Adam Fard UX Studio

Introduce your business and what you do there.

I was the CTO of a real estate company that provided commission advances to real estate agents.

What challenge were you trying to address with Adam Fard UX Studio?

We needed help with the UI/UX of the product, as well as some of the marketing.

What was the scope of their involvement?

In terms of marketing, Adam (Founder) worked on materials for social media ads and presentations, as well as for the product, which was a mobile and web app. The app allowed agents to enter information about the property as well as their banking information. 

The algorithm would then determine the interest rate for the advance. Adam helped with the second iteration of the product. He also helped us design and set up landing pages, as well as flyers.

He helped us understand how the user would interact with the product because we didn’t know exactly what would be the best way to display certain things. He would walk us through and make sure that we were designing the right thing. He also assisted with the wireframes and user stories.

What is the team composition?

We worked directly with Adam.

How did you come to work with Adam Fard UX Studio?

I asked people for recommendations, and someone who had worked with Adam recommended him. I chatted with him, and he seemed great. His rates were affordable for the quality of work he was delivering, which was something we were looking for. The fact that he was in Germany helped to lower the cost.

How much have you invested with them?

Overall, we spent about $20,000 across a 6-month period.

What is the status of this engagement?

We worked with him from June–December 2020.

What evidence can you share that demonstrates the impact of the engagement? 

The quality of the work was really good. We measured the success by asking if we were satisfied with the design and if it made sense and was pleasing to the eye. Additionally, in terms of UX, we wanted to get fewer support calls about how certain things work, and Adam did a great job.

The app was much easier to use and to navigate, and that helped us because the more straightforward the app was to use, the more applications we gathered. 

How did Adam Fard UX Studio perform from a project management standpoint?

Overall communication was really good. We invited him to our Slack channel, and that helped with the asynchronous communication due to the timezone difference. We also set up weekly meetings to walk through the progress. Most of the time, Adam was right on time with the target.

There were only maybe one or two times where he was late within that entire 6-month period. In the beginning, we had smaller projects to test it out, and Adam was great at communicating smaller estimates as we went along. Each time we had a new project, he told us how many hours it would be. 

What did you find most impressive about them?

Adam Fard UX Studio gave us the hands-on feeling of a small shop and the quality and professionalism of a big shop. Adam knew what he was doing and how to structure the project well while keeping that personal touch.

He was very knowledgeable but also relatable and friendly. That was one of the most outstanding things. Secondly, the work was really good, and so were the turnaround times. 

Are there any areas they could improve?

Adam could work on the dominance of his communication. He sometimes hung back in the background, which didn’t make sense because his opinion was the one that probably mattered the most since he’s the expert. Additionally, it would’ve been great to have a project management tool to showcase the project status.

Please describe your company and your position there.

Qolo is the payments hub for the new economy. We enable modern fintechs to make payments around the world.

For what projects/services did your company hire Adam Fard UX Studio?

We needed top UI talent to design our B2B web portal.

What were your goals for this project?

We wanted a combination of strong design and usability.

How did you select this vendor?

We looked at a number of vendors, and selected based on design capabilities from similar projects.

Describe the project and the services they provided in detail.

Services provided included:

• Wire frames
• Adjustments to flows
• Graphic design
• Layouts
• HTML delivery

What was the team composition?

We had three people engaged from our end - product leadership, technical product, and developer. Adam provided the design/graphics/layout role.

Can you share any information that demonstrates the impact that this project has had on your business?

We are just now rolling the product into production, but demos of it have all been very positive.

How was project management arranged and how effective was it?

We did most of the project management, but all milestones were met from the vendor side.

What did you find most impressive about this company?

The design and flows provided are all very appealing and professional. A B2B portal is many times the only window a client has into your company. We are happy to have this project representing our company.

Are there any areas for improvement?

We were happy with everything.

Please describe your company and your position there.

I am the CTO and co founder of a company that offers consulting, custom software solutions and SAAS solutions around the topic of pricing

For what projects/services did your company hire Adam Fard UX Studio?

As we had a very challenging UX problem and deep UX expertise inhouse we were looking for an external partner.

What were your goals for this project?

Design a couple of key UX flows and designs for our current Saas solution

How did you select this vendor?

We were looking for a Berlin based UX studios and talked to five in total. Even though Adam was actually not based in Berlin he was the only one that did understand our problem correctly and made an offer that reflected what we were looking for. Most other vendors included pieces we explicitly wanted to exclude, like product strategy.

Describe the project in detail.

We started with an initial ~4 hour workshop to elaborate on the project and to clarified questions as we shared documentation up front. After the meeting we had an idea were we wanted to go and started a weekly meeting schedule were we reviewed progress.

What was the team composition?

Myself the CTO, our Head of Product and Adam

Can you share any outcomes from the project that demonstrate progress or success?

The final design are really great and to our expecations. However we are still integrating the designs at this point.

How effective was the workflow between your team and theirs?

Extremely efficient and to the point.

What did you find most impressive about this company?

Understanding our needs and integrating our feedback in his design.

Are there any areas for improvement?

None

Please describe your company and your position there.

I'm the co-founder of a community development app. Our product is currently in beta phase.

For what projects/services did your company hire Adam Fard UX Studio?

Research and design

What were your goals for this project?

We wanted to rebuild our MVP. We had many user complaints, because of the bad usability and because the appearance of the app was not appealing enough. Users didn't understand the navigation or how to find specific features.

How did you select this vendor?

Referral

Describe the project in detail.

Adam Fard Studio conducted interviews with our board but also with a series of early users and customers. The team did a UX evaluation of our app and gathered inputs from our competitors.

What was the team composition?

2 people worked on our project

Can you share any outcomes from the project that demonstrate progress or success?

We tested the designs multiple times with our existing and potential users. All the issues we planned to tackle were resolved. Users answered with positive feedback.

How effective was the workflow between your team and theirs?

After the initial workshop, we had a weekly call and follow-up with the team. We followed and collaborated on the designs using Figma.

What did you find most impressive about this company?

They understood our vision. They acquired a vast amount of business knowledge about our industry and product. And finally managed to translate that into a great and smooth user experience.

Are there any areas for improvement?

Not that I'm aware of. It was a pleasure to work with the Studio.

Please describe your company and your position there.

I'm the co-founder and CTO of a Fintech / Blockchain platform. We are creating and customizing blockchain payment processing services. We also have partnerships with other vendors and using our portal to sell their solutions.

For what projects/services did your company hire Adam Fard UX Studio?

We had an MVP but wanted to rethink the product and redesign it from scratch. During the investor presentation and beta testing, we noticed many issues with the usability of that MVP. We didn't have any UX or product design expertise and needed a partner to help us with that challenge.

What were your goals for this project?

We wanted to improve the usability and make the product unique. Our customers are tech-savvy but we wanted to stand out from competitors by providing a user-first experience.

How did you select this vendor?

I read a series of articles from their website and followed their activity on LinkedIn. After a couple of exchange and first introductory call with the team, we decided to work with them. Their approach is different from other agencies we approached.

Describe the project in detail.

We presented our product, early research we did, along with the first feedback and milestones we were planning to hit. Adam Fard Studio conducted a first design sprint with our team. They then tested an early prototype and iterate with another workshop and testing. Unfortunately, we couldn't implement that solution entirely because of some new technical difficulties we were not aware of. The team was reactive and after some quick iterations, they showed us a new solution, which was positively validated during the tests with users. They then work on the visual elements, assets, and specs for our devs.

What was the team composition?

Lead UX Designer, UX Designer and Researcher

Can you share any outcomes from the project that demonstrate progress or success?

Positive feedback from our beta users and investors. Many important features are now understood.

How effective was the workflow between your team and theirs?

It was very easy to communicate with them. We used email, Slack, Hangouts, and Figma. We were always updated with the progress and had scheduled a weekly call.

What did you find most impressive about this company?

Their expertise. They understand our business, value proposition, and USP. They were incredibly creative and not afraid to try new or uncommon solutions out. The remote communication was also really efficient.

Are there any areas for improvement?

I don't think so. We were very happy with the process and our collaboration.

Please describe your company and your position there.

We are an automotive supplier based in Detroit Michigan.

For what projects/services did your company hire Adam Fard UX Studio?

We needed wireframes for a file sharing application.

What were your goals for this project?

We needed a simplified solution for non technical users to quickly share large data files.

How did you select this vendor?

Reviewed portfolios and interviewed five different vendors

Describe the project in detail.

A file sharing application where users can share large design files with customers and vendors. Users are not technical and struggle with basic computer worfklows. It was important to have something intuitive and logical.

What was the team composition?

Adam Fard was the only team member.

Can you share any outcomes from the project that demonstrate progress or success?

The wireframes were well received and users understood what was required.

How effective was the workflow between your team and theirs?

Communication was great and work was turned around quickly. We received multiple options and were able to provide feedback along the way.

What did you find most impressive about this company?

We were most impressed by Adam's ability to take our brief description and turn it into something tangible and effective. He asked important questions that we hadn't thought of and ensured the final product would meet user needs.

Are there any areas for improvement?

None

Please describe your company and your position there.

Laclary is an ecommerce platform of choice for merchants wishing to reach the discerning consumer through the built-in blockchain system, the company also provides marketing services and AR animation production.

For what projects/services did your company hire Adam Fard UX Studio?

Adam Fard is the lead designer responsible for all digital projects such as web design and AR production in the company.

What were your goals for this project?

To provide digital solutions to enrich the customer experience.

How did you select this vendor?

Through an agency.

Describe the project and the services they provided in detail.

Web design and AR production.

What was the team composition?

Four developers and two designers in the team.

Can you share any information that demonstrates the impact that this project has had on your business?

Our customers are very satisfied with the design and AR animation done by Adam, the review and approval process went smoothly and save us a lot of back and forth time.

How was project management arranged and how effective was it?

Adam always delivers the work and tasks completed on time.

What did you find most impressive about this company?

We couldn't find another producer who can create the same level of AR work.

Are there any areas for improvement?

Adam has delivered his services excellently, I can't think of anything to improve at the moment.