Admiral Media

BACKGROUND

Please describe your company and position.

I am the CEO of Readmio

Describe what your company does in a single sentence.

Readmio is a digital publisher of children's literature enhanced by captivated audio experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• Performance marketing audit
• Setup of the tech stack

SOLUTION

How did you find Admiral Media?

• Online Search
• Via webinar of our tech provider

Why did you select Admiral Media over others?

Referred to me

How many teammates from Admiral Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We required experts to check our tracking system and come up with a solution that was able to help us understand how we were investing our money. Pablo helped us achieve our project goal by deep-diving into our structure, doing a few tests, and analyzing data. We had several weekly/bi-weekly meetings to review what we did, the results we got, and the next steps. At the end of the project, we were very happy with what we achieved together.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were analyzing several KPIs such as Installs, in-app actions, CPI, CPA & SKAN conversion value null rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication flow was mainly via email. We are super happy about Admiral Media's responsiveness and how they address our needs.

What was your primary form of communication with Admiral Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How knowledgeable they are and how quickly they respond. Rare combination.

Are there any areas for improvement or something Admiral Media could have done differently?

Nothing I can think of right now.

BACKGROUND

Please describe your company and position.

I am the CEO of A THOUSAND COLIBRIS S.L. (Dana)

Describe what your company does in a single sentence.

Digital solution to improve mental health and wellbeing of women becoming mothers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• User acquisition and lead generation campaigns
• Marketing performance metrics optimization
• Crafting tailored advertising content

SOLUTION

How did you find Admiral Media?

Referral

Why did you select Admiral Media over others?

• Great culture fit
• Referred to me

How many teammates from Admiral Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Admiral Media was hired to execute a targeted social media advertising campaign focusing on Meta. Their responsibilities included identifying the key demographics, crafting tailored advertising content, optimizing ad performance, and delivering periodic reports. The campaigns boost user acquisition and lead generation specifically for women in their maternity, pregnancy, and postpartum stages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaigns running have been successful. We saw a massive increase in users acquired and retained, with significant boosts in the number of leads generated. The specific strategies deployed by Admiral Media allowed us to reach our c,ore audience effectively and the results far exceeded our expectations. Even when performance was declining, we, together with the team planned action steps to influence the delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was highly effective. Nearly daily communication on Slack, regular meetings and clear communication ensured that everyone was on the same page. The Admiral Media team (Kevin and Yanina) was responsive, met deadlines, and quickly adapted to any changes or feedback. The use of collaborative tools helped to streamline the process, making the collaboration smooth and productive.

What was your primary form of communication with Admiral Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Their active listening and interest in understanding our challenges, analytical skills, quick reaction and initiative to always bring new alternatives to the table to improve campaign performance and achieve our goals. Their enthusiastic approach makes us feel that we are a team, beyond being clients. Outstanding team!

Are there any areas for improvement or something Admiral Media could have done differently?

Not at the moment. We as a start-up are looking forward to generate more resources to expand the collaboration and to be able to work in a wider scope and achieve more together.

BACKGROUND

Please describe your company and position.

I am the Managing Director of an ecommerce company

Describe what your company does in a single sentence.

Building an omnichannel designer jewelry platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• Drive Paid Social Revenue
• Build brand

SOLUTION

How did you find Admiral Media?

Referral

Why did you select Admiral Media over others?

Referred to me

How many teammates from Admiral Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Admiral Media to manage our paid social efforts across Switzerland and Germany. They were tasked with implementing and optimizing performance campaigns to help us increase our return on ad spend (ROAS) and enhance our brand visibility in these geographies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Since working with Admiral Media and fine-tuning our internal processes, we've seen a steady increase in our ROAS. Furthermore, we’ve generated insights on crafting customized assets for our best-performing placements, to maximize performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was good. Admiral Media is trying to be proactive, communicative, and transparent. Regular meetings and updates kept us well-informed about the progress of the campaigns, and they were always available to answer any questions or address any concerns.

What was your primary form of communication with Admiral Media?

Virtual Meeting

What did you find most impressive or unique about this company?

We highly value Admiral’s flexibility and “client first” mentality. As a fast growing company, our marketing strategy evolves on a daily basis and Admiral has always been flexible enough to facilitate strategy adjustments while providing valuable expert input.

Are there any areas for improvement or something Admiral Media could have done differently?

Improve on target market language skills to serve client needs better.

BACKGROUND

Please describe your company and position.

I am an executive at Appic.io

Describe what your company does in a single sentence.

Building an ecosystem of digital tools for customers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Admiral Media to accomplish?

• We hired Admiral Media to help us get ranked better in the organic search results in google. They were tasked with technical SEO consulting and also copywriting. The project included keyword research, optimization and advice on SEO relevant tech implementations.

SOLUTION

How did you find Admiral Media?

Referral

Why did you select Admiral Media over others?

Good value for cost, Referred to me

What was the size of Admiral Media’s team?

20

Describe the scope of work in detail. Please include a summary of key deliverables.

Admiral Media's work on SEO was truly exceptional! Their expert team went above and beyond to create a comprehensive and effective SEO strategy that helped us achieve our online goals. The combination of on-page optimization, thorough keyword research, and effective backlink strategy elevated our online visibility, resulting in a significant increase in organic traffic and lead generation.

The team's attention to detail, professionalism, and dedication to the project truly set them apart. We are thrilled with the results and highly recommend them to anyone looking to improve their online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 110% increase in organic keywords
• website started ranking in top 10 and top 5 positions for highly desired keywords

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The initial stage of the workflow between my team and the vendor's team was affected by a communication gap. However, both teams were able to address the issue and improve the collaboration, leading to a great workflow towards the end of the project.

This demonstrates the willingness of both teams to work together effectively and overcome obstacles in order to achieve the desired outcomes. The improvement in the workflow is a positive sign and highlights the commitment of both teams to delivering a successful project.

What was your primary form of communication with Admiral Media?

In-Person Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of this company appears to be their strong focus on customer satisfaction. This focus demonstrates the company's commitment to delivering a positive experience for their clients and valuing their feedback.

Are there any areas for improvement or something Admiral Media could have done differently?

No, we are deeply satisfied with the service of Admiral Media, we recommend

BACKGROUND

Please describe your company and your position there.

We are the world’s most extensive collection of online destinations focused on spiritual and emotional wellness, allowing people across six continents to find guidance on love, relationships, and life’s most challenging questions. I am the VP of Global Apps and Mobile and own the P&L for the mobile-first brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Admiral Media?

We hired Admiral Media to set up and manage App & Web performance marketing campaigns for two brands in our portfolio - served in 3 languages - English, Spanish and Portuguese.

SOLUTION

How did you select this vendor?

We came across Admiral Media by recommendation. During the initial project set-up discussion, we knew they would be able to handle our needs: active monitoring of scaling and diversification from FB channels, active involvement around marketing analytics and creatives strategy, balance mobile and web acquisition, and cross-brand optimization.

Describe the scope of their work in detail.

Admiral was responsible for setting up our App & Web marketing campaigns across Apple Search Ads, Facebook, Google & TikTok - which they did great. The team went out of their way to help us identify issues with our internal reporting and provided feedback regularly, working with our BI team to streamline reports.

One of the main tasks was to reduce our dependency on Facebook, and scale up Apple Search Ads and Google UAC & Web campaigns that started outperforming Facebook after some time. Admiral also helped us identify gaps in our tracking setup, which was crucial to achieving the results we hoped to achieve.

What was the team composition?

A total of five people worked with us, including one client lead, three-channel managers, and 1 data analyst. They always have additional resources whenever required to provide additional support/backup.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Now we are not heavily dependent on Facebook as our Apple Search Ads & Google UAC & Web campaigns have started delivering the desired outcomes. We were also able to scale our spending while improving our CPx and ROAS over time, thanks to the professional campaign management & analytical approach of Team Admiral.

How effective was the workflow between your team and theirs?

Given the scale of our operations, reports & team, there were some initial hiccups in establishing the sync between our teams. Soon the teams started working seamlessly with each other, leading to fewer meetings with productive outcomes.

We had a team in Ukraine, and due to the war, we decided we would keep both teams but agreed with the Ukrainian team we could not depend operationally on them, which required an uncommon approach in managing the shared responsibilities. Admiral was constructive and professional.

What did you find most impressive about this company?

Responsiveness to our business requirements. They always took the challenges head-on and worked in the direction we requested. From campaign management, creative inputs, and data analysis to identifying bugs in our internal reports - they worked as an extension of our team in identifying ways to achieve the desired results.

Is there any area for improvement or anything that could have been done differently?

It is our desire to move more acquisition traffic to the web for that we need better integration of data reported to the different systems and algorithms. Offering development services for marketing-related topics would be nice to have.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a company that provides a mindfulness and meditation app.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Admiral Media?

We brought on Admiral Media to help us with growth marketing to get more app downloads from different global regions, which we found difficult, especially because of the new Apple modifications. 

SOLUTION

What was the scope of their involvement?

We’ve worked with Admiral Media on various campaigns across multiple channels, including Facebook, Google, Apple, and TikTok. We’ve worked with them to create and propose new creatives and define new campaigns to execute in specific regions. 

Specifically, Admiral Media has helped us start our TikTok campaigns — we created our strategy and determined which creative assets to use. We’ve used their campaigns to get qualified users from TikTok. 

What is the team composition?

Currently, I work with four teammates from Admiral Media. 

How did you come to work with Admiral Media?

I was working with two consultants who mentioned Admiral Media. I then sent out an RFP to several agencies — I vetted 4–5 agencies. Admiral Media ended up meeting my requirements; they were very flexible. 

How much have you invested with them?

Our payments depend on the volume of content their team provides. Their monthly fee is approximately €20,000 (approximately $20,000 USD). Across all the marketing channels, we’ve invested around €150,000 (approximately $149,000 USD). 

What is the status of this engagement?

Our ongoing engagement with Admiral Media began in October 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our download numbers have stayed stable, despite the market being shaken by Apple's new regulations and policies. Admiral Media has managed to guide us through the changes in a way that didn't harm our performance. Their team is very dedicated — they’re easy to work with. 

How did Admiral Media perform from a project management standpoint?

Their project management is very structured. Admiral Media is good at formalizing and documenting decisions; we’ve established new work processes for our creatives since we manage creatives for several regions. We use Google Docs to exchange creatives. I’m happy with their management style. 

Our communication with Admiral Media is very frank — we focus on data and making rational decisions to continuously improve our growth. I meet with Admiral Media’s CEO every month. The other teammates and I communicate through Zoom and Slack. Their team is good at staying on budget. 

What did you find most impressive about them?

Admiral Media has excellent project management, which gives us confidence in their workflows and team coordination abilities. 

Are there any areas they could improve?

No, they’ve already made the change I requested. I wanted them to establish more project benchmarks so that we could get a better understanding of the market. Now, every two weeks, they provide bookmarks highlighting our positioning, which triggers my creativity. 

Do you have any advice for potential customers?

I’d advise customers to be very clear about what they want to achieve and the strategy they want to follow; internal alignment is critical. It’s important to have a strategy laid out internally before starting an engagement with an outside vendor. Otherwise, there is the potential for communication between partners. 

BACKGROUND

Please describe your company and your position there.

I'm the CMO at a mobile subscription app designed to bring couples closer together.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Admiral Media?

We were looking for a company to support us with paid content, specifically with Outbrain campaigns. This was our first time using paid content campaigns so we needed an agency that could support us both with campaign creation and management, creative testing and content creation.

SOLUTION

How did you select this vendor?

There are not many companies out there that can handle paid content for a mobile app, we selected Admiral cause it was recommended by one of the main experts on paid content.

Describe the scope of their work in detail.

Initially, we had some brainstorming to understand which topics we should tackle; they then created different pieces of content and started to launch campaigns. After the initial results, they identified the most promising ones and began optimising campaigns, testing creatives and iterating on content. They also developed dashboards in Tableau so that we can easily track the performance.

What was the team composition?

I worked closely with Oriol, our campaign manager and the main point of contact, and Regina, responsible for content and copy. The team also included different designers involved with creatives and a data person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to kickstart our presence on Outbrain and increase our spending consistently. We also identified two promising landing pages and learned much about which type of creatives work best.

How effective was the workflow between your team and theirs?

We had weekly meetings to share results, special ad hoc brainstorming and a slack channel dedicated to the project. Communication was always easy.

What did you find most impressive about this company?

I particularly enjoyed working with content experts who helped us find the right angle to discuss our product. I was also impressed by their reporting. They built our dashboards in Tableau and connected with the Outbrain API to download all relevant data and then merge this with our Adjust data.

Is there any area for improvement or anything that could have been done differently?

Initially, they were trying to approach Outbrain like a Facebook campaign, but since paid content is such a different beast, it was not working.

BACKGROUND

Please describe your company and your position there.

Growth lead at a curated online gardening marketplace start-up

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Admiral Media, and what were your goals?

We hired Admiral Media to help us scale our Paid Search campaigns while maintaining an efficient CPA as we were growing our business.They also helped set up paid social ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Andre and Admiral Media were a recommendation from our network and we chose them based on their experience in optimising and scaling performance-driving digital media campaigns

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Building our paid search campaigns, experimentation with different campaign formats, creating a weekly performance report via Data Studio and Google Analytics, continuous optimisation of campaigns to meet our tight CPA and ROAS targets.

How many resources from the vendor's team worked with you, and what were their positions?

Our account manager Juan, was brilliant, very knowledgeable when it came to campaign set-up and best practice to help us make most of our budgets.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The activity was running very efficiently and within a few months we were achieving CPAs at or below our target CPA and at a good ROAS.

How effective was the workflow between your team and theirs?

The Admiral team were very collaborative and responsive, we had a weekly performance review call as well as ad-hoc communication on Slack

What did you find most impressive or unique about this company?

Their expertise in the channels and formats was second to none and it enabled us to find performance improvements in our campaigns without affecting our ability to scale.

Are there any areas for improvement or something they could have done differently?

nothing to complain

BACKGROUND

Please describe your company and your position there.

I'm the founder of a German FinTech start-up offering easy access to savings and investment products for retail customers. We launched an app only product at the end of 2021 to break down all barriers of entry for everyday people to be able to accumulate wealth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Admiral Media?

User acquisition for financial products (esp. low margin products) is incredibly difficult. Traditional channels (e.g. SEA) are too expensive. We needed someone to manage our performance marketing activities and come up with new channel ideas to hit our user acquisition KPIs.

SOLUTION

How did you select this vendor and what were the deciding factors?

Admiral Media was recommended from our network based on the expertise in the app performance marketing space. The competency of Andre and the team, their previous experience as well as the personal recommendation were the deciding factors for us.

Describe the project in detail and walk through the stages of the project.

After giving Admiral access to our ad accounts and historical performance data, they first conducted a thorough audit of our status quo and came up with recommendations. We first continued with existing channels (FB / Insta) and branded creatives but the team quickly started to realize that this approach would prove difficult to achieve our KPIs.

They suggested moving to user-generated content for our ad materials and also introduced TikTok as a new performance channel. They set up the first influencer deals through their network and helped us decrease our CPA drastically. From there, we continued optimizing campaigns for better performance by moving to deeper funnel events, better LAL audiences, etc.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Andre (founder), one account manager and whenever needed topic experts, e.g. for ASA, UAC, TikTok, FB/Insta

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to Admiral we were able to decrease our CPA for paid marketing by over 50% allowing us to scale significantly faster with our limited budget.

How effective was the workflow between your team and theirs?

We had weekly check-in calls with the whole team as well as a shared slack channel where we exchanged ideas on a daily basis. Very agile for any marketing agency. Also whenever we wanted/had to we jumped on ad-hoc calls to brainstorm.

What did you find most impressive or unique about this company?

No agency bullshit. The team was very clear and direct, and I felt that our interests were always aligned. Where other agencies try to sell you other high-margin channels for them to take a cut, we always had the same common goal to achieve the lowest CPA in order to drive the budget up because of good performance.

Are there any areas for improvement or something they could have done differently?

In the beginning there was some churn on the account management side which meant that different people had to get up to speed again. However, that's pretty standard for any company and it stabilised later on.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Growth at Himalaya, an education app that offers short audio courses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Admiral Media, and what were your goals?

My team was small, so we opted to get Performance Marketing started through Admiral instead of hiring a team in-house. Before we worked with Admiral, all of our campaigns were under-performing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I know Andre (the founder) from before. He's also extremely active in the mobile marketing circle at conferences, forums and FB groups. I could trust that he would make the best decisions for our campaigns and actively seek out industry best practices.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Admiral handled all campaigns across FB, Google, Snapchat, ASA and TikTok. Through them, we managed to achieve our marketing KPIs for the first time in two years. Admiral also did a great job navigating difficulties regarding iOS 14.5+, successfully finding ways to bypass this. Even as our goals became more and more strict, they were able to adapt quickly.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an expert from every channel, a technical person who helped us set up tracking. As well, Andre got involved personally very frequently.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In general, we are extremely happy with Admiral and would recommend any company to work with them.

How effective was the workflow between your team and theirs?

Very effective despite a 6 hour time difference. Admiral was always responsive even late into their evening.

What did you find most impressive or unique about this company?

They always know the current best practices and were able to stay ahead of the curve. I also found that they were very proactive and were always willing to walk me through their strategies.

Are there any areas for improvement or something they could have done differently?

I think the only thing I would recommend is perhaps slightly more reporting for companies that want more information. Of course, this depends on how involved you want to be.