What evidence can you share that demonstrates the impact of the engagement?
After 4–5 months, we started to see an improvement in organic search results. We started coming up on the map when people searched for office furniture in Baltimore or Washington, D.C. Their work has really helped us grow our position in the market to get closer to where we want it to be. I'm very old-fashioned so I was super resistant in the beginning. I questioned whether this was really worthwhile. I started to come around when we began to see an increase in our presence, in the reach of our posts, and in the number of visitors to our website.
It’s still very intangible. They do a lot of good stuff but it’s hard to quantify in terms of generating revenue. We’ve started to have conversations about how to capitalize on our presence, our social media following, and our customer base. We just had a strategic meeting about taking the partnership to the next step where we’ll be able to convert visitors into leads, and leads into sales. They’re morphing into more of a consultancy where they’ll help us identify goals (e.g., transactions and dollars) and develop strategies. Adam is the right guy for us to be having this conversation with, and I'm very excited about the prospect of where we're going next.
How did Ability SEO perform from a project management standpoint?
We have a weekly meeting every Friday where we review the past week and then look at the week ahead. We discuss the progress of ongoing projects. Adam sends links to whatever new blog or social media posts we need to review. He keeps track of everything and stays on top of deadlines.
What did you find most impressive about them?
They’re always working in our best interest. I never feel like there are hidden costs. Adam is very sensitive to the realities of our small marketing budget and our need to see ROI. I think a lot of other firms would charge for some of the things that they do for us. For example, if they make an update to our website, that does take an investment of their staff time but they’ll cover that cost out of their fees. The only times there’s been additional charges has been for things that are really outside the scope of our agreement. They’re very eager to please and super easy to work with.
Are there any areas they could improve?
Everything they’ve done to date has been fantastic.
Do you have any advice for potential customers?
If you know specifically what you're looking for, he'll be very honest in terms of his abilities and what he can do for you. If you don't know what you're looking for, have a very open and candid conversation. Share what your goals and objectives are, and he'll be very straightforward and able to address whether he can help you in those areas.