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Helping Startups to Scale Their Products

5.0
4 reviews

We doubled the in-app purchases of a Global 500 company by understanding user behavior and reducing the cognitive load of their app.

Through implementing a new design system and improving existing UX patterns, we got another app featured, resulting in 10M+ downloads and achieving a 4.7+ average user rating.

 

We also conceived and created Augmented Reality Experiences, which increased the net promoter score and brand awareness.

Thanks to our strong marketing background, user testing, and behavior analysis, we can convey products' real unique selling proposition (USP) and value for your users. We can also help the transition to monetizing through subscription.

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$5,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2016
Show all +
Berlin, Germany
headquarters
other locations
  • 981 Mission St
    San Francisco, CA 94103
    United States
    +14154633213

Portfolio

Key clients: 
Deutsche Telekom, Samsung, Red Bull, Hubspot
City Ride App Image

City Ride App

A multi-platform app where users can partake in the city bike service in Vienna; discovering available bikes or empty docks and renting/unlocking bikes by scanning the QR codes on the bikes with a smartphone.

We created the UX and UI for the mobile and wearables.

The main goal was to make the process of renting a bike and bringing it back easier and smoother for already registered users and new ones. 

We

…
used QR code technology so that there would be no need to go through a bike station in order to unlock a bike.
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Early Age Wearable Image

Early Age Wearable

The Starling motivates engaged and connected parenting, and helps you grow your baby's brain. The advanced early-education device counts the words your child is hearing each day.

We were responsible for the UX/UI of the Starling app, data visualization platform, and the new dashboard app.

Results & Outcomes
  • Increased user engagement and retention by improving the app usability
  • Reduced
…
costs associated with user acquisition
  • Newly planned features helped acquisition of a new audience
    •  
    Read more...
    App Testing Platform Image

    App Testing Platform

    The goal was to conceive the UX and UI of a web-based, automated app-testing system. The platform is part of Samsung developers' program.

    We created the user experience and interface around that project from the first concept to the last visual part.

    The submission and navigation through different tests and related modules needed to be as intuitive and quick as possible.

    Designs were made through a lot of

    …
    iterations and feedback with a product owner and an in-house team. Going from the information architecture, low-fidelity to high-fidelity wireframes and finally the UI and icons. Results & Outcomes
    • Reduced user errors and abandoned test submissions
    • Increased app submission to Samsung Galaxy Store
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    Weather App Image

    Weather App

    Morecast is a multiplatform weather app which provides high-quality and professional level data to customers.

    We led the design team (UX and UI) of a Morecast app (a Red Bull company) for a year.

    We went through a weekly design sprint similar to the Google Design Sprint, validating new features, and the concepts and changes across Morecast and related-Red Bull products.

    The app was designed and built for

    …
    iPhone, iPad, the Apple watch, Android phones, tablets, and wearables. Results & Outcomes
    • App was downloaded by more than 15 million users with 4.6-star average rating in the app stores
    • Received international coverage in diverse outlets
    • Brought PR value to Red bull brands and events
    • Increased Sales via brand awareness, which impacted the performance of B2B weather-related products
    Read more...

    Reviews

    5.0
    4 reviews
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    UX Design for SaaS Web Service

    "The final design is really great and to our expectations."

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    5.0

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Mar. - May 2020
    Project summary: 

    A SaaS solutions firm hired Adam Fard UX Studio to design UX flows and designs for its current platform. After an initial four hour meeting, he produced weekly results.

    The Reviewer
     
    11-50 Employees
     
    Berlin, Germany
    CTO, Smart Pricer
     
    Verified
    The Review
    Feedback summary: 

    The final UX design meets all requirements and looks great. Adam is efficient and to the point, impressively able to understand design needs and integrate feedback.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the CTO and co founder of a company that offers consulting, custom software solutions and SAAS solutions around the topic of pricing

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Adam Fard UX Studio?

    As we had a very challenging UX problem and deep UX expertise inhouse we were looking for an external partner.

    What were your goals for this project?

    Design a couple of key UX flows and designs for our current Saas solution

    SOLUTION

    How did you select this vendor?

    We were looking for a Berlin based UX studios and talked to five in total. Even though Adam was actually not based in Berlin he was the only one that did understand our problem correctly and made an offer that reflected what we were looking for. Most other vendors included pieces we explicitly wanted to exclude, like product strategy.

    Describe the project in detail.

    We started with an initial ~4 hour workshop to elaborate on the project and to clarified questions as we shared documentation up front. After the meeting we had an idea were we wanted to go and started a weekly meeting schedule were we reviewed progress.

    What was the team composition?

    Myself the CTO, our Head of Product and Adam

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    The final design are really great and to our expecations. However we are still integrating the designs at this point.

    How effective was the workflow between your team and theirs?

    Extremely efficient and to the point.

    What did you find most impressive about this company?

    Understanding our needs and integrating our feedback in his design.

    Are there any areas for improvement?

    None

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    UX/UI Design for Community Development App

    "It was a pleasure to work with the Studio."

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    5.0

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Less than $10,000
     
    June - Aug. 2019
    Project summary: 

    Adam Fard Studio rebuilt the flagship app of a community development startup. They worked to improve upon the previous product's UX/UI design by auditing the platform to make it appealing and user-friendly.

    The Reviewer
     
    1-10 Employees
     
    Vienna, Austria
    Co-Founder, Make a Change Ltd.
     
    Verified
    The Review
    Feedback summary: 

    Adam Fard Studio delivered a redesigned app that's received great feedback from users. They were able to solve the problems associated with the previous version. The team demonstrated their alignment with the client's vision. On top of successfully delivering, they were a pleasure to work with.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I'm the co-founder of a community development app. Our product is currently in beta phase.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Adam Fard UX Studio?

    Research and design

    What were your goals for this project?

    We wanted to rebuild our MVP. We had many user complaints, because of the bad usability and because the appearance of the app was not appealing enough. Users didn't understand the navigation or how to find specific features.

    SOLUTION

    How did you select this vendor?

    Referral

    Describe the project in detail.

    Adam Fard Studio conducted interviews with our board but also with a series of early users and customers. The team did a UX evaluation of our app and gathered inputs from our competitors.

    What was the team composition?

    2 people worked on our project

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We tested the designs multiple times with our existing and potential users. All the issues we planned to tackle were resolved. Users answered with positive feedback.

    How effective was the workflow between your team and theirs?

    After the initial workshop, we had a weekly call and follow-up with the team. We followed and collaborated on the designs using Figma.

    What did you find most impressive about this company?

    They understood our vision. They acquired a vast amount of business knowledge about our industry and product. And finally managed to translate that into a great and smooth user experience.

    Are there any areas for improvement?

    Not that I'm aware of. It was a pleasure to work with the Studio.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    UI & UX Design for Fintech App

    "They were incredibly creative and not afraid to try new or uncommon solutions out."

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    5.0

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Oct. 2019 - Jan. 2020
    Project summary: 

    Adam Fard UX Studio helped redesign an existing MVP. This has involved multiple iterations and testing. They provide visual elements and specs for the development team.

    The Reviewer
     
    1-10 Employees
     
    New York & Vienna, Austria
    Julien M.
    Co-Founder & CTO, Block Hub
     
    Verified
    The Review
    Feedback summary: 

    The usability of the solution is much better than before, and bet users and investors have offered positive feedback. An expert team, the specialists understood the business goals and value proposition. It was easy to communicate with the team; the client always felt updated on their progress.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I'm the co-founder and CTO of a Fintech / Blockchain platform. We are creating and customizing blockchain payment processing services. We also have partnerships with other vendors and using our portal to sell their solutions.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Adam Fard UX Studio?

    We had an MVP but wanted to rethink the product and redesign it from scratch. During the investor presentation and beta testing, we noticed many issues with the usability of that MVP. We didn't have any UX or product design expertise and needed a partner to help us with that challenge.

    What were your goals for this project?

    We wanted to improve the usability and make the product unique. Our customers are tech-savvy but we wanted to stand out from competitors by providing a user-first experience.

    SOLUTION

    How did you select this vendor?

    I read a series of articles from their website and followed their activity on LinkedIn. After a couple of exchange and first introductory call with the team, we decided to work with them. Their approach is different from other agencies we approached.

    Describe the project in detail.

    We presented our product, early research we did, along with the first feedback and milestones we were planning to hit. Adam Fard Studio conducted a first design sprint with our team. They then tested an early prototype and iterate with another workshop and testing. Unfortunately, we couldn't implement that solution entirely because of some new technical difficulties we were not aware of. The team was reactive and after some quick iterations, they showed us a new solution, which was positively validated during the tests with users. They then work on the visual elements, assets, and specs for our devs.

    What was the team composition?

    Lead UX Designer, UX Designer and Researcher

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Positive feedback from our beta users and investors. Many important features are now understood.

    How effective was the workflow between your team and theirs?

    It was very easy to communicate with them. We used email, Slack, Hangouts, and Figma. We were always updated with the progress and had scheduled a weekly call.

    What did you find most impressive about this company?

    Their expertise. They understand our business, value proposition, and USP. They were incredibly creative and not afraid to try new or uncommon solutions out. The remote communication was also really efficient.

    Are there any areas for improvement?

    I don't think so. We were very happy with the process and our collaboration.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    AR Production for Blockchain E-Commerce Platform

    "We couldn't find another producer who can create the same level of AR work."

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    5.0

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Jan. 2018 - Jan. 2020
    Project summary: 

    Adam Fard UX Studio provided AR-enriched web design for a blockchain-focused e-commerce platform. A team of four developers and two designers launched into development to create a creative digital solution.

    The Reviewer
     
    11-50 Employees
     
    Hong Kong
    Project Director, E-Commerce Platform
     
    Verified
    The Review
    Feedback summary: 

    Adam Fard UX Studio delivered a product that's received an enthusiastic reception by the client's customers. Their AR expertise is unprecedented; the team lead, in particular, delivered great designs and AR animations. They saved the client time through an efficient review-and-approval process.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Laclary is an ecommerce platform of choice for merchants wishing to reach the discerning consumer through the built-in blockchain system, the company also provides marketing services and AR animation production.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Adam Fard UX Studio?

    Adam Fard is the lead designer responsible for all digital projects such as web design and AR production in the company.

    What were your goals for this project?

    To provide digital solutions to enrich the customer experience.

    SOLUTION

    How did you select this vendor?

    Through an agency.

    Describe the project and the services they provided in detail.

    Web design and AR production.

    What was the team composition?

    Four developers and two designers in the team.

    RESULTS & FEEDBACK

    Can you share any information that demonstrates the impact that this project has had on your business?

    Our customers are very satisfied with the design and AR animation done by Adam, the review and approval process went smoothly and save us a lot of back and forth time.

    How was project management arranged and how effective was it?

    Adam always delivers the work and tasks completed on time.

    What did you find most impressive about this company?

    We couldn't find another producer who can create the same level of AR work.

    Are there any areas for improvement?

    Adam has delivered his services excellently, I can't think of anything to improve at the moment.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer