Addi Marketing

Introduce your business and what you do there.

I’m the president of a dance company, and we run a ballroom dance studio, dance cruises, and several other dance activities.

What challenge were you trying to address with Addi Marketing?

We had been running Google Ads for many years on our own and I was looking for someone to help optimize them.

What was the scope of their involvement?

They helped us with display and search ads on Google, and we tried YouTube ads as well but decided not to continue those. Their role was primarily in optimization and tracking of ad performance.

What is the team composition?

I work directly with the owner of the company.

How did you come to work with Addi Marketing?

I found them on UpWork and decided they would be a good fit for the project.

How much have you invested with them?

The project has cost about $4,000 in total.

What is the status of this engagement?

We started working together in 2017 and the work is still ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I was somewhat familiar with some of the basic metrics on Google Ads, so I could see how he was able to bring down our budget and cost per click, all while homing in on a bunch of keywords that we really wanted and increasing our ROI.

We felt comfortable testing out several types of ads and ad locations, particularly YouTube ads, where we didn’t know whether or not they were going to work, but Addi Marketing has always been great at running down funnels and things like that even when our plan doesn’t pan out.

How did Addi Marketing perform from a project management standpoint?

He is super professional and easy to work with. I typically send them a quick email or phone exchange letting them know what I would like to do and then I get an invoice and they get right to work. They will often even provide a 2–3-minute video explaining what they are working on and how it is going. It has made the process incredibly easy for me.

What did you find most impressive about them?

The level of customer service is second to none. Because Addi Marketing is just one person, I’ve been able to develop a relationship with him so that even when we’re not working on anything at the time I can still fire off a question and talk to him like he is just as much a friend as a business partner.

Are there any areas they could improve?

I really have no needs from the relationship that he hasn’t completely satisfied.

Do you have any advice for potential customers?

You have to have something of a budget to experiment in the beginning before you will really be able to drill down to what is effective and be successful. If you need the project to pay off right away, you’re going to have a lot of trouble, no matter what company you use.

Please describe your company and your position there.

We are a ballroom dance studio in the Chicago suburbs. I'm the owner and lead instructor

For what projects/services did your company hire Addi Marketing?

We had tried to do our own AdWords, then we tried an expensive firm. Neither worked. An associate had used Andrey with good success, so we gave him a try.

What were your goals for this project?

To optimize our AdWords and get a better return on our marketing money.

How did you select this vendor?

Someone in our industry had used him and gotten great results.

Describe the project in detail.

AdWords

What was the team composition?

me, my director of operations and Andrey

Can you share any outcomes from the project that demonstrate progress or success?

Andrey took what we had and streamlined it. We reduced our ad budget in one area and increased it in another to get the most out of our ad dollars

How effective was the workflow between your team and theirs?

Great. Andrey is super responsive and sends us a monthly report.

What did you find most impressive about this company?

Their professionalism and responsiveness have stood out.

Are there any areas for improvement?

we've been very happy with how he's done everything. He listens, implements and responds.

Please describe your company and your position there.

I am the head of marketing at Govzilla. We empower the champions of quality and safety with actionable data intelligence. Trusted by 19 out of the top 20 pharma companies, by 9 out of the top 20 medical device companies, and by hundreds of other life sciences, food, and service companies, we deliver actionable insights that accelerate regulatory, compliance, and quality decisions.

For what projects/services did your company hire Addi Marketing?

We hired Addi Marketing to do our paid advertising on Google and Bing.

What were your goals for this project?

We wanted to increase traffic to our store and improve conversion rates.

How did you select this vendor?

Our CEO found him through his connections.

Describe the project in detail.

Addi Marketing created our paid advertising strategy and monitored and managed it on a monthly basis.

What was the team composition?

The team was just the vendor and me.

Can you share any outcomes from the project that demonstrate progress or success?

Taking the usual ebbs and flows of the regular business cycle in consideration, Addi Marketing successfully maintained traffic to our store and conversions in our general target range.

How effective was the workflow between your team and theirs?

The team was very easy to communicate with and all questions were answered in a timely manner.

What did you find most impressive about this company?

I think the friendliness of the owner is best and the general get-it-done attitude.

Are there any areas for improvement?

Maybe a little more insistence to change out our ad images and text when it grew a bit stale. But other than that, he was good at suggesting new ideas we should try.