BEST IN CLASS BRANDING STRATEGIES
The Ad Store New York is an award winning agency, headquarters of The Ad Store international network that counts more than 15 offices all over the world. With over 25 years of experience in the US market, we understand how important it is to design effective communication approaches that allow brands and customers to engage in long term relationships.
We accompanied Royal Chain’s brands in their debut on Social Media, supporting them in the achievement of their goals: increasing brand awareness, driving in-store traffic and improving online engagement.
The Piaggio Group has been able to transform a brand like Vespa in a real cult. Evolving, while at the same time keeping the legend alive: this was the agency’s communication challenge. Our partnership with Piaggio saw the development of a diversified strategy for each country, in which Vespa is sold through a series of specific creative concepts that would convey the values of contemporary lifestyle. Using a voice and tone that New Yorkers would relate to, we created a whole campaign promoting the new Vespa, while focusing on the advantages of riding a Vespa in NY, in a smart and ironic way.
Buyers, journalists, and Fancy Food Show 2019 attendees got the opportunity to taste the Parmacotto product line, which includes all cooked and roasted hams, as well as a wide variety of products: from traditional salamis to ready-to-eat cold cuts. Parmacotto's core business and value is in using top quality products that are 100% made in Italy, which is the focus of the United States product launch.
All of this was shared with journalists who got invited to the brand’s booth at Fancy Food for one to one interviews with the CEO and President of the company. Some of the magazines that joined Parmacotto and wrote about them are Deli Market News, Gourmet News, Specialty Foods Magazine, Sapore Magazine, Italian Food, Huffington Post.
Thanks to The Ad Store's strategic and creative lead based on the excellence of Italian know-how the brand has reacquired its international appeal. The Moto Guzzi bike has become an object of desire and a lifestyle symbol with strong fashion and design hints, in a journey that took us from Lake Como to Australia, and with the presence of an exceptional ambassador: Ewan McGregor.
We worked with R.A. Jones by creating a message for the launch of their three new machines and executed it in a consistent way through website design, lead generation campaigns, storyboard for video production and booth design, plus an outreach campaign run through the press. All of this to increase brand awareness, drive people to visit their booth at Chicago Pack Expo, collect new leads.
We developed an in-store campaign for the Holiday Season 2018 focused on the US market only. The idea was based on the symbol of the gift box, which is linked to concept of sharing, joy, happiness, family and friends.