Elevating Brands We Believe In

97th Floor is an award winning digital marketing agency with offices in Salt Lake City and Los Angeles. Being in digital for 10 years, 97th Floor has the experience and expertise to drive powerful results for brands through comprehensive digital strategies. 97th Floor combines strategy and execution within their team which enables them to be fast and adaptive to the digital landscape.

Specialties include Content Marketing, SEO, Analytics, Social Media, PPC, Design and Web Development.

 
$10,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2005
Show all +
Lehi, UT
headquarters
  • 97th Floor
    2600 W Executive Parkway
    Lehi, UT 84043
    United States

Portfolio

Key clients: 

Adobe, Citrix, Salesforce, Dell, Discover, O.C. Tanner, Road Loans, Zagg, Mozy, X-Games, BlendTec.

Reviews

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SEO Strategy for Enterprise SaaS Company

"It was proven very early on that the 97th Floor team is filled of experts in the industry, and they know their craft."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

97th Floor works on SEO and conversion strategy for a SaaS networking solutions company. The team has worked on content creation and backend initiatives in this long-term partnership.

The Reviewer
 
1001-10,000 Employees
 
San Francisco Bay Area
Senior Search Manager, Large SaaS Company
 
Verified
The Review
Feedback summary: 

There has been a consistent increase in page visits and trial conversions as a result of improved SEO. 97th Floor has helped to build lasting good practices that will ensure SEO effectiveness. The team is comprised of SEO experts with great customer service skills. 

BACKGROUND

Please describe your organization.

I work for a large SaaS [software-as-a-service] and networking solutions company.

What is your position and responsibilities?

I am a senior search marketing manager within our customer acquisition department. The products that I particularly manage are within the communications cloud line of business.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with 97th Floor?

We were looking for a partner to help us with SEO [search engine optimization] implementations and strategic recommendations around what needed to happen on the back-end in order for us to be completely crawlable, and recommendations on the content items that we needed to be creating.

SOLUTION

Please describe the scope of their involvement in greater detail.

97th Floor worked on our SEO backend initiatives, as well as our SEO content strategy.

How did you come to work with 97th Floor?

The selection process predates me a bit; however, we initially invited a handful of agencies to help us with a comprehensive audit based on SEO opportunities. From there, we had those agencies submit their deliverables and present to us their recommendations. Toward the end, a handful of agencies stood out, and 97th Floor was one of them due to their customer service and their responsiveness piece. I believe those are the reasons why my previous manager essentially selected 97th Floor for a longer-term partnership.

What is the status of this engagement?

This is an ongoing partnership which, for now, is valid until quarter 4 2015.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've actually seen some consistent lift with our page visits, as well as our trials, and many of the other metrics that we look at for SEO. With 97th Floor, we were able to get an understanding of everything –the education piece behind the importance of SEO at an organizational level.

From there, we're able to build a culture that is even more focused on supporting the initiatives around boosting organic search because it has proven even more important for the business. Many SEO metrics have been progressing quite nicely through the last year.

What distinguishes 97th Floor from other providers?

It was proven very early on that the 97th Floor team is filled of experts in the industry, and they know their craft, both on the back-end SEO implementations, as well as the content side. I appreciate how they have a very good way of explaining things and breaking down details. They make it easier for me to understand, and, therefore, easier for me to relay it to other people internally.

Is there anything 97th Floor could have improved or done differently?

There's definitely adjustment periods here and there, with onboarding the accounts. However, whatever those areas for improvement are, I've been impressed with 97th Floor's quick response to feedback. Nothing noteworthy that I can call out as a dire opportunity that they need to improve upon.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Campaign for Dell

"I completely trust that they're doing the job that they say they're doing... which is a great compliment to them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

97th Floor guided a content marketing and SEO strategy for Dell. The team works on external facing content and gives general page optimization advice.

The Reviewer
 
10,001+ Employees
 
Austin, Texas
Matt Smith
Program Manager, Dell
 
Verified
The Review
Feedback summary: 

The team has an exceptional account manager who was attentive and organized. 97th Floor is independent and able to manage themselves without oversight. They have never missed a deadline, and provide an affordable service. 

BACKGROUND

Please describe your organization.

Our company is, Dell, an enterprise solution provider, along with more consumer products like laptops, desktops, PCs, and things like that.

What is your position and responsibilities?

I am a digital program manager for the enterprise side of the business, and a paid content syndication manager. I manage the organic search activities for our enterprise side of the business, like servers, cloud computing, and flash storage.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with 97th Floor?

The biggest challenge for us was scale. We deal with quite a lot of solutions, and we needed an alternative to our search programs that could actually scale easily, and a company that could be working on the cutting edge of search while we're handling the internal processes and technology changes at the same time.

SOLUTION

Please describe the scope of their involvement in detail.

We do quite a bit of content creation and general strategy with 97th Floor. They create many different pieces of content for our company blog, and then external facing content, like on SlideShare and some industry-related blogs. Other than that, they're also creating interactive infographics and things of that nature for our site as well. We rely on them to make some recommendations on page optimization and keyword research, but a lot of that we do internally.

How did you come to work with 97th Floor?

I actually heard Chris Bennett [the CEO of 97th Floor] at an SEO [search engine optimization] conference that I attended, I liked what he had to say, so I reached out to him to see if they could provide more information, and what kind of strategies they would follow for the Dell enterprise side. I liked what they recommend, so we did a test pilot with them and have been using them ever since.

Could you provide a sense of the size of this initiative in financial terms?

It fluctuates, but it's in the higher [$200,000-plus] region. It changes based on our budget for each quarter. Last year was greater than this year, but it's always a significant amount.

What is the status of this engagement?

Our relationship is ongoing.

RESULTS & FEEDBACK

What distinguishes 97th Floor from other providers?

97th Floor is great to work with as a team. In the past, we had an account manager who was exceptional, who stood out, and who was very good at what she did and very attentive to our campaigns. They're still great, but we have lost that manager. She's moved on to a different position. They still do a great job of managing and keeping us in the loop of what they're planning on doing, and how they're executing the plan.

I like to be as hands off as possible, so 97th Floor allows me to do that. I completely trust that they're doing the job that they say they're doing, and doing it right, which is a great compliment to them. Because in the past, I've had to manually audit our SEO agencies quite frequently. We had managers doing our campaigns, and I had to regularly audit them, track what they were doing, and push them and drive them to accomplish what they were supposed to be doing, which was sad. With 97th Floor, I haven't had that issue at all.

Is there anything 97th Floor could have improved or done differently?

The thing that I'd like to see from any search agency is to continue to innovate and push the envelope. They're a bit restricted in what they're able to do, just because of the nature of Dell, and what we're allowed to do and not do. They operate within these fine restrictions, but I'd definitely like to see them continually try to push what we're doing, lead the industry, and put us ahead of everybody else.

4.5
Overall Score That's only because I loved the manager who left 97th Floor.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've never missed a deadline or anything like that for us. Everything's been very much within a defined set of dates. I was never disappointed on that.
  • 5.0 Cost
    Value / within estimates
    They're very affordable compared to some of the top-end agencies we've used on the West Coast.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Development and SEO For Consumer Product Company

"97th Floor is a top-quality team."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

97th Floor handled marketing strategy to grow a manufacturer's customer base, boost brand image, and drive sales. They provided content research and ideation, development, and SEO.

The Reviewer
 
201-500 Employees
 
West Orem, Utah
Rick Galan
Director of Digital Marketing, Blendtec
 
Verified
The Review
Feedback summary: 

97th Floor produces consistently excellent web and social media content, which attracts large amounts of traffic and greatly improves brand visibility and engagement. Their strategies have produced impressive organic growth. The team's adaptability allows them to meet ever-changing requirements.

BACKGROUND

Please describe your organization.

The company is Blendtec. We make high-end, commercial-quality blenders for residential and commercial markets. 

What is your position?

I oversee all of our digital and consumer marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with 97th Floor?

We are always trying to produce high quality content to engage and attract new customers. We approached 97th Floor with just that – to have them work with us on developing content that will be able to attract the right kind of customer, help them understand our brand, increase brand awareness, and move people through the sales funnel.

SOLUTION

Please describe the scope of their involvement in detail.

Content development and research on what type of content would have the most impact. Some SEO [search engine optimization] research, as well ensuring that we're hitting some topics that are a little more evergreen. 97th Floor gave creative support all around.

How did you come to work with 97th Floor?

We did look at a couple of other agencies. In the selection process, it helped that they're local to us. It is nice to be able to have face-to-face meetings. My team has also had some experience with 97th Floor in prior capacities. We knew the quality of work to expect because they had done some work for Blendtec several years ago. It's a little bit of personal as well as professional history with 97th Floor. In general, they have a high quality of work and they're well known in this space, so we felt it was a safe business decision.

What is the status of this engagement?

It's ongoing. We did a six-month retainer with them initially for $45,000, which was based not on the number of hours but really based on the amount of work – a certain amount of pieces of content and a certain amount of traffic generated through that content. That worked out well, so we've continued working with them on a monthly retainer.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One of the pieces of content they produced for us has consistently been the highest traffic-driving piece of content on our website for the past several years. They produced it in the last year [2014], but it continues to drive more traffic than anything in the last several years. Several hundred thousand visits to the website through a single piece of content. We rank organically for some very niche terms, but that's OK given what we do, we never would have hoped for that before. Based on this content we were able to get a lot of social sharing. That's just one piece. We've had several pieces that have been consistently growing organically during the past several months. We've seen consistent referral traffic through the content and through various social channels. We've also seen an increase in organic traffic based on keywords that the content enables us to rank for. It's all been very good.

What distinguishes 97th Floor from other providers?

97th Floor is a top-quality team. They know what they're doing. They're flexible. We've had to adjust strategies a couple of times and work with an ever-changing environment here in house. It's been nice to work with such a flexible team. They've been proactive. They're smart people doing good work.

Is there anything 97th Floor could have improved or done differently?

I'm not given a lot of high-level strategy – 97th Floor really provides more implementation strategy. Once we tell them what we're looking for, they tell us how to get there, which works. It would be interesting and nice to have a higher-level review of our overall strategies to provide more guidance. This observance may be based on the implementation we have with them. We didn't really approach 97th Floor for a high-level strategy, so they haven't really presented a high-level solution, but that would be nice.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    There are a couple of things that have slipped, but otherwise they were pretty much on point.
  • 4.5 Cost
    Value / within estimates
    For sticking with original estimates. They don't charge more than they said they were going to charge...we're not spending an insignificant amount of money with them, but we're also only getting implementation support as opposed to strategic.
  • 5.0 Quality
    Service & deliverables
    They do great work and they're able to adjust – anything that doesn't match our branding, they adjust very quickly. They're great.
  • 5.0 NPS
    Willing to refer