Adfix

BACKGROUND

Please describe your company and your position there.

Gabriel & Co. is a luxury engagement ring and fashion fine jewelry designer who sells through independent local jewelers. My position is in Digital Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adfix?

We hired Adfix to supplement our digital team and to help run specific jewelry campaigns for key audiences.

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor came by referral and was highly recommended.

Describe the project in detail and walk through the stages of the project.

The project was a deep dive into our current digital media strategy, especially in regards to our social media campaigns and how they could be used to drive new traffic and revenue.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the primary people at the company and had direct access to the top strategists and decision-makers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a dramatic increase in the number of store locator requests and online sales from their campaigns. It was a noticeable difference.

How effective was the workflow between your team and theirs?

They are very effective and always available when we need them. Time and distance were not a factor as we could meet online when convenient. There were no issues and the workflow was very smooth and they were easy to work with.

What did you find most impressive or unique about this company?

They had a very unique approach and showed us techniques which we hadn't even thought of. They were able to get up to speed very quickly and show us areas of improvement.

Are there any areas for improvement or something they could have done differently?

It is always good to learn more. We are in a very specialized field of fine jewelry which we sell through independent retailers, so it is a different business model than the usual client. They were able to catch on fast and we have seen excellent results, the more that they learn about us and our business. They really take the time to ensure that we see results.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Marketing for Skinfix Inc., the first clean and clinically active skincare brand vetted by unbiased dermatologists, sold exclusively at Sephora and skinfix.com.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adfix, and what were your goals?

We hired Adfix to manage all of our PPC advertising, with a goal of improving our ROI to 2-3x or greater within the first year. Existing challenges included poor attribution models, ROAS of Google ads below 1x and needing a more strategic partner to help quickly scale website revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

Previously worked with vendor on another business and they came highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Analytics audit

2. Product feed setup

3. Product feed optimization

4. Shopping campaign setup

5. Retargeting feed setup

6. Retargeting campaign setup

7. Continuous campaign optimization

8. Weekly updates with campaign results

9. Monthly report and call regarding campaign performance

How many people from the vendor's team worked with you, and what were their positions?

We work with the CEO, our dedicated account rep and a Google Ads specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Adfix was able to successfully reverse our ROAS within 1 month of implementation (!) and continues to drive increased ROAS month over month. They have been able to lend strategic support as a valued partner in planning for marketing campaigns.

Describe their project management style, including communication tools and timeliness.

Adfix team is incredibly responsive and easy to work with. 

What did you find most impressive or unique about this company?

They demonstrate excellent skills and expertise in making immediate recommendations, implement them and have results within a very short period of time.

BACKGROUND

Please describe your company and your position there.

I am Head of eCommerce for a leading DIY retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adfix, and what were your goals?

We invested in a top eCommerce platform and in the assortment of products and needed a partner to help us reach our customers via digital channels. We needed an experienced performance marketing company to help us increase sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected AdFix because they are a renowned company in the performance marketing space and a Google Premier partner.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with defining the what success means, objectives, key metrics and the milestones of the project. We also discussed what channels we should start with and what the approach is for those.

How many people from the vendor's team worked with you, and what were their positions?

They assigned an account manager who worked within the AdFix team to get the project done for us. Furthermore we are always working with the owner of the company and with the financial/operations department. They are engaged and provide input beyond the scope of our contract. We really appreciate this.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our sales grew 4X since we have started to work together and this is just the beginning. There is plenty of space for improvement of our outcome and we have clarity on how to get there.

Describe their project management style, including communication tools and timeliness.

We have two virtual bi-weekly meetings where we discuss the progress, metrics and next steps. In between we exchange emails when needed and always telephone for advisory and decision making.

What did you find most impressive or unique about this company?

They are very experienced, rigorous with the methodologies used, analytical and the communication is very relaxed and easy. In the same time the professionalism is high.

They deliver more than they promise. Our digital marketing campaign budgets are in the very best hands with Adfix.

Are there any areas for improvement or something they could have done differently?

We are happy with the collaboration so far and made the best decision in selecting AdFix as our performance marketing partner.

BACKGROUND

Introduce your business and what you do there.

I am the CMO of a digital agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adfix?

We needed a better partner to handle an ongoing PPC campaign. We wanted our Google ads to appear in search results for tracking and to showcase our business.

SOLUTION

What was the scope of their involvement?

Adfix has reorganized our PPC campaign. They provide copywriting services and assist us with specific reporting needs. Their services are ongoing.

What is the team composition?

Our main point of contact is Bogdan (Founder & Chief Strategist, Adfix).

How did you come to work with Adfix?

After searching for professional and trustworthy companies online, we asked three companies for a quote and conducted Skype interviews with each of them. We communicated our business objectives and then asked each company to describe how they would approach our needs. We selected Adfix based on their proposed approach.   

How much have you invested with them?

We’ve spent $15,000.

What is the status of this engagement?

Our work together started in April 2018 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Adfix has positively impacted spend deficiency and lead acquisition.

How did Adfix perform from a project management standpoint?

The team adheres to our budget and deadline. We communicate via Skype.

What did you find most impressive about them?

We have been impressed by the team’s high level of intelligence and professionalism. If Adfix cannot provide a particular service, they put us in contact with a partner.

Are there any areas they could improve?

More involved participation by senior management would lead to even better results. However, the other team members are generally successful.

Any advice for potential customers?

Bogdan and his team will provide the right solutions if clients effectively communicate their needs.  

BACKGROUND

Introduce your business and what you do there.

I work in the marketing department for Tobi, an online e-commerce company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adfix?

We reached out to Adfix to help develop and implement our Google Shopping campaign.

SOLUTION

What was the scope of their involvement?

They helped us structure our campaigns so everything was product-specific. We have a product suite of 20,000 items, so we needed Adfix to categorize all items by type. They created single product ad groups for our item inventory.

What is the team composition?

Bogdan (Founder & Chief Strategist) was my main point of contact, and he provided other resources throughout the project.

How did you come to work with Adfix?

We searched for vendors online and selected Adfix.

How much have you invested with them?

We spent between $10,000–$12,000 on their services.

What is the status of this engagement?

We worked together from mid-2018–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Through the product-specific ad groups, we were able to tell which items were driving revenue for our company. Because of this, we’ve seen a significant increase in our ROI.  We got exactly what we needed from their team.

How did Adfix perform from a project management standpoint?

We primarily spoke through email, conference calls, and Google Hangout. We also had weekly check-in meetings. In addition to being communicative, they also produced deliverables on time.

What did you find most impressive about them?

Their level of professionalism made them easy to work with—they taught us a lot during the engagement. They also hit every deadline we gave them.

Are there any areas they could improve?

There’s nothing they could do to improve.

Do you have any advice for potential customers?

Anyone would benefit from working with Adfix. They work at the customer’s speed and are professional.

BACKGROUND

Please describe your company and your position there.

I’m the president of Doctor Rogers Skin Solutions, LLC, is a dermatologist-created plant-based skin care company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Adfix?

We needed a website refresh as well as a digital strategy.

What were your goals for this project?

We wanted increased traffic, an improved conversion rate, higher organic rankings, and increased sales.

SOLUTION

How did you select this vendor?

We conducted an online search, spoke to several agencies, requested RFP's and decided on Adfix because they met our needs both financially and in terms of scope of work.

Describe the scope of their work in detail.

We held introductory phone calls and brainstorming sessions. Following an audit of our site, they made recommendations and a proposal. They created a strategy for direct-to-consumer sales and managed our PPC, Instagram, and Facebook campaigns. They created our SEO site architecture, optimization content pages, and helped with UX.

What was the team composition?

I've worked closely with various team members and project managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our relationship, we’ve seen 300% annual growth along with gains on all key performance indicators. Site traffic, conversions, and average order values (AOVs) have all increased.

How effective was the workflow between your team and theirs?

They agreed to priority timelines for deliverables and established an effective workflow. They’re very responsive and their reporting is thorough and timely, and they’re also receptive to suggestions.

What did you find most impressive about this company?

They’re very knowledgeable, collaborative, and easy to work with. They’re open to new ideas and they understand our business needs.

Are there any areas for improvement?

No, we’re very satisfied.

BACKGROUND

Introduce your business and what you do there.

I'm one of the owners of Golfetail. We're an online retailer. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adfix?

We hired Adfix to assist us with our PPC campaigns for search engines like Google and Bing. 

SOLUTION

What was the scope of their involvement?

Adfix manages all of our Google AdWords accounts. Simply stated, that's effectively what our engagement entails. We set goals for them to target, and they carry out the execution of our strategy. 

We've been doing business together for a while. Our partnership focuses on achieving specific ROI goals. We don't have to give them a lot of detailed direction. Since they're the experts, they tend to manage our work better independently. 

What is the team composition? 

I work directly with the founder, Bogdan (Chief Strategist, Adfix). He's very involved and has a team that works under him. Sometimes we receive some communication from other sources at Adfix, but the owner is our main point of contact. 

How did you come to work with Adfix?

We found Adfix through a referral. 

What is the status of this engagement?

We've been working together since 2016. Our engagement has been ongoing for more than 2–3 years now. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Based on Google Analytics results, we can see our monthly ad spend and how much revenue we're bringing in, respectively. Our success is very attributable to Adfix. They've absolutely hit the goals and metrics we initially set for them to achieve. Early on, they had to evolve to where they wanted to be, but it didn't take very long to make progress. Our partnership has been very effective. 

How did Adfix perform from a project management standpoint?

Our company is fairly hands-off in our work with Adfix. Either monthly or every few weeks, we have regularly scheduled calls. Our ROI goals don't change too much from month to month. During our monthly reviews, we give them a little bit more insight about products we might have coming in. 

What did you find most impressive about them?

Adfix is very transparent about what they're trying to accomplish. They let us know whether or not they're meeting the goals. Everyone on the team seems to understand very clearly what we hope to achieve. 

Are there any areas they could improve?

We haven't asked Adfix to do anything differently and don't expect them to, either. 

Do you have any advice for potential customers?

We've tried working with other providers who failed, frankly. Adfix took some time to ramp up, but they've been extremely effective from very early on. They comprehend our objectives and are transparent, which is important to us. Instead of putting on a sales show every month, they show us how we're doing and accomplish our goals.