AdSquad

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of iSlide, a consumer products company. We sell custom slide sandals and other apparel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdSquad?

We needed help fixing our ad account, which was very broken. We also needed help managing and growing our ad account.

SOLUTION

What was the scope of their involvement?

AdSquad brought our ad account back from the dead and managed it over the past four years. The team also assisted us in our email marketing and sales lead generation. AdSquad provided weekly breakdowns and monthly reports. The team always had recommendations for platforms to use.

What is the team composition?

We worked with 2–5 teammates from AdSquad.

How did you come to work with AdSquad?

AdSquad was referred to me.

What is the status of this engagement?

We worked with AdSquad from October 2021–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ad account now works and is fully functional. We tracked ROAS on Meta and Google Ads and ROI of the lead generation project. However, no metrics would really display success because, ultimately, the ad account didn't grow and wasn't successful. AdSquad was always very helpful to us and worked very hard to figure out how to help us grow. We just never got the projects to be financially viable on the iSlide side, unfortunately.

How did AdSquad perform from a project management standpoint?

AdSquad always delivered on time according to the project specifications. We communicated via email and messaging apps.

What did you find most impressive about them?

The team was awesome. They were really helpful, enthusiastic, and responsive. AdSquad was very committed to helping us and went above and beyond to make sure we were being serviced appropriately. The team did more than they had to, outside of the parameters of their projects and responsibilities, to get us as successful as they possibly could. I was also impressed by their level of expertise and dedication. AdSquad are true industry experts and know a lot about many different areas of e-commerce that other agencies don't extend to.

Are there any areas they could improve?

I don't think there was anything they could have done better. They did as well as they could with us.

BACKGROUND

Please describe your company and position.

I am an executive at Fuse Ladder

Describe what your company does in a single sentence.

We sell a fitness product, as well as online and in person trainings for it.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdSquad to accomplish?

• Increase sales (generally)
• Increase followers
• Implement special sales for holidays

SOLUTION

How did you find AdSquad?

Referral

Why did you select AdSquad over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from AdSquad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have used AdSquad for several years, and we have always been pleased with their service and their ability to pivot (anyone else have production/sales issues from Covid or tariffs?). They've always been responsive and quick to make changes when we need them, handling our online marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are at 200% revenue over last year at this time. Additionally, when we used them for a Black Friday campaign, not only did we sell out of all of our product, they also made changes to that successful sale that enabled us to do a pre-sale that paid for our cost for our next shipment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've worked with AdSquad now with two companies. They have always delivered on time and answer all of our questions. They are also proactive in noticing trends in our sales that require a change of some sort - tweaking the audience parameters, changing our email strategy, etc.

What was your primary form of communication with AdSquad?

Virtual Meeting

What did you find most impressive or unique about this company?

AdSquad and Justin, in particular, care deeply about the clients and meet or exceed the goals that the client has set. And when a goal isn't being hit, they figure out why quickly and adjust.

Are there any areas for improvement or something AdSquad could have done differently?

We have no complaints!

BACKGROUND

Please describe your company and position.

I am the Director of Operations of a retail company.

Describe what your company does in a single sentence.

We import and sell gifts, jewelry, and home décor through our retail stores, B2B partnerships, and online e-commerce channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdSquad to accomplish?

• Manage social & ppc ad campaigns.
• Grow our online revenue.

SOLUTION

How did you find AdSquad?

Online Search

Why did you select AdSquad over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from AdSquad were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Adsquad is engaged on a monthly retainer to manage and grow our e-commerce performance. Since partnering with them, our online revenue has increased by 50%, and we are currently on track to double our e-commerce growth since 2022. Their scope includes paid advertising strategy and execution, creative development, performance analytics, and ongoing optimization across digital platforms.

While no agency is perfect, Adsquad consistently demonstrates accountability and a genuine commitment to our success. They are proactive, constantly testing and improving, and bring fresh ideas to the table rather than relying on static strategies.

Their team is kind, hardworking, and treats us like a true partner—they make us feel like a priority. After working with four different agencies over four years, finding a reliable long-term partner in Adsquad has been a game changer. We've now been with them for three years and look forward to many more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Adsquad, we’ve seen significant and sustained growth in our e-commerce performance. Most notably:

• 50% revenue growth in 2024 vs. 2022, the year prior to working with them.
• On track to double our e-commerce revenue since our first year together, with strong year-over-year momentum.
• Successfully scaled our advertising budget while maintaining a consistent and profitable ROAS, demonstrating their ability to grow efficiently without sacrificing return on spend
• Improved campaign performance across multiple platforms through continuous testing, creative optimization, and data-driven strategy

These results highlight Adsquad’s ability to not only drive growth but do so in a sustainable and performance-focused way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adsquad has consistently demonstrated strong project management throughout our engagement. They deliver assets and campaign launches on time and are highly responsive to our needs, often turning around last-minute requests quickly and professionally. Communication is clear, proactive, and transparent—they keep us updated regularly and never leave us guessing about timelines or next steps.

They’re receptive to feedback, willing to make adjustments, and always take ownership when something doesn’t go as planned. Their team makes us feel like a priority, and their commitment to collaboration and continuous improvement has been a key factor in our long-term partnership.

What was your primary form of communication with AdSquad?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Adsquad is their humility and accountability—they’re quick to acknowledge when something doesn’t go as planned and even quicker to make it right. Their customer-first mindset is deeply ingrained in everything they do, always putting our goals and needs above their own ego or agenda.

Beyond performance, they’re simply genuine, personable, and good people—the kind of team you enjoy working with and trust completely. Their combination of professionalism, transparency, and human approach is rare and has made them an invaluable partner to our business.

Are there any areas for improvement or something AdSquad could have done differently?

I wish they could have found us sooner so we did not waste money and time with 4 agencies!

BACKGROUND

Please describe your company and position.

I am the Owner of The Neuro Studio

Describe what your company does in a single sentence.

We sell virtual online courses teaching movement professionals how to work with people living with neurological conditions.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdSquad to accomplish?

• Help scale our business
• Create a Sales Funnel
• Improve Email Campaign Organization

SOLUTION

How did you find AdSquad?

Referral

Why did you select AdSquad over others?

• Great culture fit
• Referred to me

How many teammates from AdSquad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Adsquad to scale our business and help us deal with transiition all our courses to online post COVID.  We were running monthly courses, feeling burnt out and stressed.  AdSquad helped us orgnaize our backend through Go High Level and helped us create a way to work more efficently with room to grow.  Ad Squad does everythign from stragey to building out landing pages, basically whatever we need to fill gaps in our current business.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our sales increased and we no longer have to have monthly courses to make money.  Things feel more ognaized, less manic, and sales have increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Justin and his team have been fantastic to work with. Their communication is excellent, and all deliverables are completed promptly. They approach challenges with a calm and solution-oriented mindset, never hesitating to troubleshoot when things don’t go as planned. Additionally, I can always rely on them to quickly resolve any errors or issues that arise.

What was your primary form of communication with AdSquad?

Virtual Meeting

What did you find most impressive or unique about this company?

Their dedication to problem-solving and staying focused on agreed-upon goals is impressive, while also remaining flexible and willing to adapt when those goals evolve.

Are there any areas for improvement or something AdSquad could have done differently?

I can't speak on this at this point in our work together.

BACKGROUND

Please describe your company and position.

I am the Owner of a restaurant chain

Describe what your company does in a single sentence.

Restuarant Chain - Multi-Location

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdSquad to accomplish?

• Location Testing
• Customer Acquisition
• Brand Exposure

SOLUTION

How did you find AdSquad?

• Online Search
• Referral

Why did you select AdSquad over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from AdSquad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increasing in-store and online ordering traffic
Growing a qualified customer database
Launching localized and national campaigns
Streamlining CRM follow-up and retention automation
Elevating brand awareness through paid media

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased online orders and reservations through geo-targeted ads and conversion-optimized funnels.
Drove in-store visits with timely SMS offers and local promo campaigns.
Captured thousands of new email and SMS subscribers via QR code-driven in-store opt-ins and lead magnets.
Built automated follow-up flows that re-engaged lapsed customers and converted new ones with limited manual effort.
Created birthday, loyalty, and “order again” SMS/email flows that delivered repeat purchases and higher LTV.
Launched a rewards and referral loop, increasing frequency of visits and word-of-mouth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with AdSquad was super smooth. They were always on top of deadlines and delivered everything on time—even when we threw a few curveballs their way.

What really stood out was how quick and flexible they were. If we needed something last-minute, had changes to a campaign, or ran into a tech issue, they jumped on it right away and made it happen.

They kept things organized without making it complicated. Weekly check-ins were clear and helpful, and their updates made it easy for our team to stay in the loop. It honestly felt like they were part of our own crew.

What was your primary form of communication with AdSquad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They really wanted me to win. There are a lot of smart agencies out there, but very few that care. They genuinely care. 

Are there any areas for improvement or something AdSquad could have done differently?

Not at this time. 

BACKGROUND

Please describe your company and position.

I am the CEO of Boomerang

Describe what your company does in a single sentence.

White label loyalty automation platform for local businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdSquad to accomplish?
Run Meta Ads for the workshop funnel

SOLUTION

How did you find AdSquad?

Referral

Why did you select AdSquad over others?

Referred to me

How many teammates from AdSquad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Meta Ads launch for the workshop funnel. The goal was to achieve positive ROMI in the first 90 days.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unfortunately, the campaign did not yield any positive or measurable outcomes. The ad creatives used at launch were misaligned with our new funnel, resulting in low engagement and conversion rates. 
The new creatives produced by AdSquad performed 4x worse than our existing ones. No improvements in lead quality, cost per lead, or conversion rates were achieved during the engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was disappointing. Key onboarding calls were postponed multiple times, which delayed the campaign launch by nearly a week. The team was often unresponsive, missed scheduled meetings, and demonstrated low engagement with the project. 
Deliverables were either late or lacked the necessary quality and alignment with our goals. Most of the communication was reactive, and we had to repeatedly request updates and support.

What was your primary form of communication with AdSquad?

Virtual Meeting

What did you find most impressive or unique about this company?

The initial sales process and communication with the founder, Justin, were promising. During our early conversations, he demonstrated confidence, enthusiasm, and a strong understanding of marketing strategy, which gave us high hopes for the collaboration. Unfortunately, that level of expertise did not carry through to the execution phase with the broader team.

Are there any areas for improvement or something AdSquad could have done differently?

AdSquad could significantly improve by investing more time in onboarding and truly understanding each client’s funnel, product, and audience before launching campaigns. Better internal communication, timely deliverables, and a proactive approach to optimization and problem-solving would have made a major difference. Deeper involvement and accountability are essential for projects that require a tailored strategy.

Company Responses

The service provider responded on May 28, 2026.

Hi Mike — thank you for the feedback. For context: this engagement lasted approximately one month. Within that window, scope expanded significantly beyond our agreement — including unilateral changes made without our team's approval and a request for 200+ additional creative variations mid-engagement. We offered an alternative strategic recommendation; the team chose to proceed differently.
Our communication record on this engagement — including weekly check-ins, two impromptu working sessions our team added at no additional cost, and same-day responses during business hours throughout — reflects the standards we hold for every client.
We then made the decision to end the engagement at no penalty, completing every deliverable in our original scope. Wishing your team continued success.

BACKGROUND

Please describe your company and position.

I am an executive at DD Airbags

Describe what your company does in a single sentence.

Action Sports Inflatable Airbags

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdSquad to accomplish?

• Facebook Marketing

SOLUTION

How did you find AdSquad?

Upwork

Why did you select AdSquad over others?

Company values aligned

How many teammates from AdSquad were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Helping set up marketing tools within Facebook to help with retargeting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Justin immediately got to work and fixed all our issues while keeping us informed with recorded videos of what was fixed and how. Justin went into a lot of detail with all his work which was very impressive and it was super nice being kept updated a long the way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Justin delivered everything he promised on time and went even further helping with other small issues he found needing to be completed. We will use Justin and Adsquad from here on out and look forward to it.

What was your primary form of communication with AdSquad?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive thing is Justin and Adsquad kept us updated every time a matter was resolved with videos. If something was needed from us, Justin would film a video showing what he needed and how to retrieve it for him. Anybody lucky enough to work with Adsquad will find out exactly why they were a great business to work with.

Are there any areas for improvement or something AdSquad could have done differently?

Absolutely nothing. It is very hard to find help these days online and knowing you are getting your moneys worth. Adsquad was flawless and there approach to helping others online is un beatable.

BACKGROUND

Please describe your company and position.

I am the Owner and Designer of Debbie Dannheisser Threads

Describe what your company does in a single sentence.

Sell Athleisurewear (Leggings and Sport Bras)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdSquad to accomplish?

• Set up my website
• Set up and operate FB Ads and Marketing
• Set up Procedures and Systems
• Teach me how to manage my ads

SOLUTION

How did you find AdSquad?

Referral

Why did you select AdSquad over others?

• Referred to me
• Company values aligned

How many teammates from AdSquad were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Basically, Adsquad helped to develop and create the success of my business. my products went viral and extremely successful.

Not only did learn how to scale my business, now I am learning  how to manage my  marketing and ads.   Adsquad's  level of expertise, quality, attention to detail, dedication and absolute brilliance is second to none.  They truly care about my business's success.  My experience has been completely positive in every way.  I trust their expertise and value their work ethic. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Some of my products went viral, the amount sold was beyond what I imagined. The work that was done by Adsquad put me on the map Ann's gave me an online presence that was unexpected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adsquad was very organized and I have my entire business operation, strategy and plan on my google drive. Each step was and is discussed, planned out and executed on time. a Response was and is always answered quickly. Any question or need was and is explained fully to my satisfaction.

What was your primary form of communication with AdSquad?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of knowledge in so many areas that relate to sales and marketing is extremely impressive. Their attention to detail and high level of communication are unique in this day and age. Overall, I am impressed with their suggestions and drive to have you succeed.

Are there any areas for improvement or something AdSquad could have done differently?

None that I can see or imagine.