Could you share any statistics or metrics from this engagement?
Our search result rankings have gotten better. Act Bold explained the process to us and gave us recommendations for each site they manage. They're budget-conscious, trying not to spend money where it's not necessary. They give us the optimal SEO investment range for each site individually. Act Bold tries to understand our goals for each site and adapt the page to them.
I'm very satisfied with their work and appreciative of the fact that they don't have a standard model but, rather, customizes their services.
Our stats vary depending on the website but, as an example, we have a luxury apartment building in Denver called The Sugar Cube. sugarcubebuilding.com is its domain name. Before we engaged with Act Bold, if someone searched for "luxury apartments" or other relevant keywords, we couldn't be found. We were within eight pages of results in Google. Now, when searching for "luxury apartments Denver," we come up at the top. It was a huge success on search results, which had an immediate impact on our leasing.
Inquiries have gone up tenfold since Act Bold has been involved and leasing has gone up 200 percent. We have limited apartments so, for many of the inquiries, we may not even have something available. I gauge our success on the inquiry numbers themselves.
How did Act Bold Media Group perform from a project management standpoint?
Their key people are always available to talk. I didn't get sold on to the contract by them, only to be stuck with an account manager that I'd never met. Even though they have a robust team, I can always call their partners and ask questions.
What distinguishes Act Bold Media Group from other providers?
They have a high level of customization. When we were searching for an SEO partner, many big companies gave us one-size-fits-all types of programs. We realized that many of our sites aren't compatible with such a model. Act Bold listened to us and understood what each site was meant for, coming up with plans that were specific to each site. I didn't have to justify spending $2,000 on a less important site as a result.
Another thing that I've appreciated about Act Bold is that they spent the time to educate us. They've explained what our campaigns imply, made recommendations and follow-ups, showing how the results have made an impact. Before, we would spend money on SEO without knowing what it was going toward. Act Bold has been patient and answered any questions we had. They're very helpful and have a personal approach.
Is there anything Act Bold Media Group could have improved or done differently?
When we first started working with them, there was a struggle period because of a lack of consistency in their reporting. Although the information was available for me to pull up, I didn't get a report every month. I told them that I would like to know how we're doing on a monthly basis. I wasn't happy with their initial reporting style, but they've since customized their format for us. It's not something that they need to work on because they've improved this aspect significantly. I would have to dig deep in order to find something bad about them.