What evidence can you share that demonstrates the impact of the engagement?
We presented the strategic plan to our board – completed in the new colors and design and the document was very well received. Everything was approved and passed. Our Executive was very pleased with the layout, the design, and how the new strategic plan was portrayed.
How did Acart perform from a project management standpoint?
In the beginning of the project, we had multiple meetings to launch the project. As we went forward it slowed to weekly, and then as deliverables started to get closer, it was every few days again. They were very organized in their approach with us and they’ve been very responsive.
We had to shuffle the project plan a bit since we asked them to make additional website landing pages, but we couldn't change the delivery of the strategic plan in both languages – English and French. The board meeting was on June 21st, where it needed to be voted on. To Acart’s credit, there was no slippage. They then proceeded to work with us to on a new plan for Phase 2, making sure that we're ready to go for delivery in September.
What did you find most impressive about them?
We had to deliver on time – there was no wiggle room and they were very quick to understand the strict timeline. The differentiating factor was their willingness to listen and push the envelope to come up with great new designs.
Are there any areas they could improve?
There might have been a communication error between us in the beginning. We’re a pretty conservative organization, but our new vision is quite bold. We really wanted the design to reflect that boldness and felt the first round of designs didn't go far enough. Once we gave them that feedback that we wanted them to push the envelopes more, they came back with two great options that we were really pleased with.
Any advice for potential customers?
I found it really valuable to meet with the whole creative team and to have that exchange of ideas. It’s efficient to work through the Account Director when you're getting things set up, but meeting with the creative team, especially if you have concerns, and being able to explain face-to-face what’s important in your own words worked really well.