Could you share any statistics or metrics from this engagement?
We've actually seen some consistent lift with our page visits, as well as our trials, and many of the other metrics that we look at for SEO. With 97th Floor, we were able to get an understanding of everything –the education piece behind the importance of SEO at an organizational level.
From there, we're able to build a culture that is even more focused on supporting the initiatives around boosting organic search because it has proven even more important for the business. Many SEO metrics have been progressing quite nicely through the last year.
What distinguishes 97th Floor from other providers?
It was proven very early on that the 97th Floor team is filled of experts in the industry, and they know their craft, both on the back-end SEO implementations, as well as the content side. I appreciate how they have a very good way of explaining things and breaking down details. They make it easier for me to understand, and, therefore, easier for me to relay it to other people internally.
Is there anything 97th Floor could have improved or done differently?
There's definitely adjustment periods here and there, with onboarding the accounts. However, whatever those areas for improvement are, I've been impressed with 97th Floor's quick response to feedback. Nothing noteworthy that I can call out as a dire opportunity that they need to improve upon.