Adler Social

Introduce your business and what you do there.

I’m the CEO of a wedding photography group.

What challenge were you trying to address with Adler Social?

I used Adler Social as a service to help me post and manage my social accounts.

What was the scope of their involvement?

I paid a monthly fee for Adler Social to post images and professional text on Facebook and Twitter to help attract potential clients. I provided the images. They also created four graphic posts per month to share on those platforms. 

What is the team dynamic?

I only communicated with the manager who oversaw my account.

How did you come to work with Adler Social?

I received a call from them a couple of months ago. Adler Social talked about how they can improve my reachability and brand name so more people can see my business. They also offered to make all my social accounts look professional.

How much have you invested with them?

It was $300 monthly plus a $400–$500 initiation fee.

What is the status of this engagement?

I started working with them in February 2020 and requested cancellation in March the same year. 

How did your relationship with Adler Social evolve?

I was satisfied with the performance in the first month. Adler Social posted on time, and their content was reliable. The words they gathered are somehow built out from my business, not copied and pasted from other sites. But the text seemed to take two minutes of thought from their side, so it wasn’t worth the money.

What problems arose and what did Adler Social do to address them?

After the first month, I called the manager to cancel because the quality had declined and because of COVID-19. They offered to pause my service instead. We agreed on that. 

It wasn’t until May that I noticed that Adler Social charged me for two more months of work. When I called them, they said my manager wasn’t available, and they would pass along the message. Five days later, I hadn’t received a response, so I emailed my manager. She said they didn’t know that I wanted to pause the service. I showed her proof: their posts on my Twitter profile had stopped in March when we agreed to do the pause. They claimed they did more posts, but that wasn’t the case.

It took 2–3 days for the billing department to get back to me, and they only agreed to return half of one month’s fee. I asked them to cancel the service and they agreed. I received an email confirmation that clearly said that Adler Social will never charge me again. However, last week, I got charged one more time. I felt that was totally unprofessional and unethical as a business practice.

Describe the impact this engagement has had on your business.

Besides the first month, I felt ripped off by how they charged my account without my notice.  

How was project management handled?

We spoke over the phone and email. 
 
In what specific areas can they improve?

I think they need to either drop the price or improve the quality of the content beyond the first week of service. Also, when the customer asks for billing information, they should reply right away instead of waiting a week. 

Please describe your company and your position there.

We are Utopia Juice Bar, a small mom and pop local juice bar and cafe. I am the president of the company

For what projects/services did your company hire Adler Social?

We hired Adler to assist with our social media marketing needs

What were your goals for this project?

Our goal was to strategize with Adler for a social media campaign. To come up with a plan to get the best return for our investment.

How did you select this vendor?

We selected them because they are local to us and figured we wouldn't have any issues since we are so close to each other.

Describe the scope of their work in detail.

We never got that far. Our initial conversation was to set up a meeting- a set up call so we can discuss what the plan would be. But something happened and that call never took place. So we never got to know what the scope of work was going to be

What was the team composition?

The two people that I spoke with were rude and condescending

Can you share any outcomes from the project that demonstrate progress or success?

They took it upon themselves to write irrelevant posts on our google my business page to justify the $500 a month they were charging us- Without our knowledge or consent

How effective was the workflow between your team and theirs?

Terrible.. there was zero communication

What did you find most impressive about this company?

Nothing really.. we just wanted to give them a chance since they are a local business

Are there any areas for improvement?

Many, change the way the business.. instead of preying on small businesses, do some real work and make your clients happy