What was the scope of their involvement?
When Adcoast started working with me, I started telling stories and putting photographs of people on the cover along with more engaging content about the business owners and the people that work for the businesses. I would provide the photos and outline what I needed on the ad or what the content needed to include. Adcoast was responsible for the entire design layout.
I assisted a little bit with art direction, but they were more than able to take the requirements and really give the magazine the elevated look I was looking for. I had a little house logo, and Teddy, their founder, refined it and sharpened its look as there were some shadow images behind it.
Instead of the logo being in full color on the magazine, we’ve gone back and forth between a full-color version and just white, which was also Adcoast’s doing. Teddy suggested doing it that way to give it a more elevated magazine-style look.
He also came up with a new design for our website. I wanted the headers simplified on our homepage because it didn’t navigate well and had too many options. He broke it down and made the layout for it and provided it to my website company.
Every month, he also updates all of my web listings and content listings. He did a little bit of social media marketing, and what he did was very good but that wasn’t what I hired them for. Adcoast has a very good design sense. They definitely are on the cutting edge when it comes to design and they’re very meticulous.
How did you come to work with Adcoast?
I needed a graphic designer and I received some information about Adcoast. I’ve had graphic designers before and when I’ve hired them to do something, their work is nothing like what they said they could do.
Adcoast was chosen out of about 10 designers. I gave them a test run and asked them to design something and come up with a concept, giving them the elements and information that needed to be included. They had that cutting edge design that wasn’t like any of the other submissions that I had.
How much have you invested with them?
I have spent between $4,000–$5,000 a month.
What is the status of this engagement?
We started working together in July 2016 and the work is ongoing.