What was the scope of their involvement?
I went to Acadia wanting a video that would help differentiate me from other small businesses in the market. I knew a video would be a way to do that. I originally thought it would be a traditional video showing my company and what we stand for. Acadia's team came back to me after our first meeting with two ideas. They showed me one, which was the traditional approach showing a woman going through her day using my products. It was nice, and if they had stopped there, I would have been happy. Then they presented another idea, which was very different and very conceptual. That’s where my ‘What is beauty?’ video was born. It came directly from their idea of interviewing women at various points in their lives and having a candid discussion about what beauty means. It challenged the notion that women have about the traditional definition of beauty and acknowledged how that definition has evolved.
Acadia's team outlined the idea, and I instantly fell in love with it. They recognized the risks with it because it’s not a traditional approach. That’s what I loved about it because I don’t want to be traditional. They recognized that in me as a customer. They realized they could take that chance with me, and I appreciated that.
When it came to filming, I pulled the women together. They’re customers of mine, and I think they were apprehensive about that. Acadia trusted me as their customer, and we partnered together beautifully on that. I provided profiles and pictures of the women, and he provided a series of questions they would be asked. The day of the shoot, he set everything up. He created an environment where the women were comfortable responding to the questions in a natural, confident, and organic way.
He also created an ‘About’ video, so I was able to get two videos from one shoot. I appreciate that he found a way to maximize my dollar.
How did you come to work with Acadia?
I’d worked with graphic designers before, and I realized I needed someone who specialized in brand marketing versus the visual part of the brand. I did a national search, and I talked to many companies. I wanted a company based in Maine, but that wasn’t the number-one criteria. I was delighted when I came across Acadia’s website and saw their video. I didn’t know anything about their company, but I knew that I needed to be a part of what they had to offer. It was so powerful. If they could pull that type of connection from me through their video, I knew they could do the same thing for my brand and my customers.
How much have you invested with Acadia?
The video itself was around $7,000, not including everything associated with the talent and their expenses. My understanding is that it was a little higher than normal, but I asked for some things that required additional funding. I wanted a specific setting, so we had to rent a building. We had to use a camera that accommodated the movement when the women were walking.
What is the status of this engagement?
We started working on the concept in July of 2016, and the video was shot in November. I’m still working with Acadia on other brand work, such as SEO [search engine optimization]. I’ll be ready to do another video by the fall of this year.