Adeo Web

anglers in 2013. Currently, Deeper products are sold in over 50 markets around the world. 

Of course, every rising star needs strong partnerships and we are proud that Adeo Web was selected as the eCommerce solutions partner. 

Our focus with this project was to create a content-rich and user-friendly website and to automate as many of the manual tasks as possible. The project had to be launched within 6 months from the start. 

In retrospective, Deeper was definitely one of the most challenging projects we’ve worked on so far. Not only due to the scale, but due to the limited time constraints as well. However, the more challenging the project is - the more it helps us grow. This was especially true for Deeper e-commerce system. When you’re working with an excellent team of specialized professionals and experts from Deeper, there are no infeasible challenges out there. We are looking forward for the next one.

in 15 weeks by using more than 25 Magento modules.

“Verkter” has more than 50 retailers and 5 warehouses and needed a proper warehouse management system. We implemented real–time stock level updates, a login for each retailer, automated status updates and also a function for enabling/disabling back orders for each product.

We created a delivery time display function as different products may be delivered on different time depending on the selected shipping method.

Search optimization - SOLR module was needed to make the search of the products easier. 

Because of the huge amount of products with different attributes and information, the full–page Varnish cache module was implemented. 

We also adapted the client’s accounting system to Magento. To make processes for “Verkter” more effective, we implemented PDF Invoice module, which lets the admin create a different structure of the invoice according to the rules of specific countries.

Shipping and delivery modules - we implemented a module which can remind users about an abandoned cart,  cross–sell based on the shopping cart or the previous sales, offer a discount, automate emails with tracking information.

The architecture created for “Verkter” Magento e–shop is used for another 7 e–shops of “Verkter” in 7 different countries: Sweden, Norway, Germany, Denmark, Lithuania, Estonia and Latvia.

ongoing partnership has involved a number of cutting-edge technologies and innovations adapted to the "Topo Centas" e-shop: from unique self-checkout terminals in physical stores, to mobile applications, PWA (Progressive Web App), large-scale automation and a number of custom integrations.

 

and customized ecommerce solution and as Adeo Web are well-known as Magento experts, a new partnership was born.

We have developed this project for more than 3 years. This included Tele2 Lithuania and Tele2 Estonia e-shops, the latter as a second phase of the project. We have been deeply engaged to provide a successful solution for the client together. We achieved this with the help of cross-functional teams that included experts from all involved parties. 

Combining excellent and clear direction from Tele2 and Adeo Web expertise in Magento this project was a guaranteed success.

based on the Oxid system. With everything the new Magento 2 can offer - both for store admins and customers - the platform choice was an easy to make. 

This project was not a regular Magento adaptation to an eCommerce business model. Pegasas team came with high expectations that included an omnichannel experience for their customers. This entailed the consistent experience across all physical bookstores and e-stores as well. One of the main aspects to be maintained between digital and physical locations was Pegasas’ custom loyalty program.

The result - a visually pleasing e-store that’s consistent with the brand's content strategy, which can be updated and changed with just a few clicks. Integrations with various accounting, product information management and marketing systems (such as newsletter functionality) enables the most efficient way to deal with stock control, communication and PIM - all without leaving the Magento admin interface. This not only improves efficiency and decision making in day-to-day operations, but also unlocks brand new business capabilities for Pegasas.

period during which the project had to be completed.

We organized a workshop with the client to go over the most important functions to be implemented during the first 6 months. After the workshop we had:

• Clear priorities
• Established mapping of user stories
• Roadmap for the upcoming development

At the beginning of the project we had meetings with our client quite frequently to clarify project implementation needs, solutions and details. At the outset, clarity was crucial for the project’s success.

Besides the plan for implementation of necessary functions, we set 3 goals for the period of 6 months:

• Fix the acceleration of e-shop
• Implement a more comfortable product upload process. Before this project it took 1-2 days for a product to appear in e-shop
• Implement the best user experience to ensure improvement of client satisfaction and loyalty