adcities

BACKGROUND

Please describe your company and position.

I am the CIO of a retail company 

Describe what your company does in a single sentence.

We provide fast, convenient online grocery deliveries with a focus on quality products and timely service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire adcities to accomplish?

• We were looking to activate an awareness campaign using OOH advertising while maintaining strong oversight of performance metrics at a hyperlocal level.

SOLUTION

How did you find adcities?

Clutch Site

Why did you select adcities over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The campaign was launched in five key neighborhoods across Madrid. Deliverables included:

• 20+ strategic OOH placements (billboards, transit stops, digital screens)
• Real-time performance dashboard
• Heatmap and footfall data updated weekly
• Campaign CTR tracking linked with custom QR codes
• Bi-weekly reporting calls with optimization suggestions
• Demographic breakdowns for better web targeting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 26% increase in web traffic from campaign zones within the first 10 days
• 3.1% CTR on QR-linked OOH creatives
• 42% growth in new user signups from targeted postal codes
• Bounce rates dropped by 18% in those areas after we optimized landing content

The heatmaps also helped us realize that one of the lower-performing zones needed a creative refresh, which we acted on mid-campaign and saw a 12% lift in that location post-optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I would describe it as structured and communicative. We had clear timelines, and any requests whether for new metrics or extra reports, were handled quickly. Their data team was especially helpful with interpreting insights into next steps.

What was your primary form of communication with adcities?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn’t treat OOH like a static, one-time media buy. Their focus on attribution and real-time feedback made it feel more like a digital performance campaign. That mindset was a game-changer for us.

Are there any areas for improvement or something adcities could have done differently?

There is nothing that we disapprove of. Maybe expanding the region would be great.

BACKGROUND

Please describe your company and position.

I am the VP Marketing of a retail company

Describe what your company does in a single sentence.

Global retail company that operates a chain of discount supermarkets, offering high-quality products at low prices across a wide range of everyday categories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire adcities to accomplish?

• Identify high-impact store locations using real-time foot traffic and mobility data to guide expansion decisions.
• Execute targeted OOH campaigns in urban areas with the highest potential for brand visibility and engagement.
• Maximize ROI on media spend by replacing guesswork with data-backed insights and live performance tracking.

SOLUTION

How did you find adcities?

Clutch Site

Why did you select adcities over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Adcities supported us across both strategic planning and campaign execution. The collaboration began with analyzing mobility and foot traffic data across multiple urban zones to identify the most promising areas for store expansion. They provided detailed location scoring, heatmaps, and competitor benchmarking reports to guide our site selection.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear, measurable outcomes that demonstrated both progress and success. We saw a 31% increase in foot traffic to our stores in the targeted areas within just three weeks of launching the campaign. By leveraging Adcities’ data-driven location scoring and foot traffic analysis, we significantly reduced the time spent on manual research and accelerated our store rollout process. The ability to monitor performance in real time allowed us to make strategic adjustments mid-campaign, improving overall efficiency and impact. As a result, we achieved a higher ROI on our media spend and increased brand visibility in key urban zones.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adcities demonstrated excellent project management throughout our collaboration. They delivered all key assets—heatmaps, site recommendations, and campaign reports—on time and often ahead of schedule. Their team was highly responsive, proactive in communication, and quick to adapt to our evolving needs. Whether it was adjusting campaign timing around local events or providing additional data insights on short notice, they consistently went above and beyond. Their structured workflow and clear timelines made the entire process smooth and efficient from start to finish.

What was your primary form of communication with adcities?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Adcities was their unique blend of advanced location intelligence and real-world marketing expertise. Unlike traditional media planning tools, their platform offers real-time foot traffic insights, heatmaps, and competitive benchmarking that directly inform strategic decisions. The ability to visualize urban mobility patterns and translate them into actionable campaigns was both impressive and incredibly effective. Combined with a highly responsive team that truly understands retail and urban dynamics, Adcities brings a level of precision and agility that’s rare in the OOH advertising space.

Are there any areas for improvement or something adcities could have done differently?

Overall, our experience with Adcities was excellent. If there’s one area for improvement, it would be expanding integrations with more third-party marketing and analytics tools to streamline cross-platform reporting. Additionally, a mobile-friendly version or app for on-the-go access to key insights would enhance usability for field teams. These are minor suggestions, as the core product and support were consistently strong.