#ADINDEX Digital Marketing Agency

reputation.

What We Did

First. We analyzed the search results in Google and selected the websites that allow leaving reviews about the brand’s service and products. We took into account all the existing positions in top-50 search results for a ‘brand’s name + reviews’ keyword.

Second. After we selected the review websites, we analyzed the monthly average number of negative reviews on each website separately. Then we came up with the work plan for the next 3-6 months to improve the client’s average rating.

To achieve that, we used the statistics for the last few months. We calculated the projected number of negative reviews by month and the number of positive reviews (with a 4-5 rating). Then we distributed the required daily amount of review publications with monthly correlation, based on the average value by the end of the month.

Continue reading: https://adindex.biz/how-business-should-withstand-negative-reviews-review-websites-seo-cases-p310/

 

 

had blank spaces.

That’s why we decided to use the results of the first and last months of our work in our before and after comparison.

The Solution

Naturally, we analyzed the clients’ website state before we started working. Here’s what the analysis showed:

• an average search result position was 77 for Google and 65,6 for Yandex;
• 26 search queries made it to Google Top 100 search results;
• 29 made it to the Yandex ones.

What Has Been Done

1. We built a semantic core based on the website’s topic and features and used it to create Terms of Reference for writing articles for external resources.
2. During the first month of our work, we purchased 13 temporary and 11 everlasting links and published a few articles on external resources.
3. Continue reading on adindex.biz
   https://adindex.biz/case-study-how-we-doubled-number-website-visitors-jewelry-supermarket-network-ukrzoloto-seo-cases-p325/

Stages

We divide all work related to the sales campaign launch into two stages. The first stage is focused on the technical part of the process: we create and set up a Google Merchant Center account.

This includes:

• process of checking if a website meets Google Merchant Center’s requirement;
• account creation;
• proof of a website’s ownerships;
• creation of Terms of Reference for a feed;
• feed’s check and upload; work with the declined products (in 99% of the accounts), figuring out the reasons, and searching for problems’ solutions;
• setting up the rules of feed’s transformation for product segmentation.

The second stage is all about working with Google Ads account:

• creating campaigns according to the structure we developed;
• choosing and testing the strategies;
• analyzing the effectiveness;
• launching smart campaigns.

The Result

After a month of launching standard sales campaigns, we got the CPA 23% lower than in search campaigns: 43 UAH. At the same time, sales campaigns, along with product search query requests, drove users to a website even by general search requests, which we couldn’t afford when we used search campaigns. In 6 months of work, the CPA lowered to 27 UAH. After we launched smart sales campaigns in December 2018, it reduced to 18 UAH

with in standard search ad campaigns as most of the keywords were marked as 'Low Search Volume.'

We had three goals:

1. To drive additional traffic at a lower CPC.
2. To increase the number of conversions (for this website filling out the feedback forms is considered a conversion).
3. To work with new keywords.

Our strategy: the rates for our DSA campaign were six-time lower than the ones for the search ads to avoid competing with regular search ad campaigns and to get lower CPC.

The Result

When we analyze the results of our campaigns for six months, we can see that:

1. DSA campaigns drove 18% of all conversions while spending only 7% of the overall budget.
2. CPC in DSA campaign is 77% lower than in search one, and CPA is 69% lower (the numbers were altered to preserve the percentage ratio).

delivery points on an aggregator website. 3

 

We used the ‘Betting system’ tool for promotion.

4

 

We calculated optimal bets for every product, depending on their prices.

5

 

We created automatized price lists to post them on aggregators with current promo offers.

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Daily administration enabled us to maintain stable placement of the products on platforms.

The result: Using promotional tools on aggregators correctly, we managed to increase sales by 5-10% of the total in 2019.

services.

Strategy

The client that turned to us wanted to create a website that would be later promoted in organic search engine results. As the website didn’t exist at that time, we asked the client to provide all the information regarding the assortment of the future online shop.

The Creation of Promotional Strategy

The promotional strategy is a detailed plan of actions that is developed while taking the individual features of a particular promoting website into account. The approach is different for different niches.

The promotion of a website without creating a strategy first leads to ineffective budget spending, loss of time, and lack of the desired results.

We analyzed the competitor websites that made it to the Top of search engines. We based our analysis on the main search queries relevant to the niche.

We paid special attention to the following parameters:

• domain’s age;
• organic traffic volume;
• number of pages in the search engine index;
• website’s structure;
• link profile.

The analysis showed that the competition in the niche is very high. Here are the key indicators for some categories of this niche.

The Top of search engine consisted of old websites with developed structure, big reference weight, and high trust rate.

Continue reading: https://adindex.biz/case-study-how-adindex-helped-new-website-get-ahead-...

referring link juice as unnatural as most of the referring domains belonged to the *.ru domain zone:

Search traffic. No growth through the Organic Search channel, and a prolonged decrease in search traffic:

Solution

The project work was carried out in several stages. At each stage, multiple tasks were solved. Among them:

• elimination of critical (and not critical) technical errors on the website;
• improvement of the website’s usability;
• implementation of HTTPS for all pages of the website;
• updating metadata on all pages of the website;
• improving the website’s loading speed;
• expansion and optimization of the website’s structure;
• updating content on all important (most visited) pages of the website;
• content marketing using blog posts;
• creating and posting PR content to external sources;
• buying backlinks.

The Results

The amount of search traffic increased by 58% compared to the previous period.

The website’s ranking positions for the chosen search terms got close to the TOP 3 search results:

website’s main page and the main landing page for active promotion.

Any optimization should start from the analysis of the data that already exists. We conducted a detailed analysis of website’s condition to perform a proper evaluation. These are the internal parameters we paid attention to:

• loading speed;
• content duplicates;
• metadata duplicates;
• content’s uniqueness.

These are the external parameters:

• website’s traffic volume (monthly statistics in a year time span);
• selection and evaluation of the competitors;
• domain age;
• number of backlinks.

After conducting a detailed analysis, we developed a promotional strategy to improve website’s position in search results.

The Result

• The client’s website made the Top-2 and Top-10 of search results;
• The website’s search traffic grew by 38,39%;
• The search traffic on promoted page increased by 81,89%, while general site attendance grew 12 times;
• The website’s audience increased by 70,98%.

Details: https://adindex.biz/case-study-how-adindex-helped-website-selling-metalw...

campaigns, Display Network remarketing, Display Network Dynamic Remarketing, dynamic search campaigns, Gmail campaignsAfter one month of work, we achieved the following results:6% budget decreasing5% transaction number growth10% CPA decreasing135% revenue growthCurrently, the transaction price has grown due to price growth and higher competition. But the average purchase cost has also grown. The overall revenue and charges correlation keeps growing. You can see the last month to previous years correlation data on the diagram.

campaigns. AFTER ONE MONTH OF WORK, WE ACHIEVED THE FOLLOWING RESULTS▪ 12% traffic decrease▪ 7% budget growth▪ 21% transactions number growth▪ 12% CPA decreaseJANUARY 2018 AND JANUARY 2017 COMPARISON▪ x2,5 budget growth. A part of the budget is set for reach campaigns in order to attract new users (the top of the sales funnel)▪ 90% transactions number growth▪ x2,2 transactions revenue growth▪ 20% growth of an average purchase▪ 30% CPA growth (including the increased CPC and reach campaigns budget value).

content scheme was implemented2. The relevant metadata was implemented; incorrect keywords and H1 tags duplication were fixed.3. The non-unique content on the site was replaced with optimized, relevant and useful content for users.4. System link-building started: external articles on trusted topical and news sites, bloggers and other social references.RESULTMonthly increasing of organic search traffic is about 60%, total – more than in 3 times for 4 months.

ads, dynamic search campaigns, shopping campaigns, video campaigns, Display&Video 360 media reach campaign, remarketing list media campaign.AFTER ONE MONTH OF WORK, WE ACHIEVED THE FOLLOWING RESULTS:▪ 48% budget decrease ▪ 10% fewer transactions▪ 0,16% to 0,22% transaction coefficient growth▪ 43% CPA decreaseTHE FIRST MONTH OF WORK AND LAST REPORTING MONTH COMPARISON (AUGUST):▪ 12% budget growth▪ 0,22% to 0,41% transaction coefficient growth▪ x2,5 transactions number growth▪ 29% growth of the average purchaseYou can see the revenue per 1$ charge and sales number tendency on the diagram.

Sheets via Google Analytics Spreadsheet Add-on.3. We transferred uploaded data into the correct format via Google App Script and some formulas.4. We transferred the result into the client’s Google Sheets via Google App Script.5. We set up automatic data upload and transferring for a weekly interval.

SOLUTIONAttract the new audience from new marketplaces and initiate sales via remarketing.At first, we selected the marketplaces for placement.The audience should correspond with the chosen region: UkraineIncome level: above averageAge: 25-45.TOOLSPlacing the teaser block on the main page of the major news resource.Facebook ads, targeted on the audience interests according to the income level, region, age and client’s business: interior design, parks and recreations, financial market, finances, luxury real estate, financial services, cigars and landscape design.Increasing the values in the Google Display Network within the common audience with real shoppers from previous periods (according to Google Analytics data).