What was the scope of their involvement?
They interviewed our clients to better understand our image, seeking opinions about our company website, and logo. The results of this research were shown to our executive leadership, and determined that we needed a complete refresh to our overall identity to better reflect who we are and what we do.
They used WordPress to create a new website that implements a highly visual design. Architectural firms websites often come across as cold, so we decided to emphasize relationships and team building by including photos of actual people. When you visit our new site, you’ll see the faces of our staff and clients.
We also used the site’s homepage to highlight our current projects and related news. We have offices in both Chicago and Philadelphia, and I consistently update the site to underscore all of the ways we’re active in both of these communities.
Any visitor viewing our online portfolio can apply a range of filters to narrow results to specific sectors or structure types. We recently added a building inspections page that allows users to determine whether their building is up to code.
In addition to the website, a5 used Campaign Monitor to develop custom newsletter and advertisement templates. Additionally, they redesigned our proposal, case study, and résumé templates.
While our company had existing brochures, a5 created a new pamphlet with a focus on visuals and simple, effective messaging. They designed new business cards that incorporate the three colors in our logo, as well as pop up banners for trade shows.
How did you come to work with a5?
I searched Google for local branding agencies and sent RFPs to a handful, but a5’s talented team left the strongest impression. Taylee Pardi [former Account Manager, a5] was very organized. Fletcher [Martin, Creative Director, a5] and John [Harris, Principal, a5] both insightful and very creative, brought PR experience to help us develop articles and extract meaningful content to promote across all of our platforms.
Once we looked at their website and realized they’ve worked with other clients from our industry, it was really a no-brainer.
How much have you invested with them?
We’ve spent approximately $57,000, with the website being the largest expense.
What is the status of this engagement?
We started working together in July 2016 and our relationship is ongoing.