Graphic Design & Digital, Mktg & Ad Strategy for Restaurant
- Graphic Design Marketing Strategy Pay Per Click
- $50,000 to $199,999
- June 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their creativity, strategic thinking, and commitment to delivering results made The 95 Agency truly unique."
- Restaurants
- Atlanta, Georgia
- 11-50 Employees
- Online Review
- Verified
The 95 Agency provides comprehensive digital services for a restaurant. The team handles the client's email, SMS, and event marketing, graphic design, social media management, food photography, ads, and PPC.
The 95 Agency has increased the client's foot traffic, social media presence, online reservations, ROAS, and customer retention. The team has delivered on time, kept the client updated, and been responsive and adaptable. Their understanding of the restaurant industry has ensured a tailored campaign.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the General Manager of a restaurant
Describe what your company does in a single sentence.
We're an American cuisine restaurant based in Atlanta, GA.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The 95 Agency to accomplish?
- Increase Brand Awareness: We want The 95 Agency to help establish our restaurant as a go-to destination for American cuisine in Atlanta through targeted marketing and advertising campaigns.
- Drive Foot Traffic: One of our main objectives is to attract more in-person visits to the restaurant, especially during peak dining hours and special events.
- Boost Online Reservations: We aim to increase the number of online reservations through effective digital marketing strategies and user-friendly website optimization.
- Enhance Social Media Presence: We need assistance in building and maintaining an engaging social media presence that reflects our brand and connects with our local audience.
- Improve Customer Retention: The goal is to implement loyalty programs and customer engagement strategies that encourage repeat visits and build long-term relationships with our guests.
SOLUTION
How did you find The 95 Agency?
- Online Search
- Referral
Why did you select The 95 Agency over others?
- High ratings
- Close to my geographic location
- Great culture fit
- Referred to me
How many teammates from The 95 Agency were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
After working with The 95 Agency, we saw clear progress in several key areas of our business. Below are the measurable outcomes that demonstrate the success of the project:
Increased Foot Traffic
- We experienced a noticeable increase in the number of guests visiting our restaurant, especially during our peak hours and for special events. This uptick was tracked through our reservation data and in-person check-ins.
Growth in Social Media Presence
- Our social media following grew significantly across platforms like Instagram and Facebook. Engagement rates, including likes, shares, and comments, also surged, resulting in a broader reach and stronger connection with our audience.
More Online Reservations
- There was a substantial rise in online reservations following the marketing campaign. This increase was directly linked to the optimized website experience and targeted digital ads that directed customers to book online.
Higher Attendance at Events
- The marketing and promotion of our events, both in-house and externally, led to a higher attendance than we had seen previously. This was reflected in the number of bookings and RSVPs, showing the effectiveness of our event marketing strategy.
Improved Customer Retention
- Through the use of SMS and email marketing, we saw an increase in repeat visits from our customers. Our loyalty programs were better utilized, and we noticed stronger engagement with our direct communication channels.
Successful Paid Social Media Ads and PPC Campaigns
- The return on ad spend (ROAS) for our paid social media and Google Ads campaigns improved significantly. We saw better results in terms of driving traffic, online bookings, and phone inquiries, making the ad investment worthwhile.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We partnered with The 95 Agency to deliver a comprehensive set of services aimed at elevating our brand presence, attracting more customers, and driving our overall business growth. Below is a summary of the key deliverables provided:
Graphic Design
- The 95 Agency created branded visual assets for us, including menus, event flyers, social media graphics, and promotional materials.
- They maintained a consistent design aesthetic that reflected our restaurant's modern yet welcoming vibe.
Marketing Strategy
- A detailed marketing strategy was developed to align with our business objectives, balancing both short-term promotional activities and long-term brand growth.
- The agency conducted market research and competitor analysis, helping us position our restaurant more effectively within Atlanta’s competitive dining scene.
Business Consulting
- We received strategic consulting on growth opportunities, improving operational efficiencies, and strengthening our market positioning.
- The team also assisted in refining our brand identity, defining our ideal customer base, and improving the guest experience.
SMS Marketing
- The 95 Agency set up and managed SMS campaigns that allowed us to directly engage with customers, promoting special offers, events, and new menu items.
- They also integrated these efforts with our loyalty program, helping drive repeat visits and enhance customer retention.
Email Marketing
- They designed and executed email marketing campaigns to keep our customers informed about upcoming events, menu updates, and promotions.
- Targeted email sequences were also implemented to build stronger relationships with both new and returning guests.
Event Marketing
- The team assisted in planning and promoting both in-house and external events, such as live music nights, themed dinners, and private bookings.
- They coordinated with influencers, local businesses, and media outlets to amplify event visibility and generate buzz.
Food Photography
- Professional food photography was provided to highlight our menu offerings. These high-quality visuals were used across social media, websites, and promotional materials.
- Signature dishes and seasonal menu items were particularly emphasized.
Social Media Management & Marketing
- The 95 Agency managed our social media accounts across platforms like Instagram and Facebook. They handled regular posting, community engagement, and creative campaigns to help build our brand presence and connect with customers.
- Performance was monitored, and we received regular reports to track growth and engagement.
Paid Social Media Ads & PPC (Pay-Per-Click)
- They handled the design, execution, and optimization of paid social media ads on platforms like Facebook and Instagram, along with PPC campaigns on Google Ads.
- The goal of these efforts was to drive traffic, increase reservations, and raise awareness of special promotions and events.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The 95 Agency demonstrated strong project management throughout our collaboration. They consistently delivered items on time, adhering to the agreed-upon deadlines for every phase of the project, from graphic design to marketing campaign rollouts. Their team maintained clear communication, ensuring we were always informed about progress and any adjustments along the way.
Whenever we had new requests or needed to shift priorities, The 95 Agency was highly responsive and adaptable. They promptly addressed our needs, whether it was updating a marketing strategy, adjusting a social media post, or revising event promotions. Their ability to respond quickly to feedback and make necessary adjustments showed their commitment to ensuring our satisfaction and success.
Overall, The 95 Agency managed the project efficiently, ensuring that all deliverables were executed smoothly and met our expectations. Their professionalism and responsiveness made the entire process seamless for us.
What was your primary form of communication with The 95 Agency?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about The 95 Agency was their ability to seamlessly blend creativity with strategy. They didn’t just deliver eye-catching designs or marketing campaigns; everything was tailored to our business goals and based on real market insights. Their deep understanding of the restaurant industry and our target audience allowed them to craft strategies that truly resonated with our customers.
Another impressive aspect was their level of personalization. They took the time to understand our brand and our vision, ensuring that every campaign and deliverable reflected the unique essence of our restaurant. Their team was proactive, often going above and beyond with innovative ideas and suggestions to help us stand out in a competitive market.
Overall, their creativity, strategic thinking, and commitment to delivering results made The 95 Agency truly unique and an invaluable partner in our growth.
Are there any areas for improvement or something The 95 Agency could have done differently?
None
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS