We fit in so that you stand out.

Adeo Group are a leading UK web design and development agency. We deliver fit for purpose web platforms that are both search engine friendly and create a modern and professional online image. We are proud to have a proven track record in managing highly successful digital projects and increasing our clients’ sales online. We do this through building conversion-driven eCommerce and cutting-edge digital work that helps small businesses target their customer groups. 
 

 
$1,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2004
Show all +
Glasgow, United Kingdom
headquarters
  • Adeo Group
    Oxford House 71 Oxford Street
    Glasgow G5 9EP
    United Kingdom
    141.218.4422
other locations
  • Adeo Group
    33 Stannary Street
    London, LND SE11 4AA
    United Kingdom
    203.142.5232
  • Adeo Group
    33 Bellingham Drive
    Newcastle, TWR NE12 9SZ
    United Kingdom
    191.305.0020
  • Adeo Group
    Sheikh Zayed Road, Fairmont Dubai, Office 508
    Dubai, DU
    United Arab Emirates
    714.311.6648

Reviews

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Web Design and Dev for Brokerage Firm

"There are many agencies which promise a lot and don’t deliver very much, whereas I always know what I’ll get with Adeo Group."

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2012 - Ongoing
Project summary: 

Given a set of criteria, Adeo Group designed a new site. They created wireframes and implemented the design in the backend. A major focus was on making research on the site accessible and easy to find for clients. 

The Reviewer
 
51-200 Employees
 
London, United Kingdom
Craig Harrison
Head of Marketing, Beaufort Securities
 
Verified
The Review
Feedback summary: 

Traffic to the site as well as its search rankings increased. The initial stage for acquiring leads is now much more on par with competitors. Adeo Group has developed a deep knowledge of the site, which makes communication and ongoing support easy and seamless. 

BACKGROUND

Introduce your business and what you do there.

Beaufort Securities is a traditional stockbroking firm which provides services to private individuals and corporate clients. I am the marketing manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adeo Group?

We had a fairly outdated corporate website, BeaufortSecurities.com, which we’d been using for the last 4-5 years. It was originally built for us by a different agency, and we were looking to create a new relationship, in order to have a fresh approach and look. We’ve worked with several companies over the years. I’ve been here for about 10 years, and we’ve tended to move to a new web designer every couple of years, when building a new site. We’ve actually been with Adeo Group for 5-6 years, and they’ve redesigned our website twice in that period.

SOLUTION

What was the scope of their involvement?

The outset involved going back-and-forth with a few design iterations put forward by Adeo’s design team. Adeo Group was given a vague brief for updating the website while keeping all of the content we wanted to keep. They developed the initial wireframes into the actual working site. They ended up generating a fresh, new site for us, which matched all of our criteria.

As a stockbroker, one of the key things we want to address with the website was clients’ access to research. When Adeo Group performed the redesign, they helped meet the brief for putting research at the front and center, enabling clients to find it. We have a standard Products and Services section, which outlines everything we offer, as well as About Us, Frequently Asked Questions and News pages.

The Research and Stock Market Data sections were the main areas of focus, in terms of displaying research notes in a searchable way. The actual research reports are in the form of PDF documents, so Adeo Group built a database for us, allowing us to upload them and allow people to either search by company name, stock market sector, or simply alphabetically or by date.

They also inserted a feed for share price information from another third-party provider. Old iterations of our website actually had a subdomain hosted by the data provider. It was templated to look like the rest of the site, but it wasn’t actually on our server. This was annoying for us because, when we needed to change our navigation, headers or footers of the site (as we do on a regular basis), we’d have to tell the third-party provider to update their template as well. What Adeo Group managed to do, with the help of the third-party, was to use an API feed, rather than having to display the subdomain microsite with all the data, in their formatting. We’re currently taking the raw data from the provider, and formatting it into pages which are actually on our main website.

On an ongoing basis, they provide monthly support, which we don’t have to use that often, given that my colleague and I in the marketing department are IT-literate. We handle most of the day-to-day editing of the site, and creation of new sections, by ourselves, using the content management system developed by Adeo. We only need to call on them for completely new pieces of work which involve a bit more technical insights.

For example, we’ve recently had to ask them to integrate a new widget, which connects to our email marketing tool. We have data-capture forms in different areas of the website, and calls-to-action for people to register on our mailing list. That was beyond my level of expertise, and I needed Adeo's support.

What is the team dynamic?

What we find quite often with agencies, as a longstanding client, is that they don’t always look after us, as much as worry about winning new business. The main reason for staying with Adeo for so long is that they’re still small enough to care.

Jonathan Mitchell, their senior developer, was the one who built the first instance of our website. Whenever I send an email to their support team, Jonathan still tends to deals with it, within an hour. He knows the site inside-out, and can identify what the issue might be, and fix it quickly. In contrast, with some of the large organizations we’ve worked with in the past, or ones with big teams, which aren’t as hands-on with each individual site being managed, we can sometimes suffer from longer waiting times and delays. Someone would have to navigate their way around the website for the first time and take a longer time to fix the problem. With Adeo, although they do manage a lot of websites, the main development team is also part of the support team. This allows them to quickly resolve any issues that arise.

How did you come to work with Adeo Group?

I wasn’t involved with the selection process, but I do remember that they came through the recommendation of a former member of staff who used to be our chief finance officer. He had worked with Adeo Group in his non-executive capacity at another firm, and set up a meeting with them so that we could learn about what they were capable of doing for us.

How much have you invested with them?

The initial build cost of the website was around $26,000. We currently pay $800 per month for support.

What is the status of this engagement?

We started working with Adeo Group around 2012 and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When first going live with the responsive website, we saw a massive upturn in our traffic figures, in the region of a 50%+ increase, month-by-month. Relative to our competitors, we had been late to do this and suffered as a result, in terms of Google rankings. When we became responsive, Google factored that in and put us higher in rankings for people looking for stockbrokers in the UK.

Adeo Group’s work has been helpful, but it’s only the beginning of the process. Because of the advisory nature of our business, we still have an offline component. There is a telephone relationship which brokers have with clients. The website is good, and we were able to follow leads through the process of first coming to the website and registering an interest. We also use systems outside of the platform in order to manage the ongoing process, and the revenues generated from particular leads.

How did Adeo Group perform from a project management standpoint?

We’re probably one of their easier clients to deal with, since we’re not particularly demanding after the initial build. This is testament to Adeo Group's ability to meet our brief and develop the site the way we wanted it at the get go. 

I have get-togethers every 6 months with Yusuf Chauhdry, their sales director. The majority of the team is based in Glasgow, Scotland, but he travels around the country, and comes to see us in London, to make sure we’re happy. When we do have issues, he’s quick to get a member of the team to respond to us, and put forward suggestions for fixing whatever the issue may be. I’m happy with how they’ve project managed what we’ve asked of them.

We have an ongoing support arrangement, but it’s not unusual for us to go from month to month without any communication if things are going well, and I don’t have anything which needs be addressed. They don’t necessarily reach out to me on a monthly basis, but I don’t want them to.

What did you find most impressive about them?

The straight-talking nature of how they do things. There are many agencies which promise a lot and don’t deliver very much, whereas I always know what I’ll get with Adeo Group. They haven’t let me down up till now. I appreciate the fact that it is a small team, and they know the website and what we do. Over the course of the relationship, they’ve come to understand what our requirements are, so it’s easy to have conversations with Adeo Group on an ongoing basis.

There are many agencies which don’t necessarily understand the financial services sector, which can be a hurdle when initially trying to explain to them what we want a page to do, or what a functionality should be. I’m busy in my role managing the marketing here, and don’t have too much time to detail specification documents for Adeo. I can have a telephone conversation with them and outline something broadly within an email. On 9 out of 10 occasions, they will get the gist of what I’m trying to address, and I don’t have to spend a lot of time explaining what I require.

Are there any areas they could improve?

I’m very happy, both in terms of the site Adeo Group built for us, and with the level of interaction I’ve had on an ongoing basis. They could perhaps come forward with more ideas on how to improve the site on a more regular basis. We have 6-monthly catchups, and there is a number of hours of support per month where we don’t use up most of the time. It would be good if they were more proactive in offering to use that time for making improvements on the site.

5.0
Overall Score I’ve been very happy with Adeo Group, and have no complaints. Working with them for 6-7 years is a testament to this.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We’ve had 2 main site launches since working with them. Both were within deadlines and budgets, one actually being ahead.
  • 5.0 Cost
    Value / within estimates
    Compared to some of the London agencies we’ve dealt with, Adeo Group has a more competitive pricing structure.
  • 4.0 Quality
    Service & deliverables
    I'm very happy with what they’ve provided, but Adeo Group could be more proactive in making suggestions for further improvements of the site
  • 5.0 NPS
    Willing to refer
    I’d be more than happy to recommend Adeo to other companies or market associates.