrated Full Service approach, and are independent specialized structures that provide customers with a high-quality advertising product.
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Portfolio
REHAU: design support
A TASK: Comprehensive design support for the REHAU brand
SOLUTION: The list of tasks facing our agency includes the entire range of creative and design work that the REHAU brand needs to achieve tactical and strategic marketing goals. social media content design layout of printing products (booklets, magazines, certificates) creative development merch exhibition stand design idea promotional banners animation creation A team of our professionals is working on the tasks, which is always in touch with the Customer 24/7, quickly and efficiently implements projects, applies the most progressive visual techniques and offers the best solutions
More info: https://advertgroup.com.ua/en/rehau-dizajn-suprovid/
UmaUmi. AR App & Landing
A TASK: Creation of a mobile application with augmented reality to get acquainted with the heroes of the Magic Seven collection: their super powers and stories Creating a Landing Page
SOLUTION: Working with brands that create goods for children is much more difficult than with any other projects. Children participate in the buying process in a completely different way than adults, because they do not make the decision themselves. But they are very capable of influencing the opinion of adults. Therefore, in the process of working with projects aimed at small consumers, one has to work with two fundamentally different target audiences, which differ greatly from each other in key characteristics. Knowing the age characteristics of consumption helps to correctly place accents and highlight certain nuances All these aspects were carefully analyzed by our specialists and taken into account when developing a children's mobile application with an augmented reality module. Right from the application, the young user has the opportunity to: - get to know the features of each of the seven magical characters - read about it and view it in detail through the augmented reality module right at home - take a picture with him - dance a funny dance with him - all this can be saved on your device and then share the recordings with your friends. If a character is especially liked, then the user can go to the interactive Landing Page / store and choose a decoration with a character
More information: https://advertgroup.com.ua/en/umaumi-ar-app-landing-page/
AGRAIN. Branding
A TASK: Formation of a visual image of the company, qualitatively differentiating the brand in a highly competitive environment
SOLUTION: The main goal of our creative team was to create an image and elements of communication in accordance with the approved marketing concept of brand development. Having studied the philosophy of the company and the principles of its positioning, as well as having a clear portrait of the target audience and realizing its needs, we developed a comprehensive design strategy. The design department of our agency worked out the elements of visual communication in combination with the chosen vector of brand development and taking into account its features and key characteristics. Work process: Breakdown of brand visual identity into key components: colors, fonts, corporate graphics Creation of other communication elements: signs, souvenirs and printed products, promotional materials, transport branding, product packaging and label drawing, infographics and animation elements; creation of a website and templates in social networks
More information: https://advertgroup.com.ua/en/agrain/
Hair Med. Identity
A TASK: Increase brand awareness and recognition, expand the target audience by changing the visual component (identity)
SOLUTION: The implementation of this project was divided into several stages: – Briefing the client and in-depth analysis of competitors; The employees of the creative studio studied the current state of the brand, identified strengths and weaknesses, as well as identified competitors and explored their advantages. - Strategy Development; Based on the results obtained, the designers developed several concepts to choose from. – Implementation and implementation; After the concept was approved and finalized, all media acquired a new image, namely: folder, corporate and personal business cards, letterhead, packages, cups, certificates, chocolates, price list, badges, clothes, booklets, entrance group, templates and covers of social networks. - Web development; Also, the team of the digital studio carried out work on redesigning the site, with a complete rethinking of the logic of its work.
More information: https://advertgroup.com.ua/en/hair-med-center-rebranding/
AGRAIN. Corporate website
A TASK: Creation of a corporate website with an e-commerce component
SOLUTION: The right corporate website not only provides the necessary information to the consumer. It creates the right mood for the visitor, conveys the brand philosophy, and creates the first impression of the company. At the first stage of work, the digital studio team worked out the key points that help to structure information and create the right, unique site for the agricultural niche, namely: Detailed briefing with the Customer - to understand the goals and objectives of the future site Research - to segment and identify the needs of the target audience Competitive analysis – to study content and understand the strengths and weaknesses of their sites Qualitatively created corporate sites today are not just a source of information. They are set up to attract, sell and convert. Accordingly, each resource page must be created for a specific audience and designed wisely. After all, its purpose is to lead the reader to a certain action. The site created by our team turned out to be mega-fast and convenient. In it, we abandoned the superfluous and focused only on what brings a significant result for the business: recognition, applications, sales, profit.
More information: https://advertgroup.com.ua/en/agrain-web/
Almaz Group Dnipro Marathon 2021. Identity
A TASK: Creation of the style of the event, brand concept, design of all media (from the badge to the start-finish arches), comprehensive support of the project
SOLUTION: Our expertise in branding and design helps to implement bright, stylish and large-scale projects. Since 2016, our specialists, together with the organizers of the marathon, have been working on creating spectacular sporting events, because events of this level of complexity are always a well-coordinated teamwork. The specialists of our Creative Studio have been working on the creation of a creative concept for several months. We focused on the most modern trends in the design of sports events, organically combining the style of sponsors and corporate identity of the project. The corporate identity is based on flexibility, strength, corporate graphics and energy of movement.
More information: https://advertgroup.com.ua/en/almaz-group-dnipro-marathon-2021/
The Right Approach — AR App
A TASK: Create a mobile application that would display a set of educational videos (videos for men and women). Material segregation conditions: QR codes on simulators on sports grounds, name of the simulator, muscle group. Also, this application should “be able” to bring the user to the sports ground participating in the project and be able to scan and understand QR codes
SOLUTION: Having studied the client's task in detail, it was decided to create a mobile application that would allow solving the following tasks: Determination of the route to the nearest sports ground The ability to scan the QR code placed on each simulator on the sports ground. With this code, the user will have access to a selection of video material for training on this simulator Ability to select a selection of video material by the name of the simulator Ability to select a selection of video material by muscle group The ability to administer the content available to the user: video management (management, deletion, redistribution of display conditions), management of the display on the map of sports grounds (adding and deleting), management of the display of simulators and the ability to generate QR codes The work on creating the application was divided into the following stages: Application prototype (application logic) based on the framework. Elaboration of UI / UX design of the application with the drawing of each screen. Programming the mobile application itself (including front-end, back-end and admin panel) Testing the work of all components of the project. Publication of the project on Google Play and App Store. As a result, the customer received a light, user-friendly and modern mobile application. We are sure that it will be not only pleasant to use, but also useful for the end user of this project, for people who regularly go in for sports
More information: https://advertgroup.com.ua/en/the-right-approach-ar-app/
Institute Of Hair Restoration Surgery. Website
A TASK: Development of a web resource based on the guidelines of the Institute. Basic requirements: fast loading, clear and understandable structure
SOLUTION: Initially, the team embarked on a design process, the sole purpose of which is to develop a system that will offer a convenient / understandable user experience (UX design). The second stage focused on details and style (UI design): - developed a non-standard interface grid, - selected accent fonts to the main ones, - drawn icons, - developed animation
More information: https://advertgroup.com.ua/en/institute-of-hair-restoration-surgery/
Mobile Bench. Identity
A TASK: Development of brand design and graphic elements that form the visual image of the company
SOLUTION: Since this brand is niche, regional and tied to the personalities of charismatic owners, our branding specialists decided to build the brand image in synergy with the personal qualities of the owners. This decision also made it possible to rebuild the visual image of the brand from tech giants. A dynamic logo with an inherent meaning was developed (a silhouette of two brothers, an abbreviation of the brand name and a shop as an attribute) No strictness and restraint - Mobile Bench is bright, juicy and very modern! To add wit to the look, sticker sets were developed that made the look of the company bolder and more consumer friendly. Bright color combinations are used, and the illustrations look like a medium-drawn flat drawing, combined with colorful abstract figures. Key elements of corporate identity: - logo - corporate colors - fonts - attributes - illustrations
More information:https://advertgroup.com.ua/en/mobile-bench/
Win Production. Landing
A TASK: Create a turnkey selling landing page as soon as possible. Develop graphics that reflect all activities of the company.
SOLUTION: The DIGITAL studio team created the Landing page taking into account all the wishes and pre-agreed terms of reference: The work consisted of several stages: – Providing design in two variations – Development of unique graphics – Copywriting – Programming (not constructor) – Adaptation of the project to mobile devices; - Technical support of the project.
More information: https://advertgroup.com.ua/en/win-production/
Bayton packaging
A TASK: Creation of packaging design, labels, counter-labels and 3D packaging visualization
SOLUTION: Having picked up different stylistic techniques for the implementation of this project, several concepts were developed for the customer's choice. The main task of the Creative studio team was to develop packaging that would stand out on the shelves among all competitors, attract attention and motivate the buyer to purchase products in a highly competitive market. Another important criterion was to maintain a high degree of readability of the information on the label.
More information: https://advertgroup.com.ua/en/bayton-upakovka/
Alena Safonova System Sales Agency. Web Design
A TASK: Creation of a website that will help to highlight the services and advantages of the company, and will also become a powerful tool for attracting new customers
SOLUTION: The specialists of our DIGITAL-studio worked out the following range of tasks: – Analysis of the competitive environment; – Collection of the semantic core; – Creation of a prototype with a clear structure; – Creation of a web design based on an existing identity developed by the CREATIVE-studio team↑ – front-end and back-end work; – SEO works Such a comprehensive and thorough approach helps to optimize processes, increase productivity and help 100% solve the problem that the client set for our team. The result is a stylish, concise site that fully meets all modern requirements and, with proper promotion, has excellent chances for monetization.
More information: https://advertgroup.com.ua/en/alena-safonova-system-sales-agency/
Reviews
the project
UI/UX Design for AR/VR Company
"The work process was as easy, productive, and efficient."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a marketing specialist at Advin company. Our company is engaged in creating augmented and virtual reality for brands.
For what projects/services did your company hire ADVERT GROUP?
Development of the app design for Augmented Reality. Web design, UX/UI
How did you select this vendor?
We have been impressed with their expertise, attention to detail and the quality of the results they provide.
Describe the project in detail and walk through the stages of the project.
Working with brands that create goods for children is much more difficult than with any other projects. Children participate in the buying process in a completely different way than adults, because they do not make decisions themselves. Although they are very capable of influencing the opinions of adults.
Therefore, in the process of working with projects aimed at small consumers, one has to work with two fundamentally different target audiences that differ from each other in key characteristics. Knowing the age of consumption helps to correctly place accents and highlight certain nuances. All these aspects are carefully analyzed by our specialists and taken into account when developing a children's mobile application with an augmented reality module.
In the application, the young user has the opportunity to: get acquainted with the features of each of the seven magical characters; read about it and examine it in detail through the augmented reality module already at home; take a picture with him; dance a merry dance with him; you can save all this on your device and then share the recordings with your friends.
If a character is especially liked, then the user can go to the interactive Landing Page / store and choose a decoration with a character
How many resources from the vendor's team worked with you, and what were their positions?
5 members
Can you share any outcomes from the project that demonstrate progress or success?
During the work on the project Advert acted as an extension of our own team. They really care about the product and its design just like we do.
How effective was the workflow between your team and theirs?
The work process was as easy, productive, and efficient.
What did you find most impressive or unique about this company?
They are responsive, transparent with partners and clients, knowledgeable and forward-thinking
Are there any areas for improvement or something they could have done differently?
No, I have no complaints.
the project
AR App & Landing Page Development for Jewelry Brand
"They constantly listened to us and our brand's needs."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CPO, UmaUmi is the first ukrainian brand of jewelry gifts for children
For what projects/services did your company hire ADVERT GROUP?
App design development: web design, UX/UI design
How did you select this vendor?
All of their teammates are highly trained and very knowledgeable.I reached out to them and had an awesome experience from start to finish.
Describe the project in detail and walk through the stages of the project.
We created an unique jewelry collection with 7 magic creatures and wanted to give them life with the help of AR technology. It was the first such case in the world. Thus, we wanted to give kids the possibility to entertain themselves with their favorite heroes from bracelets or earrings.
Tasks faced by Advert Group specialists: Creation of a mobile application with augmented reality to get acquainted with the characters of the collection, Landing Page and development of exclusive 3D characters. At each stage of the project implementation, we were accompanied by a team of competent specialists, which allowed us to get the most successful result in a short time.
How many resources from the vendor's team worked with you, and what were their positions?
6 people
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to their work, we received a lot of positive feedback from our customers, and also significantly increased our brand awareness among consumers.
How effective was the workflow between your team and theirs?
They accepted any challenge and always came back with ideas, which were subsequently implemented with the greatest success.
What did you find most impressive or unique about this company?
They delivered something elegant and new, which was exactly what we asked for; their team has great ideas to make things visually appealing and creative. Overall, they listened to what I asked them and took it to the next level. They constantly listened to us and our brand's needs.
Are there any areas for improvement or something they could have done differently?
There’s nothing they need to improve on.
ADVERT GROUP delivered the promised deliverables on time, meeting the client's expectations. They frequently communicated, ensuring an effective workflow. their timely responsiveness, transparency, and extensive knowledge were hallmarks of their work.