CRO & Project Management Services for E-Commerce Store
- Conversion Optimization E-Commerce Development Search Engine Optimization
- $50,000 to $199,999
- Jan. 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“Their willingness to adapt and continuously refine their approach has made them an invaluable partner."
- eCommerce
- Bloomfield Hills, Michigan
- 1-10 Employees
- Online Review
- Verified
acceleroi has been engaged in ongoing CRO and project management initiatives for an e-commerce store. They've provided data-driven insights, performance tracking, and strategic recommendations.
Thanks to acceleroi's work, the client has seen an 80% improvement in overall landing page conversion rates and a 25% increase in monthly revenue. They've also improved the tracking of e-commerce KPIs and made the client's marketing strategy more data-driven and efficient. They're proactive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Mully Group, Inc.
Describe what your company does in a single sentence.
Mully is an eCommerce store that sells golf and lifestyle products - focused on community, growth, and keeping it real.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire acceleroi to accomplish?
- Conversion Rate Optimization
- Project Management
- Marketing
SOLUTION
How did you find acceleroi?
Online Search
Why did you select acceleroi over others?
- High ratings
- Great culture fit
- Company values aligned
How many teammates from acceleroi were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Overview
Mullybox engaged Acceleroi in October 2024 to lead ongoing Conversion Rate Optimization (CRO) and Project Management initiatives. Over time, the engagement has expanded significantly, with Acceleroi taking on in-depth reporting and analysis that has impacted nearly all aspects of Mullybox's eCommerce marketing efforts. Their contributions have gone beyond traditional CRO, providing data-driven insights, performance tracking, and strategic recommendations to optimize customer acquisition and retention.
Scope of Work
1. Conversion Rate Optimization (CRO)
-Landing Page Optimization – Analyzed and improved the performance of landing pages to drive higher conversions, including A/B testing and iterative updates.
-Checkout Funnel Improvements – Identified friction points in the checkout process and implemented strategies to reduce cart abandonment.
-Offer Testing & Refinement – Tested different offers and messaging strategies to optimize customer response rates.
-User Experience (UX) Enhancements – Recommended UX/UI updates based on user behavior analysis and heatmaps to improve engagement.
2. Performance Reporting & Data Analysis
-Marketing Attribution & Performance Tracking – Built detailed reports to track the effectiveness of different marketing channels (Google Ads, Meta Ads, Email, etc.).
-Customer Lifetime Value (LTV) & Retention Insights – Provided deep dives into customer behavior, retention trends, and cohort analysis to inform strategy.
-A/B Test Performance Analysis – Analyzed test results across ad creatives, landing pages, and product pages to determine winning variations.
-Ecommerce KPIs Monitoring – Set up dashboards to track sales, conversion rates, CAC, ROAS, and other key metrics.
3. Project Management & Strategic Implementation
-Cross-Functional Coordination – Managed and executed marketing and optimization initiatives across multiple teams and vendors.
-Tech Stack & Tool Integrations – Assisted in optimizing and integrating third-party tools, including analytics platforms, CRO tools, and CRM systems.
-Process Optimization – Helped streamline workflows related to performance tracking, reporting, and experimentation.
4. Paid Media & Ad Performance Support
-Landing Page & Ad Creative Recommendations – Provided data-backed insights to improve paid ad performance.
-Budget Allocation & Scaling Strategy – Assisted in determining the best allocation of ad spend across platforms for maximum ROI.
Key Deliverables
-Ongoing Conversion Rate Optimization Initiatives – Continuous A/B testing, page optimization, and UX enhancements.
-Detailed Performance Dashboards & Reports – Custom-built tracking reports for marketing performance, conversion rates, and key eCommerce KPIs.
-Customer Behavior & Retention Analysis – Cohort and LTV analysis to optimize customer acquisition and retention.
-Marketing Funnel Improvements – Strategy recommendations for optimizing ads, landing pages, and checkout flows.
-Process & Workflow Enhancements – Implementing reporting frameworks and operational efficiencies for marketing execution.
-Strategic Growth Insights – Data-driven recommendations to scale ad spend, refine offers, and improve eCommerce performance.
Acceleroi's engagement has significantly enhanced Mullybox's data-driven decision-making, marketing efficiency, and conversion performance, making them an integral part of Mullybox’s growth strategy.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Acceleroi’s work with Mullybox has delivered tangible improvements across key eCommerce performance metrics, directly impacting conversion rates, customer acquisition efficiency, and marketing effectiveness. Below are the measurable outcomes that demonstrate the success of this engagement:
1. Improved Conversion Rates (CRO Impact)
-Landing Page Conversion Rate Increase: 80% improvement in overall landing page conversion rates through A/B testing and optimization.
-Specific high-performing pages saw 120% lift in conversions after UX/UI changes.
-Optimized checkout flow to decrease friction and improve mobile experience.
2. Data-Driven Decision-Making & Performance Tracking
-More Actionable Analytics: Created robust marketing performance dashboards, allowing real-time insights into campaign effectiveness.
-Improved tracking of eCommerce KPIs, enabling faster, data-driven optimizations.
-Improved Attribution Modeling: Developed clearer visibility into which channels drive the highest LTV customers, optimizing budget allocation.
3. Operational Efficiencies & Scaled Marketing Strategy
-Automated Reporting & Insights: Eliminated manual data pulls, saving X hours per week and improving decision-making speed.
-Faster Experimentation & Learning Cycles: Reduced time to test and iterate on new landing pages, ad creatives, and offers, accelerating growth.
Overall Business Impact
-Revenue Growth – Increased monthly revenue by 25% through optimized conversion strategies.
-Stronger Unit Economics – Lower CAC, higher AOV, and improved LTV made marketing more sustainable.
-More Scalable Growth Strategy – Enabled smarter budget allocation, leading to better returns from paid media.
Conclusion
Acceleroi’s contributions have transformed Mullybox’s marketing strategy by making it more data-driven, efficient, and scalable. The combination of CRO improvements, performance tracking, and strategic insights has driven real business growth and positioned Mullybox for continued success.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Acceleroi’s project management has been highly efficient, delivering items on time and often exceeding expectations in terms of depth and insight. They have been proactive in identifying opportunities for optimization, responsive to evolving business needs, and adaptable to shifting priorities. Their ability to provide clear, data-driven recommendations while ensuring seamless execution has significantly improved decision-making and marketing performance. Whether it’s launching A/B tests, refining analytics dashboards, or troubleshooting conversion bottlenecks, Acceleroi has consistently delivered with speed, precision, and a solutions-oriented approach, making them a reliable and valuable partner in Mullybox’s growth.
What was your primary form of communication with acceleroi?
Virtual Meeting
What did you find most impressive or unique about this company?
What stands out most about Acceleroi is how deeply embedded they are in the business—they don’t operate like an external agency but rather as an extension of my team. They are hands-on, in the weeds, and genuinely invested in the success of Mullybox, going far beyond typical CRO and project management. Their level of involvement, from digging into granular analytics to troubleshooting live marketing performance issues, makes them feel like a core part of the operation rather than an outsourced service. Their ability to anticipate challenges, proactively solve problems, and consistently deliver high-impact insights has been invaluable, making them a trusted strategic partner rather than just a service provider.
Are there any areas for improvement or something acceleroi could have done differently?
Acceleroi has been highly effective, but if anything, their deep involvement sometimes makes it challenging to step back and prioritize the highest-impact initiatives. That said, their willingness to adapt and continuously refine their approach has made them an invaluable partner in optimizing Mullybox’s growth.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
