The value of creativity to design strategy

ABE Studios is a strategic marketing firm focused mainly on the building tools & materials industry. We help businesses expand their audiences and solidify their brands through print, web, and digital marketing experiences.

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Chicago, IL


Key clients: 
  • Trim-Tex Drywall Products
  • Hospitality Technology Next Generation (HTNG)
  • Wallboard Trim & Tool
  • Advance Equipment Manufacturing Co


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Digital Marketing for a DryWall Company

“They continuously exceed our expectations.”

Willing to refer: 
The Project
$10,000 to $49,999
2016 - Ongoing
Project summary: 

ABE Studios designed a mobile-friendly website and integrated SEO best practices. They also create social media content, manage PPC ads, track analytics, create slideshows, and produce catalog booklets.

The Reviewer
Chicago, Illinois
DeAnne Shallcross
Vice President, Advance Equipment Mfg
The Review
Feedback summary: 

ABE Studios’ strategic marketing has an enormous impact on acquiring and nurturing new leads. Although they cater to a niche market, they offer a wide range of services fit for unique business needs. Their eagerness and ability to develop innovative solutions sets them apart from the competition.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the vice president of Advance Equipment Mfg. We manufacture drywall, painting, and wall covering tools.


What challenge were you trying to address with ABE Studios?

We wanted to update our catalog, refresh our web design, and make our site mobile-friendly.


What was the scope of their involvement?

ABE Studios is well-versed in both digital marketing and the drywall industry, so they effortlessly developed a web design optimized for the target audience’s engagement; the mobile-friendly redesign was an effort to attract millennial customers. SEO best practices were implemented on the site, in addition to video content. Their team took shots of our manufacturing facility and used the photos in the 95th anniversary-edition of our catalog. ABE Studios currently creates social media content and manages the Facebook, Instagram, and Google AdWords, and Google Analytics. They also generate monthly trend reports and create slideshows for major presentations with our large clients.

What is the team composition?

Their creative director was our primary point of contact, but we occasionally interacted with other members on their team.

How did you come to work with ABE Studios?

We discovered ABE Studios through a customer. Their extensive knowledge of the drywall industry and how to market our products made them a frontrunner to work on this project.

How much have you invested with them?

We’ve spent $20,000 on their services.

What is the status of this engagement?

They’ve been our digital marketing vendor for three years.


What evidence can you share that demonstrates the impact of the engagement?

They’ve helped us win several big national accounts with their captivating slideshows. The presentations always leave a lasting impression on our clients.

How did ABE Studios perform from a project management standpoint?

Although we mostly communicate via email, they’re always available to discuss important matters over the phone. They always follow through on their promises and produce deliverables within the deadline. Their social media calendar helps them manage the daily content.

What did you find most impressive about them?     

We can use ABE Studios for all of our online needs because their team has a wide variety of expertise. We initially went to them for a website renovation, but their scope eventually grew to include content creation, social media marketing, and Google AdWords management, and Google Analytics tracking. They’re always eager to take on any challenge by thinking outside of the box.

Are there any areas they could improve?

We’re delighted with all of the work they’ve done for us.

Do you have any advice for potential customers?

We’ve worked with ABE Studios for three years, and they continuously exceed our expectations. Give them a chance their work will undoubtedly impress you.

Overall Score
  • 4.5 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer