What evidence can you share that demonstrates the impact of the engagement?
We had an initial goal, but the numbers were also determined by AdCookie, and they were lower than ours. This was okay for us, since, as a startup without market research, we didn’t know how to get the numbers right. For us, downloads didn’t matter, since users can be bought. We cared about registered users with valid emails.
Now we have more than 100,000 downloads across iOS and Android, and around 35,000 registered users in the young-woman demographic.
How did AdCookie perform from a project management standpoint?
We knew before signing the agreement what the timeline and cost would be. We had a schedule and a set process which worked. Before making a post, we would receive a plan for approval. Everything from their side was on time, including graphics and Instagram and Facebook posts.
We mainly communicated by Skype, telephone, email and Google Docs, but also met in-person for more important issues, which was easy to do, since we’re in the same city. We interacted a couple of times per day and collaborated closely.
At the end of each month, we received a clear report of what had been done, and how much we needed to pay. The progress was perfectly clear during the course of the month as well.
What did you find most impressive about them?
From my point of view, the communication between B2B companies is important, and it was perfect with AdCookie.
They also performed extremely well in the preparation phase, before winning the contract. AdCookie did this better than bigger agencies do, which is unusual, considering that they had fewer resources. They were very dedicated, especially in the beginning, giving us the idea that we were their best client.
Are there any areas they could improve?
I’m not sure what the specific marketing tasks were, but, from my point of view, the process was very good. I don’t need to know more, as a CEO. The metrics and everything else were clear, so we had no issues getting good knowledge from the data.
In my opinion, however, in-house work is better, since we can control the people on our project. Collaborating with an agency has pros and cons, and we knew that the person designing our fan pages was working on 5 or 6 other ones. We knew that before we started, but it wasn’t the perfect model for us. We have discovered that we could use the knowledge we gained from AdCookie to take the work in-house.