Abusayed Tuhin

BACKGROUND

Please describe your company and position.

I am the CEO of NityaPany

Describe what your company does in a single sentence.

Multi-niche ecommerce company who are selling tech products, home decor, electronics and many more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abusayed Tuhin to accomplish?

• Rank my products on local area
• Rank my website on google

SOLUTION

How did you find Abusayed Tuhin?

• Online Search
• Referral

Why did you select Abusayed Tuhin over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Abusayed Tuhin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective:
To enhance the visibility, ranking, and organic traffic of the multi-niche e-commerce website across various search engines while ensuring higher conversion rates and an improved user experience.

Key Deliverables:

1. **Comprehensive SEO Audit**:

2. **Keyword Research & Strategy**:

3. **On-Page SEO Optimization**:

4. **Content Strategy & Development**:

5. **Technical SEO Implementation**:

6. **Link Building & Off-Page SEO**:

7. **E-Commerce SEO**:

8. **Analytics, Tracking & Reporting**:

9. **Ongoing SEO Maintenance**:

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Organic Traffic Growth
Baseline: Compare the website's average monthly organic traffic before the project began.
Goal: Increase in organic traffic by a specific percentage (e.g., 30–50%) over a defined period (e.g., six months).
Metrics:Total sessions from organic sources.
Unique visitors.
Geographic and demographic diversification of traffic.

2. Improved Keyword Rankings
Baseline: Analyze initial rankings for targeted keywords.
Goal: Achieve top 10 positions on Google for X% of primary and long-tail keywords in each niche.
Metrics:Number of keywords in the top 3, top 10, and top 20.
Average keyword position improvement.

3. Conversion Rate Optimization (CRO)
Baseline: Calculate the conversion rate for organic traffic pre-optimization.
Goal: Increase in organic conversion rates by X% (e.g., 10–20%).
Metrics:Number of transactions from organic traffic.
Conversion rate (e.g., sales, sign-ups, or inquiries).
Revenue generated through organic channels.
 
4. Enhanced Page Performance (Core Web Vitals)
Baseline: Measure page performance scores (e.g., Largest Contentful Paint, First Input Delay, Cumulative Layout Shift).
Goal: Meet Google’s benchmarks for Core Web Vitals on 90–100% of pages.
Metrics:Improved loading speeds (page load time < 2.5 seconds).
Reduced bounce rates due to performance improvements.

5. Backlink Profile Growth
Baseline: Evaluate the quality and quantity of backlinks before starting link-building campaigns.
Goal: Increase in high-quality referring domains by X% (e.g., 30–50%).
Metrics:Number of backlinks gained.
Domain Authority (DA) or Domain Rating (DR) improvement.
Traffic from referring domains.

6. Revenue and ROI Impact
Baseline: Analyze revenue from organic traffic before implementing SEO strategies.
Goal: Increase in revenue attributed to organic channels by X% (e.g., 20–40%).
Metrics:Monthly and annual revenue from organic traffic.
ROI from the SEO investment.

7. Content Engagement Metrics
Baseline: Monitor engagement metrics for existing content before optimization.
Goal: Improve content visibility and interaction.
Metrics:Increased page views and time on page.
Reduced bounce rate on targeted pages.
Growth in social shares and backlinks to new blog content.

8. Indexed Pages and Crawl Efficiency
Baseline: Measure the number of indexed pages and crawl errors before the project.
Goal: Optimize 95–100% of key pages for proper indexing.
Metrics:Number of indexed pages in Google Search Console.
Reduction in crawl errors and warnings.
 
9. Local SEO Metrics (if applicable)
Baseline: Measure local search visibility (e.g., presence in Google Maps or local SERPs).
Goal: Achieve higher visibility for location-specific keywords.
Metrics:Growth in local search impressions and clicks.
Increased store visits (if applicable).

10. User Behavior Improvements
Baseline: Evaluate user behavior before optimizations (e.g., average session duration).
Goal: Enhance overall user experience.
Metrics:Higher average session duration.
More pages per session.
Reduced exit rates from key pages.

Case Study Example (optional for reporting purposes):
Before: 5,000 monthly organic visitors, $10,000 revenue from organic traffic.
After (6 months): 10,000 monthly organic visitors, $25,000 revenue from organic traffic (150% growth).

These outcomes can be tracked through tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and more. Let me know if you'd like additional details on implementing specific tracking mechanisms! Deliverables were well-organized, actionable, and aligned with our business goals. The combination of technical expertise and strategic insights ensured tangible improvements in SEO performance and user engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was highly organized, with clear timelines and regular updates. Deliverables were consistently provided on time, adhering to the agreed schedule. They were highly responsive to our needs, addressing queries and implementing feedback promptly. Weekly progress reports ensured transparency, and their proactive communication fostered a collaborative workflow. Their flexibility in accommodating changes and focus on meeting objectives made the process smooth and efficient. Their commitment to adhering to deadlines ensured a smooth and efficient workflow.

What was your primary form of communication with Abusayed Tuhin?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most about this company was their deep expertise in managing SEO for a multi-niche platform, showcasing a tailored approach for each niche while maintaining a cohesive strategy. Their proactive communication and commitment to understanding our business goals were impressive. Additionally, their ability to combine technical SEO excellence with creative content strategies ensured impactful results. Their focus on measurable outcomes and adaptability to evolving needs truly set them apart. Based on the quality of work, professionalism, and measurable results achieved, I believe they would be an excellent choice for any SEO needs, particularly for multi-niche e-commerce websites. Their expertise and dedication to achieving client goals make them a reliable partner. The team’s expertise and dedication to optimizing our multi-niche e-commerce site produced outstanding results. They were responsive to feedback, adaptive to changes, and consistently met expectations. The experience was highly positive, and I would confidently work with them again.

Are there any areas for improvement or something Abusayed Tuhin could have done differently?

While Abusayed Tuhin demonstrated excellent expertise and delivered strong results, there’s always room for improvement. Enhanced focus on integrating SEO efforts with broader marketing campaigns could have driven even more synergy across channels. Additionally, providing more detailed competitor insights or trend analyses might have added extra strategic value. Streamlining communication on highly technical aspects for non-technical stakeholders could also improve collaboration. Overall, minor refinements could elevate the already impressive work. While the services provided significant value, a slightly more detailed breakdown of costs or additional bundled services could further enhance the perception of value. Overall, it was a worthwhile investment for the outcomes achieved.