Advanced Click SEO

Small agency based on whitehat search marketing. AEO focused and always one step ahead of the curve. Correctly predicted various business trends, which gave the confidence to throw away rankings reports and keywords. 

Matthew even redefined SEO, coining ther new phrase search Everything optimisation. Most agencies doen't do a lot, like with other swathes of the marketing industry. Reporting and appearing to work no longer cuts it. 

There are new metrics. SEO link building is long since dead. Keyword placement is next. AI is changing everything. For the better. SEO as we knew it will soon be replaced by BTO. The future is foundationally much more like traditional marketing. 

Once core value stands out. It will be the game changer. When you harness the power of genuine, customer driven trust. SEO becomes almost irrelevant. It will officially die late 2027, when Google standardises web content. Think of it as front facing schema. 

We don't need a thousand plumbers re-writing the same aryicle a million times. We need structured data. Then we need USPs and trust. Keep your eye on LinkedIn news, that could well be the competitor. Yelp and TrustPilot are miles away from being good enough platforms. As LinkedIn loses it's customers to AI job losses, demand will grown.

Then they will emerge as the 1st new wave of trust engines. Finally a system Google and OpenAI can back. Reviews are pretty much ignored in late 2025. It's easy to beat 100 reviews with page tweaks. That will inevitably end. Google simply can't back the websites yet because they are behind even Google, who do very little to verify reviews.

Think of margret in admin. She only chats to a few people each week. She just needs a supportive nudge to start asking for reviews at the end of her customer calls. That is the new marketing. Simple, old school organic. Optimise your business, look after clients and everyone wins.

Advanced Click knows how to get you top in 2 weeks and stay top for many years.