Adler Social

BACKGROUND

Please describe your company and your position there.

I'm the owner of a development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adler Social, and what were your goals?

We were needing to generate social media content to gain an online reputation and positioning on social networks.

SOLUTION

How did you select this vendor and what were the deciding factors?

We love the customer service and the easy way to communicate our needs with them. They're always giving us support and recommendations to grow our online reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Once the contact started, they explained to us in a very easy and friendly way how they work and gave us some suggestions on how they can help our content strategy, and they started to handle it. Also, with their amazing app, we have been able to gain reviews and post directly to our own social networks in a very easy way.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our post engagement has been growing, on a daily basis we can see likes in the posts and our reviews have been growing very fast. Also when you search for us in social networks, we're appearing on the first pages.

How effective was the workflow between your team and theirs?

We understood how they work, and we came up with some basic strategies and work with some allignment and everything has been very easy to follow.

What did you find most impressive or unique about this company?

From my experience, I know how hard is to generate content on social media and they've done an awesome job of creating relevant posts about my business on a daily basis. I don't know how they do it, but my social media profiles are always up to date!

Are there any areas for improvement or something they could have done differently?

So far they have been doing a great job, I would like to see more posting options on other social media platforms, but I guess they'll offer more innovative solutions that can benefit my business.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a wedding photography group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adler Social?

I used Adler Social as a service to help me post and manage my social accounts.

SOLUTION

What was the scope of their involvement?

I paid a monthly fee for Adler Social to post images and professional text on Facebook and Twitter to help attract potential clients. I provided the images. They also created four graphic posts per month to share on those platforms. 

What is the team dynamic?

I only communicated with the manager who oversaw my account.

How did you come to work with Adler Social?

I received a call from them a couple of months ago. Adler Social talked about how they can improve my reachability and brand name so more people can see my business. They also offered to make all my social accounts look professional.

How much have you invested with them?

It was $300 monthly plus a $400–$500 initiation fee.

What is the status of this engagement?

I started working with them in February 2020 and requested cancellation in March the same year. 

RESULTS & FEEDBACK

How did your relationship with Adler Social evolve?

I was satisfied with the performance in the first month. Adler Social posted on time, and their content was reliable. The words they gathered are somehow built out from my business, not copied and pasted from other sites. But the text seemed to take two minutes of thought from their side, so it wasn’t worth the money.

What problems arose and what did Adler Social do to address them?

After the first month, I called the manager to cancel because the quality had declined and because of COVID-19. They offered to pause my service instead. We agreed on that. 

It wasn’t until May that I noticed that Adler Social charged me for two more months of work. When I called them, they said my manager wasn’t available, and they would pass along the message. Five days later, I hadn’t received a response, so I emailed my manager. She said they didn’t know that I wanted to pause the service. I showed her proof: their posts on my Twitter profile had stopped in March when we agreed to do the pause. They claimed they did more posts, but that wasn’t the case.

It took 2–3 days for the billing department to get back to me, and they only agreed to return half of one month’s fee. I asked them to cancel the service and they agreed. I received an email confirmation that clearly said that Adler Social will never charge me again. However, last week, I got charged one more time. I felt that was totally unprofessional and unethical as a business practice.

Describe the impact this engagement has had on your business.

Besides the first month, I felt ripped off by how they charged my account without my notice.  

How was project management handled?

We spoke over the phone and email. 
 
In what specific areas can they improve?

I think they need to either drop the price or improve the quality of the content beyond the first week of service. Also, when the customer asks for billing information, they should reply right away instead of waiting a week. 

BACKGROUND

Please describe your company and your position there.

Automotive repair and sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adler Social?

Online Reputation, show up higher on Google and Yelp

SOLUTION

How did you select this vendor?

Found them on the Internet

Describe the scope of their work in detail.

Review management, app, social media posts and great customer service

What was the team composition?

Personal account manager, graphic designers and content creators

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Higher rankings on Google and Yelp

How effective was the workflow between your team and theirs?

Direct extension and email for my account manager

What did you find most impressive about this company?

Their customer service is amazing!

Is there any area for improvement or anything that could have been done differently?

no

BACKGROUND

Please describe your company and your position there.

We are Utopia Juice Bar, a small mom and pop local juice bar and cafe. I am the president of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adler Social?

We hired Adler to assist with our social media marketing needs

What were your goals for this project?

Our goal was to strategize with Adler for a social media campaign. To come up with a plan to get the best return for our investment.

SOLUTION

How did you select this vendor?

We selected them because they are local to us and figured we wouldn't have any issues since we are so close to each other.

Describe the scope of their work in detail.

We never got that far. Our initial conversation was to set up a meeting- a set up call so we can discuss what the plan would be. But something happened and that call never took place. So we never got to know what the scope of work was going to be

What was the team composition?

The two people that I spoke with were rude and condescending

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They took it upon themselves to write irrelevant posts on our google my business page to justify the $500 a month they were charging us- Without our knowledge or consent

How effective was the workflow between your team and theirs?

Terrible.. there was zero communication

What did you find most impressive about this company?

Nothing really.. we just wanted to give them a chance since they are a local business

Are there any areas for improvement?

Many, change the way the business.. instead of preying on small businesses, do some real work and make your clients happy