Admind Agency

Please describe your company and your position there.

I am comms director at a weekly newspaper that was first published 75 years ago. Besides of publishing we also organize arts, literature and science festivals.

For what projects/services did your company hire Admind Agency?

We got in touch with Admind on the occasion of our 75th anniversary and did other projects afterwards as we were very pleased with our cooperation.

What were your goals for this project?

​Our goal was to create a communication strategy for our 75th anniversary in a creative way which would resonate well with our younger readers.

How did you select Admind Agency?

​Admind is one of the most recognized branding agencies on the Polish market and they share similar values to use so they were one of the first agencies that we got in touch with.

Describe the scope of their work in detail.

​Tygodnik Powszechny is one of the leading Polish weekly opinion magazines with a long history which started back in the communism era. Since an important anniversary for us was approaching we wanted to find a partner who would help us in communicating it in an interesting way that could resonate well particularly with our younger readers. Admind prepared a communication strategy for us and a handful of visual materials which we used during the campaign.

What was the team composition?

​We got assigned a team consisting of a project manager, creative director, social media manager and a lead designer to fulfil our needs.

Can you share any outcomes from the project that demonstrate progress or success?

Our branding was improved during the year in which we were commemorating the 75th anniversary. Our online presence, especially in social media (Facebook, Twitter, Instagram), was improved, quality of the layout and messeging delivered by Admind greatly helped with that.

How effective was the workflow between your team and theirs?

Communication skills are definitely an important asset of Admind. We worked in agile methodology and encountered no problems or issues with workflow and deadlines.

What did you find most impressive about this company?

​We were impressed with Admind Agency's wide scope of skills and highly creative approach which resulted in a number of ideas to choose from

Are there any areas for improvement?

We'd love to work with them in the future, we do not see much area for improvement.

Please describe your company and your position there.

I am the project coordinator for the OaSIS Project at the Cracow University of Technology (Politechnika Krakowska). With our project, we hope to analyze Big Data around small and medium-sized enterprises (SMEs) to improve segmentation methods, foster innovation, and support business growth.

For what projects/services did your company hire Admind Agency?

We approached Admind Agency to deliver all of the branding and communication assets for our project, including a website and procurement bid materials.

What were your goals for this project?

Our goal was to disseminate our project’s findings to a wide community of stakeholders, focusing on regional development agencies. As an international consortium, we have to satisfy our Polish, Belgian, and Spanish partners as well as winning an official procurement bid from the European Commission to get the best value for our money.

How did you select this vendor?

All candidates, including Admind Agency, had to go through a public procurement process. I reviewed their portfolio and chose them because of their expertise. They also presented the best value for our money.

Describe the project in detail.

The OaSIS Project is a research project that seeks to provide thorough analyses of existing segmentation approaches for SMEs. Our performance-based methodology allows us to uncover patterns and correlations among innovating SMEs. 

By identifying and spotting early success metrics, regional development and innovation agencies can create new, optimized funding schemes to target enterprises with the highest growth potential. This also gives us a chance to assess the effectiveness of current regional support mechanisms.

Admind Agency is working with us to disseminate our project’s findings to a wide audience. So far, they’ve developed all of our branding and communication materials, created a website, and are now helping us prepare an official procurement bid for the European Commission.

What was the team composition?

I work directly with a project manager who does an outstanding job. I’ve also had a few meetings with their creative team to go over our vision.

Can you share any outcomes from the project that demonstrate progress or success?

Admind Agency has been able to capture our vision immediately. They’ve delivered such high-quality branding materials for the project that our partners have subcontracted them for other tasks.

How effective was the workflow between your team and theirs?

Admind Agency has helped us deliver all of our materials in time to meet the European Commission’s tight deadlines. This is mainly thanks to their project manager’s effective communication skills.

What did you find most impressive about this company?

I was impressed with their wide scope of work, and they understood our project’s international perspective. By targeting diverse locations, we have more immediate room to act.

Are there any areas for improvement?

No, not that I can think of. If we had a larger budget, we would do even more with Admind Agency.

Please describe your company and your position there.

Our company is the oldest, biggest and best known University in Poland. On this venue we worked with nation-wide media, our Copernicus Center Foundation and other partners.

For what projects/services did your company hire Admind Agency?

AdMind Agency has created Key Visual and brand communication strategy to our Copernicus Festival project

What were your goals for this project?

Build visual communication that has character and describes our brand across channels of communication

How did you select Admind Agency?

They are the best on the market, so it was pretty easy

Describe the project in detail.

AdMind agency has worked on the concept of visual communication and key visual towards our audience, including the channels that we communicate on. They designed Ads, Social Media posts and graphics, video intro, poster.

What was the team composition?

I can't recall exactly, but we had the chance to work with Ania, Małgosia, Krzysztof and Karolina

Can you share any outcomes from the project that demonstrate progress or success?

Our product in general gained recognition across platforms. Our YouTube channel has reached 77k subscribes, our videos were highly viewed on Facebook (about 7k viewers per material) our festival was featured in all the nation-wide media, including an extra weekend special to Tygodnik Powszechny (50k pieces)

How effective was the workflow between your team and theirs?

We have worked in a steady pace, with milestones and iterations

What did you find most impressive about this company?

Knowledge, Passion, Brainstorming, New ideas, Creativity

Are there any areas for improvement?

On our side - yes. Larger team.