AdToro

BACKGROUND

Introduce your business and what you do there.

I'm an executive at eat G.A.N.G.S.T.E.R. We make allergy-friendly baking mixes free of gluten, grains, eggs, nuts, and dairy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdToro?

We needed their digital marketing expertise to drive customers to our website and increase our conversion rate.

SOLUTION

What was the scope of their involvement?

AdToro is responsible for our social media marketing and Google Ads management. We’ve worked with them to develop a strategy on how and where to spend money. We’ve also collaborated with them to develop creative campaigns for our customers.

What is the team composition?

There are two teammates from AdToro that I work with on a weekly basis.

How much have you invested with them?

We spend between $600–$800 per month, including ad costs.

What is the status of this engagement?

We began working with them in June 2021, and we’re still working with them.

How did you come to work with AdToro?

AdToro was recommended to us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

AdToro has done a great job. Our big goal is to increase our ROAS, which they’ve done very well. At one point, there were glitches on our website that weren’t AdToro’s fault, making it hard to track metrics.

How did AdToro perform from a project management standpoint?

We track key metrics and reconnect to discuss these every two weeks. AdToro was kind enough not to charge us for the time that we spent figuring out a tracking issue on our end, which is awesome.

Are there any areas they could improve?

I’d always take more engagement, creativity, and thoughtfulness around my specific company. In general, though, AdToro’s been awesome to work with.

Do you have any advice for future clients of theirs?

Be as educated as you can so you can ask good questions. I don’t know a lot about digital advertising and marketing, so I’ve had to learn from AdToro. If you start to learn the language, you can start the project in work mode rather than learning mode, which will make the results even better.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a commercial solar installer.

Describe what your company does in a single sentence.

Commercial Solar Installer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdToro to accomplish?

• Generate Quality Leads
• Increase Web Traffic
• Build Brand Awareness

SOLUTION

How did you find AdToro?

Email Outreach

Why did you select AdToro over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from AdToro were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Adtoro helped create a lead generation campaign for us using Google Ads and Linkedin Display. They managed the campaign and developed all the creative. The campaign resulted in a high quantity and high quality set of leads, all with a very low cost per lead.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• High quantity and quality leads for a low cost per. We went from no leads converting on our site to an abundance. Adtoro was able to take my vision and turn it into a reality and made me look very good to my upper management.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time and very fast. When they told me the campaign launch timeline was shocked at how fast it was. I have worked at agencies that would take 10x as long as it took Adtoro to get campaigns created and producing. All without sacrificing quality.

What was your primary form of communication with AdToro?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very open and transparent. Great communicators and always willing to go the extra mile.

Are there any areas for improvement or something AdToro could have done differently?

At this moment, i can't think of anything. Their delivery exceeded my expectations.

BACKGROUND

Please describe your company and your position there.

I'm the Chief Commercial Officer of a contract manufacturing company. We manufacture personal care products for brands that don't have the means to create their own manufacturing plants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro?

We were looking to expand our capabilities to include more formulation, contract manufacturing and sustainability. The goal was to generate more content and utilize that to generate sales leads.

SOLUTION

How did you select this vendor?

AdToro found us through the internet, surveyed our website and offered to help optimize our SEO and SEM.

Describe the scope of their work in detail.

The team ran extensive tests for rankings in our key markets against competition as well as the keywords we wanted to target. They provided a plan to increase organic content on the website, creating unique pages that linked to our specific ads on Facebook/Instagram and Google. The landing pages each include unique content with a form page to learn more from our team.

What was the team composition?

Tyler and Chris tag team our account breaking up the content and Ads between the two of them. Tyler writes the blogs and most of the content, Chris runs the team and manages our budgets for optimization across our campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For SEO, our site health is now at a 89%, sessions are up 71%, new sessions up 13%, page sessions up 3%, bounce rate is down 9%, average session duration is up 2%. For SEM our impression rate is up over 100%, conversion rate is up 15bps, conversions have doubled, and clicks are up around 30%.

How effective was the workflow between your team and theirs?

The workflow is very easy. They have more time than I do to spend on the business and they work with us at our pace. They push us to do more in a very complimentary way.

What did you find most impressive about this company?

The attention to detail and their quick response time if we need them to make changes. If we ask them to investigate something that isn't their core they recommend others that we can work with in that particular space. They know what their core is and they don't spread themselves too thin trying to do everything, but what they do they do well.

Is there any area for improvement or anything that could have been done differently?

Nothing at this time.

BACKGROUND

Please describe your company and your position there.

I'm currently the VP of Marketing at SI Tix, by Sports Illustrated. SI Tix offers over 28 million tickets to more than 100,000 sports, concerts and theater events across the globe. SI Tix puts the fan experience first - featuring transparent pricing with our exclusive $10 Flat Transaction Fee on select events when you pay with our partner Venmo, unparalleled access to the biggest events and a guaranteed 100% refund if an event is canceled for any reason.

With the largest audience in the industry, the SI Tix marketplace connects more buyers and sellers than any other ticketing platform around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro, and what were your goals?

The fact that our competitors, specifically Ticketmaster & Stubhub, are major long time players in the ticketing space and are essentially synonymous to users. The main challenge will be to gain market share from these companies and establish an initial foothold in the industry. SI Tix would like to raise brand awareness, educate customers about the SI Tix platform, increase site traffic and drive conversions.

Since the SI brand is essentially one of the most iconic brands in sports, we also want to show that SI Tix are able to offer experiences across ALL categories (outside of sports) -- including music and theater. However, we want to accomplish this while leveraging the strength of the SI brand. We hired AdToro to help us audit, create, develop, and optimize all digital advertising efforts on Search, Social, Native, and Programmatic Advertising channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed a few digital marketing agencies and we went ahead with AdToro because of their passion and energy. We felt that there was excellent working chemistry. Immediately from the start, Chris and his team were eager to help with everything. They jumped right in and they often feel like a member of our internal marketing team.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

This scope includes but is not limited to: Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, Snapchat Ads, TikTok Ads, Pinterest Ads, Yahoo Gemini, and Native/Programmatic Advertising DSPs Though AdToro will provide media planning and forecasting, the AD SPEND will be determined by SI Tix and then allocated across all active channels to meet internal guidelines and for optimal performance.

The following plan is built into 2 categories, ticket sales conversions and site traffic. Traffic Based Initiatives Programmatic Advertising and Display Advertising Search Engine Optimization Conversion Based Initiatives (Ticket Sales) Google Ads Bing Ads Facebook/Instagram Ads. AdToro also delivers weekly, monthly, quarterly, and annual reporting to provide transparency and work with us to optimize the campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We worked mostly with Chris, the CEO and Tyler, account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

AdToro has helped us progress in our most valued KPIs from a digital advertising and organic perspective. On the advertising side, we've broken out our initiatives into two objectives: traffic and conversions.In our traffic campaigns, AdToro has been able to deliver millions of hyper-targeted unique users per month while staying within efficient CPC and CPM parameters.In our conversion campaigns, AdToro has consistently improved our cost/purchase on all channels while scaling up our monthly ad budget.

How effective was the workflow between your team and theirs?

We have a weekly sync and we often chat throughout the day via Slack. The workflow is very seamless and their team integrated very easily with our internal marketing team.

What did you find most impressive or unique about this company?

They're a one stop shop for all our digital marketing needs but more importantly, we really value their personal touch. They truly understand our business and work hard to help us reach our goals.

Are there any areas for improvement or something they could have done differently?

No, we are very pleased with everything so far.

BACKGROUND

Please describe your company and your position there.

We are the leading ESG platform built for commercial real estate. My role as the Marketing Operations Manager is to keep our marketing technology and website optimized as well as raise brand awareness and bring in leads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro, and what were your goals?

We hired AdToro to improve our website's SEO and lead our paid ad campaigns. For SEO, our goal is to rank high for keywords revolving around our brand name, ESG, and sustainability. For paid ads our goal is to increase brand awareness and bring in quality leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

The VP of Marketing chose AdToro based on cost and quality of service. Their pricing model of taking a percentage of total spend is very fair to all parties involved.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had an initial call outlining expectations, getting initial ad campaigns off the ground, and collecting keywords to rank for. Since then we have quick weekly recap calls to go over our website health, keyword rankings, and paid ad performance. AdToro also created a Slack channel so we can easily contact them with questions or ideas for new campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with AdToro's CEO and Head of Digital Strategy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website score went from around a 65% to a 94% in a very short period of time. We are ranking very high (between first and third result on Google) for relevant keywords, and our paid ads campaigns have added multiple deals to our pipeline.

How effective was the workflow between your team and theirs?

Working with AdToro is very smooth. We set expectations, and they easily fulfill them and more. The Slack channel is a really nice touch because they are very responsive.

What did you find most impressive or unique about this company?

Their wealth of SEO knowledge. With their help we are now ranking much higher for our keywords and our website health is almost perfect and much higher than it would be if I tried to tackle it myself.

Are there any areas for improvement or something they could have done differently?

So far, not yet.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing and co-founder of a start-up in the removable storage space. We manufacture and sell memory cards and workflow readers to professional cinematographers and photographers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro?

We needed a company to take over our home-grown, ad-hoc, social media advertising program to take it to the next level.

SOLUTION

How did you select this vendor?

I interviewed about 5 companies for this partnership and after reviewing the approach to the business, pricing structure and fit I chose Ad Toro.

Describe the scope of their work in detail.

They developed an advertising plan and put together the creative for ads placed on Facebook and Instagram. We also explored other platforms and did tests there to expand our reach. We continue to look at additional ways to reach a wider audience with their guidance on the best tools to fit our needs.

What was the team composition?

I work directly with their CEO and senior members of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been closely monitoring ROAS in each platform along with other metrics like the total reach as well as the cost per click. All of our metrics have been improving month over month as we optimize our program.

How effective was the workflow between your team and theirs?

We have a weekly call to review all the metrics we are targeting. I also have access to a dashboard that I can access at any time to see real-time results. In addition we manage projects through Asana and Slack.

What did you find most impressive about this company?

Very responsive to our needs and requests.

Is there any area for improvement or anything that could have been done differently?

None that I have identified.

BACKGROUND

Please describe your company and your position there.

We empower Product Professional with the tools and knowledge to create products that matter. We have been in business for over 20 years and serve clients around the world. Our products and services include consulting, contractors, training, certifications, templates, coaching, books, and a Product Management optimization program. In my role as Sr. Digital Marketing Manager, I manage our digital strategy, our marketing tech stack, and marketing operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro?

We were looking for a partner that would help us with our advertising strategy and execution on search and social.

SOLUTION

How did you select this vendor?

We felt AdToro's values aligned with our company values. We could tell they had the intelligence and experience to help us achieve our goals while staying in alignment with our values. They are also very data-driven without making things complicated, that was a huge plus.

Describe the scope of their work in detail.

They manage all our paid media channels and are brainstorming with us to understand what other channels we could experiment with. We meet weekly to discuss what trends we're noticing and what changes we could make to optimize our campaigns. AdToro partners with us to refresh our creatives and create and landing pages we need to run a campaign. It's been helpful for them to be so hands-on but also be able to take a step back and look at the overarching strategy.

What was the team composition?

I meet with and work directly with Chris and Tyler who manage our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're very happy with the outcomes we've had so far. One of the biggest changes AdToro made was to our attribution windows. They made the windows smaller, allowing us to really see how effective our media is.

How effective was the workflow between your team and theirs?

We have weekly meetings to talk about new learnings from the last week and to review the progress of our campaigns. We also have a Slack channel where can communicate as-needed. The AdToro team has also been very open to work with our other marketing vendors and join monthly meetings we host to ensure we're all on the same page and working towards the same goals.

What did you find most impressive about this company?

They hold themselves accountable. If we run into any issues, we're able to communicate about it directly to them. And they come to a set of steps moving forward, and AdToro follows that plan very well.

Is there any area for improvement or anything that could have been done differently?

Nothing in particular. Their team is transparent and open to feedback that if anything does come up, they're receptive and adjust accordingly.

BACKGROUND

Please describe your company and your position there.

I am the Vice-President Commercial banker. In the simplest terms, we are a multi-state, bank holding company. I handle everything related to the commercial lending side.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro, and what were your goals?

We are an ever growing holding company that needed help competing organically and obtaining to clients. We hired AdToro to get us on the first page of search results and increase our monthly leads

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose AdToro after being referred to them by another banking institution. They were highly reviewed and gave us an awesome presentation that gave us comfortability they were highly skilled.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had never previously done any SEO or advertising, so they had to set up all of accounts, set up tracking, help us establish KPIs, and show good performance within the budget constraints we gave them. They give us weekly call and monthly performance.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with 1 POC

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They have helped us get on the first page for some of our most sought after keywords and our leads have increase tenfold since bringing them on

Describe their project management style, including communication tools and timeliness.

They are extremely organized and communicate with us very quickly through slack and email

What did you find most impressive or unique about this company?

They've over-delivered on everything they told us they would do. They didn't make false promises that a lot of agencies tried to. They told us realistic expectations and help us realize them.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the Senior Project Manager. I handle all sales and marketing for Office Movers Express.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro, and what were your goals?

We hired AdToro to handle our search engine and social media advertising. Our goal was to increase more leads that became SQLs and customers

SOLUTION

How did you select this vendor and what were the deciding factors?

We had heard about AdToro on Market Watch. Saw an article from them about AdToro on Facebook

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

AdToro runs our Google Ads, Bing Ads, Facebook Ads/Instagram Ads, and native advertising. We give them budget every month that they can allocate amongst the channels to maximize our leads. We evaluate them on a cost/lead basis as well as how many of those leads become sales

How many people from the vendor's team worked with you, and what were their positions?

We have a main POC but we have a designated slack channel where multiple people from their team will communicate with us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They have significantly increased our lead flow and grown sales. Our marketing budget has increased MoM and will continue to do so as they help us scale.

Describe their project management style, including communication tools and timeliness.

They are very active in communication and timeliness. They always get things done asap

What did you find most impressive or unique about this company?

We've been impressed with the results and the team's communication skills. They also deliver and are very clear with their reporting.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I serve as a lead advisor for the largest sports VC fund in North America - Stadia Venture. One of our top performing portfolio companies is IntelliGym: the #1 selling cognitive training software for youth athletes in the sports of soccer and hockey. Patented and tested by NASA, U.S Army, DARPA and multiple universities, IntelliGym improves awareness, anticipation, and decision making on the field and ice plus is proven to keep young athletes safer playing the sports they love.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdToro, and what were your goals?

As IntelliGym expands it's brand in the U.S. (company based in Tel Aviv), Ad Toro was hired to help with brand awareness, digital strategies, consultive ad spend models, creative positioning for video and image ads. The goals are to take the current ROAS and conversation rates and improve to number that exceed the last 2 years of efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our team felt they understood the brand positioning today for an organization that needs to increase its brand footprint and become more of a sports household name and solution. Ad Toro also understood that most young athletes (or their parents- / coaches) do not know what cognitive sports training even is - after a few conversation, they put together a well thought-out roadmap for launch and continued success for the rest of 2021 (knowing sports are seasonal). They also conveyed their strategies and tactics in easy to understand non-digital languge.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Create video and image ads on Google and Facebook. Define KPI's and CPA's around both software products (knowing there are differences in pricing and training structure). Also improve conversation tracking, A/B testing SEO, keywords and audeinces.

How many resources from the vendor's team worked with you, and what were their positions?

2 digital strategists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In a down time for youth sports in 2020 and 2021. Since bringing in AdToro, we have seen a nice lift in sales, conversation rates, website traffic.

How effective was the workflow between your team and theirs?

We receive weekly reports from Ad Toro. After the 1stmonth were we had multiple Zoom calls - we agreed going forward we would schedule calls monthly or as needed - all has worked out favorably and Ad Toro has been flexible in scheduling, especially with the 7 hour time difference.

What did you find most impressive or unique about this company?

Willingness to work within budgets. Willingness to scale at a manageable rate vs. going to fast just because of some early success. Access to the team very quickly. Good understanding of a unique software product.

Are there any areas for improvement or something they could have done differently?

Maybe ask for better or more current creative images and videos from IntelliGym.