Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I'm enormously satisfied with AD:60. After having gone through the process and taken part in mobile development in all shapes and sizes, using both United States-based and outsourced firms, our work with AD:60 has been the most satisfying process. We received what we paid for and then some. AD:60 has been the best creative partner, not only in terms of design and execution, but also in terms of concepting and business rationale. Through this process, AD:60 improved the idea we came with. It was the first time I'd seen a mobile vendor do this, even though I've worked with some smart people in the past.
I have been impressed with AD:60's investment in helping the client interrogate their own idea and business plan, making sure that it's sound.
How did AD:60 perform from a project management standpoint?
We don't have any metrics yet but, during the course of our project, we've had around 100 working sessions with AD:60. I can't begin to say how much back and forth this has amounted to on Basecamp, but it has been an efficient process. The availability and interaction with AD:60's team was impressive to me.
What did you find most impressive about AD:60?
AD:60 is a professional and solid group that has over delivered. What most impressed me was that AD:60 was unafraid to challenge the client on what they believed in. While AD:60 acknowledged that they didn't know much about yoga, they were able to help us shape the application and some of the training features within it in ways that we didn't expect. AD:60's ability to not only be a design and code shop but also one that can help guide a business model is their strength. Any good mobile app comes down to what new and special elements it can bring.
Everyone has ideas and building them into a wireframe becomes an almost clinical process. Once that is done, the coding is almost easy. Finalizing the interrogation via a creative concept is the hardest piece. AD:60 is unique in being able to provide input on our idea.
Are there any areas AD:60 could improve?
I don't think so.
What tips or recommendations could you share that might increase the likelihood of success with AD:60?
If the client is looking for a creative partner able to take an idea and make it better, not just a creative agency, they should use AD:60. Otherwise, they should simply get a project manager and outsource the work to India.