Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Adit's work is very different. It's competitive. They have a flair for marketing. If you were to look at my website and compare it to other Real Estate websites, you’d see that it's unique. They understand how to create that uniqueness in their marketing.
They dedicate someone to work with you depending on your need. If it's marketing, I have a go-to person. On top of that, they're constantly tracking your website to see what it's doing what's working and what’s not.
They'll always make suggestions on new marketing techniques. In my business, business development is really important. They always look for ways to create new business development opportunities.
The website and the pictures are colorful and animated. If you go to my Facebook page, everything connects. They manage the Facebook page. If you go to Instagram, Twitter, or YouTube, you’ll find that everything just flows through with branding and their logos.
The way they managed to do that I think is very unique. I don't think a lot of people get that with their companies. People often ask, "Who did your website? Who did this?" People recognize it, they see it, they know it, they identify it, and they bond with it. I think that's why I would definitely give him a five on that.
How did Adit perform from a project management standpoint?
They're really good. They're actually on top of it because they use a system called Asana. Everything is time-lined. It's usually them chasing me for deadlines. They're pretty good at sticking to deadlines.
Adit has a good team of people. As a realtor, we're always out there and we don't always sit at our desks. They're pretty good with that. They're pretty good at holding me or my employees accountable for stuff.
What did you find most impressive about Adit?
We're based in Canada. When I first started with Adit, businesses weren’t so aggressive with social media, even Facebook. Nobody was doing what they're doing because the US always seems to be a bit ahead of us in terms of marketing. FiTC was ahead of the game with marketing techniques. Adit brought that in for my company.
Even today, they're going to be doing some new campaigns for me that I've never even seen out here. They're always ahead of the competition. I guess that's the advantage because they have that market in the US that they can leverage. Most companies here tend to use local markets. I like the fact that we can stay ahead, even if it's marginal.
Are there any areas Adit could improve?
They were a growing company. Initially, the timelines took a bit longer than I expected to get things done. Back then, their team wasn't as large. I think as growth came in, they've since hired a significant number of people to stay on top of things.
In our market here, it's really hard to have employee retention. Sometimes, when it comes to employee retention, you've got to start all over again. We've had those growing pains as well with them. From my perspective, I've had employee turnover. From their perspective, they've had employee turnover. I don't really know how you fix those things because that's just normal in a market.
Initially, Ali was the only person that I was in touch with. He's one person. Maybe you're not getting enough of his time, or whatever. As a customer, I'd get frustrated about that. Over the years, things have obviously changed. He seems to be much better now at following up and getting back to people.
It's just not him anymore. It's a team. I think it's just growing pains for everybody all around. Those things get captured pretty quickly. He's easy to give feedback to. If you give him feedback, he'll tend to do something or at least talk about it and see how he can do it better.
I can't really say that there's anything negative. The negative part is really just the growing pains in getting to know each other's business and having a go-to person when you need it.