ADVERT GROUP

BACKGROUND

Please describe your company and your position there.

I am a marketing specialist at Advin company. Our company is engaged in creating augmented and virtual reality for brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ADVERT GROUP?

Development of the app design for Augmented Reality. Web design, UX/UI

SOLUTION

How did you select this vendor?

We have been impressed with their expertise, attention to detail and the quality of the results they provide.

Describe the project in detail and walk through the stages of the project.

Working with brands that create goods for children is much more difficult than with any other projects. Children participate in the buying process in a completely different way than adults, because they do not make decisions themselves. Although they are very capable of influencing the opinions of adults.

Therefore, in the process of working with projects aimed at small consumers, one has to work with two fundamentally different target audiences that differ from each other in key characteristics. Knowing the age of consumption helps to correctly place accents and highlight certain nuances. All these aspects are carefully analyzed by our specialists and taken into account when developing a children's mobile application with an augmented reality module.

In the application, the young user has the opportunity to: get acquainted with the features of each of the seven magical characters; read about it and examine it in detail through the augmented reality module already at home; take a picture with him; dance a merry dance with him; you can save all this on your device and then share the recordings with your friends.

If a character is especially liked, then the user can go to the interactive Landing Page / store and choose a decoration with a character

How many resources from the vendor's team worked with you, and what were their positions?

5 members

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the work on the project Advert acted as an extension of our own team. They really care about the product and its design just like we do.

How effective was the workflow between your team and theirs?

The work process was as easy, productive, and efficient.

What did you find most impressive or unique about this company?

They are responsive, transparent with partners and clients, knowledgeable and forward-thinking

Are there any areas for improvement or something they could have done differently?

No, I have no complaints.

BACKGROUND

Please describe your company and your position there.

CPO, UmaUmi is the first ukrainian brand of jewelry gifts for children

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ADVERT GROUP?

App design development: web design, UX/UI design

SOLUTION

How did you select this vendor?

All of their teammates are highly trained and very knowledgeable.I reached out to them and had an awesome experience from start to finish.

Describe the project in detail and walk through the stages of the project.

We created an unique jewelry collection with 7 magic creatures and wanted to give them life with the help of AR technology. It was the first such case in the world. Thus, we wanted to give kids the possibility to entertain themselves with their favorite heroes from bracelets or earrings.

Tasks faced by Advert Group specialists: Creation of a mobile application with augmented reality to get acquainted with the characters of the collection, Landing Page and development of exclusive 3D characters. At each stage of the project implementation, we were accompanied by a team of competent specialists, which allowed us to get the most successful result in a short time.

How many resources from the vendor's team worked with you, and what were their positions?

6 people

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to their work, we received a lot of positive feedback from our customers, and also significantly increased our brand awareness among consumers.

How effective was the workflow between your team and theirs?

They accepted any challenge and always came back with ideas, which were subsequently implemented with the greatest success.

What did you find most impressive or unique about this company?

They delivered something elegant and new, which was exactly what we asked for; their team has great ideas to make things visually appealing and creative. Overall, they listened to what I asked them and took it to the next level. They constantly listened to us and our brand's needs.

Are there any areas for improvement or something they could have done differently?

There’s nothing they need to improve on.