Web Dev & SEO for Mineral Trading Company
- DevOps Managed Services Search Engine Optimization Web Development
- Confidential
- Nov. - Dec. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their organized approach made a complex project feel simple and stress-free."
- Supply Chain, Logistics, and Transport
- Ahmedabad, India
- 1-10 Employees
- Online Review
- Verified
ABJ Experts developed a website for an international trade company. The team created a brand identity, designed custom icons and infographics, implemented a CMS, and executed an SEO strategy.
ABJ Experts' work increased website traffic by 65%, lead generation by 40%, and mobile conversions by 85%. The team managed the project exceptionally well, met all deadlines, and was highly responsive. Their proactive approach and genuine excitement contributed to the project's success.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Trade Development Officer of SRJ Corporation
Describe what your company does in a single sentence.
SRJ Corporation provides expert market intelligence and personalized support to connect global buyers and sellers, streamlining international trade with trusted insights and tailored solutions for businesses worldwide.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire ABJ Experts to accomplish?
- Creating a modern, responsive website to showcase your international trade services
- Designing a brand identity that would appeal to international business clients
- Implementing SEO to target specific global markets or industries
SOLUTION
How did you find ABJ Experts?
- Online Search
- Referral
Why did you select ABJ Experts over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from ABJ Experts were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project included:
- A fully responsive website with pages including homepage, about us, services, case studies, blog, and contact sections
- Custom client testimonial carousel highlighting success stories from different global markets
Implementation of a user-friendly content management system that our team could easily update - Comprehensive SEO package with keyword research focused on international trade terms, on-page optimization, meta descriptions, and technical SEO setup
- Complete brand identity development including main logo, secondary marks, color palette, typography selection, and brand guidelines document
- Custom icons and infographics to explain our complex services in a visual way
- Integration of contact forms with our CRM system
- Basic analytics setup to track website performance
- Mobile optimization to ensure seamless experience across all devices
The entire project was delivered within a 6-week timeframe, which was crucial for our upcoming industry conference. ABJ Experts handled everything professionally from initial discovery meetings through design, development, testing, and launch.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The results from ABJ Experts' work were immediate and significant:
- Website traffic increased by 65% within the first 3 months after launch
- Our lead generation jumped by 40%, bringing in qualified prospects from 5 new countries
Average time spent on our website improved from 1:20 to 3:45 minutes, showing stronger engagement - Bounce rate dropped from 70% to under 35%, indicating visitors are finding relevant content
- Mobile conversions grew by 85% thanks to the responsive design
- Our company appeared on page 1 of Google for 8 key industry search terms within 60 days
- Client feedback survey showed 90% positive response to the new brand identity
- Email signups for our market intelligence newsletter doubled
- Website loading speed improved by 60%, enhancing user experience
- We secured 3 major international clients who specifically mentioned our professional website as a factor in their decision to partner with us
These concrete results have directly contributed to a 30% increase in our quarterly revenue. The return on investment has been exceptional, paying for the project many times over through new business generation.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project Management
ABJ Experts' project management was exceptional. They set clear milestones from day one and met every deadline throughout our 6-week timeline.
Their team used a dedicated project management system where we could see real-time progress updates. This transparency eliminated any guesswork about where things stood. Our assigned project manager responded to all communications within hours, often minutes.
When we requested last-minute changes to the homepage design, they quickly adjusted without pushing back our launch date. They were flexible yet focused, never losing sight of our crucial deadline for the industry conference.
Weekly video meetings kept everyone aligned, and they provided detailed reports after each development phase. Their organized approach made a complex project feel simple and stress-free from our perspective.
Most importantly, they took time to understand our business needs before starting any work. They asked smart questions about our clients and services, which resulted in a website that truly works for our specific industry. When challenges arose, they came prepared with multiple solutions rather than just highlighting problems.
Their attention to detail and responsiveness made working with ABJ Experts remarkably smooth, even under our tight timeline pressure.
What was your primary form of communication with ABJ Experts?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
Most Impressive Qualities
What truly sets ABJ Experts apart is their rare combination of technical expertise and business understanding. Unlike other developers we've worked with, they didn't just focus on coding and design - they took time to understand our international trade business model.
Their team asked thoughtful questions about our clients' needs and our competitive advantages before suggesting solutions. This approach resulted in a website that doesn't just look good, but actually works as a powerful business tool.
We were particularly impressed by their ability to explain complex technical concepts in simple terms. They never used jargon to confuse us or hide behind technical language. Instead, they made sure we understood exactly what we were getting and why certain features would benefit our specific business.
Their project leader anticipated problems before they happened and came prepared with solutions at every meeting. This proactive approach saved us significant time and prevented the delays we've experienced with other IT companies.
Finally, their genuine excitement about our business success was refreshing. They celebrated with us when the new website generated leads and continued to check in even after project completion to ensure everything was performing as expected.
In an industry where many companies deliver cookie-cutter solutions, ABJ Experts provided truly customized service that addressed our unique business challenges.
Are there any areas for improvement or something ABJ Experts could have done differently?
Areas for Improvement
While our overall experience with ABJ Experts was excellent, there are minor areas where they could enhance their already strong service:
Their onboarding process could be more streamlined. The initial paperwork and requirements gathering took slightly longer than expected. A more structured intake form would have helped collect our needs more efficiently.
We would have appreciated more detailed training documentation for managing the website after handover. Though they provided basic training, a comprehensive user guide would help our team maximize all the features they built.
For future projects, more frequent progress updates between our weekly meetings would be helpful.
These suggestions are minor refinements to an otherwise outstanding service. None of these points impacted the final quality of work or prevented them from meeting our deadline. ABJ Experts still delivered exceptional results that exceeded our expectations in all important areas.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS