Solving problems with creativity and technology

As the most customer-focused team of designers, engineers, developers, tinkerers and optimizers – We are the easy to work with agency partner in Madison, Wisconsin that makes problems go away. 

We are relentless in providing high-value, growth-oriented solutions to B2B and B2C companies of any size across many industries. We do this by deconstructing problems to uncover real needs and then architect solutions to deliver impactful digital experiences driven by insight, strategy, design and technology.

Since 2001, we have designed and built business-critical applications and digital programs that make businesses more efficient, more findable, with increased customer satisfaction... helping them make more money.

Whether your needs are for software, customer experiences, ecommerce, search engines or web design, we have the experienced team that works under one roof together to get the job done right. 

Strategic Consulting: We immerse ourselves into your business, learn about your customers and extract the data insights needed to give your business, your product, and your programs the right fuel to move forward with success.

Design: From software applications to marketing programs to stunning visual website experiences, we design what matters. And that design is always iterative and flexible to grow with you.

Technical: We bring expertise that spans complex API integrations to global cloud deployments to knowing how to test and experiment in real time to keep your business connected, optimized, and performing.

Companies don’t choose us because we’re the cheapest. They choose us because we know how to move things forward, and have a deeply skilled team that spans software development, digital marketing, IT/cloud, design and user experience who brings strong business acumen to the table.

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Madison, WI
  • 717 John Nolen Dr.
    Madison, WI 53713
    United States
other locations
  • 717 John Nolen Dr.
    Madison, WI 53713
    United States


Key clients: 

American Family Insurance, Choose Hope, Colony Brands, Douglas Stewart Company, Duluth Trading, Emmi Roth, Fair Indigo, GCW Lawyers, Great Dane Pub & Brewery, Klein Dickert, Lettuce Entertain You Enterprises, Monona Bank, Pawzr, pc/nametag, ProClip USA, Promega, Quality Power Solutions, Roastar, Schwinn Bikes, Tandy Leather, WARF, WiCell



Schwinn, the iconic bicycle brand, needed a consultative partner with a strong, technical background in ecommerce and digital marketing to provide strategic guidance, user research, UX and visual design for their website replatform project. Acumium's solutions for Schwinn have included a competitive analysis focused on user experience, usability, information architecture and brand messaging, a comprehensive user research

project including customer journey mapping, usability testing and surveying to get at the heart of Schwinn’s customer base and determine how they want to interact with the new website. Acumium was also chosen to provide creative web design services and to coordinate with their development partner to make their new website a reality, and providing them ongoing consulting around their ecommerce platform, user experience, and content. Read more >


Klein-Dickert is a 100-year old paint contractor and glass manufacturer that specializes in large projects for commercial buildings, institutional and industrial facilities. After Klein-Dickert’s previous development partner went out of business, they sought to engage with a strategic partner with strong expertise in software development to support their legacy job cost system software application. They chose Acumium because

they needed a reliable partner with the technical chops to modernize the application and solve the pain points of their users. We've helped them uncover issues, dependencies, and technical debt, and continue to provide ongoing UX and software development support to address application enhancements, troubleshooting, and break-fixes of application issues.


Roastar is a digital printer and manufacturer of specialty packaging.

Before Acumium, Roastar's website was challenging for customers and staff to create and manage projects, artwork and orders online. They wanted to give their customers an online order experience that is simple, informative, intuitive, and transparent.

Partnering with Acumium's UX and creative design team, Roastar significantly improved

their online ordering process through research, UX/UI design, usability testing, and visual design.

Roastar continues to work with Acumium professionals on conversion optimization and user experience to make their website experience even better. 

Read more >


Duluth Trading Company

When we met Duluth Trading Company in 2005, they were a modest catalog retailer with no online commerce in place. Not long thereafter and for 13+ years we've provided strategic web technology consulting and developed a custom, full-featured ecommerce platform. They are now a publicly-traded company and we continue to play a role as their technology and UX design partner.

href="" realurl="" rel="nofollow">Read more >


Cellara is a Wisconsin-based software startup founded by a group of veteran product development engineers and stem cell scientists with a goal of accelerating scientific discoveries and development of breakthrough therapies based on advanced cell culture technology. They partnered with Acumium to plan, design and develop CultureTrax™, a web-based software application that helps cell culture scientists realize the full potential

of their research and collaborate more effectively.Read more >


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Design & Testing for Real Estate App

"They fix each problem and answer all of our questions."

Willing to refer: 
The Project
$10,000 to $49,999
June 2018 - Ongoing
Project summary: 

Acumium took over a mobile application project for iOS and Android tablet devices. The team is streamlining the solution’s UI/UX design while also leading strategy.

The Reviewer
1-10 Employees
Niagara Falls, Canada
Doug Ellwood
President & CEO, ListITapp Inc.
The Review
Feedback summary: 

The team has improved the app’s quality and user-friendliness. A professional and knowledgeable partner, Acumium is communicative and always available to resolve issues.

The client submitted this review online.


Please describe your company and your position there.

I’m the president and CEO of ListITapp Inc. We created a productivity app that helps realtors during the listing process.


For what projects/services did your company hire Acumium?

We engaged Acumium to design our app for iPad and Android tablet devices. We also needed UI testing services to ensure the app was user-friendly and fully-functional.

What were your goals for this project?

When the engagement started, the app development was clumsy and basic. The solution was functional, but not intuitive. We wanted to improve the user navigation and experience.


How did you select this vendor?

We found Acumium after working with local companies on the build.

Describe the project in detail.

The project focused on streamlining and overhauling the app’s appearance. We provided the team with wireframes and concepts. The team guides us through strategy, design, development, and storage solutions.

What was the team composition?

The team comprises 2–3 dedicated resources including the IT lead.


Can you share any outcomes from the project that demonstrate progress or success?

Acumium streamlined our environment, which dramatically improved the app. They’re now creating a marketing site to assist us with promotional strategies. The experience has been exceptional. We’re on our way to launching a first-class solution.

How effective was the workflow between your team and theirs?

The team is always available. They fix each problem and answer all of our questions.

What did you find most impressive about this company?

Their knowledge and professionalism are exceptional.

Are there any areas for improvement?

If there are any areas of improvement, it would be on our part. We should have hired Acumium a year ago because the project would already be completed.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer