What evidence can you share that demonstrates the impact of the engagement?
We’ve had great results. They made the structure so we could turn some orders with Google AdWords. It was a huge success. They opened up a completely new channel for us. We could scale it up to a very relevant business for us. We’re very satisfied with it.
Viktor is a technical mastermind. He thinks the way I think. It’s very analytically driven and he tried to approach things with data, which is what I like. It was a good fit between us.
How did adlicious perform from a project management standpoint?
They were very good. There was always a very open dialogue, on a very personal level. We were almost like friends. I could always share my negative points with them, which they were happy to receive.
The project got better with the feedback. They always had an ear for the customer’s concerns. They were sort of like external interns and invested time on our campaigns.
What did you find most impressive about them?
They’re good at what they do. I was hoping that they weren’t trying to make the best deal for only them, but the best deal for the client in order to establish a long-term relationship that’s successful on both sides. Their recommendations were not driven by profit, but an effort to get the campaigns to be better. When I pushed them, and wanted to spend more money on something, they would sometimes recommend not to do so.
Are there any areas they could improve?
I wasn’t always 100% happy with the price model, but it’s a common price model. There’s revenue share, but this is something I’d have to place with every agency in Germany.
Do you have any advice for potential customers?
Share information and be very transparent with them. Information is very important for them and is in good hands. It won’t be used for anything else but for the best of the campaign.