What evidence can you share that demonstrates the impact of the engagement?
Based on Google Analytics results, we can see our monthly ad spend and how much revenue we're bringing in, respectively. Our success is very attributable to Adfix. They've absolutely hit the goals and metrics we initially set for them to achieve. Early on, they had to evolve to where they wanted to be, but it didn't take very long to make progress. Our partnership has been very effective.
How did Adfix perform from a project management standpoint?
Our company is fairly hands-off in our work with Adfix. Either monthly or every few weeks, we have regularly scheduled calls. Our ROI goals don't change too much from month to month. During our monthly reviews, we give them a little bit more insight about products we might have coming in.
What did you find most impressive about them?
Adfix is very transparent about what they're trying to accomplish. They let us know whether or not they're meeting the goals. Everyone on the team seems to understand very clearly what we hope to achieve.
Are there any areas they could improve?
We haven't asked Adfix to do anything differently and don't expect them to, either.
Do you have any advice for potential customers?
We've tried working with other providers who failed, frankly. Adfix took some time to ramp up, but they've been extremely effective from very early on. They comprehend our objectives and are transparent, which is important to us. Instead of putting on a sales show every month, they show us how we're doing and accomplish our goals.