98 Marketing

Introduce your business and what you do there.

I’m the VP of marketing at a software company that provides AI solutions for online platforms. We’ve worked with federal and law enforcement agencies to protect children through detecting and analyzing online toxicity.

What challenge were you trying to address with 98 Marketing?

We needed someone to run our social accounts and create content for us.

What was the scope of their involvement?

The team helps with LinkedIn, Facebook, and Twitter. They create blog content and thought leadership pieces. They also helped spruced up some of the website’s language.

What is the team composition?

We’ve worked with Loni (Founder & CEO).

How did you come to work with 98 Marketing?

Our former CMO reached out and created the relationship.

How much have you invested with them?

We spent a little more than $50,000. 

What is the status of this engagement?

Our ongoing engagement started in November 2019. 

What evidence can you share that demonstrates the impact of the engagement?

Our narrative is important to us, and our blog posts have ensured that. We get monthly engagement reports and have seen significant organic growth. We’ve started using paid social, but it’s more experimental at this point.

Loni makes sure our messaging is clear, forming our company’s strategy. Her attentiveness shows that she cares about us and the work. Their punctuality mirrors ours. I can carve out my general thoughts, and she’s able to make them into a tight story.

98 Marketing goes out of their way to do more. Loni is always on time and super helpful. Her intuition is also great; she keeps an eye out for exciting stories and angles.

How did 98 Marketing perform from a project management standpoint?

They always meet deadlines; most of the time, they deliver the day before. Their communication is also very open. No matter the hour, Loni is on it.

What did you find most impressive about them?

I think it’s their quality. There are a lot of content writers, but from my experience, some of them don’t always hit the nail on the head. Then there’s a lot of back and forth editing. I do always edit content, but with Loni, it’s very minimal.

Are there any areas they could improve?

No, I can’t think of anything right now.

Do you have any advice for potential customers?

Give them a chance. Loni really listens, and during our engagement, I haven’t seen her drop the ball yet. She provides a consistent amount of content.

Please describe your company and your position there.

ITsMine enables corporations to stay protected from internal and external data threats. Our mission is to protect organizational data proactively, seamlessly and automatically, all while improving corporate compliance. ITsMine is a startup founded in 2017 to distrupt DLP market

For what projects/services did your company hire 98 Marketing?

we wanted to disrupt the DLP market and needed to position ITsMine Beyond DLP as the next generation of the DLP

What were your goals for this project?

get the awareness of Beyond DLP, become a leader in DLP

How did you select this vendor?

I was introduced to Loni by OurCrowd , ITsMine Investor

Describe the scope of their work in detail.

Create awareness, Linkedin / Facebook / marketing material / website etc

What was the team composition?

project manager and use of external resources as needed

Can you share any outcomes from the project that demonstrate progress or success?

98 Marketing, led by Loni, was exactly what I was looking for. We were in need of a marketing agency that could fit in with our company quickly and add value. Happily, that’s what we got. It’s great working with Loni. She and her team take care of our strategy, messaging, social media, and content – making my life simpler and my company run more efficiently

How effective was the workflow between your team and theirs?

very effective

What did you find most impressive about this company?

the engagement, They learned about the market quickly and have achieved high results in limited budget

Are there any areas for improvement?

NO keep with the great job

Please describe your company and your position there.

I am in the marketing department at a company headquartered in Israel.

For what projects/services did your company hire 98 Marketing?

Digital marketing, content marketing, social media services.

What were your goals for this project?

Increase leads, rework social platforms

How did you select this vendor?

They were recommended to me

Describe the scope of their work in detail.

We discussed all elements and came up with our joint plan together.

What was the team composition?

We worked directly with the CEO and COO of the company.

Can you share any outcomes from the project that demonstrate progress or success?

Numbers were up across the board, from engagement to awareness.

How effective was the workflow between your team and theirs?

Workflow was excellent

What did you find most impressive about this company?

Their willingness to listen, their attentiveness, and their quick turnaround times stood out.

Are there any areas for improvement?

No - everything was great and we would use them again.

Please describe your company and your position there.

I am the Senior Director of Operations at BDM international. BDM provides international billing services to USA healthcare providers. BDM is based in Israel with sales operation in the USA

For what projects/services did your company hire 98 Marketing?

BDM never utilized social media to market its services. Until recently, all sales and marketing activities were done through trade shows, trade publications, cold calls and referrals by existing clients. 98 Marketing was brought on-board to create and implement a social media strategy for BDM

What were your goals for this project?

The goals of the project was to use social media to increase the awareness of the service BDM has to offer the US healthcare industry. We were looking for ways to reach financial executives at different healthcare providers.

How did you select 98 Marketing?

We received a recommendation about 98 marketing. Setting up the relationship, coming up with goals, strategy, and execution was fast easy with impressive results.

Describe the scope of their work in detail.

We decided to use LinkedIn as the main social media platform we would use. We came to the conclusion that Facebook and other platforms would be less effective for our needs. In order to increase awareness of our company and services, 98 Marketing created a series of professional blogs that were published on the company’s page.

We increased the number of followers of our company and personal page, and we saw the exposure and interest in what we had to say, growing every week. We also launched a LinkedIn message campaign targeted at industry leaders, decision-makers with potential clients.

What was the team composition?

I worked with Loni and Michael Snap, would walk me through the basics of social media marketing, had great suggestions on how to reach our goals, and took charge of the implementation process of the strategy.

Can you share any outcomes from the project that demonstrate progress or success?

The project is still ongoing, so it may be too early to summarize. Nevertheless, we already see a huge jump in the number of visitors to our LinkedIn page, reactions to the blogs that were posted, traffic to the company’s web site, etc.

How effective was the workflow between your team and theirs?

The workflow was seamless. Loni and Michael suggested ways they thought would assist us to reach our goals, explain the logic and cost behind each item, and made sure everything was implemented as discussed.

What did you find most impressive about this company?

They have an amazing knowledge of social media marketing and a quick understanding of the industry we are serving.

Please describe your company and your position there.

I'm heading the marketing a cybersecurity startup company.

For what projects/services did your company hire 98 Marketing?

98 Marketing writes marketing content for us: blog posts, articles, ebooks and so on.

What were your goals for this project?

Increasing awareness, enhancing BitDam's thought leadership poisition and supporting lead generation campaigns.

How did you select 98 Marketing?

Recommendation by a colleague.

Describe the scope of their work in detail.

Writing articles, blog posts, whitepapers and ebooks.

What was the team composition?

I've worked closely with Loni, the CEO and founder.

Can you share any outcomes from the project that demonstrate progress or success?

We've got a nice number of downloads of the gated content that 98 Marketing created for us, and a good number of views of the blog posts.

How effective was the workflow between your team and theirs?

Very effective, the back and forth was minimal and they were always on time.

What did you find most impressive about this company?

I was impressed by the fact that they get a basic outline/abstract from us and enrich it with additional information, facts and details to come up with close to perfect content that typically requires minimal adjustments.

Are there any areas for improvement?

Not that I can think of

Please describe your company and your position there.

CEO, Co-Founder at Stoke - https://www.stoketalent.com/

For what projects/services did your company hire 98 Marketing?

Drive online media exposure and engagement

What were your goals for this project?

Increase followers, engagements, website visits

How did you select 98 Marketing?

Reference and recommendations

Describe the scope of their work in detail.

Loni and Michael created the strategy, monthly content calendar and kept our pages live and active

What was the team composition?

Michael & Loni

Can you share any outcomes from the project that demonstrate progress or success?

Project is still active and ongoing - We are seeing growth in followers and engagement

How effective was the workflow between your team and theirs?

Simple and straight forward - Bi monthly conversations to align on goals and issues

What did you find most impressive about this company?

Their open and candid communication was impressive

Are there any areas for improvement?

No at the moment

Please describe your company and your position there.

I'm the owner of a design agency

For what projects/services did your company hire 98 Marketing?

We hired 98 Marketing for our entire digital strategy and execution. From planning campaigns, to our presence on social media, and including content writing.

What were your goals for this project?

We wanted a digital marketing strategy from start to finish. The goals were a complete revamp of our existing digital marketing efforts.

How did you select this vendor?

98 Marketing was recommended to us. We also did a lot of research and meetings before deciding on them.

Describe the scope of their work in detail.

Everything digital marketing. We literally gave them our credentials and said "GO!". They've been amazing.

What was the team composition?

Throughout the project, we worked with the founder/CEO, a COO and a dedicated account manager.

Can you share any outcomes from the project that demonstrate progress or success?

Goals and expectations were met and exceeded. We love our new look, branding, messaging.

How effective was the workflow between your team and theirs?

Highly effective.

What did you find most impressive about this company?

They know what they're doing, they're very practical, and they give incredible advice.

Are there any areas for improvement?

No - just fantastic all round.

Please describe your company and your position there.

I am the CEO of a leading IT company.

For what projects/services did your company hire 98 Marketing?

We wanted to boost our presence across social media, while increasing incoming leads. We wanted amazing SEO-optimized blogs to rank on Google, and wanted professional, thought-leadership type marketing materials.

What were your goals for this project?

An overall digital marketing strategy, and specific deliverables such as professional-looking social media accounts, blog posts we'd be proud of, and an increase in incoming leads.

How did you select this vendor?

98 Marketing were recommended to me.

Describe the scope of their work in detail.

After selecting 98 Marketing, we had a call where the 98 Marketing team asked questions and ran us through their recommended strategy. After this they would send us material for approval, and after a while we just said, "Go for it!"

What was the team composition?

We worked closely with the leadership of 98 Marketing and had our own account manager, who was excellent.

Can you share any outcomes from the project that demonstrate progress or success?

We saw a marked increase in incoming leads.

How effective was the workflow between your team and theirs?

The workflow was excellent.

What did you find most impressive about this company?

Their experience, creativity, and abilities were super impressive.

Are there any areas for improvement?

Everything was excellent.