Abhi Bavishi

BACKGROUND

Please describe your company and position.

I am the VP Sales of Svetness

Describe what your company does in a single sentence.

In-Home Personal Training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abhi Bavishi to accomplish?

• Optimize and automate the outbound sales process to improve efficiency
• Streamline CRM systems and sales workflow
• Reduce bottlenecks in the sales pipeline
• Enhance team collaboration and engagement
• Implement scalable sales automation solutions

SOLUTION

How did you find Abhi Bavishi?

Online Search

Why did you select Abhi Bavishi over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Abhi Bavishi were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Engage an email‑growth specialist to design, launch, and optimize cold‑email outreach that consistently books qualified discovery calls for our SaaS product while protecting sender reputation.

1. Discovery & Strategy

• ICP & Messaging Audit – Review our existing buyer personas, value props, and past campaigns.
• Success Criteria – Agree on weekly targets for open %, positive‑reply %, and demos booked. 

2. Data & List Building

• Source ≈ 3,500 clean, verified contacts matching our ICP (titles, industries, geo).
• Provide CSV with full enrichment (name, email, LinkedIn URL, company, firmographics).

3. Deliverability Infrastructure

• Set up or audit dedicated sending domains, sub‑domains, and warm‑up tools.
• Ensure SPF, DKIM, DMARC, and custom tracking domains are correctly configured.
• Goal: > 95 % inbox placement and < 2 % bounce rate.

4. Copywriting & Sequencing

• Craft a 4‑touch core sequence + 2 bump emails per persona.
• Personalize with first‑line icebreakers; each email must include a clear CTA (book call).
• Deliver copy in Google Docs for review/approval.

5. Automation & Integrations

• Build campaigns in Instantly (or Lemlist) and connect to HubSpot via Zapier/Make.
• Auto‑tag leads, push replies to CRM, and trigger Slack alerts for positive responses.

6. Testing & Optimization (Weeks 3 – 8)

• Run weekly A/B tests on subject lines, preview text, call‑to‑action positioning, and send times.
• Prune low‑engagement segments to maintain domain health.
• Stretch goals: ≥ 40 % open rate, ≥ 8 % positive‑reply rate within 8 weeks.

7. Reporting & Dashboards

• Build a real‑time Google Looker Studio dashboard tracking:
• Inbox placement, open %, reply % (positive/neutral/negative), demos booked
• Send concise weekly summary (what’s working, blockers, next experiments).  

8. Handoff & Documentation

• Deliver SOP playbook covering list‑building, warm‑up, copy templates, and reporting cadence.
• Train our internal SDR/marketing team on campaign maintenance and scale‑up steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

≥ 4 qualified demos booked per week by Week 6
Open rate ≥ 40 %; Positive‑reply rate ≥ 8 %
Cost per send < $0.40; Bounce rate < 2 %
 

Improved CRM system utilization and customization

Enhanced team engagement and alignment metrics

Increased efficiency in outbound sales operations

Meeting or exceeding sales process optimization targets

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All key milestones—domain warm‑up, list delivery, sequence approval, and campaign launch—were hit on or ahead of schedule.

What was your primary form of communication with Abhi Bavishi?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their involvement in our project was transformative. With an innate understanding of sales strategy, process optimization, and technological integration, Abhi was able to conceptualize and implement an outbound sales process that exceeded our expectations. From the outset, Abhi exhibited an exceptional grasp of our business objectives and challenges. Through a meticulous analysis of our existing sales workflow, Abhi identified bottlenecks and inefficiencies, crafting a comprehensive plan to address these issues. Their adept communication skills ensured that our entire team remained engaged and aligned throughout the process. What truly sets Abhi apart is their hands-on approach to execution. Collaborating closely with our internal teams, Abhi customized CRM systems, devised targeted ou

Are there any areas for improvement or something Abhi Bavishi could have done differently?

If there’s one small area for improvement, it would be even more “executive‑friendly” summaries—occasionally the key insights were buried in the dashboard, and a brief one‑line takeaway in the weekly email would have saved us a click.