Accella Digital

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing head for Ozone, one of the biggest e-commerce retailers in Bulgaria. We predominantly sell entertainment products, such as books, toys, games, audio, and other electronics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Accella Digital?

We hired Accella Digital for their advertising services, especially for PPC.

SOLUTION

What was the scope of their involvement?

Accella Digital provides us with tailored PPC services and state-of-the-art customer support. Their services mainly involve managing our Facebook and Google Ads and Google Shopping campaigns. They help us come up with strategies for our campaigns, then implement them for us.

What is the team composition?

We work with two people from their team.

How did you come to work with Accella Digital?

They were referred to us by previous colleagues. Several agencies didn’t provide us the attention we needed to succeed, but their team showed us that, so we decided to hire them.

What is the status of the engagement?

We began our collaboration in the first quarter of 2017, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve noticed an increase in our revenue by 300% due to their contributions to our campaign. We’ve also opted to increase our budget at a certain point, which has helped us improve our conversion and clickthrough rate and lower our CPA. Overall, all of the key metrics have been going in our favor.

How did Accella Digital perform from a project management standpoint?

They're really strict with meeting each deadline, so we’ve never had any delay-related complaints about them. They’re also always ready and available to lend a helping hand whenever an issue comes up — in fact, they respond to us within half an hour.

We hold weekly meetings and communicate through email. We use Basecamp as our project management tool. 

What did you find most impressive about them?

Their team really focuses first on what is important to us and strives to be successful on our terms — which is something that I have never seen in other agencies.

Are there any areas they could improve?

I can’t think of any.

Any advice for potential customers?

Make sure to present the problem and cost of your project as clearly as possible. By doing so, they’ll be able to understand the business problem as a whole and come up with the best solutions to solve it.