What was the scope of their involvement?
The outset involved going back-and-forth with a few design iterations put forward by Adeo’s design team. Adeo Group was given a vague brief for updating the website while keeping all of the content we wanted to keep. They developed the initial wireframes into the actual working site. They ended up generating a fresh, new site for us, which matched all of our criteria.
As a stockbroker, one of the key things we want to address with the website was clients’ access to research. When Adeo Group performed the redesign, they helped meet the brief for putting research at the front and center, enabling clients to find it. We have a standard Products and Services section, which outlines everything we offer, as well as About Us, Frequently Asked Questions and News pages.
The Research and Stock Market Data sections were the main areas of focus, in terms of displaying research notes in a searchable way. The actual research reports are in the form of PDF documents, so Adeo Group built a database for us, allowing us to upload them and allow people to either search by company name, stock market sector, or simply alphabetically or by date.
They also inserted a feed for share price information from another third-party provider. Old iterations of our website actually had a subdomain hosted by the data provider. It was templated to look like the rest of the site, but it wasn’t actually on our server. This was annoying for us because, when we needed to change our navigation, headers or footers of the site (as we do on a regular basis), we’d have to tell the third-party provider to update their template as well. What Adeo Group managed to do, with the help of the third-party, was to use an API feed, rather than having to display the subdomain microsite with all the data, in their formatting. We’re currently taking the raw data from the provider, and formatting it into pages which are actually on our main website.
On an ongoing basis, they provide monthly support, which we don’t have to use that often, given that my colleague and I in the marketing department are IT-literate. We handle most of the day-to-day editing of the site, and creation of new sections, by ourselves, using the content management system developed by Adeo. We only need to call on them for completely new pieces of work which involve a bit more technical insights.
For example, we’ve recently had to ask them to integrate a new widget, which connects to our email marketing tool. We have data-capture forms in different areas of the website, and calls-to-action for people to register on our mailing list. That was beyond my level of expertise, and I needed Adeo's support.
What is the team dynamic?
What we find quite often with agencies, as a longstanding client, is that they don’t always look after us, as much as worry about winning new business. The main reason for staying with Adeo for so long is that they’re still small enough to care.
Jonathan Mitchell, their senior developer, was the one who built the first instance of our website. Whenever I send an email to their support team, Jonathan still tends to deals with it, within an hour. He knows the site inside-out, and can identify what the issue might be, and fix it quickly. In contrast, with some of the large organizations we’ve worked with in the past, or ones with big teams, which aren’t as hands-on with each individual site being managed, we can sometimes suffer from longer waiting times and delays. Someone would have to navigate their way around the website for the first time and take a longer time to fix the problem. With Adeo, although they do manage a lot of websites, the main development team is also part of the support team. This allows them to quickly resolve any issues that arise.
How did you come to work with Adeo Group?
I wasn’t involved with the selection process, but I do remember that they came through the recommendation of a former member of staff who used to be our chief finance officer. He had worked with Adeo Group in his non-executive capacity at another firm, and set up a meeting with them so that we could learn about what they were capable of doing for us.
How much have you invested with them?
The initial build cost of the website was around $26,000. We currently pay $800 per month for support.
What is the status of this engagement?
We started working with Adeo Group around 2012 and the collaboration is ongoing.