Admiral Media

BACKGROUND

Please describe your company and position.

I am the Manager of Shopback Europe

Describe what your company does in a single sentence.

ShopBack is a cashback reward program that offers consumers rebates on their purchases from various online and offline retailers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• scaling user acquisition
• improve our overall return on investment (ROI)

SOLUTION

How did you find Admiral Media?

previous collaboration

Why did you select Admiral Media over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Admiral Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Admiral Media was responsible for managing our entire online marketing and advertising operations. This included developing and executing strategies across multiple digital channels such as social media, search engines, and display advertising. They created and optimized ad campaigns, managed budgets, conducted A/B testing, and provided detailed performance reports. Key deliverables included: 

• increased user acquisition
• improved conversion rates
• enhanced brand visibility
• regular insights and recommendations for further optimizations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included: 

• a significant decrease in our overall Customer Acquisition Cost (CAC)
• scalable performance across various marketing channels
• a substantial increase in traffic towards our app

Their contributions have been instrumental in achieving our marketing goals, and we are confident that they can deliver similar results for other businesses.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Admiral Media's project management was highly structured and efficient. They consistently delivered items on time and were very responsive to our needs. Their team maintained regular communication, provided frequent updates, and was always available to address any questions or concerns promptly. This proactive approach ensured smooth collaboration and effective execution of our marketing strategies.

What was your primary form of communication with Admiral Media?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Admiral Media was their deep understanding of digital marketing and their ability to seamlessly integrate with our team. Their data-driven approach, flexibility, and willingness to adapt to our evolving needs truly set them apart. They consistently provided valuable insights and innovative solutions that significantly contributed to our success.

Are there any areas for improvement or something Admiral Media could have done differently?

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BACKGROUND

Please describe your company and position.

I am the Head of Marketing of femtasy

Describe what your company does in a single sentence.

We are the world-leading streaming platform for audio erotica for women.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• Setting up & scaling our TikTok ad account.
• Creative consulting.

SOLUTION

How did you find Admiral Media?

Referral

Why did you select Admiral Media over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Admiral Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Account Management 
• Account Optimization 
• Consulting on strategy & creatives

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Admiral & Pablo have helped us building our DACH TikTok Ad account from 0 spend to a medium 5 digit spend in a matter of just a couple months. They are an amazing team to work with, we had already great experience with them in the past and will definitely work with them in the future again. We are a very specific / niche business with female focus and nevertheless they took the time to understand our USPs & storytelling angles to also creatively support us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pablo & Admiral are super quick in communication. Even on the weekend when problems arise, they are fixing them in no time at all.

What was your primary form of communication with Admiral Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Great platform understanding 
• Great understand of creative work
• Very driven & passionate environment 
• They were easy to work with.

Are there any areas for improvement or something Admiral Media could have done differently?

No :)

BACKGROUND

Please describe your company and position.
I am the Head of Growth of Storybeat

Describe what your company does in a single sentence.

AI-powered video and photo editor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• Increase user base (subscribers)
• Improve ROAS and CPA
• Try new UA channels

SOLUTION

How did you find Admiral Media?

Event

Why did you select Admiral Media over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Admiral Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Admiral is our Performance agency and is in charge of user acquisition campaigns on the main market platforms such as Google, Facebook, Tik Tok and ASA. They provide us with support throughout the entire process, from planning, execution, measurement and optimization in order to achieve monthly growth in subscriptions, improvement of CPA and ROAS, penetration of new markets and budget management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Optimization of the main acquisition metrics thanks to teamwork with Juan and Yanina through multiple data analyzes that have allowed us to build a strategy aligned with the business and the product. CPA improvement by -72%; ROAS improvement +186%; Growth in new monthly subscribers through UA by +279%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work dynamic with Admiral is excellent, constructive and productive. Constant communication and feedback through weekly meetings allow us to review strategy, make data-driven decisions and act quickly. Admiral Media is very involved with our roadmap as a company and constantly seeks to generate value. Their good energy, disposition and new proposals make us constantly look for improvements. We share the same business culture, which makes working together very pleasant.

What was your primary form of communication with Admiral Media?

In-Person Meeting

What did you find most impressive or unique about this company?

All members of their team are very talented professionals and the diversity of their positions allows them to offer a very complete and high-quality service. The proactivity and constant preparation they carry out has made a big difference in the results obtained; They are always up to date with new developments in the industry and that has allowed us to be more competitive.

Are there any areas for improvement or something Admiral Media could have done differently?

Continuing to experiment and learn is the improvement that everyone should aim to achieve.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Brightmind Meditation

Describe what your company does in a single sentence.

Brightmind is your meditation masterclass.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

Achieve positive Return on Ad Spend

SOLUTION

How did you find Admiral Media?

Referral

Why did you select Admiral Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Admiral Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Admiral Media was responsible for developing the strategy for paid User Acquisition campaigns, including which channels, optimization strategy, creative, and data analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We mostly looked at Return on Ad Spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Admiral Media had excellent project management. After ever meeting, they Slacked me with bullet points of what we talked about and the key action items. They always delivered things on time. They always responded to my needs. For example, when I needed help with my onboarding flow and with app store screenshots, they helped me with both.

What was your primary form of communication with Admiral Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone on the Admiral Media team is passionate about the work. That leads to high quality work, delivered on time. I also genuinely enjoyed spending time with the team. People were kind, clear, and a joy to work with. Most importantly, I trusted Admiral's expertise. There's a lot of bad information in the marketing space, and Admiral delivered keen opinions and advice.

Are there any areas for improvement or something Admiral Media could have done differently?

Honestly, no. I couldn't imagine a better collaboration than with Admiral Media.

BACKGROUND

Please describe your company and position.

I am the CEO of Readmio

Describe what your company does in a single sentence.

Readmio is a digital publisher of children's literature enhanced by captivated audio experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• Performance marketing audit
• Setup of the tech stack

SOLUTION

How did you find Admiral Media?

• Online Search
• Via webinar of our tech provider

Why did you select Admiral Media over others?

Referred to me

How many teammates from Admiral Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We required experts to check our tracking system and come up with a solution that was able to help us understand how we were investing our money. Pablo helped us achieve our project goal by deep-diving into our structure, doing a few tests, and analyzing data. We had several weekly/bi-weekly meetings to review what we did, the results we got, and the next steps. At the end of the project, we were very happy with what we achieved together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were analyzing several KPIs such as Installs, in-app actions, CPI, CPA & SKAN conversion value null rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication flow was mainly via email. We are super happy about Admiral Media's responsiveness and how they address our needs.

What was your primary form of communication with Admiral Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How knowledgeable they are and how quickly they respond. Rare combination.

Are there any areas for improvement or something Admiral Media could have done differently?

Nothing I can think of right now.

BACKGROUND

Please describe your company and position.

I am the CEO of A THOUSAND COLIBRIS S.L. (Dana)

Describe what your company does in a single sentence.

Digital solution to improve mental health and wellbeing of women becoming mothers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• User acquisition and lead generation campaigns
• Marketing performance metrics optimization
• Crafting tailored advertising content

SOLUTION

How did you find Admiral Media?

Referral

Why did you select Admiral Media over others?

• Great culture fit
• Referred to me

How many teammates from Admiral Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Admiral Media was hired to execute a targeted social media advertising campaign focusing on Meta. Their responsibilities included identifying the key demographics, crafting tailored advertising content, optimizing ad performance, and delivering periodic reports. The campaigns boost user acquisition and lead generation specifically for women in their maternity, pregnancy, and postpartum stages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaigns running have been successful. We saw a massive increase in users acquired and retained, with significant boosts in the number of leads generated. The specific strategies deployed by Admiral Media allowed us to reach our c,ore audience effectively and the results far exceeded our expectations. Even when performance was declining, we, together with the team planned action steps to influence the delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was highly effective. Nearly daily communication on Slack, regular meetings and clear communication ensured that everyone was on the same page. The Admiral Media team (Kevin and Yanina) was responsive, met deadlines, and quickly adapted to any changes or feedback. The use of collaborative tools helped to streamline the process, making the collaboration smooth and productive.

What was your primary form of communication with Admiral Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Their active listening and interest in understanding our challenges, analytical skills, quick reaction and initiative to always bring new alternatives to the table to improve campaign performance and achieve our goals. Their enthusiastic approach makes us feel that we are a team, beyond being clients. Outstanding team!

Are there any areas for improvement or something Admiral Media could have done differently?

Not at the moment. We as a start-up are looking forward to generate more resources to expand the collaboration and to be able to work in a wider scope and achieve more together.

BACKGROUND

Please describe your company and position.

I am the Managing Director of an ecommerce company

Describe what your company does in a single sentence.

Building an omnichannel designer jewelry platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• Drive Paid Social Revenue
• Build brand

SOLUTION

How did you find Admiral Media?

Referral

Why did you select Admiral Media over others?

Referred to me

How many teammates from Admiral Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Admiral Media to manage our paid social efforts across Switzerland and Germany. They were tasked with implementing and optimizing performance campaigns to help us increase our return on ad spend (ROAS) and enhance our brand visibility in these geographies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Since working with Admiral Media and fine-tuning our internal processes, we've seen a steady increase in our ROAS. Furthermore, we’ve generated insights on crafting customized assets for our best-performing placements, to maximize performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was good. Admiral Media is trying to be proactive, communicative, and transparent. Regular meetings and updates kept us well-informed about the progress of the campaigns, and they were always available to answer any questions or address any concerns.

What was your primary form of communication with Admiral Media?

Virtual Meeting

What did you find most impressive or unique about this company?

We highly value Admiral’s flexibility and “client first” mentality. As a fast growing company, our marketing strategy evolves on a daily basis and Admiral has always been flexible enough to facilitate strategy adjustments while providing valuable expert input.

Are there any areas for improvement or something Admiral Media could have done differently?

Improve on target market language skills to serve client needs better.

BACKGROUND

Please describe your company and position.

I am an executive at Appic.io

Describe what your company does in a single sentence.

Building an ecosystem of digital tools for customers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• We hired Admiral Media to help us get ranked better in the organic search results in google. They were tasked with technical SEO consulting and also copywriting. The project included keyword research, optimization and advice on SEO relevant tech implementations.

SOLUTION

How did you find Admiral Media?

Referral

Why did you select Admiral Media over others?

Good value for cost, Referred to me

What was the size of Admiral Media’s team?

20

Describe the scope of work in detail. Please include a summary of key deliverables.

Admiral Media's work on SEO was truly exceptional! Their expert team went above and beyond to create a comprehensive and effective SEO strategy that helped us achieve our online goals. The combination of on-page optimization, thorough keyword research, and effective backlink strategy elevated our online visibility, resulting in a significant increase in organic traffic and lead generation.

The team's attention to detail, professionalism, and dedication to the project truly set them apart. We are thrilled with the results and highly recommend them to anyone looking to improve their online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 110% increase in organic keywords
• website started ranking in top 10 and top 5 positions for highly desired keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The initial stage of the workflow between my team and the vendor's team was affected by a communication gap. However, both teams were able to address the issue and improve the collaboration, leading to a great workflow towards the end of the project.

This demonstrates the willingness of both teams to work together effectively and overcome obstacles in order to achieve the desired outcomes. The improvement in the workflow is a positive sign and highlights the commitment of both teams to delivering a successful project.

What was your primary form of communication with Admiral Media?

In-Person Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of this company appears to be their strong focus on customer satisfaction. This focus demonstrates the company's commitment to delivering a positive experience for their clients and valuing their feedback.

Are there any areas for improvement or something Admiral Media could have done differently?

No, we are deeply satisfied with the service of Admiral Media, we recommend

BACKGROUND

Please describe your company and your position there.

We are the world’s most extensive collection of online destinations focused on spiritual and emotional wellness, allowing people across six continents to find guidance on love, relationships, and life’s most challenging questions. I am the VP of Global Apps and Mobile and own the P&L for the mobile-first brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Admiral Media?

We hired Admiral Media to set up and manage App & Web performance marketing campaigns for two brands in our portfolio - served in 3 languages - English, Spanish and Portuguese.

SOLUTION

How did you select this vendor?

We came across Admiral Media by recommendation. During the initial project set-up discussion, we knew they would be able to handle our needs: active monitoring of scaling and diversification from FB channels, active involvement around marketing analytics and creatives strategy, balance mobile and web acquisition, and cross-brand optimization.

Describe the scope of their work in detail.

Admiral was responsible for setting up our App & Web marketing campaigns across Apple Search Ads, Facebook, Google & TikTok - which they did great. The team went out of their way to help us identify issues with our internal reporting and provided feedback regularly, working with our BI team to streamline reports.

One of the main tasks was to reduce our dependency on Facebook, and scale up Apple Search Ads and Google UAC & Web campaigns that started outperforming Facebook after some time. Admiral also helped us identify gaps in our tracking setup, which was crucial to achieving the results we hoped to achieve.

What was the team composition?

A total of five people worked with us, including one client lead, three-channel managers, and 1 data analyst. They always have additional resources whenever required to provide additional support/backup.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Now we are not heavily dependent on Facebook as our Apple Search Ads & Google UAC & Web campaigns have started delivering the desired outcomes. We were also able to scale our spending while improving our CPx and ROAS over time, thanks to the professional campaign management & analytical approach of Team Admiral.

How effective was the workflow between your team and theirs?

Given the scale of our operations, reports & team, there were some initial hiccups in establishing the sync between our teams. Soon the teams started working seamlessly with each other, leading to fewer meetings with productive outcomes.

We had a team in Ukraine, and due to the war, we decided we would keep both teams but agreed with the Ukrainian team we could not depend operationally on them, which required an uncommon approach in managing the shared responsibilities. Admiral was constructive and professional.

What did you find most impressive about this company?

Responsiveness to our business requirements. They always took the challenges head-on and worked in the direction we requested. From campaign management, creative inputs, and data analysis to identifying bugs in our internal reports - they worked as an extension of our team in identifying ways to achieve the desired results.

Is there any area for improvement or anything that could have been done differently?

It is our desire to move more acquisition traffic to the web for that we need better integration of data reported to the different systems and algorithms. Offering development services for marketing-related topics would be nice to have.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a company that provides a mindfulness and meditation app.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Admiral Media?

We brought on Admiral Media to help us with growth marketing to get more app downloads from different global regions, which we found difficult, especially because of the new Apple modifications. 

SOLUTION

What was the scope of their involvement?

We’ve worked with Admiral Media on various campaigns across multiple channels, including Facebook, Google, Apple, and TikTok. We’ve worked with them to create and propose new creatives and define new campaigns to execute in specific regions. 

Specifically, Admiral Media has helped us start our TikTok campaigns — we created our strategy and determined which creative assets to use. We’ve used their campaigns to get qualified users from TikTok. 

What is the team composition?

Currently, I work with four teammates from Admiral Media. 

How did you come to work with Admiral Media?

I was working with two consultants who mentioned Admiral Media. I then sent out an RFP to several agencies — I vetted 4–5 agencies. Admiral Media ended up meeting my requirements; they were very flexible. 

How much have you invested with them?

Our payments depend on the volume of content their team provides. Their monthly fee is approximately €20,000 (approximately $20,000 USD). Across all the marketing channels, we’ve invested around €150,000 (approximately $149,000 USD). 

What is the status of this engagement?

Our ongoing engagement with Admiral Media began in October 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our download numbers have stayed stable, despite the market being shaken by Apple's new regulations and policies. Admiral Media has managed to guide us through the changes in a way that didn't harm our performance. Their team is very dedicated — they’re easy to work with. 

How did Admiral Media perform from a project management standpoint?

Their project management is very structured. Admiral Media is good at formalizing and documenting decisions; we’ve established new work processes for our creatives since we manage creatives for several regions. We use Google Docs to exchange creatives. I’m happy with their management style. 

Our communication with Admiral Media is very frank — we focus on data and making rational decisions to continuously improve our growth. I meet with Admiral Media’s CEO every month. The other teammates and I communicate through Zoom and Slack. Their team is good at staying on budget. 

What did you find most impressive about them?

Admiral Media has excellent project management, which gives us confidence in their workflows and team coordination abilities. 

Are there any areas they could improve?

No, they’ve already made the change I requested. I wanted them to establish more project benchmarks so that we could get a better understanding of the market. Now, every two weeks, they provide bookmarks highlighting our positioning, which triggers my creativity. 

Do you have any advice for potential customers?

I’d advise customers to be very clear about what they want to achieve and the strategy they want to follow; internal alignment is critical. It’s important to have a strategy laid out internally before starting an engagement with an outside vendor. Otherwise, there is the potential for communication between partners.